Thursday, January 14th, 2010

Cynopsis: Kids!



Good morning. It’s Thursday, January 14, 2010, and this is your first early morning Kids briefing. 

Nintendo of America and Netflix ink a deal to allow Netflix members to instantly stream movies/TV episodes on their TVs via their Nintendo Wii consoles beginning this spring in the US.  This deal has been rumored since the fall and follows Microsoft’s Xbox 360 and Sony’s Playstation 3, both of which have had similar streaming deals with Netflix (in addition to their own movie service stores) since fall 2008 and fall 2009 respectively.  The Nintendo Wii console does not play Blu-ray discs or DVDs.  To stream content from Netflix, Wii owners will need a Netflix instant-streaming disc for their console, which will be available at no additional cost to Netflix subscribers ( ).


Ivan Reitman will indeed return to direct Ghostbusters 3, per MTV.  Reitman, who directed the first two Ghostbusters movies in 1984 and 1989, added that screenwriting duo Lee Eisenberg and Gene Stupnitsky (they penned Year One) are at work on a second draft of the script.  No, he gave nothing on the way of what actually happens in the new story and he wouldn’t confirm any plot related rumors, but did add, “There’s some very cool things in the new draft,” and that he hopes to begin shooting the movie in the next year.  According to recent comments made by creator/producer/star Harold Ramis, the new Ghostbusters movie could be ready for a 2011 release.


PBS made its presentation yesterday at the Television Critics Association press tour, which included news about the launch of new kid-targeted science education-centric game, Lifeboat To Mars, on (  Designed by Red Hill Studios and PBS Kids Go! in collaboration with educational researchers and funded by the National Science Foundation (NSF), the game is set in the year 2041 and challenges kids to rebuild a virtual ecosystem in outer space, whereby they learn standards-based biology concepts, and save the lifeboat mission.  Lifeboat To Mars features 40+ game levels, which eventually leading kids to the chance to mod their own version of the game that they can then share with others.

Additionally, PBS credits the December 2009 launch of the PBS Kids video player ( helped drive kids to watch 87.5+ million video streams across and last month, the highest total ever for the sites.

Boomerang hosts a Scooby-Doo marathon (7.5 hour) featuring ten movies from Hanna-Barber’s The New Scooby-Doo Movies, the second animated series 1972-74, from 12noon on Monday, January 18.  The New Scooby-Doo Movies, which included some hour-long episodes, features an array of celebrities from the day (in their animated form of course) including Sonny and Cher, The Harlem Globetrotters and Phyllis Diller, fictional characters like Jeannie, as well as Hanna-Barbera and other animated characters such as Josie and the Pussycats and Batman and Robin.

The second season of The Electric Company premieres on January 25, 2010 on PBS Kids Go! (check local listings).  The new season Sesame Workshop’s The Electric Company features a host of celebrity guests such as the Dwight Howard (NBA, Orlando Magic/Center), John Leguizamo, LL Cool J, Sherrie Shepard, Kyle Massey, Monique Coleman and Samantha Bee, among others.

Decode Enterprises enters into a deal for a package of about 200×30 of programming in Italy with preschool channel JimJam.  Beginning this month, JimJam’s Italian feed lineup will feature new shows including all three seasons of Bo on the Go and Poko, as well as all seasons of Mighty Jungle, all of which are produced by DHK subsidiary Halifax Film.  Other shows included under the pact are Adastra Creative’s Grandpa in My Pocket and the first season of Martha Speaks, a co-production between DHX’s Studio B Productions and WGBH Boston.

Program Call:   Cynopsis Media is producing our annual NATPE Shopping Guide sent to all Cynopsis subscribers on Thursday, January 21, the week before NATPE 2010.  If your company is exhibiting and you’d like to have your programming included, please send only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.). and location (hotel suite or booth number). To be included in this free and highly-viewed special edition, please send details to [email protected] no later than Friday, January 15, 2010. A confirmation email will be sent following each submission.


Battle of the Bands: Rock the Decades
Benefiting Citymeals-on-Wheels

Accepting band submissions for the all new Battle of the Bands on
February 25th at the Highline Ballroom.
Have an ear for music but not the skill? Submit your favorite playlist.
Prizes will be awarded!

Entries due January 25th, for more information log onto:


Warner Bros. Interactive Entertainment inks an exclusive, multi-year deal with Sesame Workshop to develop and publish videogame titles worldwide based on Sesame Street.
Targeted to preschoolers and their parents, the videogames will be educational and will also provide parents with a new way to play with their preschoolers.  This new deal is in addition to and builds on Sesame Workshop and Warner Home Video’s exclusive, multi-year distribution deal in the US and Canada.

Warner Bros. Consumer Products (WBCP) expands its master licensee pact with VOOZ Co. for the Pucca character to include Mainland China, Hong Kong, Macau and Taiwan (Greater China) region.  Under this new extension, Warner Bros. Consumer Products master licensee deal with VOOZ now covers North America, Brazil, Mexico, Europe, Middle East and Africa. 


Whoopi Goldberg will appear on Broadway this evening in Disney Theatrical Productions‘ musical The Lion King, for one night only, at the Minskoff Theatre.  Whoopi, who originated the voice of Shenzi the Hyena in Disney’s original animated The Lion King movie (1994), will appear in a series of cameos throughout the show tonight.  Whoopi made her Broadway debut in her self-titled one-woman show Whoopi (1984), and then also starred in revivals of A Funny Thing Happened on the Way to the Forum (1997) and Ma Rainey’s Black Bottom (2003), among other shows.


Diane Robina has been appointed EVP/Development, Acquisitions and Programming Strategy, TV Guide Network.  Robina will also continue to serve as President of FEARnet, a joint venture between Comcast, Lionsgate and Sony Pictures Television.  Leading up to this announcement Robina has been working with TV Guide Network helping the net to acquire I Dreamed A Dream: The Susan Boyle Story, the network’s highest rated special ever, and the off net rights to Curb Your Enthusiasm.  Robina joined Comcast in 2006 as head of Comcast Emerging Network.  A longtime MTV Networks executive, Robina was key in setting the programming agenda for Nick at Nite and TV Land, later serving as EVP and GM of TNN.  Here’s to you lovely Diane!

Jillianne Reinseth join Cookie Jar Entertainment as VP/Development.  She will serve as the development executive in Canada for all Cookie Jar Entertainment programming including its tween and adult label, The Jar.  Reinseth will report to Tom Mazza, EVP and Head of Worldwide TV.  Reinseth was most recently Head of Development, Studio B Productions.  She previously worked in development and was a producer for Jetix Europe and Chorion, and has also worked for The Walt Disney Group’s creative affairs and in development for Nickelodeon.


Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, January 12, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1031; K6-11 424; TWEENS 9-14 302
DISNEY CHANNEL:     K2-11   772; K6-11 461; TWEENS 9-14 382
CARTOON NETWORK: K2-11   450; K6-11 272; TWEENS 9-14 204
DISNEY XD:               K2-11   117; K6-11   84; TWEENS 9-14   55
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia:   Who is “Ferret-Face”?  MAJOR FRANK BURNS on M*A*S*H  Kudos to: Mark Krause-WXMI/Grand Rapids; Ben Taylor-Hasbro/Pawtucket; Daniel Ifcher-Kahn Lucas Lancaster/NY; Wendy Stone-Golf Channel/Orlando; Hank Bordowitz-The Bordowitz Media Werx/Macomb

Today’s Trivia Question:  I’m happy to say I own this wonderful rock that once sat on my father’s desk and I sometimes used to strike a match and light Dad’s pipe.  I keep this cherished rock in my steamer trunk.  Who am I?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!

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JOB OPENING:  MKTG MGR/SUNDANCE/NYC: Manage dev & exec of promo mktg & trade strats for all Affil, VOD, Consumer & Int’l initiatives. Min 6+ years Cable TV Mktg exp w/PM & Strat Partnerships. Res to: ref #10374BR (1/21)

JOB OPENING:  SALES PLANNER/CBS Television Distribution-NY: Nat’l Syndication TV Sales Org. seeks energetic organized individual to join our company.  Direct contact w/sales team and agencies. [email protected] (1/21)

JOB OPENING: MEDIA RESEARCH ANALYST/Comcast Spotlight/NYC: 1+ yrs media resch exp. Analytic/detail/organiz. Exp w/Nielsen, Scarb, MRI, etc. Str written/oral comm sk. Prof MS Office. EOE/M/F/D/AAP. Apply  (1/21)

JOB OPENING:  SR RESEARCH ANALYST/NATIONAL GEOGRAPHIC CHANNEL/NY:  Ad sales support exp. req. Apply to   job#FNG18158 (1/21)

JOB OPENING:  MKTG ADMIN ASST/National Geographic Channel/DC:  4+ yrs support exp. for busy dept. Apply to   job# FNG18038 (1/21)

JOB OPENING: MGR, NEW BUSINESS MKTG/FOOD NETWORK/NYC: Manage/dev partnerships, marketing plans for brand, talent & prog., to drive new revenue – 5+ yrs gen mktg exp, bus dev exp, apply: Req#1299  (1/20)

JOB OPENING: MGR, INTERNATIONAL PROGRAMMING/SCRIPPS NETWORKS/NY:  5+ yrs in TV. Work w/ VP to create schedules, develop content, identify acquisitions. Full details, , req. 1298 (1/20)

JOB OPENING: DIR OF ON-AIR PROMOTIONS/REELZCHANNEL (ABQ) : Manage creative & operational aspects national cable network promotions dept. TV Promo & Leadership exp a must. Resume to: [email protected] /fax 505-212-8772. EOE (1/20)

JOB OPENING: SR MGR ONLINE MEDIA: Mng,plan’g, dvlp online media programs. knwldg of Online advertising, analytics, web interconnectivity/collaboration with agency partners. Resume: [email protected] (1/19)

JOB OPENING: SR DESIGNER/SOUTH PARK studios in Los Angeles: Experience with print production and licensed products manufacturing. Proven product, design innovation track record Please apply to (1/19)

JOB OPENING: MNGR, MUSIC VIDEO PROGRAMMING/MUSIC CHOICE-NY: Scheduling, Content Planning and Project Management. 3-5 yrs music vid prog, Selector, Prjct mgmt skills, TV exp nec, BA/BS, exp w/12-24 demo. [email protected] (1/19)

JOB OPENING: MARKETING COORDINATOR/Channel One News/NYC: 1+yr Mktg, proj mgmt, client srv exp. Respn incld sponsorship progs, support sales + intgrtd mktg initiatives, upfronts. EOE Apply (1/19)

JOB OPENINGS:  DIR, DIGITAL AD SALES/Discovery Communications/LA & Chicago: Dvlp/mng a portfolio of digital ad sales bus.  incl. websites, VOD, mobile, podcasts, etc. 8+ yrs sales exp, 5+yrs digital, apply: Req#9360/1 (1/16)

JOB OPENING:  PRODUCER- AD SALES & SPONSORSHIPS/ Develop custom sponsor opportunities (i.e. sweepstakes, micro-sites, contests, rich media, email campaigns); NYC or Burbank; REQ 218562 (1/16)

JOB OPENING: MANAGER or DIRECTOR OF SALES/Latitude/BOS: Join innovative media and communications research firm  sales strategy, planning & execution, 5+ yrs sales exp & 4 yr degree.See: Apply: [email protected] (1/16)

JOB OPENING: CROSS MEDIA PROJECT MANAGER (Syfy)/NBCU/NY:  Oversee production of marketing materials for original programming, assist w/ ensuring deadlines are met. BA, 3 yrs on-air production exp. , #1117560 (1/15)

JOB OPENING: COMMUNICATIONS MGR/NY, MTVN International:  Need 4 yrs entertainment/media comms exp., handle corp comm, brand support, PR/event mgmt. Apply: . An  EOE/M/F/D/AAP  (1/15)

JOB OPENING: DIR. PROGRAMMING/FOOD NETWORK/NY: Manage all aspects of commissioned shows. Long form storytelling exp in competition, docusoap and/or reality TV req’d plus 5 yrs TV prod exp for cable nets. (1/15)

JOB OPENING:   CMO/DIR MKTG/ Start-Up Company. Focus on dig. mktg. 5+ yrs Sr Mktg Mngmnt exp. Emphasis: online, dig. mktg. Apply: (1/15)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIP CREDITS ONLY: AD SALES INTERN/Startup Podcast/Ent Network. Seeks strong writer, eager to learn and detail-oriented. Will gain exp. in ad sales, prod. and mkting. 8hrs/2 days per wk min. Cover/resume: [email protected] (1/21)

SPRING INTERNSHIP CREDITS ONLY: GRAPHIC ARTIST INTERN/ Startup Podcast/EntNetwork. Mac Savvy, WEB design exp a +, eager to learn & detail-oriented. Will gain exp. in internet mktg & design. 8hrs/2 days wkly min. Cover/resume: [email protected] (1/21)

SPRING INTERNSHIP CREDITS ONLY: RETAIL INTERN for Startup Podcast/EntertainmentNetwork. Will gain exp. in internet marketing, RETAIL SALES, FULFILLMENT and merchandising. 8hrs/2 days per wk min. Send cover letter, resume to [email protected] (1/21)

SPRING INTERNSHIP CREDITS ONLY: GENERAL ADMIN INTERN/Startup Podcast Ntwrk. Seeks mature, strong writer, eager to learn & detail-oriented. Will gain exp. in bus dvlpmnt, prod, sales & mktg. 8hrs/2 days per wk min. Cover/resume: [email protected] (1/21)

SPRING INTERNSHIP CREDITS ONLY:  PROD INTERN/ NAHB Production Group: Seeks orgnzd, resourceful & confident Intern- looking for hands on training at busy prod. co. PC skills & technical knwldg a +. Min 12 hr/wk. Cover/resume: [email protected] (1/19)

SPRING INTERNSHIP CREDITS ONLY: PR INTERN for Entertainment/Fashion firm. Seeks mature, strong writers, eager to learn and detail-oriented. Will gain exp. in PR event mkting, stylist relatns etc. Send cover letter,Resume to [email protected] (1/16)

SPRING INTERNSHIP CREDITS ONLY: DEVELOPMENT INTERN/High Noon Entertainment Unpaid, Credit Only. Learn ins & outs of TV dvlpmnt & production. 8hrs/2 days per wk min, open to Junior & Senior level.   Send resume/cover letter: [email protected]    (1/16)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: BROADCAST BUSINESS MANAGER 10+ years experience working with Ad Agencies, Cable Networks, Production Companies and Vendors. NYC and will relocate. [email protected] (1/21)

SITUATION WANTED:  “National Geo. 30 Years” highest rated doc. prime time NBC/Prod, Dir/Editor in L.A.: [email protected] (1/21)

SITUATION WANTED: MEDIA SALESMAN WITH STRONG TRACK RECORD. Six years experience in international and domestic film and television sales with deep knowledge of contracts and distribution. Email: [email protected]; 646-300-0546 (1/20)

SITUATION WANTED: Creative COPYWRITER. Award-winning, all media, affordable. For samples, visit (1/19)

SITUATION WANTED: CONTRACT ADMINISTRATOR: 10 yrs Contract/Sales Admin: avails, reporting, etc.; looking for work in the NY or LA area. Contact e-mail: [email protected]  (1/19)

SITUATION WANTED: CREATIVE DIRECTOR (NYC)20 years experience working concept through completion. Portfolio: Email: [email protected] (1/19)

SITUATION WANTED: 20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position: [email protected] (1/19)

SITUATION WANTED: DIGITAL MEDIA/CABLE/BUSINESS AFFAIRS ATTORNEY Broad in-house exp in content prod& distribution, new media, operations, cable affiliate & ad sales. Avail for project/consultant/FT. Contact [email protected] (1/19)

SITUATION WANTED: PERSONAL ASSISTANT: Efficient and talented professional looking for flexible PA job in the entertainment industry. 2+ yrs PA.; 2+ yrs Corp. Asst. BA Comm. Seeks PT.  contact:  [email protected]    (1/19)

SITUATION WANTED: Well-versed and dynamic CPG MARKETING/LICENSING professional seeking licensing or product development position in San Diego, CA. Please contact [email protected] (1/19)

SITUATION WANTED: RECEPTIONIST Polished NYC Receptionist w/10+ years experience working with Ad Agencies seeking F/T or Temp-to-Perm position.Eager to begin ASAP. [email protected] (1/19)

SITUATION WANTED: SUPERVISING PRODUCER/SHOW RUNNER (LA/NYC): 7 years of network TV incl. live daytime, entertainment news, docudrama, competition reality & travel/food. Extensive exp. w/ camera, field, studio & post. [email protected]   (1/16)

SITUATION WANTED: Creative Copywriter. Award-winning, all media, affordable. For samples, visit (1/16)

SITUATION WANTED: CONTRACT ADMINISTRATOR: 10 yrs Contract/Sales Admin: avails, reporting, etc.; looking for work in the NY or LA area. Contact e-mail: [email protected] (1/16)

SITUATION WANTED:  SHOW RUNNER/PRODUCER/WRITER/LA: 7 years experience in pop-culture documentary and reality for both network and cable, seeking immediate gig. Email: [email protected] (1/15)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

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