Friday, April 2nd, 2010


What’s Up with Scripps Networks? Everything.

The Fastest Growing Network Group in All Cable,
Scripps Networks Was Up 16% in 2009,
In the Biggest Demo (A25-54), in the Biggest Daypart (Primetime).

Scripps Networks. Our Brands, for the Life of Your Brands.

HGTV DIY Network Food Network Cooking Channel Travel Channel Great American Country

Source: Nielsen Company. For details, visit .


Good morning.  It’s Friday, April 2, 2010, and this is your first early morning briefing. And as always, if you prefer to watch this morning’s news instead of reading it, click here .

Tonight’s Premieres:
Fuse: Fuse’s Top 20 Countdown at 5p
ABC: Wife Swap at 8p
Fox Movie Channel: Fox Legacy at 8p
FUEL TV: American Misfits: The Quest for Gnar at 8p
The Documentary Channel: The Pyramid Code at 830p
Syfy: Stargate Universe at 9p; Merlin at 10p
CBS: Miami Medical at 10p

Sunday’s Premieres:
Animal Planet: Mutual of Omaha’s Wild Kingdom at 7p
BET: Sunday Best at 8p


USA Network serves up new seasons of two returning series on the same night back-to-back as Royal Pains debuts June 3 at 9p followed by Burn Notice at 10p. Universal Cable Productions produces Royal Pains while Fox Television Studios and Fuse Entertainment produces Burn Notice.

Discovery Channel also has back-to-back premieres scheduled on the same night later this month as Deadliest Catch opens its sixth season with 16 episodes on April 13 at 9p followed by the new series launch of Construction Intervention at 10p. In the new season of Deadliest Catch, the crab fishermen must deal with dangerous weather conditions, crew conflict and the death of Capt. Phil Harris. Construction Intervention centers on Charlie “The Bulldog” Frattini, a 20-year construction expert who manages some of the largest projects in New York City. Both series will continue to air on Tuesday nights at their respective times.

This summer, Animal Planet is bringing back new episodes of its series Dogs 101 and Cats 101, sharing traits of unusual and common breeds of both animals. Animal Planet also announced it is expanding this franchise in a special episode showcasing the pros and cons of other potential pets such as parrots, rabbits and geckos. Powderhouse Productions produces Dogs 101 and Cats 101 for Animal Planet.

GolTV picked up the exclusive US TV rights for the first-ever international soccer-themed reality series, Soccer Aces. The series will travel around the world offering up-and-coming players a chance to try for the professional leagues. Legendary soccer players Zinedine Zidane and Enzo Francescoli will judge all contestants. GolTV will debut the series on April 27. The only show tryout in the US will be held in Houston on April 10. Players trying for the show must be 18 years or older. Information about the tryouts can be found at or .

Univision Interactive Media, Inc., the digital component of Univision Communications Inc. is teaming with online gaming information destination, GameSpot. The alliance covers GameSpot providing content for a new Spanish-language gaming site at In turn, Univision will share with GameStop the results of a proprietary gaming research study it conducted revealing growth in the US Hispanic gaming market.


Si TV made a multi-year carriage extension deal with Dish Network. The English-language network serving the Latino community, will continue to be found on Dish Network’s Classic Silver 200 and Classic Gold 250 programming packages and via many Dish Latino packages.


E1 Entertainment is working with Tijuana Entertainment and LA Laker’s forward, Ron Artest to develop and produce the reality series, They Call Me Crazy. With the reputation of being a bad boy, the series will reveal a different side of Artest as he offers mentorship to aspiring artists through his hip-hop label, Tru Warier which will receive support with marketing and distribution from E1 Music. Artest will serve as executive producer through his Tru Warier Enterprises, Inc. Other executive producers on the project include E1 Entertainment’s John Moranyniss and Tara Long as well as Tijuana’s Troy Searer and John Foy. E1 will also manage global distribution for the series.

Former CNBC reporter, Rebecca Jarvis joined CBS’ The Early Show as Newsreader for the Saturday edition in addition to becoming the Business and Economics Correspondent for CBS News. Jarvis is based in New York and her new position began yesterday.

S. Epatha Merkerson, a 16-year veteran of NBC’s Law & Order has asked show producers to end her contract following this current 20th season. Merkerson handed in her request before the drama went into production on the final episode this season so her character can have a proper send-off. Throughout her years on the show, Merkerson has appeared in nearly 400 episodes of the cop drama. NBC is hoping to close an off-network deal with TNT which would offset production costs and therefore make a 21st season possible.

Casting Call: Doron Ofir Casting announces a pair of casting searches for two new food series. Both series are looking for professionals who have a broad knowledge of food such as executive-level chefs, sous chefs, cooks, grill masters, bakers, professional food bloggers, food critics, competitive cooking winners or caterers.

  • Series one is a buddy tasting road trip seeking a duo with outgoing, adventurous personalities, talent and food expertise. The selected couple can be cousins, friends, rivals or married.
  • The second series is looking for bold individuals who are funny, adventurous with larger-than-live personalities with a passion for food and a willingness to try the newest, biggest and best culinary finds in the world. All interested applicants must apply online via


Wednesday  A18-49 Analysis: FOX led a double whammy Wednesday night at 4.5/14 A18-49 viewers, according to final national ratings from Nielsen. During 8p, FOX’s Human Target got a bump in the ratings over last week to 2.3/8 followed by UNIV’s Hasta que el Dinero Nos Separe at 1.9/6. FOX hit an even higher note at 9p with American Idol at 6.7/19 with ABC’s comedies Modern Family and Cougar Town averaging a 3.2/9 in second place. Then at 10p, NBC’s Law & Order: SVU finished first at 2.9/9 while the CSI: NY repeat on CBS trailed at #2 with a 1.7/5.

Live + Same Day Household Ratings: Wednesday, March 31, 2010 time period averages. Source: NTI Galaxy, as dated. Live+SD.

FOX: 8.5/14        Human Target 5.1/9, American Idol 11.7/19

NBC: 4.7/8           Minute to Win It [r] 3.8/7, Law & Order: SVU [r] 3.7/6, Law & Order: SVU 6.6/12

CBS: 4.3/7         Old Christine [r] 3.3/6, Accidentally on Purpose [r] 2.8/5, Criminal Minds [r] 5.1/8, CSI: NY [r] 4.7/8

ABC: 3.6/6           It’s the Easter Beagle, Charlie Brown [r] 3.0/6, The Middle 3.8/7, Modern Family 5.7/9, Cougar Town 3.8/6, Ugly Betty 2.7/5

UNIV: 1.9/3         Hasta que el Dinero Nos Separe 2.2/4, Corazon Salvaje 1.8/3, Don Francisco Presenta 1.7/3

CW: 1.5/2            America’s Next Top Model 2.2/4, Fly Girls 0.8/1, High Society 0.5/1

ION: 0.6/1           Ghost Whisperer 0.7/1, Ghost Whisperer 0.6/1, Criminal Minds 0.7/1

TELE: 0.6/1          El Clon 0.6/1, Perro Amor 0.7/1, Donde Esta Elisa 0.7/1

A18-49: FOX 4.5/14, ABC 2.1/6, NBC 2.0/6, CBS 1.6/5, UNIV 1.4/4, CW 0.9/3, TELE 0.6/2, ION 0.3/1



Fox Networks Group (FNG) launched Fox LOOK, a new business division specializing in international licensing and the production of unscripted content from Fox Broadcasting Company and Fox Cable Networks. Longtime Fox executive, David Lyle will become President of Fox LOOK, reporting to Tony Vinciquerra, CEO. David will also work in tandem with Marion Edwards, President/International Television. Additionally, FNG upped Ravi Ahuja to EVP/Business Operations and Development to oversee business development and investment opportunities across the company’s TV distribution platforms. Ravi will report to Del Mayberry, EVP/CFO, FNG. Sarah Harden, currently SVP/Business Development will soon take on a new role within News Corporation and Erik Moreno, SVP/Corporate Development will now report to Ravi Ahuja.

TBS tapped Kathryn Ann Busby as VP/Comedy Development, responsible for working with writers and producers to develop new original series for the network. Based in Los Angeles, Kathryn Ann reports to Lillah McCarthy, SVP/Original Programming, TBS and TNT. Prior to this appointment, Kathryn Ann was the supervising producer for The Aisha Tyler Show pilot and before that was SVP/Production at New Line Cinema.


Cynopsis Media presents: Upfront 2010 – The Cable Market
The 2nd in the Upfront 2010 Special Edition Series publishing next Wednesday.

The Cable Market, sent to Cynopsis subscribers and available at , will provide an
in-depth look at the 2010 selling season from the Buyer and Seller perspectives.

Advertising in The Cable Market is now sold out!
However, space is still available in the online
Upfront Season 2010 Overview.

Contact Mike Farina for more information and to reserve your space! [email protected], 203.218.6480

Friday Fun Fact:   The first advertisement placed in Cynopsis was in November 2000 by Linda Abrams, then at Warner Bros. Domestic Cable Distribution (she’s now EVP at StarGreetz in LA).  The first classified ad was placed by Roger Bare, then GSM at KHTV/Houston (he’s now VP/GM and the station call letters have changed to KIAH/Houston). 

This day in History:  1997 – Delivered to just 6 people, Cynopsis (nee News of the Day) is born.  Today this little ditty goes out to more than 58,000 around the world every morning.  How did we come up with the name Cynopsis?  My dad thought of it. 

Answer to Yesterday’s Trivia Question:  What TV lawman used the Hyperspectrographic Analyzer and the Homing Receiverscope?   BATMAN  Kudos to: Nanette Anderson-Discovery Comm/Silver Spring; Anthony Salerno-Maxus/NY; Matt Oestreich-WFTV/Orlando; Andy Ames-Sesame Workshop/NY; Kathy Alexander-SpotPlus/Dallas; Justin Halverson-NCC Media/Minneapolis; Dan Whitford-Maximum Direct/Chicago; Steven Wishnoff/LA; Rob Chatlin-FX/LA

Today’s Trivia Question:  Who lives at the Paradise Cove Trailer Colony? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Member of Interactive Advertising Bureau (iab)

To subscribe to any Cynopsis edition(s) click here .
To unsubscribe , click the button at the end of this email.

Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis .com classifieds page here .

JOB OPENING:  VP BUS AFFAIRS Disney Channel/XD/Playhouse Disney/LA: Min of 10 years exp in TV bus affairs – live action, scripted series development/ production; provide guidance to SR mgmt. Apply   #234364   (4/9)

JOB OPENING:  AFFILIATE MRKTG, INTEGRATED SOLUTIONS MGR/Univision NYC: Spanish fluent -Develop/Execute distributor marketing and media partnerships/exp in media and consumer marketing. Res: [email protected] EOE(4/9)

JOB OPENING:  DIR SALES DEV & MKTG/Disney ABC TV/NY:  Spearhead sales dev materials & trade comm plans for Disney Channel/DisneyXD/Disney Media. Partner w/ Rsrch; Ad Sales Mktg;Cross-platform. 7+ Yrs exp. 233986 (4/9)

JOB OPENING:  DEVELOPMENT ASSOC. PRODUCER/STORY HOUSE Prods/DC: 2+ yrs exp casting, producing, and/or dev writing. Strong knwldg non-fict TV. Must be driven & passionate. Job descrip & apply @ (4/9)

JOB OPENING:  CONTENT SALES MGR (2)/Thought Equity Motion/NY, LA,: World leader in video licensing. Expert ideation, consultative & relationship sales exp. More info visit:; Resumes to: [email protected] (4/9)

JOB OPENING: STRATEGIC PLANNING ANALYST/NY:Resp for digital avail rpts, earned/billed rpts, support Mgr on adhocs. Finance exp prefrd, strong excel a must,some access, VBA a plus.Cover/resume:  [email protected] (4/8)

JOB OPENING: VP OXYGEN RESEARCH: Manage team creating top line & detailed analyses reporting, consumer profiling, video & new-media trends, & highlights covering Oxygen and competitors. [email protected] job #1163353 (4/8)

JOB OPENING: RSRCH STRATEGIST/ The Travel Channel/Chevy Chase MD:  Mng rsrch studies to support TV Prgrmng, Content, Mktg, & Comm. functional teams. 3-5 yrs TV rsrch (Nielsen) exp. Full desc: @ apply:   (4/8)

JOB OPENING: USA Network/STRATEGIC PLANNING TEMP/NYC: Responsible for tracking, organizing and disseminating competitive research information. Bachelor’s Degree/3 month position. Reply: [email protected] w/ res (4/7)

JOB OPENING: USA Network/NBC Universal/NY: Schedule on-air promos to execute marketing plans and help generate brand awareness. 1+ yr media exp.  Please apply at job # 1163611 (4/6)

JOB OPENING: DIR OF PROGRAMMING/NESN/MA: Manage strategic dir for NESN content, oversee audience rsrch, cultivate relationships, work closely with Sales & Mktg, develop and manage budget, 7+ yrs exp (4/6)

JOB OPENING: ASSOC PROD, NEWS/NESN/MA: Write & produce feature & cvr stories, edit highlights, gather/archive video, research stats, strong knwldg of Boston sports, 2-5 yrs exp, line-prod exp a + (4/6)

JOB OPENING: DIR, PRICING & PLANNING/NY: TV Guide Network/ Directs ad sales pricing/planning, inventory mgmnt, ad sales budgeting/modeling, 5 yrs exp. pricing/plan’g cable or brcst Ad Sales. [email protected] (4/6)

JOB OPENING: SR. ANALYST/CAFEMOM/NY: Res. studies for ad prgrms, update synd. res. reports, ad hoc reports for mgmt insight. 3 yrs exp; exp w/comScore or Nielsen NetRating data; Excel, PPoint. More at (4/6)

JOB OPENING: VP LEGAL AFFAIRS ABC FAMILY/LA: Hands-on experience in TV series development and production. Min 15 yrs devl/prod/licensing. Provide leadership and guidance to Sr mgmt. Apply # 230572  (4/6)

JOB OPENING: ACCT EXEC DIGITAL AD SALES/LA: Grwng/mngng onlne ad sales rev for & AETN Dig Props. Exp digital ad sales, major ad clients, & gaming. (4/3)

JOB OPENING: NBCU has an opening for an ACCOUNT EXECUTIVE, DIGITAL MEDIA AD SALES; Sports & Olympics (job#1134602) please visit our career website for more information  (4/3)

JOB OPENING: DIGITAL SALESPERSON/GMC/ATL: Sell video, display & custom sponsorships on , a leading site in the family values market. Commission only with potential for full time position. Apply to [email protected] (4/3)

JOB OPENING: DIRECTOR, DIGITAL RESEARCH/TURNER BROADCASTING/ATL: Leadership role supporting Young Adult/Kid Digital Research: multiple platforms/8 yrs exp/primary/secondary/Omniture/NetRatings/4 yr degree. [email protected]   (4/3)

JOB OPENING: SALES PLANNER/CHIC OR LA/RMG NETWORKS: Join the leading away-from-home TV ent team. Build sales proposals, post analysis, research, strong excl, ppt, BA & 2-3 yrs agency/b’cast exp. Send resume: [email protected]  (4/3)

JOB OPENING:  SR. RSRCH ANALYST,RSRCH/AETN/NY:Support AETN’s dist efforts thru dvlpmnt of reports, presentations& strategies pertinent to positioning the brands w/traditional& new media dist. Apply: (4/3)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLY:  GRAPHIC DESIGN/The Met Museum of Art 10 hrs/wk. Scan/silo/proof images on MMA Store site. Must have prof demeanor, attn to detail & able to work ind. Photoshop knwlg a must. Cov ltr/res: [email protected] (4/9)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:  FILM-MAKER  New Media, HD production development. Solid production skills, including camera work, editing, and directing. Feature film, video, and new-media credits. References available. [email protected] (4/9)

SITUATION WANTED:  Dedicated & Experienced ADV. SALES PLANNER. Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (4/9)

SITUATION WANTED:  20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position:   [email protected] (4/9)

SITUATION WANTED:  EXECUTIVE ASSISTANT position film/TV (NY) 7 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (4/9)

SITUATION WANTED: SEGMENT PRODUCER/RIGHTS & CLEARANCES: Experienced in Rights & Clearances ( photo, footage, talent & music) for documentaries, talk, award shows / film tributes,. etc. Looking for next project. Email: [email protected] (4/7)

SITUATION WANTED: Dedicated & Experienced DVD Producer: 8 years NYC experience at The BBC, MTV, The Food Network, and NICK Intl. Problem solver, marketing/PR experience, outgoing and personable. [email protected] (4/6)

SITUATION WANTED: ANIMATION PRODUCER/ASST/LINE PRODUCER: 20 yrs experience. 2D Digital. Flash. Traditional. Canadian. OCASE   [email protected] (4/6)

SITUATION WANTED: PRODUCER/WRITER/DIRECTOR (NY): Ultra-creative, award winning, all formats, all genres, all major networks and major cable. Fast, frugal and fun! [email protected] (4/6)

SITUATION WANTED: MEDIA SALESMAN THAT BRINGS RESULTS. 6+ years of experience in media sales for new media, TV and Film with strong knowledge of contracts and sharp professional relationship with clients. Email: [email protected] (4/6)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC:   Wife Swap [p ], Jamie Oliver’s Food Revolution, 20/20
AZTECA: Laura de Todos, Lo Que Callamos Las Mujeres Edicion Especial, Al Extremo
CBS:  Ghost Whisperer, Medium, Miami Medical [p ]
CW:   Smallville [r], America’s Next Top Model [r]
FOX:  House [r], Kitchen Nightmares [r]
ION:   Movie: Daredevil, Criminal Minds, Criminal Minds
NBC:  Who Do You Think You Are?, Dateline NBC
PBS:  Washington Week, Now on PBS, Bill Moyers Journal, Time Team America
TELE: El Clon, Perro Amor, Donde Esta Elisa?
UNIV: Hasta que el Dinero Nos Separe, Corazon Salvaje, Rosa de Guadalupe

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