Monday, March 29th, 2010


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Cyn opsis

Good morning.  It’s Monday, March 29, 2010, and this is your first early morning briefing. And as always, if you prefer to watch this morning’s news instead of reading it, click here .

Tonight’s Premieres:
Disaster Date at 6p; Teen Cribs at 630p
Outdoor Channel: The Baja Unlimited at 730p
ABC Family: 10 Things I Hate About You at 8p
Si TV: Elle & Tito: The Married Life at 9p
TNT: Saving Grace at 10p

Tonight’s Finale:
ABC Family:
Greek at 10p


What’s Up with Scripps Networks? Everything.

The Fastest Growing Network Group in All Cable,
Scripps Networks Was Up 16% in 2009,
In the Biggest Demo (A25-54), in the Biggest Daypart (Primetime).

Scripps Networks. Our Brands, for the Life of Your Brands.

HGTV DIY Network Food Network Cooking Channel Travel Channel Great American Country

Source: Nielsen Company. For details, visit .


FOX and the producers of 24 have mutually agreed this current eighth season of the action series will be its last. 24 will conclude in a special two-hour episode on May 24 at 8p and the final 11 hours of the series will air on consecutive Mondays on FOX at 9p. 24 is a production of 20th Century Fox Television and Imagine Television in association with Teakwood Lane Productions.

ABC is ready to premiere its newest half-hour comedy, Romantically Challenged on April 12 at 932p. Starring Alyssa Milano, Kyle Bornheimer, Josh Lawson and Kelly Stables, and is about the four navigating the dating world. Ricky Blitt created the series produced by Bonanza Productions Inc. and Candy Bar Productions in association with Warner Bros. Television.

FOX set the spring premiere of Glee for a special time on April 13 at 929p directly after American Idol. Glee will continue in its regular time slot of Tuesdays at 9p the following week. Ryan Murphy Television produces Glee in association with 20th Century Fox Television.

NBC announced to its affiliates it will air the new game show Minute to Win It in the 8p Wednesday time period for three weeks starting March 31 in place of the drama Mercy which would have aired repeats. Minute to Win It will continue to air on Sundays at 8p. Also, NBC is moving the premiere of Friday Night Lights to May 7 at 8p since the network is opting to air the series Who Do You Think You Are? for one  more week.

Tonight, Outdoor Channel debuts a new series, The Baja Unlimited at 730p. The series takes viewers behind the scenes at SCORE’s Baja-based races and the entire racing experience. Outdoor Channel is also bringing back new seasons of other series next month as Savage Wild premieres April 3 at 10p; Step Outside on April 4 at 230p; and Archer’s Choice on April 4 at 12 noon.

At the start of 2010 Upfront season, Nielsen released a new report titled “How Consumers Watch: 2010 TV Upfront Fact Sheet.” A few nuggets about traditional TV and DVR use sifted from the report include:

  • Today, there are more TVs on average in homes in America at 2.86, than people at 2.53.
  • As of 4Q09, the average American watches 34 hours and 37 minutes of TV per week.
  • An estimated 90% of US homes receive either cable TV and/or satellite service (Feb 2010).
  • In 4Q09, DVRs are in 35% of American homes and usage is up +25% from the previous year.
  • DVR users watch approximately 47% of the primetime commercials in programs played back after 3 days.
  • Within homes using DVRs, 85% of all primetime viewing is live (Nov 2009).

The full report with more information regarding online video use, mobile and ad spending and effectiveness, can be found at our website at

Top 10 Weekend Box Office Estimates: March 26-28, 2010
How To Train Your Dragon (Paramount)   $43.3 million  opening weekend
Alice In Wonderland (Disney)                  $17.3 million  4 wk total $293.1m
Hot Tub Time Machine (MGM)                 $13.7 million  opening weekend
The Bounty Hunter (Sony)                      $12.4 million  2 wk total $38.8m
Diary of a Wimpy Kid (20th Century Fox)  $10.0 million  2 wk total $35.8m
She’s Out Of My League (Paramount)      $3.5 million  3 wk total $25.6m
Green Zone (Universal)                          $3.3 million  3 wk total $30.4m
Shutter Island (Paramount)                    $3.2 million  6 wk total $120.6m
Repo Men (Universal)                             $3.0 million  2 wk total $11.3m
Our Family Wedding (Fox Searchlight)     $2.2 million  3 wk total $16.8m
Source: Rentrak

Program Call: Cynopsis Media will be producing our annual MIPTV Shopping Guide sent to all Cynopsis subscribers on Thursday, April 8, the week before MIPTV 2010 in Cannes. If your company is exhibiting and you’d like to have your programming included, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location. To be included in this free and highly-viewed special edition, please send details to [email protected] no later than Thursday, April 1, 2010. A confirmation email will be sent following each submission (if you don’t get the confirmation, please resubmit).


ABC and Sinclair Broadcast Group renewed their affiliation agreement for nine TV stations representing approximately 5% of the US. The previous affiliation agreement expired at the end of 2009 and was extended twice until March 31 due to negotiations. This new agreement will expire August 31, 2015. Terms of the deal were not disclosed though Sinclair said in its press announcement the agreement included a license fee based partially on retransmission consent revenue.

Warner/Chappell Music, the international music publishing unit of Warner Music Group Corp. picked up the Groove Addicts Production Music Library in Los Angeles as well as the Carlin Recorded Music Library (CRML) based in London. Immediately, both of these acquisitions increase Warner/Chappell’s international production music business and doubles its library of production music to 16 catalogs with 74,000 cues/songs. The deal also allows both Grove Addicts Production Music Library and CRML and its catalogs to be exclusively marketed and licensed by Non-Stop Music, a division of Warner/Chappell Music.


Syfy ordered a half-hour comedy script for a pilot headlined by Jonathan Silverman (Weekend at Bernie’s) and produced by Sony and Happy Madison Productions. Michael Rosenbaum (Smallville), creator of the show will also co-star. The plot for the single-camera comedy is about two friends and former actors who starred in a popular sci-fi show. The duo hits rock bottom and must work together to rebuild their lives. Happy Madison and Doug Robinson will executive produce along with Adam Goldberg, Rose and Bomb Productions and Untitled Entertainment.

Bunim-Murray Productions, behind the long-time MTV hit The Real World, was purchased by Paris-based Banijay Entertainment. Jonathan Murray will continue as chairman of Bunim-Murray along with president Gil Goldschein. Bunim-Murray will additionally remain based in Los Angeles and will not change its name.

Martin Short will next appear in FOX’s comedy pilot Tax Man playing the boss at an IRS office in Fresno. Short will co-star along with David Krumholtz. Previously, Short played a recurring role on FX’s Damages.

Don Johnson is in talks to star in ABC’s comedy pilot Southern Discomfort about a tough, conservative Texas (Johnson) whose adult kids move back in with him. Steve Talley also joined the pilot playing the eldest son, a slacker who gave up a baseball scholarship to pursue a writing career.

Casting Call: Meredith Video Studios is looking for first-time moms who are either currently pregnant or have just given birth or adopted their first child in the past two months. The selected candidates must be willing to share and document their preparations for the baby and the first months of being a new mother. Chosen participants will receive a small hand-held camcorder to record and upload video footage which will be part of a special year-long webisode series and shown nationally on a lifestyle television show. For information on how to participate, please send an email to: [email protected] .


Hallmark Channel – Home of Martha Stewart
Starting Today!
Weekdays from 11am to 6p
Favorite episodes of Martha Stewart’s Home, Kitchen & Garden series.
For sponsorship opportunities, contact Ed Georger, EVP, Advertising Sales at [email protected].


Thursday  A18-49 Analysis: CBS made the winning pass Thursday night with 3.9/12 A18-49, according to final national ratings from Nielsen. At 8p, CBS’ first round of NCAA Basketball Championships of the night won with 3.5/12 with NBC’s comedies Community and Parks and Recreation next with an average of 2.0/6. CBS was #1 again with more NCAA Basketball Championships during 9p with 3.9/11 followed closely by ABC’s Grey’s Anatomy at 3.7/10. CBS carried its winning streak through 10p with the NCAA Basketball Championship games at 4.2/12 and ABC was second again, this time with Private Practice at 2.9/8.

Live + Same Day Household Ratings: Thursday, March 25, 2010 – time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 7.0/12           NCAA Basketball Championships: Butler vs. Syracuse/WA vs. WST VA [7p start] 6.0/11, NCAA Basketball Championships: Xavier vs. KS ST/Cornell vs. KY 7.1/13

ABC: 5.8/10              Flash Forward 4.0/7, Grey’s Anatomy 7.6/12, Private Practice 5.8/10

NBC: 3.8/6             Community 3.2/6, Parks and Recreation 2.9/5, The Office 4.4/7, 30 Rock 3.8/6, The Marriage Ref 4.2/7

FOX: 3.3/5             Bones [r] 3.9/7, Fringe [r] 2.6/4

CW: 1.9/3             Vampire Diaries 2.0/3, Supernatural 1.7/3

UNIV: 1.8/3           Hasta que el Dinero Nos Separe 2.3/4, Corazon Salvaje 1.8/3, Vidas Cruzadas 1.2/2

ION: 0.9/2            Ghost Whisperer 0.7/1, NCIS 1.0/2, NCIS 1.1/2

TELE: 0.7/1           El Clon 0.6/1, Perro Amor 0.6/1, Donde Esta Elisa 0.8/1

A18-49: CBS 3.9/12, ABC 2.8/8, NBC 2.6/8, CW 1.4/4, FOX 1.3/4, UNIV 1.3/4, TELE 0.6/2, ION 0.4/1


Effective immediately, OpenGate Capital appointed Lori O’Connor as Publisher of TV Guide Magazine. Lori will supervise all magazine advertising programs as well as the magazine’s ad sales team. Lori will work in tandem with Jack Kliger who will remain as Senior Advisor to the company and the magazine in addition to Debra Birnbaum, Editor-in-Chief.

Phil Zimmerman joined CBS Television Distribution as Senior Publicist for the syndicated quiz show Jeopardy!. Most recently, Phil served as Communications Manager with Independent Television Service, producer of the PBS series Independent Lens.


Don’t Miss The New Broader-Casting® Conference at NAB Show
April 10-15 in Las Vegas

Including Business of Media track with keynotes, topic-driven panels devoted to uncovering the strategies and business of digital media. Geared towards business and creative execs who need to stay on top of emerging trends and content models, targeted programming streams cover advertising, broadband, mobile, sports and games.

Session Highlights.

This day in History:  1903 – A regular news service began between New York and London on Marconi’s wireless

Answer to Yesterday’s Trivia Question:  “And Dance by the light of the moon” was sung at the  conclusion of each episode of what show during the ’80s?  THIRTYSOMETHING produced by Bedford Falls Prods with its salute to the film It’s a Wonderful Life set in the town of Bedford Falls Kudos to: Jennifer Hayoun/Rosetta; Juan Delgado-Telemundo/Hialeah; Susan Levit-SRL Prods/NY; Ed Ziskind-Tribune/NY; Laura Treacy-OnMedia/Overland Park; Lisa Richards-Harpo Prods/Chicago; Joanna Kuebel-Kelly Scott & Madison/Chicago; Amy Mendoza-Scripps Networks/Chicago; Lilian Lemer-MyMac Prods/Venice; Amelia Heape-Marketing Center Theatre Group/LA; Lee Toft-Mike Mathis Prods/Pasadena; Steve Howard/Burbank; Stephen S. Kelley-SSK Comm/Toronto

Today’s Trivia Question:  Here’s the series synopsis, you give me this classic film’s title: Old time western, newly married sheriff, man released from prison coming to town on the afternoon train. (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


Cynopsis Media presents
Upfront 2010 Special Edition Series,
providing an in-depth look at the 2010 selling season from both the Buyer and Seller perspectives.

Upcoming Upfront 2010 Special Editions:
Cable (4/7), Syndication (4/21), Spanish Language (5/5), Broadcast (5/19)

  Editions are sent to Cyn opsis subscribers & always available at .

Influence Brands and Agencies’ Upfront Buying Decisions.
Space is limited. Contact Mike Farina to reserve your advertising!  [email protected], 203.218.6480

Later — Cyn

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Member of Interactive Advertising Bureau (iab)

To subscribe to any Cynopsis edition(s) click here .
To unsubscribe , click the button at the end of this email.

Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis .com classifieds page here .

JOB OPENING: ACCT EXEC DIGITAL AD SALES/LA: Grwng/mngng onlne ad sales rev for & AETN Dig Props. Exp digital ad sales, major ad clients, & gaming. (4/3)

JOB OPENING: NBCU has an opening for an ACCOUNT EXECUTIVE, DIGITAL MEDIA AD SALES; Sports & Olympics (job#1134602) please visit our career website for more information  (4/3)

JOB OPENING: DIGITAL SALESPERSON/GMC/ATL: Sell video, display & custom sponsorships on , a leading site in the family values market. Commission only with potential for full time position. Apply to [email protected] (4/3)

JOB OPENING: DIRECTOR, DIGITAL RESEARCH/TURNER BROADCASTING/ATL: Leadership role supporting Young Adult/Kid Digital Research: multiple platforms/8 yrs exp/primary/secondary/Omniture/NetRatings/4 yr degree. [email protected]   (4/3)

JOB OPENING: SALES PLANNER/CHIC OR LA/RMG NETWORKS: Join the leading away-from-home TV ent team. Build sales proposals, post analysis, research, strong excl, ppt, BA & 2-3 yrs agency/b’cast exp. Send resume: [email protected]  (4/3)

JOB OPENING:  SR. RSRCH ANALYST,RSRCH/AETN/NY:Support AETN’s dist efforts thru dvlpmnt of reports, presentations& strategies pertinent to positioning the brands w/traditional& new media dist. Apply: (4/3)

JOB OPENING: VP, RESEARCH /TV One LLC/Silver Spring, MD:  Dir. & controls devlpmnt. & execution of quantitative/qualitative resrch prgms. Eval resrch. data & recommends chgs. to senior management. See: (4/2)

JOB OPENING: RESEARCH ANALYST (TEMP)/TV One LLC/ Silver Spring, MD: Passion for broadcasting and cable business; background in statistical analysis & exp. with research software apps See : (4/2)

JOB OPENING: PROJECT COORD (temp)/NY: For TV Ntwrk. Mng dev of print/merch projects from concept to delivery. Knwldg of print/merch processes, & proj mgmt a must! 2+ yrs exp.  4-5 mnths starting asap. [email protected] (4/2)

JOB OPENING: At MWW-AE/SAE – NY/NJ: Focus is business/media pitching in mkt/advt/media space; online/offline digital media exp, media contacts, exp working in-house media/advt/PR agency. Apply: [email protected] (4/2)

JOB OPENING: At MWW-SVP, DIALOGUE MEDIA – NY/NJ: Lead devt, strategy/direction for social media mkt prog/services, create/execute online social media campaigns for corp entities, 10+ yrs social media req’d. Apply: [email protected] (4/2)

JOB OPENING:  Universal City- NBCU seeks MGR NON-THEATRICAL SALES & OPS.Looking for applicants eager to learn all aspects of the IFE industry,2 yrs entertainment or sales experience. Apply to job#1150059 (4/1)

JOB OPENING:  SR WRITER/PRODUCER/A&E TV Net/NY: Write, produce & conceptualize on-air promos for A&E and Bio. 5 yrs exp producing on-air promo pieces.To apply:   (4/1)

JOB OPENING:  MEDIA INDUSTRY BUSINESS ANALYSTS/NYC: Multiple.Experience w/Ad Sales, Traffic, Programming, production, rights mgmt. and requirements gathering. Use case development a plus. Apply to: [email protected] (4/1)  

JOB OPENING: VP DIR. OOH STRATEGIC SERVICES/Pearl River NY (15 miles NYC): 10+ yrs exp. in OOH Acct. mgm. , leadership, sales & media planning. Resume to: [email protected] or call 845 732-8943 (4/1)

JOB OPENING: RESEARCH ANLYST/WE tv/NYC:  Provide support for Prog/Sched teams. 1-2 yrs exp in cable res pref. Strong anlyt/org skills a must.knwldg of Star Media & Nielsen systems. Res to ref #10658BR (4/1)

JOB OPENING: DIR, INTEGRATED ON-AIR MKTG/A&E TV Net/NY:Conceptualize& create “high end” on-air promo campaigns to maximize Ad Sales strategies. 10 yrs exp producing on-air promos.To apply: (4/1)

JOB OPENING: WEB PROD MGR/ALBUQUERQUE/REELZCHANNEL: 3+ yrs online exp. Sprvs content & design staff; uphold scheds & editorial strategy; liaison w/ TV, Mktg, PR. More info: Res: [email protected] (3/31)

JOB OPENING: ACCOUNT EXECUTIVE/Brooklyn, NY: Seeks AE for local ad sales.1-3 yrs ad sales exp. pref cable tv, radio, e-media adv.  Valid NY DL.  See full posting and apply to req 9911BR (3/31)

JOB OPENING: SALES ASST/Cablevision/Norwalk, CT: 1-3 yrs exp in mrkt, adv or bus related field.  Assist  sales team & mgmnt. Strong Excel and Powerpoint skills. See full posting and apply to req 10644BR (3/31)

JOB OPENING: SALES PLANNER/San Fran: Proposal writer to respond to RFPs. Req’s 2 yrs+ dig. media sales exp.,  strong excel, ppt, graphic design, SalesForce, @Plan, Mediavisor, Atlas & writing skills. Email: [email protected]  (3/31)

JOB OPENING: SR ACCT EXEC (2 POSITIONS)/STARGREETZ:  8+ yrs. in digital/mobile sales. Strong relationships, creative & strategic.Based in NY  LA  Chicago. College degree preferred. Apply: [email protected] (3/31)

JOB OPENING: MKTG COORD/GMC/ATL: Support Consumer, Ad Trade Mkting & Affil Mktg Depts. 3-5 yrs exp creative/media at cbl ntwrk a must. Strong writing & orgnz’l skills req. Knwldg of MS Office. Apply, send resume: [email protected] (3/30)

JOB OPENING: NBCU/NY:has an ANALYST, CHILLER SALES RESEARCH POSITION available working with the Research Department. Visit for more info and to apply (3/30)

JOB OPENING: NBC Universal has an opening for a DIGITAL ACCOUNT MANAGER/NYC. Please visit for more information (3/30)

JOB OPENING: DIRECTOR OF LICENSING, CONSUMER PRODUCTS/AETN, NY: Develop/execute global strategy for monetizing AETN brands & IP through goods and services. Apply: (3/30)

JOB OPENING EXEC ASST/Rainbow/NYC: Exp’d administrative professional to support busy Sr Exec in corp comm group. 2-3 yrs exp exec supp, cable/net exp pref. res to #10856BR (3/30)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: NATIONAL GEOGRAPHIC KIDS ENTERTAINMENT is looking for summer interns for MKTG & SOCIAL MEDIA in Washington, DC. Apply on & search for ID #4133. CONTACT: Alaina Appleman [email protected] (4/1)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:  RESEARCH/MKTG MGR/NY:  Excellent analytical and pres skills. Highly creative w/ability to transform data into a sell-able story. Exp. in general and Hispanic markets. Broadcast, Digital, Publishing. [email protected] (4/2)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER. Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (4/1) 

SITUATION WANTED: PRODUCTION MANAGER: 10+ Yrs of industry experience. Worked for Bravo, Discovery, Animal Planet, TRU & Playboy.Travel exp, multiple crews, cool under fire, on-time & under budget. Please contact [email protected] (4/1)

SITUATION WANTED: CORPORATE CONCIERGE/PERSONAL ASSISTANT LA: Years of experience with Los Angeles A-List companies and celebrities. Looking for new assignment. [email protected] (4/1)

SITUATION WANTED:  SR LEVEL/DIR of TALENT ACQ: Entertainment exp, recruit all levels including execs. Will relocate, 15 yrs exp, contract or permanent.Hunter mentality and expert sourcer. Available immediately.Contact:  [email protected] (3/31)

SITUATION WANTED: EIC/LINE PRODUCER Available now.10+ yrs exp. Variety, Docu-Reality, Game Show, Scripted, Competition/Elimination- Mngd Productions for major TV & cable nets. Looking for next project. [email protected] (3/31)

SITUATION WANTED: SALES/RESEARCH DIR/STRATEGIST: 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. How can I help you? Email: [email protected] (3/30)

SITUATION WANTED: BROADCAST TALENT MANAGER.Very experienced in all facets of talent including payments, celebrity negotiations and music licensing.Freelance or Staff. [email protected] (3/30)

SITUATION WANTED: MARKETING CONSULTANT available to develop marketing plans on a fee project basis. Advertising, direct marketing and sales promotion experience for the last 23 years. Contact: [email protected] (3/30)

SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (3/30)

SITUATION WANTED: Creative COPYWRITER. Award-winning, all media, affordable. [email protected]. For FREE samples, visit (3/30)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC:  Dancing with the Stars; Castle
AZTECA: Lo Que Callamos Las Mujeres Edicion Especial, Extranormal de Impacto, Al Extremo
CBS: How I Met Your Mother [r], Rules of Engagement, Two and a Half Men [r], Big Bang Theory [r], CSI Miami [r]
CW:   Life Unexpected, Gossip Girl
FOX:  House [r], 24
ION:  Ghost Whisperer, Criminal Minds, Criminal Minds
NBC:  Chuck, Trauma, Law & Order
PBS: Antiques Roadshow, American Experience
TELE:  El Clon, Perro Amor, Done Esta Elisa?
UNIV:  Hasta que el Dinero Corazon Salvaje, Cristina

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