Cyn opsis
04.01.10

Good morning.  It’s Thursday, April 1, 2010, and this is your first early morning briefing. And as always, if you prefer to watch this morning’s news instead of reading it, click here .

Tonight’s Premieres:
FOX: Bones at 8p; Fringe at 9p
A&E: Fugitive Chronicles at 10p
 
Tonight’s Finale:
Centric: Model City at 8p

A CYNOPSIS MESSAGE FROM USA NETWORK

• #1 Cable Program on Tuesday Nights A25-54
• Attracts Affluent Viewers over-indexing in HH incomes $75K+ (117) & $100K+ (114) A18-49
• #2 Original Series on Cable A18-49 & A25-54 behind only Burn Notice
• Outperforms The Good Wife and The Forgotten M18-34

SOURCE: Nielsen Media Research. Click here for the full source data.

Syfy set out its summer schedule highlighted by the network’s first-ever reality block on Thursday nights and the premiere of its new scripted drama series, Haven. Premiere dates for new and returning series include:

• Ghost Hunters Academy – New episodes premiere June 2 at 9p. Produced in association with Pilgrim Films and Television.
• Warehouse 13 – Season two opens July 6 at 9p and is produced for Syfy by Universal Cable Productions.
• Eureka – Returns for a fourth season on July 9 at 9p and is produced and distributed by Universal Cable Productions.
• Haven – Syfy’s new scripted drama series launches July 9 at 10p following Eureka and is based on the novella by Stephen King, The Colorado Kid. Produced by E1 Entertainment in association with Pillar, Segan and Shepherd, Haven is the first project to be produced for Syfy in the US and NBCU Pay channels worldwide (excluding Canada and Scandinavia). Canwest Broadcasting in Canada co-commissioned the series with international distribution managed by E1.
• Ghost Hunters International – New episodes premiere on July 14 at 9p. Produced in association with Pilgrim Films and Television.
• New Thursday night reality block debuts July 15 with new series Mary Knows Best (wt) at 9p followed by Paranormal Investigators (wt) at 10p. Atlas Media Corp. produces Mary Knows Best and Base Productions produces Paranormal Investigators.

Emmy Award-winning writer and producer, David Mills, 48, died suddenly Tuesday night in New Orleans of a brain aneurysm. Mills was living in New Orleans and working as a writer and co-executive producer on the upcoming HBO drama series, Treme scheduled to premiere on April 11. Mills’ previous credits include HBO’s miniseries The Corner which earned him two Emmys; as a co-producer of NBC’s ER; and was a writer/co-producer on ABC’s NYPD Blue. He also created and wrote for the HBO series Kingpin and won WGA Awards for Wire and Homicide and a Humanitas Prize for NYPD Blue in 1997. Mills also penned the blog called Undercover Black Man. HBO released this statement yesterday: “HBO is deeply saddened by the sudden loss of our dear friend and colleague David Mills. He was a gracious and humble man, and will be sorely missed by those who knew and loved him, as well as those who were aware of his immense talent.”

Program Call: Cynopsis Media will be producing our annual MIPTV Shopping Guide sent to all Cynopsis subscribers on Thursday, April 8, the week before MIPTV 2010 in Cannes. If your company is exhibiting and you’d like to have your programming included, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location. To be included in this free and highly-viewed special edition, please send details to [email protected] no later than Thursday, April 1, 2010. A confirmation email will be sent following each submission (if you don’t get the confirmation, please resubmit).

REELZCHANNEL is now available in Nashville and Jacksonville via Comcast.

ACI Licensing was named the sole licensing agent for the ABC’s series Dancing with the Stars and Extreme Makeover: Home Edition. ACI is charged with securing licensing deals involving products and opportunities geared to consumers utilizing traditional and new platforms.

Planet Green approved a new eight-episode series titled Shareen Vintage set to premiere in early 2011. The half-hour series, produced by World of Wonder, follows vintage fashion designer Shareen Mitchell who takes worn-out articles of clothing and turns them into fashion-forward, stunning creations that are one-of-a-kind. Shareen Vintage will air in the network’s new primetime programming block, VERGE.

Julianne Moore, better known today as a film actress, will return to her acting roots as she appears on CBS’ daytime drama As the World Turns on April 5. Moore will reprise her role as Frannie Hughes who shows up in Oakdale to celebrate her father and stepmother’s wedding anniversary. Moore was on AWT from 1985-1988 playing half-sisters Frannie and Sabrina Hughes, which won her an Emmy Award in 1988.

Ryan Hansen (Veronica Mars, Party Down) will next appear as the lead in NBC’s comedy pilot Friends With Benefits, cites THR. Hansen will play Ben an “everyman” type looking for Ms. Perfect who also enjoys a “friends with benefits” relationship with Sara (Danneel Harris), a doctor seeking Mr. Right. Furthermore, Orlando Jones was cast in a leading role in FOX’s comedy pilot Tax Man playing a co-worker in an IRS district office where the auditor (David Krumholtz) is hounded by the boss (Martin Short).

Casting Call: CBS is hosting an opening casting call for Big Brother 12 in New York City on April 10, beginning 12 noon at Roy Arias Studios, 300 W. 43rd St., NYC, 5th Floor, Suite 505. Producers are seeking males and females, age 21-60 who are attractive, fun, outgoing, energetic with personality-plus. Also, having a New York accent is considered a plus. During the on-camera auditions, be prepared to talk with producers for about two minutes on why you would be a great house guest and what makes you unique. Visit www.CBS.com and download the online application, have it filled out and bring it with you to the audition along with a photo ID.

A CYNOPSIS MESSAGE

Top 10 M-F Syndicated Strip Series for the week of 3/15-3/19/10 ranked by HH Rtg
Wheel of Fortune (CTD)                                   6.3 AA
Jeopardy (CTD)                                               5.3 AA
Two and a Half Men (WB)                                 4.6 AA / 6.1 GAA
Judge Judy (CTD)                                            4.1 AA / 6.3 GAA
Entertainment Tonight (CTD)                            4.1 AA / 4.2 GAA
Oprah Winfrey Show (CTD)                               3.5 AA / 3.6 GAA
Family Guy (2/T)                                             3.3 AA / 3.8 GAA
The Office (NBU)                                              3.1 AA / 3.7 GAA
Inside Edition (CTD)                                         2.8 AA / 2.8 GAA
Seinfeld (SPT)                                                  2.8 AA / 3.2 GAA
Source: NSS Galaxy Explorer, Live+SD

Top 10 M-F Syndicated Strip Series for the week of 3/15-3/19/10 ranked by A18-49 Rtg
Family Guy (2/T)                                             2.4 AA / 2.7 GAA
Two and a Half Men (WB)                                 2.3 AA / 3.1 GAA
The Office (NBU)                                             2.3 AA / 2.7 GAA
Seinfeld (SPT)                                                 1.7 AA / 2.0 GAA
Wheel of Fortune (CTD)                                   1.5 AA
King of the Hill (2/T)                                        1.5 AA / 1.7 GAA
Everybody Loves Raymond (CTD)                       1.4 AA / 1.8 GAA
Friends (WB)                                                   1.4 AA / 1.7 GAA
Judge Judy (CTD)                                            1.3 AA / 2.0 GAA
Jeopardy (CTD)                                               1.2 AA
Entertainment Tonight (CTD)                             1.2 AA / 1.3 GAA
Oprah Winfrey Show (CTD)                                1.2 AA / 1.2 GAA
TMZ (WB)                                                       1.2 AA / 1.2 GAA
Source: NSS Galaxy Explorer, Live+SD

Tuesday  A18-49 Analysis: FOX was #1 Tuesday night at 7.7/21 A18-49, according to final national ratings from Nielsen. FOX wowed viewers with American Idol during 8p at 7.2/21 while the first Dancing with the Stars Results Show on ABC came next at 3.0/9. American Idol on FOX remained strong through 9p at 8.1/22 with ABC’s Lost finding its way to second place with 4.1/11. ABC took over in first place at 10p with V at 2.8/8 with NBC’s Parenthood taking second place at 2.5/7.

Live + Same Day Household Ratings: Tuesday, March 30, 2010 time period averages. Source: NTI Galaxy, as dated. Live+SD.

FOX: 12.4/20       American Idol 12.4/20

ABC: 6.6/11           Dancing with the Stars Results Show 9.3/15, Lost 6.1/10, V 4.3/8

CBS: 6.3/10          NCIS [r] 6.9/11, NCIS: Los Angeles [r] 6.5/10, The Good Wife [r] 5.5/10

NBC: 4.4/7           The Biggest Loser 4.6/7, Parenthood 4.1/7

UNIV: 2.0/3         Hasta que el Dinero Nos Separe 2.3/4, Corazon Salvaje 2.0/3, Aqui y Hora 1.7/3

CW: 0.8/1           90210 1.0/2, Melrose Place 0.7/1

ION: 0.7/1          Ghost Whisperer 0.5/1, Criminal Minds 0.6/1, Criminal Minds 1.1/2

TELE: 0.6/1         El Clon 0.6/1, Perro Amor 0.6/1, Donde Esta Elisa 0.7/1

A18-49: FOX 7.7/21, ABC 3.3/9, NBC 2.7/8, CBS 1.8/5, UNIV 1.6/4, CW 0.7/2, TELE 0.5/1, ION 0.3/1

McCann Erickson added Eric Bowe as EVP/Director of Strategic Planning for the company’s Birmingham, MI office as well as Amy Palmer Messinger as SVP/Director of Strategic Planning for the company’s Los Angeles office. Effective immediately, Eric will supervise strategic planning for McCann Erickson’s Detroit office and will work with agency clients such as ALDI, Colonial Williamsburg, GM and more. Eric will report to Garry Neel, CEO, McCann Erickson’s Detroit office. Amy begins her new position as of April 5 and will spearhead strategic planning in Los Angeles, offering brand and communications results for clients including Nestle, Northrop Grumman and Bumble Bee Foods among others. Amy will report both to Matt Herrmann, Chief Strategy Officer, McCann Erickson West and Cathy Saidiner, President, McCann Erickson’s L.A. office.

Madison Square Garden appointed Casey Coffman in the newly-created position of EVP/Business Development and Operations for Madison Square Garden (MSG) Sports. Casey will report and work closely with Scott O’Neil, President, MSG Sports overseeing the daily operations of the MSG Sports business encompassing NBA’s New York Knicks, NHL’s New York Rangers, WNBA’s New York Liberty as well as the Sports Properties division including college basketball, boxing, tennis and other sports events held at Madison Square Garden-owned venues.

Elizabeth Ogilvie joins WFN: World Fishing Network as Director/Partnership Marketing. Prior to this appointment, Elizabeth served as Corporate Marketing Manager with Trout Unlimited. At WFN, Elizabeth will be involved with implementing marketing efforts with the network’s various partners and will additionally be charged with developing new partners in specific regions with the goal to increase distribution.

Media agency MEC is launching a new integrated Analytics and Insight practice in North American headed by Theresa LaMontagne in the newly-created role as Managing Director. Based in New York, Theresa will manage the integration of all of MEC’s various businesses and will work in tandem with the agency’s client teams to develop programs benefitting clients. She will report to Lee Doyle, CEO North America.

Allison Lort was tapped as Senior Director/Licensing Sales with Feld Entertainment, Inc. based in New York City. Allison will supervise brand licensing sales for Feld Motor Sports’ property Monster Jam. Most recently, Allison worked for Fisher-Price as a Senior Marketing Associate on the Thomas & Friends product line.

A CYNOPSIS MESSAGE FROM ROVI

advertise in the guide
 
When you turn on your TV, chances are, you press the GUIDE button on your remote to find out what you’re going to watch. Rovi’s interactive programming guides offer a well-rounded, interactive ad vehicle that delivers broad reach and high frequency:

    * Rovi IPGs are used 79.7 times by our viewers WEEKLY
    * Rovi IPGs serve 49.3 ad impressions per viewer set-top-box DAILY
    * Rovi IPGs transcend time-shifting challenges

Click here to reach millions of North American homes: http://www.roviadvertising.com.

This day in History:  1889 – The first dishwashing machine was marketed (in Chicago).

Answer to Yesterday’s Trivia Question:  This company’s ad slogan was “Everything you want, nothing you don’t.”  Who is this?  NISSAN  Kudos to: James Fisher-Media Storm/Norwalk; Joseph Gallante-ReelzChannel/NY; Joyce Pizzo-Deutsche Bank/NY; Ryan Quam-Comcast Spotlight/West Palm Beach; Susan Nessanbaum Goldberg-M and S Ent/LA; David Scott Jones-Marleigh Ent/LA; Amanda Zolpher-TokyoPop Media/LA; Paul Blutter-General American Group/Northridge

Today’s Trivia Question:  What TV lawman used the Hyperspectrographic Analyzer and the Homing Receiverscope?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn
04.01.10

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDS – For More classifieds, visit the Cynopsis .com classifieds page here .

JOB OPENING: STRATEGIC PLANNING ANALYST/NY:Resp for digital avail rpts, earned/billed rpts, support Mgr on adhocs. Finance exp prefrd, strong excel a must,some access, VBA a plus.Cover/resume:  [email protected] (4/8)

JOB OPENING: VP OXYGEN RESEARCH: Manage team creating top line & detailed analyses reporting, consumer profiling, video & new-media trends, & highlights covering Oxygen and competitors. Apply@ www.nbcunicareers.com  job #1163353 (4/8)

JOB OPENING: RSRCH STRATEGIST/Scripps Networks/The Travel Channel/Chevy Chase MD:  Mng rsrch studies to support TV Prgrmng, Content, Mktg, & Comm. functional teams. 3-5 yrs TV rsrch exp. Full desc: @ apply:  www.scrippsnetworks.com (4/8)

JOB OPENING: USA Network/STRATEGIC PLANNING TEMP/NYC: Responsible for tracking, organizing and disseminating competitive research information. Bachelor’s Degree/3 month position. Reply: [email protected] w/ res (4/7)

JOB OPENING: USA Network/NBC Universal/NY: Schedule on-air promos to execute marketing plans and help generate brand awareness. 1+ yr media exp.  Please apply at www.nbcunicareers.com job # 1163611 (4/6)

JOB OPENING: DIR OF PROGRAMMING/NESN/MA: Manage strategic dir for NESN content, oversee audience rsrch, cultivate relationships, work closely with Sales & Mktg, develop and manage budget, 7+ yrs exp www.nesn.com (4/6)

JOB OPENING: ASSOC PROD, NEWS/NESN/MA: Write & produce feature & cvr stories, edit highlights, gather/archive video, research stats, strong knwldg of Boston sports, 2-5 yrs exp, line-prod exp a + www.nesn.com (4/6)

JOB OPENING: DIR, PRICING & PLANNING/NY: TV Guide Network/TVGuide.com. Directs ad sales pricing/planning, inventory mgmnt, ad sales budgeting/modeling, 5 yrs exp. pricing/plan’g cable or brcst Ad Sales. [email protected] (4/6)

JOB OPENING: SR. ANALYST/CAFEMOM/NY: Res. studies for ad prgrms, update synd. res. reports, ad hoc reports for mgmt insight. 3 yrs exp; exp w/comScore or Nielsen NetRating data; Excel, PPoint. More at www.cafemom.com/about/jobs.php (4/6)

JOB OPENING: VP LEGAL AFFAIRS ABC FAMILY/LA: Hands-on experience in TV series development and production. Min 15 yrs devl/prod/licensing. Provide leadership and guidance to Sr mgmt. Apply www.disneycareers.com # 230572  (4/6)

JOB OPENING: ACCT EXEC DIGITAL AD SALES/LA: Grwng/mngng onlne ad sales rev for Roiworld.com & AETN Dig Props. Exp digital ad sales, major ad clients, & gaming. https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=70542 (4/3)

JOB OPENING: NBCU has an opening for an ACCOUNT EXECUTIVE, DIGITAL MEDIA AD SALES; Sports & Olympics (job#1134602) please visit our career website www.nbcunicareers.com for more information  (4/3)

JOB OPENING: DIGITAL SALESPERSON/GMC/ATL: Sell video, display & custom sponsorships on tangle.com , a leading site in the family values market. Commission only with potential for full time position. Apply to [email protected] (4/3)

JOB OPENING: DIRECTOR, DIGITAL RESEARCH/TURNER BROADCASTING/ATL: Leadership role supporting Young Adult/Kid Digital Research: multiple platforms/8 yrs exp/primary/secondary/Omniture/NetRatings/4 yr degree. [email protected]   (4/3)

JOB OPENING: SALES PLANNER/CHIC OR LA/RMG NETWORKS: Join the leading away-from-home TV ent team. Build sales proposals, post analysis, research, strong excl, ppt, BA & 2-3 yrs agency/b’cast exp. Send resume: [email protected]  (4/3)

JOB OPENING:  SR. RSRCH ANALYST,RSRCH/AETN/NY:Support AETN’s dist efforts thru dvlpmnt of reports, presentations& strategies pertinent to positioning the brands w/traditional& new media dist. Apply: www.aetn.com/careers.html (4/3)

JOB OPENING: VP, RESEARCH /TV One LLC/Silver Spring, MD:  Dir. & controls devlpmnt. & execution of quantitative/qualitative resrch prgms. Eval resrch. data & recommends chgs. to senior management. See: www.tvoneonline.com (4/2)

JOB OPENING: RESEARCH ANALYST (TEMP)/TV One LLC/ Silver Spring, MD: Passion for broadcasting and cable business; background in statistical analysis & exp. with research software apps See : www.tvoneonline.com (4/2)

JOB OPENING: PROJECT COORD (temp)/NY: For TV Ntwrk. Mng dev of print/merch projects from concept to delivery. Knwldg of print/merch processes, & proj mgmt a must! 2+ yrs exp.  4-5 mnths starting asap. [email protected] (4/2)

JOB OPENING: At MWW-AE/SAE – NY/NJ: Focus is business/media pitching in mkt/advt/media space; online/offline digital media exp, media contacts, exp working in-house media/advt/PR agency. Apply: [email protected] (4/2)

JOB OPENING: At MWW-SVP, DIALOGUE MEDIA – NY/NJ: Lead devt, strategy/direction for social media mkt prog/services, create/execute online social media campaigns for corp entities, 10+ yrs social media req’d. Apply: [email protected] (4/2)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: SEGMENT PRODUCER/RIGHTS & CLEARANCES: Experienced in Rights & Clearances ( photo, footage, talent & music) for documentaries, talk, award shows / film tributes,. etc. Looking for next project. Email: [email protected] (4/7)

SITUATION WANTED: Dedicated & Experienced DVD Producer: 8 years NYC experience at The BBC, MTV, The Food Network, and NICK Intl. Problem solver, marketing/PR experience, outgoing and personable. [email protected] (4/6)

SITUATION WANTED: ANIMATION PRODUCER/ASST/LINE PRODUCER: 20 yrs experience. 2D Digital. Flash. Traditional. Canadian. OCASE   [email protected] (4/6)

SITUATION WANTED: PRODUCER/WRITER/DIRECTOR (NY): Ultra-creative, award winning, all formats, all genres, all major networks and major cable. Fast, frugal and fun! [email protected] (4/6)

SITUATION WANTED: MEDIA SALESMAN THAT BRINGS RESULTS. 6+ years of experience in media sales for new media, TV and Film with strong knowledge of contracts and sharp professional relationship with clients. Email: [email protected] (4/6)

SITUATION WANTED:  RESEARCH/MKTG MGR/NY:  Excellent analytical and pres skills. Highly creative w/ability to transform data into a sell-able story. Exp. in general and Hispanic markets. Broadcast, Digital, Publishing. [email protected] (4/2)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.
 

WHAT’S ON TONIGHT –  THURSDAY, APRIL 1, 2010

ABC:  Flashforward, Grey’s Anatomy, Private Practice
AZTECA: Laura de Todos, Lo Que Callamos Las Mujeres Edicion Especial, Al Extremo
CBS:  Survivor, The Mentalist, CSI
CW:  Vampire Diaries, Supernatural
FOX:  Bones, Fringe
ION:  Ghost Whisperer, NCIS, NCIS
NBC:  The Office [r](8-9p), The Office [r] (9-10p), Marriage Ref
PBS:  This Old House Hour, American Experience (9-11p)
TELE: El Clon, Perro Amor, Donde Esta Elisa?
UNIV: Hasta que el Dinero Nos Separe, Corazon Salvaje, Mujeres Asesinas 2

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