Cynopsis

Cynopsis12.21.09 Good morning. It’s Monday, December 21, 2009, and this is your first early morning briefing.  As you know, Cynopsis editorial staff is now on our holiday break, returning on Monday, January 4, 2010.  Today’s email is an abbreviated version, designed in part to remind you this is the last edition you’ll receive this year.  […]

A CYNOPSIS MESSAGE FROM truTV FOR truTV … 2009 IS ON TRACK TO BE THE MOST-WATCHED YEAR EVER AGAINST KEY DEMOS!   A18-34      230,000       A18-49       508,000    M18-34      118,000       M18-49      278,000 WHEN THE GROWTH IS REAL, THE EFFECT IS ACTUAL. truTV. NOT REALITY. ACTUALITY.™                  Click here for the full effectSource: Nielsen Media Research, M-S 8-11pm, […]

Cynopsis: DIGITAL 12/18/09 Good morning, it’s Friday, December 18, 2009, and this is your first early morning digital briefing. The backlash against the changes Facebook recently made to its privacy policies continue as several consumer groups filed a formal complaint with the FTC on Thursday, arguing that the changes violate federal privacy protections. The […]

‘A CYNOPSIS MESSAGE FROM CARTOON NETWORK BEN 10: ALIEN SWARM is an explosive hit for Cartoon Network! More than 16 Million Viewers over Thanksgiving weekend.* Click here for the powerful details! *Source: Cartoon Network Research.Nielsen Media Research. NPower  Live +SD. Period 11/25/09-11/29/09. Cume for 4 total airings (Premiere plus 3 replays): 11/25/09 (7p-8:30p/8:30p-9:46p); 11/27/09 […]

Cynopsis: DIGITAL 12/17/09 Good morning, it’s Thursday, December 17, 2009, and this is your first early morning digital briefing. Following actions by authorities in Europe, Japan, South Korea and New York State, the Federal Trade Commission has launched legal proceedings against chip giant Intel for a decade’s worth of anticompetitive business practices. The FTC, which […]

A CYNOPSIS MESSAGE FROM truTV truTV ATTRACTS MORE YOUNG ADULTS IN PRIME:M18-34   +33% vs 2008 F18-34    +30% vs 2008 A18-34    +31% vs 2008 WHEN THE GROWTH IS REAL, THE EFFECT IS ACTUAL. truTV. NOT REALITY. ACTUALITY.™ Click here for the full effect Source: Nielsen Media Research. 2008: 12/31/07  11/20/08. 2009: 12/29/08  11/19/09.  Data based […]

A CYNOPSIS MESSAGE FROM CARTOON NETWORK BEN 10: ALIEN SWARM is an explosive hit for Cartoon Network! More than 16 Million Viewers over Thanksgiving weekend.* Click here for the powerful details! *Source: Cartoon Network Research.Nielsen Media Research. NPower  Live +SD. Period 11/25/09-11/29/09. Cume for 4 total airings (Premiere plus 3 replays): 11/25/09 (7p-8:30p/8:30p-9:46p); 11/27/09 […]

A CYNOPSIS MESSAGE FROM DIRECTVTake 5 minutes to goof off, courtesy of DIRECTV. Hey, the media business has us all feeling like a Bobble Head sometimes, might as well look like one. Play Perfect Match and score your own Bobble Head. And we know you sometimes sneak in a little Facebook during work. Visit […]

A CYNOPSIS MESSAGE FROM truTV truTV KEEPS GETTING YOUNGER. Our median age has dropped SIX YEARS since 2007. WHEN THE AUDIENCE IS YOUNG, THE EFFECT IS ACTUAL. truTV. NOT REALITY. ACTUALITY.™ Click here for the full effect Source: Nielsen Media Research. 2009 YTD (12/29/0811/19/09) vs. 2007 (1/1/0711/22/07). Prime, Median age based on P2+, […]

  A CYNOPSIS MESSAGE FROM CARTOON NETWORK BEN 10: ALIEN SWARM is an explosive hit for Cartoon Network! More than 16 Million Viewers over Thanksgiving weekend.* Click here for the powerful details! *Source: Cartoon Network Research.Nielsen Media Research. NPower  Live +SD. Period 11/25/09-11/29/09. Cume for 4 total airings (Premiere plus 3 replays): 11/25/09 (7p-8:30p/8:30p-9:46p); […]