Cynopsis: Classified

 

Advantage

04.06.10

Good morning – it’s Tuesday, April 6, 2010, and this is your weekly issue of Cynopsis: Classified Advantage! This edition includes the top job listings in the Television, Media and Ad Agency markets, professional development advice from national experts, your Q & A’s with our experts, and a summary of executive moves among top companies.

A Life so Tweet

Twitter is an amazing force today.  With our lives being increasingly funneled through our smart phones, Twitter is the perfect marriage between information, speed and brevity.  It is also the most democratic social application available.  No need to ask permission to follow, just follow anyone you choose.  I follow my favorite actors (Rainn Wilson is particularly funny), authors (Harlan Coben, finished his new book in one day!) and sports teams (Feagles is back with the Giants).  I read about the earthquake in Southern California, while it was happening. That is the power of Twitter.

Finding people.

Quality, not quantity, is important in people who follow you.  You want people in a position to help your cause.  You want people who will take an interest in your situation.  How do you find these people?  Go to Twitter.com, click on Find People at the top of the page and type in their name.  If they have an account under their own name, and most do, they’ll show up.

Now that you found them, what do you do? 

Follow them.  Read their tweets.  You might be tempted to join conversations or reply to their tweets, but don’t, not until you understand where they are coming from, get a feel for their concerns and goals.  Once you do, join conversations with only the intent on helping their situation.  Asking them for help should not be your first contact with them.  Most people will simply ignore the question.

Retweet their important tweets.  This can be accomplished with a click of a button but will get their attention.

Talk about their company in your tweets and # the company’s name.  When you do this, your tweet becomes searchable, and most companies search the internet to discover what people are saying about them. 

Once you have opened a line of communication with them, and are comfortable enough to ask for their help, here are some suggestions from people who run companies on how to approach them:

Be personal, be useful, introduce yourself, keep it brief, let the relationship evolve.  Don’t try to sell or ask me for anything on the first interaction.

Be direct, clear and brief.  Communicate your value, intent and desired result, in two sentences.

Be different and original but back it up with data. 

If your correspondence is going to be placed into a database, use industry jargon.  If you are writing a personal note, try to stay away from it.

It’s much easier to connect with someone you don’t know by finding a person in common to introduce you.

Don’t waste a first impression, think before you write.

Build a reputation as a selfless tweeter.  Comment on others’ tweets, but make sure your comment continues the conversation, not stop it.

When you do make that connection, let them know what you do, why you do it, how can it benefit them. Be passionate.

Stand out by being clever and witty. 

Twitter is a powerful tool, but one that is still evolving. There is no fool proof schematic, we are learning as we go.  Some people suggest followers are not important at all, that you should concentrate on making personal connections with the people you follow.  Others say followers are the foundation of social networking and the more followers you have, the greater chance you’ll have of obtaining your goal.  The answer most assuredly lies between the two.  But one thing is clear, in our “only time for the Headlines” life, Twitter is King.

Economic News

According to the Bureau of Labor Statistics, employers added 162,000 jobs in March, the greatest gain in three years.  Though this number is slightly less than experts had expected, it is still seen as a crucial part of the slow but sure recovery.

Additionally, in a survey conducted by CareerBuilder.com and USA Today, more employers anticipate hiring full time employees within the next three months, while fewer employers anticipate cut backs during the same time period.  Experts believe that employers increasing their staff will do so, slowly, in order to determine demand, and many will hire contract or free lancers in the mean time.

Next week: Your First Day on LinkedIn

We are always on the look out for more Experts to advise our readers – if you’re a headhunter, job coach, career advisor, etc., and may be interested in contributing to this edition from time to time, please contact me at [email protected] .

Any company facing a temporary down turn in revenues or a short term cash flow crisis can potentially deal weather the storm by furloughing companies without pay. As a rule, furloughs are no shorter than one week and no longer than a month. Any shorter and the savings aren’t worth the ill will generated. Any longer and the company can’t count on the individuals all returning. Furloughs are most often done sequentially rather than en mass so impact on the business is minimized. Because these are often emergency measures you can’t assume you’ll get anything more than one week’s warning.

There’s little point in arguing or complaining about being furloughed, it won’t change the facts and will only put a future target on your back. And don’t expect honest answers about the implications for the future of the company; you’ll get only the best case scenario. Instead, you should focus on minimizing the potential harm to your personal finances.

You have two options for responding. First, you can try to make the loss of pay easier to absorb by trying to spread out the damage. If you’re asked to take a two week furlough, for instance, you can offer to work half time at half pay for four weeks. The total savings for the company will be the same, but you’ll have an easier time dealing with the shortfall, and the impact on the work flow will be less dramatic. Another alternative is to offer to give up your paid vacation, and to instead, work for those two weeks. While not offering short term relief for the company it will provide savings. And while it isn’t pleasant to go without a paid vacation, it might be preferable to going with a paycheck.

Stephen M. Pollan is one of America’s most trusted and admired career and financial advisors and is the author of more than a dozen books including the national bestsellers Die Broke and Second Acts. Information about his practice and writing can be found at stephenpollan.com . Mark Levine ( gostryter.com ) has been Pollan’s collaborator for more than 20 years.

If you have any specific questions you’d like our Experts to address, please email them to me, John Cox at [email protected].
 

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A CYNOPSIS MESSAGE

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I am presently on contract and interviewing with my current employer for a permanent position, while at the same time interviewing with three other companies. Should something progress (fingers crossed), how would you suggest I handle the situation in order to leverage the offers and get the most favorable outcome (financially, etc.)? How would you also suggest that I perhaps put off an offer from Company B to find out if I can leverage it for another offer (from Company A), without seeming as though that is what I am doing? Though I am currently not in such a position, I have been in the past and fear this may happen again and want to ensure I handle it as professionally as possible so as not to burn any bridges (if that’s feasible).

It’s extremely difficult to leverage one offer against another. Whenever you try to use an outside offer as leverage against your existing employer you will end up putting yourself on the s**t list, whether you succeed or not. Whatever they say after giving in to extortion, rest assured you’re now labeled as disloyal and a flight risk. That’s not good. The only way you can protect yourself is to demand the offer of a contract or termination agreement from the other company (you are giving up “security” after all) and demand an equivalent contract or agreement from your current employer. Rival outside offers will understandably object to bidding against each other for your services. The answer generally is to negotiate the best offer you possibly can from an outside source…and accept it.

After 20 years of working for other people, I made the move and opened my own Development Company in November 2009.  How do I get a more visible presence? I have a Facebook page, linked to a twitter account, – now what?  What do I put on my page? How do I spread the word and maybe break into other areas of development besides TV Series work?

It sounds like you’re touching all the conventional bases…and that’s fine. But the real secret to expanding your reach is to develop your social as well as professional network. Are there charities, organizations, or causes in which your potential targets get involved? Join them and get active. Reach out to alumni groups, use your religious affiliation, get involved in local politics. Become active in community organizations. Become a presence in your child’s school. Adopt a cause as your own. Raise your personal profile and you’ll also raise your professional profile in ways others aren’t.

My professional experience for almost 10 years has all been in cable distribution which has slowing been shrinking industry as companies merge and long term national deals are done; I now find myself laid off and jobs in my industry are very few or not there at all. With that, I am trying to change my focus to digital media sales and getting to a growing field instead of a shrinking one but I am finding that with the competition out there with other candidates already having experience, established agency contacts, etc., I haven’t had much success in breaking in. I’ve been told I’m not experienced enough in ad sales to be a AE but over qualified to be a sales planner. What can one do in this economy to even be considered when making a career shift when competition is so high?

When you’re labeled as being overqualified for one level, but underqualified for the next, there’s only one way to make the jump without actually being hired: expand your personal brand with outside endorsements. Consider lecturing to college level classes. Investigate writing articles in professional and trade journals. Offer yourself as a source to those outside the industry as a consultant. Your goal is to use these credentials to substitute for whatever employment experience you may appear to lack.

Stephen M. Pollan ( stephenpollan.com ) is one of America’s most trusted and admired career and financial advisors and Mark Levine ( gostryter.com ) has been Pollan’s collaborator for more than 20 years.

Have a question for our experts? Send it to [email protected]

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A CYNOPSIS MESSAGE FROM THE ACADEMY OF TELEVISION ARTS & SCIENCES ™

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JOB OF THE WEEK …

OTHER INDUSTRY JOBS OF INTEREST …

track performance, monitor market and industry trends/ad spending, and maintain communication with research vendors
Manager, Digital Ad Sales Research
BBC America
NYC, NY
https://www5.recruitingcenter.net/Clients/BBC/PublicJobs/controller.cfm

point-person for all distribution issues for BBC America and BBC’s other U.S. channels for large and medium sized distributors based in the eastern part of the U.S.
VP/Senior Director of Network Sales National Accounts East
BBC America
NYC, NY
https://www5.recruitingcenter.net/Clients/BBC/PublicJobs/controller.cfm

network sales and marketing activities for U.S. distribution of BBC America, BBC World and other existing and new BBC Channels in the U.S. on cable, satellite, Telco, and alternative technology platforms
VP/Senior Director of Network Sales National Accounts West
BBC America
NYC, NY
https://www5.recruitingcenter.net/Clients/BBC/PublicJobs/controller.cfm

work with sales staff to develop streamlined processes for entering and executing campaigns
Advertising Operations Manager   116162BR
Patch.com
NYC, NY
http://corp.aol.com/careers/current-opportunities

partner with Sales director to identify key opportunities to drive revenue
Sales Development Director   FIM19216
MySpace US
NYC, NY
http://www.foxcareers.com/jobSearch.html

manage TV sales and coproduction activity within the drama genre, deliver consistently against a stretching business plan, and maximize exploitation and profitability of the BBC Catalogue
Director TV Sales & CoPro, Drama
BBC America
NYC, NY
https://www5.recruitingcenter.net/Clients/BBC/PublicJobs/controller.cfm

edits content and supports the implementation of projects developed on the East Coast for NBC Local Media
Producer/Editor   1164751
NBC Universal
NYC, NY
http://www.nbcunicareers.com /

in charge of creating and overseeing promos and campaigns for USA Network as well as collaborating with the Creative Director on overall needs for the network
Senior Writer / Producer – USA Network   1143845
NBC Universal
NYC, NY
http://www.nbcunicareers.com /

create promos for all channel content as necessary including original series, acquired series, network premiere movies, stunts and hosted wraps etc.
Writer / Producer / Editor – USA Network   1143841
NBC Universal
NYC, NY
http://www.nbcunicareers.com /

writing, producing and editing on-air promotional spots and campaigns for Oxygen’s fast-paced on-air promotions department
Writer / Producer / Editor, On Air Promotions – Oxygen   1158289
NBC Universal
NYC, NY
http://www.nbcunicareers.com /

supervise the creation & distribution of Ad Sales Grids and communicate what is available for sale and show descriptions for ad sales
Director, Sponsorships & Multiplatform Scheduling – Oxygen   1165491
NBC Universal
NYC, NY
http://www.nbcunicareers.com /

conceptualize, design, develop, execute and animate broadcast design projects such as ID’s, show opens, animated banners, and movie trailers
Broadcast Designer – USA Network   1143679
NBC Universal
NYC, NY
http://www.nbcunicareers.com /

managing and maintaining USA/Syfy inventory while fulfilling agency/client requirements
Manager, USA/Syfy Inventory   1161219
NBC Universal
NYC, NY
http://www.nbcunicareers.com /

overall sales support to the sales staff, administering existing deals, coordinating pending deals and following through to closure with all format clients
Sales Planner, Cable Emerging Networks   1161635
NBC Universal
NYC, NY
http://www.nbcunicareers.com /

develop, concept, and write copy for Syfy, under the direction of the Creative Directors
Copywriter – Syfy   1165666
NBC Universal
NYC, NY
http://www.nbcunicareers.com /

initiate and oversee show packaging, opens and specialty shoots while maintaining a high level of creativity and production value within the boundaries of given deadlines and budget parameters
HBO Sports, Creative Director   115798BR
HBO
NYC, NY
http://www.timewarner.com/corp/careers/

understanding how to utilize the social media space to increase and leverage brand awareness
Director, Digital and Social Media   1161514
NBC Universal
NYC, NY
http://www.nbcunicareers.com /

running the program development department which is charged with finding new shows for truTV’s primetime lineup
Vice President, Development – TruTV   117393BR
Turner Broadcasting
NYC NY
http://www.timewarner.com/corp/careers/

understanding business needs and creating end-to-end strategic plans to enable world-class Disaster Recovery (DR) capabilities for our organization
Director, Disaster Recovery   5167BR
CBS Corporate
NYC, NY
http://www.cbscorporation.com/corp_careers.php

coordinates sales order processing, including placing orders; maintains and updates confirmation orders; administers records on confirmations and agreements
Account Services Rep   235856
ESPN
NYC, NY
http://corporate.disney.go.com/careers/index.html

help integrate the marketing function within the development process to ensure marketing insight and competitive factors are leveraged to maximize the commercial success of our games
Marketing   117211BR
Warner Bros. Entertainment Group
Quebec – Montreal
http://www.timewarner.com/corp/careers/

create and maintain schedules for selected territories to maximize audiences and viewing
Programme Planner – KidsCo   1139934
NBC Universal
London England
http://www.nbcunicareers.com /

utilizes broad and deep sports knowledge to ensure that graphics, anchor scripts and reporter scripts are factually and statistically accurate
Production Researcher I   235819
ESPN
Bristol CT
http://corporate.disney.go.com/careers/index.html

coordinate, develop and maintain International Media Web Site
Content Information Publicist, International/Deportes   235748
ESPN
Bristol CT
http://corporate.disney.go.com/careers/index.html

manages the interpretation and application of technical, operational and cost standards that may impact the accuracy, cost, and timeliness of assigned events
Sr. Operations Producer   235742
ESPN
Bristol CT
http://corporate.disney.go.com/careers/index.html

will sell advertising inventory to include: banner ads, e-newsletters, video, and more
Account Executive   116195BR
Patch.com
Connecticut – Work from Home
http://corp.aol.com/careers/current-opportunities

manage and expand key strategic partner relationships
Manager, Strategic Partnerships   1153012
NBC Universal
Englewood Cliffs NJ
http://www.nbcunicareers.com /

provide strategic direction for day-to-day news coverage, breaking news, major stories and sweeps
Director News   5172BR
CBS Television Stations
Pittsburgh PA
http://www.cbscorporation.com/corp_careers.php

writing and producing daily stories for TV, Digital, Mobile and all other emerging platforms
Producer Writer Washington Bureau   1165197
NBC Universal
Washington DC
http://www.nbcunicareers.com /

develop, launch and manage marketing plans to advertisers, publishers, agencies and small business owners to drive growth of advertising products where needed
Marketing Manager   116306BR
AOL
Baltimore MD
http://corp.aol.com/careers/current-opportunities

distribution and marketing efforts for Discovery’s 18 networks (including HD simulcast networks) in the Eastern portion of United States
Account Director   9432
Discovery Communications
Silver Spring MD
https://www.discovery.apply2jobs.com/index.cfm?fuseaction=mExternal.searchJobs

partner with AOL stakeholders in other business units to develop and promote paid product offerings relevant to their spaces
Product Marketing Manager   116391BR
AOL
Dulles/Sterling VA
http://corp.aol.com/careers/current-opportunities

works with sales professionals to develop proposals, provide deal evaluation, sales negotiations, revisions and follow-up
Account Manager, Sales   116254BR
AOL
Atlanta GA
http://corp.aol.com/careers/current-opportunities

makes service calls on existing clients to achieve customer satisfaction and develop new business opportunities
Account Executive   5117BR
CBS Outdoor
Atlanta GA
http://www.cbscorporation.com/corp_careers.php

ensuring that all product enhancements, operational improvements, sponsorship and sales asset development and deployment, and special event coverage is achieved on time while minimizing cost and resource usage
Director, Operations   117306BR
Turner Broadcasting
Atlanta GA
http://www.timewarner.com/corp/careers/

met or exceed sales revenue goals as set by the department
Account Executive   9530
Discovery Networks
Atlanta GA
https://www.discovery.apply2jobs.com/index.cfm?fuseaction=mExternal.searchJobs

gaining publicity and a heightened profile for the seven core business divisions of BBC Worldwide
Director-Communications, Latin America
BBC America
Miami FL
https://www5.recruitingcenter.net/Clients/BBC/PublicJobs/controller.cfm

met or exceed sales revenue goals as set by the department
Account Executive   9281
Discovery Networks
Miami FL
https://www.discovery.apply2jobs.com/index.cfm?fuseaction=mExternal.searchJobs

manage client service calls to achieve customer satisfaction and develop new business opportunities
Account Executive    5169BR
CBS Outdoor
Miami FL
http://www.cbscorporation.com/corp_careers.php

makes service calls on existing clients to achieve customer satisfaction and develop new business opportunities
Account Executive   4980BR
CBS Outdoor
Sanford FL
http://www.cbscorporation.com/corp_careers.php

identifying and selling significant strategic accounts within defined industry categories
Account Director, Sales   116279BR
AOL
Chicago IL
http://corp.aol.com/careers/current-opportunities

working with established accounts to drive rates and share
Account Executive – Digital   235918
ESPN
Chicago IL
http://corporate.disney.go.com/careers/index.html

working with established accounts to drive rates and share
Account Executive   235915
ESPN
Irving TX
http://corporate.disney.go.com/careers/index.html

develop and facilitate all aspects of the promotional activities for agencies, as well develop new opportunities with existing clients
National Account Executive   4961BR
CBS Radio
Los Angeles CA
http://www.cbscorporation.com/corp_careers.php

working with established accounts to drive rates and share
Account Executive – Digital   235914
ESPN
Los Angeles CA
http://corporate.disney.go.com/careers/index.html

working with established businesses and establish new business and create sales packages
Account Executive   235787
ESPN
Los Angeles CA
http://corporate.disney.go.com/careers/index.html

responsible for analyzing primetime entertainment programming via focus groups, online surveys and other studies
Senior Research Analyst   235690
ABC
Los Angeles CA
http://corporate.disney.go.com/careers/index.html

focused on the business processes associated with inbound media asset (physical and digital) inventory management and production order fulfillment
Director, Inbound Logistics   10-0039
Ascent Media
Burbank CA
https://www2.ultirecruit.com/ASC1001/JobBoard/JobDetails.aspx?__ID=*409FD03E0A3A7AF6

focused on the business processes associated with outbound media asset (physical and digital) inventory, packaging, delivery and archival management
Director, Outbound Logistics   10-0038
Ascent Media
Burbank CA
https://www2.ultirecruit.com/ASC1001/JobBoard/JobDetails.aspx?__ID=*E7E086E9B90B80BF

manages day to day operations on all aspects of production and post production
Executive Director, Production   117389BR
Warner Bros. Entertainment Group
Burbank CA
http://www.timewarner.com/corp/careers/

managing the implementation of the Warner Bros. SAP IPM finance functionality for the Television Distribution group
Business Process & Analysis Lead   117384BR
Warner Bros. Entertainment Group
Burbank CA
http://www.timewarner.com/corp/careers/

gain an understanding of the business issues, identify and document requires and implement sound solutions for the Finance Process Team
Business Process & Analysis Lead   117382BR
Warner Bros. Entertainment Group
Burbank CA
http://www.timewarner.com/corp/careers/

directing the development and management of strategic marketing plans to support Warner Bros. Domestic Television Distribution’s sales efforts for station, cable and media sales
Director, Sales Marketing   117385BR
Warner Bros. Entertainment Group
Burbank CA
http://www.timewarner.com/corp/careers/

responsible for advertising sales to businesses in local markets
Account Executive   116241BR
Patch.com
San Francisco CA
http://corp.aol.com/careers/current-opportunities

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A CYNOPSIS MESSAGE FROM NAB SHOW

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Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here – also check out our Facebook page where our classifieds are listed the night before the editions are published!

JOB OPENING: NEWS PAPER MGR/Pearl River NY (15 miles NYC): 5+ yrs exp. in buying Newspaper, have contacts, neg. costs, work with agencies & sales. Resume to: [email protected] or call 845-732-8943 (4/10)

JOB OPENING: ATTORNEY /iN DEMAND/NYC: Analysis/counsel on entertainment issues. Draft/negotiate/review contracts. Stndrds & Practices. Copyright/trademark enforcement. JD, NYS Bar, 3yrs+ cable/ent. Apply: [email protected] (4/10)

JOB OPENING: MGR STRATEGY & BUSINESS DEVELOPMENT/Nickelodeon/NYC: 2+yrs InvestBank/Consult/related Strat exp in Ent/Media, Stng Finance Analysis (models,etc), Xceptionl Math skills EOE/M/F/D/AAP Apply  www.mtvnetworkscareers.com (4/10)

JOB OPENING: SR DIRECTOR, MEDIA PLANNING/Nickelodeon/NYC: 7+yrs Media Plan/Promo Sked exp @ Adbased TVNet, 5yrs mgmt exp, Strng knwlge Reach/Freq/GRP/Dupe info & NICK brand & TV content, Apply  www.mtvnetworkscareers.com (4/10)

JOB OPENING: DIR, MKTG & CREATIVE/PlumTV/NY: Creative, strategic pro to develop custom sponsorship packages for nat’l sales team. 10+ yrs media sales mktg, large rolodex w/in luxury ind. pref. See full post at plumtv.com (4/10)

JOB OPENING: NBC Universal/NY:Bravo Network seeks talented PRINT ART DIRECTOR. For full description & to apply visit www.nbcunicareers.com Job# 1163396 (4/10)

JOB OPENING: MEDIA ANALYST/Billetts America/NYC: Analyze media plans on both a cost & quality basis. 4-8 Yrs Media Buying/Planning Exp Req; Strong Excel and analytical skills req’d; resume: [email protected] (4/10)

JOB OPENING: ACCT EXEC/Univision NAT’L TV Sales /NY: Prior Brdcst sales exp req’d. Detail-oriented, strong comm, negotiator & new biz dev skills. Solid client relationships. 4 yr BA deg req’d. Email: [email protected] EOE (4/10)

JOB OPENING:  VP BUS AFFAIRS Disney Channel/XD/Playhouse Disney/LA: Min of 10 years exp in TV bus affairs – live action, scripted series development/ production; provide guidance to SR mgmt. Apply www.disneycareers.com #234364   (4/9)

JOB OPENING:  AFFILIATE MRKTG, INTEGRATED SOLUTIONS MGR/Univision NYC: Spanish fluent -Develop/Execute distributor marketing and media partnerships/exp in media and consumer marketing. Res: [email protected] EOE(4/9)

JOB OPENING:  DIR SALES DEV & MKTG/Disney ABC TV/NY:  Spearhead sales dev materials & trade comm plans for Disney Channel/DisneyXD/Disney Media. Partner w/ Rsrch; Ad Sales Mktg;Cross-platform. 7+ Yrs exp. www.disneycareers.com 233986 (4/9)

JOB OPENING:  DEVELOPMENT ASSOC. PRODUCER/STORY HOUSE Prods/DC: 2+ yrs exp casting, producing, and/or dev writing. Strong knwldg non-fict TV. Must be driven & passionate. Job descrip & apply @ http://tiny.cc/og45p (4/9)

JOB OPENING:  CONTENT SALES MGR (2)/Thought Equity Motion/NY, LA,: World leader in video licensing. Expert ideation, consultative & relationship sales exp. More info visit: thoughtequity.com; Resumes to: [email protected] (4/9)

JOB OPENING: STRATEGIC PLANNING ANALYST/NY:Resp for digital avail rpts, earned/billed rpts, support Mgr on adhocs. Finance exp prefrd, strong excel a must,some access, VBA a plus.Cover/resume:  [email protected] (4/8)

JOB OPENING: VP OXYGEN RESEARCH: Manage team creating top line & detailed analyses reporting, consumer profiling, video & new-media trends, & highlights covering Oxygen and competitors. Apply@ www.nbcunicareers.com job #1163353 (4/8)

JOB OPENING: RSRCH STRATEGIST/ The Travel Channel/Chevy Chase MD:  Mng rsrch studies to support TV Prgrmng, Content, Mktg, & Comm. functional teams. 3-5 yrs TV rsrch (Nielsen) exp. Full desc: @ apply:  www.scrippsnetworks.com (4/8)

JOB OPENING: USA Network/STRATEGIC PLANNING TEMP/NYC: Responsible for tracking, organizing and disseminating competitive research information. Bachelor’s Degree/3 month position. Reply: [email protected] w/ res (4/7)

JOB OPENING: USA Network/NBC Universal/NY: Schedule on-air promos to execute marketing plans and help generate brand awareness. 1+ yr media exp.  Please apply at www.nbcunicareers.com job # 1163611 (4/6)

JOB OPENING: DIR OF PROGRAMMING/NESN/MA: Manage strategic dir for NESN content, oversee audience rsrch, cultivate relationships, work closely with Sales & Mktg, develop and manage budget, 7+ yrs exp www.nesn.com (4/6)

JOB OPENING: ASSOC PROD, NEWS/NESN/MA: Write & produce feature & cvr stories, edit highlights, gather/archive video, research stats, strong knwldg of Boston sports, 2-5 yrs exp, line-prod exp a + www.nesn.com (4/6)

JOB OPENING: DIR, PRICING & PLANNING/NY: TV Guide Network/TVGuide.com. Directs ad sales pricing/planning, inventory mgmnt, ad sales budgeting/modeling, 5 yrs exp. pricing/plan’g cable or brcst Ad Sales. [email protected] (4/6)

JOB OPENING: SR. ANALYST/CAFEMOM/NY: Res. studies for ad prgrms, update synd. res. reports, ad hoc reports for mgmt insight. 3 yrs exp; exp w/comScore or Nielsen NetRating data; Excel, PPoint. More at www.cafemom.com/about/jobs.php (4/6)

JOB OPENING: VP LEGAL AFFAIRS ABC FAMILY/LA: Hands-on experience in TV series development and production. Min 15 yrs devl/prod/licensing. Provide leadership and guidance to Sr mgmt. Apply www.disneycareers.com # 230572  (4/6)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLY:  GRAPHIC DESIGN/The Met Museum of Art 10 hrs/wk. Scan/silo/proof images on MMA Store site. Must have prof demeanor, attn to detail & able to work ind. Photoshop knwlg a must. Cov ltr/res: [email protected] (4/9)

GMC hired Leslie Chesloff as EVP/Programming to supervise all programming encompassing scheduling, acquisitions, original content and on-air promotions. Leslie reports to Bradley Siegel, Vice Chairman, GMC. Leslie most recently worked for Ion Media Networks where she was EVP/Programming.   Whoo-hoo Leslie!

Sucherman Consulting Group tapped Michael Diegnan as Search Consultant. Prior to this appointment, Michael was the Senior Broadband Producer for NBC Sports.

Katy Cross joins WGN America beginning April 5 as VP/Sales, Midwest Region based at the network’s office in Chicago. Additionally, WGN America promoted David Diederich to VP/Sales, Western Region, effective immediately based out of the Los Angeles office. Both will report to David Rotem, SVP/Sales and Marketing. Katy most recently was with Lifetime Entertainment Services where she was VP/Sales, Central Region.

Marc Goldstein, is leaving his position as CEO of GroupM North America today to established Marc Goldstein, Media Solutions LLC based in New York and provide an assortment of consulting services to advertising, marketing and media industry businesses.  The first clients of the new entity are GroupM and the Association of National Advertisers, the nation’s leading trade association for major marketers. His role with GroupM will be to serve as a senior advisor to the company’s four media service agencies–Maxus, MEC, MediaCom, and Mindshare–on issues including strategy, integrated communications, and media buying, among others.  At the ANA, Marc will work with the association’s Alliance for Family Entertainment Committee, which is comprised of almost 40 leading US-based advertisers.  The Alliance has been behind putting 20 or more primetime family shows including Gilmore Girls, Everybody Hates Chris, Chuck and Friday Night Lights on the air. Marc has worked with the Alliance for many years and for the last nine years served on the Alliance’s Executive Committee. His new consulting business will spearhead the Alliance’s mission to develop content reflecting today’s American families across multiple platforms. He will also work with the Alliance’s various content development partners.  Knock ’em dead, Marc!  

Jon Kaiser was appointed Digital Director with Maxus North America, which is one of the four worldwide WPP media and marketing agencies within GroupM along with MEC, MediaCom and Mindshare. In his new role, Jon will supervise the agency’s digital communications activities in the US and Canada. Based in New York, Jon will report to Louis Jones, CEO, Maxus North America.

The Orchard, a global company involved in music and video distribution, named Prashant Bahadur as GM. Prashant will be in charge of the implementation and management of the company’s global business strategy. In other promotions, The Orchard upped Josh Builder to VP/Production Development and Operations; Jaclyn Ranere as VP/Digital Marketing; Scott Bergman as VP/Sales and Marketing; and Tom Lorenc was hired as VP/Engineering, joining from RDAI where he served as Director/Technology. All executives are based at The Orchard’s headquarters in New York City.

Former AOL advertising executive Cate Carley was tapped as VP/East Coast Sales at iVillage, the digital brand targeting women. Cate and her team are charged with increasing revenue across all areas of iVillage. Cate reports to Joseph Lagani, SVP/Advertising Sales, iVillage.

Susan Rovner was promoted to EVP/Development with Warner Bros. Television (WBTV), reporting directly to Peter Roth, WBTV President. In her new position, Susan will oversee the development of new primetime programming for broadcast networks in addition to managing the company’s drama and comedy development teams.
 
Lionsgate hired Priscilla Pesci effective immediately as SVP/Television Marketing where she will supervise all facets of domestic and international marketing for Lionsgate’s TV unit which produces such series as Mad Men and Weeds. Priscilla will oversee global licensing, merchandising, promotions and publicity across all platforms. Based in Los Angeles, Priscilla will report to Peter Iacono, Managing Director/International Television. Most recently, Priscilla was SVP/Marketing for MGM Worldwide Television Group. Additionally, Lionsgate elevated Tori Crotts as Executive Director/Television Marketing where she takes on an expanded role in creative services and global markets, initiating global marketing assets and media campaigns for broadcasters and network partners.

Si TV added Anna Rios as Director/Research. Anna joins the network from Walt Disney-ABC Television Network where she was the primetime research manager.

The Gotham Group tagged Eric Robinson as EVP/Production and Development. Eric will have responsibility over the company’s first-look agreement with Sony Pictures Animation to develop animated and hybrid films. Previously, Eric was SVP/Production and Development at The Weinstein Company.

McCann Erickson added Eric Bowe as EVP/Director of Strategic Planning for the company’s Birmingham, MI office as well as Amy Palmer Messinger as SVP/Director of Strategic Planning for the company’s Los Angeles office. Effective immediately, Eric will supervise strategic planning for McCann Erickson’s Detroit office and will work with agency clients such as ALDI, Colonial Williamsburg, GM and more. Eric will report to Garry Neel, CEO, McCann Erickson’s Detroit office. Amy begins her new position as of April 5 and will spearhead strategic planning in Los Angeles, offering brand and communications results for clients including Nestle, Northrop Grumman and Bumble Bee Foods among others. Amy will report both to Matt Herrmann, Chief Strategy Officer, McCann Erickson West and Cathy Saidiner, President, McCann Erickson’s L.A. office.

Madison Square Garden appointed Casey Coffman in the newly-created position of EVP/Business Development and Operations for Madison Square Garden (MSG) Sports. Casey will report and work closely with Scott O’Neil, President, MSG Sports overseeing the daily operations of the MSG Sports business encompassing NBA’s New York Knicks, NHL’s New York Rangers, WNBA’s New York Liberty as well as the Sports Properties division including college basketball, boxing, tennis and other sports events held at Madison Square Garden-owned venues.

Elizabeth Ogilvie joins WFN: World Fishing Network as Director/Partnership Marketing. Prior to this appointment, Elizabeth served as Corporate Marketing Manager with Trout Unlimited. At WFN, Elizabeth will be involved with implementing marketing efforts with the network’s various partners and will additionally be charged with developing new partners in specific regions with the goal to increase distribution.

Media agency MEC is launching a new integrated Analytics and Insight practice in North American headed by Theresa LaMontagne in the newly-created role as Managing Director. Based in New York, Theresa will manage the integration of all of MEC’s various businesses and will work in tandem with the agency’s client teams to develop programs benefitting clients. She will report to Lee Doyle, CEO North America.

Allison Lort was tapped as Senior Director/Licensing Sales with Feld Entertainment, Inc. based in New York City. Allison will supervise brand licensing sales for Feld Motor Sports’ property Monster Jam. Most recently, Allison worked for Fisher-Price as a Senior Marketing Associate on the Thomas & Friends product line.

Fox Networks Group (FNG) launched Fox LOOK, a new business division specializing in international licensing and the production of unscripted content from Fox Broadcasting Company and Fox Cable Networks. Longtime Fox executive, David Lyle will become President of Fox LOOK, reporting to Tony Vinciquerra, CEO. David will also work in tandem with Marion Edwards, President/International Television. Additionally, FNG upped Ravi Ahuja to EVP/Business Operations and Development to oversee business development and investment opportunities across the company’s TV distribution platforms. Ravi will report to Del Mayberry, EVP/CFO, FNG. Sarah Harden, currently SVP/Business Development will soon take on a new role within News Corporation and Erik Moreno, SVP/Corporate Development will now report to Ravi Ahuja.

TBS tapped Kathryn Ann Busby as VP/Comedy Development, responsible for working with writers and producers to develop new original series for the network. Based in Los Angeles, Kathryn Ann reports to Lillah McCarthy, SVP/Original Programming, TBS and TNT. Prior to this appointment, Kathryn Ann was the supervising producer for The Aisha Tyler Show pilot and before that was SVP/Production at New Line Cinema.

Later — John
 John Cox for Cynopsis: Classified Advantage
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