A CYNOPSIS MESSAGE FROM SCRIPPS NETWORKS How Do You Reach 150 Million Consumers Every Month? With the Leader in Every Major Lifestyle Category. HOME: HGTV • DIY Network FOOD: Food Network • Cooking Channel TRAVEL: Travel Channel • Great American Country Scripps Networks. Brands for Life.Our Brands, for the Life of Your Brands. Source: […]
Cynopsis
Monday, March 15th, 2010
A CYNOPSIS MESSAGE FROM tru TV 1Q’10-to-date: truTV is a …Top 10 NetworkA18-49 (9 th) +20%M18-49 (9 th) +17%A25-54 (8 th) +13%M25-54 (9 th) +8%With SIGNIFICANT Year-to-Year GROWTH across all 4 demos Source: Nielsen, M-Su 8-11pm, 12/28/09-2/28/10, ad-supported basic cable networks, A18-49, M18-49, A25-54, M25-54(000), live + sd data. M-Su 8-11pm, 12/28/09-2/28/10, 12/29/08-3/1/09, ad-supported […]
Friday, March 12th, 2010
A CYNOPSIS MESSAGE FROM tru TV Get the MOST out of your media plan. truTV is REACHING 9.4 million Adults 18-49 PER WEEK in PRIME (1Q’10-to-date)UP 6% over the same time last year BIG things are happening at truTV.Come check it out truTV.com Source: Nielsen Media Research, M-Su 8-11pm, 12/28/09-2/28/10, 12/29/08-3/1/09, average weekly […]
Thursday, March 11th, 2010
A CYNOPSIS MESSAGE FROM DISNEY XD Disney XD – Full AmplitudeEmmy-nominated Phineas and Ferb is the #1 animated series on television for Kids 6-14, beating Star Wars: Clone Wars, The Simpsons and SpongeBob. Watch it. Click it. Live it.Disney XD has the pedal to the metal – and you gotta be part of it!Call […]
Wednesday, March 10th, 2010
A CYNOPSIS MESSAGE FROM AMC AMC: The most premium advertising environment on television. MAD MEN: The ONLY cable series to win back-to-back BEST DRAMA Emmy® AwardsBREAKING BAD‘s Bryan Cranston: The ONLY basic cable actor to win back-to-back Emmy® AwardsAMC: The ONLY network in history to win the Golden Globe® for Best Drama for 3 consecutive […]
Tuesday, March 9th, 2010
A CYNOPSIS MESSAGE FROM DISNEY XD Disney XD – Full AmplitudeDisney XD continues the momentum with a record breaking debut for the new animated comedy “Kick Buttowski – Suburban Daredevil” Scoring a 2.0 national rating among Kids 6-11. Watch it. Click it. Live it.We’re bringing it – and you gotta be part of it! Call […]
Monday, March 8th, 2010
A CYNOPSIS MESSAGE FROM truTV truTV has the viewers YOU want! It’s the FASTEST GROWING TOP TEN network for M18-49! Up an IMPRESSIVE 17% Year-to-year! click for truTV.com Source: Nielsen, M-Su 8-11pm, 12/28/09-2/28/10, 12/29/08-3/1/09, ad-supported basic cable networks (excluding sports), M18-49 (000), live + sd data. Cynopsis03.08.10 Good morning! It’s Monday, March 8, […]
Friday, March 5th, 2010
A CYNOPSIS MESSAGE FROM truTV 1Q’10-to-date: truTV is a … Top 10 Network A18-49 (9 th) +20% M18-49(9 th )+17% A25-54 (8 th) +13% M25-54 (9 th) +8%With SIGNIFICANT Year-to-Year GROWTH across all 4 demos Source: Nielsen, M-Su 8-11pm, 12/28/09-2/28/10, ad-supported basic cable networks, A18-49, M18-49, A25-54, M25-54(000), live + sd data. M-Su 8-11pm, […]
Thursday, March 4th, 2010
A CYNOPSIS MESSAGE FROM DISNEY XD Disney XD is All Amplitude!We’re so ‘pedal-to-the-metal’ it’s ridiculous, and kids get it – big time. Want proof? January marked our 13th consecutive month of double digit growth. Watch it. Click it. Live it.We’re full amplitude – and you gotta be part of it! Call Michelle Scarola, […]
Wednesday, March 3rd, 2010
A CYNOPSIS MESSAGE FROM WE tv Friendors, “mini-moons,” and DIY are new tools in the wedding planning repertoire. To hear more about how brides get what they want, look for WE tv’s Resetter study this Upfront season. WE tv. Simply Fascinating. Source: 2010 WE tv Resetter Study. Cynopsis03.03.10 Good morning! It’s Wednesday, March 3, 2010, […]
CynCity
Cynsiders
Overheard at AWNY
What’s the buzz at Advertising Week New York? “As is typical at industry conferences, we’re...The Pharma Ad Ban and the Future of CTV
By James Ramelli, Partner, Fyllo The federal government’s move to ban pharmaceutical advertising on linear...Let’s Make a (Bundle) Deal
Companies are getting inventive in the converged TV space, finding new ways to bridge linear...