Monday, April 5th, 2010


A CYNOPSIS MESSAGE FROM OXYGEN


In advertising … All women are not created equal
Oxygen delivers Generation O: A valuable audience of
TRENDERS (they try), SPENDERS (they buy), 
and RECOMMENDERS (they index high for word of mouth).
Amplify your brand message by harnessing the power of 
Generation O.
But don’t take our word for it. Meet them yourself: 
www.generationO.tv


Cynopsis
04.05.10

Good morning.  It’s Monday, April 5, 2010, and this is your first early morning briefing, after a quiet holiday weekend. And as always, if you prefer to watch this morning’s news instead of reading it, click here .

Tonight’s Premieres:
WFN: World Fishing Network: Hookin’ Up with Mariko Izumi at 730p
TLC: Little People, Big World at 8p
A&E: Runaway Squad at 10p
Oxygen: Tori & Dean: Home Sweet Hollywood at 10p


A CYNOPSIS MESSAGE FROM SCRIPPS NETWORKS


What’s Up with Scripps Networks? Everything.

The Fastest Growing Network Group in All Cable,
Scripps Networks Was Up 16% in 2009,
In the Biggest Demo (A25-54), in the Biggest Daypart (Primetime).

Scripps Networks. Our Brands, for the Life of Your Brands.

HGTV DIY Network Food Network Cooking Channel Travel Channel Great American Country

Source: Nielsen Company. For details, visit ScrippsNetworksAdSales.com.


~ MORE STUFF ~

John Forsythe, 92, the distinguished, silver-haired actor with the smooth, memorable voice died last Thursday at his home in Santa Ynez, CA. The cause of death was complications due to pneumonia following a year-long battle with cancer. Forsythe may be best remembered for two TV roles: as the elegant and ruthless Blake Carrington on Dynasty which ran from 1981-1989, and the voice of “Charlie” the millionaire private eye who directed three attractive female detectives in Charlie’s Angels from 1976-1981. He won two Golden Globes for his role on Dynasty and was nominated two other times in addition to three Emmy Award nominations for this role. Forsythe was the lead in a third TV series playing Bentley Gregg, a Beverly Hills playboy lawyer in Bachelor Father from 1957-1962. Forsythe’s long acting career began with stage and film roles in the early 1940s. By the late 1940s, he appeared on various TV shows then had a big break on Broadway in The Teahouse of the August Moon in 1953. After doing several more Broadway shows, he decided to return to television and film. Over the years, he had turns in three other sitcoms, The John Forsythe Show in 1965-1966; To Rome With Love (1969-1971); and The Powers That Be (1992-1993). Forsythe also starred in a number of films including the Alfred Hitchcock comic mystery The Trouble With Harry (1955); Kitten With a Whip with Ann-Margret (1964); In Cold Blood (1967); and Scrooged (1988). Forsythe’s voice was again heard as the mysterious Charlie in the 2000 Charlie’s Angels film and its sequel in 2003. His final television appearance was the Dynasty cast reunion in May 2006. Forsythe is survived by his third wife, Nicole Carter; his son, Dall from his first wife, Parker McCormick; his two daughters, Page and Brooke from his second wife, Julie Warren; as well as six grandchildren and five great-grandchildren.

Top 10 Weekend Box Office Estimates: April 2-4, 2010
Clash of the Titans (Warner Bros.)           $61.4 million  opening weekend
Tyler Perry’s Why Did I Get Married Too (Lionsgate) $30.2 million  opening weekend
How To Train Your Dragon (Paramount)    $29.2 million  2 wk total $92.3m
The Last Song (Disney)                         $16.2 million  1 wk total $25.6m
Alice In Wonderland (Disney)                  $8.3 million  5 wk total $309.8m
Hot Tub Time Machine (MGM)                 $8.0 million  2 wk total $27.8m
The Bounty Hunter (Sony)                     $6.2 million  3 wk total $49.0m
Diary of a Wimpy Kid (20th Century Fox)   $5.5 million  3 wk total $46.2m
She’s Out Of My League (Paramount)       $1.5 million  4 wk total $28.7m
Shutter Island (Paramount)                    $1.5 million  7 wk total $123.4m
Source: Rentrak


A CYNOPSIS MESSAGE FROM HISTORY


BIGGER. YOUNGER. HISTORY.
More Men. More Media Muscle.

HISTORY is the Real Deal, The Ratings Momentum Continues!
Top 5 Male Network (#2 M25-54, #3 M18-49, #5 M18-34)
Top 10 Adult Network (#4A25-54, #4A18-49, #7A18-34)

Men Make a habit out of HISTORY every day. Tune in and find out why.

Source: Nielsen MultiTrak, Prime (M-Su/8-11pm); L+SD; March 2010 (3/1-3/28/10). Based on AA (000).  Includes all ad-supported cable nets that air programming in 50%+ hours of primetime.


~ DISTRIBUTION, CLEARANCE & CARRIAGE ~

The Weather Channel (TWC) is the first news/information cable network to reach the 100 million subscriber milestone. The 24/7 network is also the second most widely distributed network overall.

~ PRODUCTION & DEVELOPMENT ~

ABC Family cast Chad Lowe as a regular for its upcoming drama series Pretty Little Liars and Gina Torres for its new series Huge. On Pretty Little Liars, Lowe will play the father of one of the four teenage girls the drama revolves around. Torres will play Dr. Dorothy Rand on Huge, set at a weight-loss camp for teens.

Casting Call: World of Wonder Productions (Million Dollar Listing) is working on a new high-end real estate docu-series set in New York that follows the lives and careers of top real estate agents. The producers are seeking prominent realtors in New York who are involved with high-profile clients and deals. Only realtors with a constant flow of listings and who are major players in the real estate world will be considered. To apply, send an email to [email protected] along with a brief bio of your experience, where you live and where you work. Describe your listings and neighbors, clients, social circle and you would be great on the show. Also include a recent photo and contact numbers where you can be reached.

~ RATINGS ~

Thursday  A18-49 Analysis: Due to the holiday weekend, ratings for Thursday, April 1 will be available in tomorrow’s edition.


A CYNOPSIS MESSAGE


Cynopsis Media presents: Upfront 2010 – The Cable Market
The 2nd in the Upfront 2010 Special Edition Series publishing this Wednesday.

The Cable Market, sent to Cynopsis subscribers and available at www.cynopsis.com, will provide an
in-depth look at the 2010 selling season from the Buyer and Seller perspectives.

Advertising in The Cable Market is now sold out!
However, space is still available in the online
Upfront Season 2010 Overview.

Contact Mike Farina for more information and to reserve your space! [email protected], 203.218.6480


This day in History:  1987 – FOX Broadcasting Company launched “Married….With Children” and “The Tracey Ullman Show”as the first two shows of the FOX lineup.

Answer to Yesterday’s Trivia Question:  Who lives at the Paradise Cove Trailer Colony?  JIM ROCKFORD  Kudos to: Seth Greenberg-Stern Greenberg Prods/NY; Randy Ingram-WYCW/Spartanburg; Kim Rallo-Mediavest/NY; Jess Brallier-Poptropica/Boston; Adam Leston-WDJT/Milwaukee; Roz Seibold-EDA/Tucson; Greg Armstrong-KDCO/Denver; John Heiser-o2ideas/Birmingham; Jeremy Gardiner-RDF USA/Santa Monica; Jaeson Cayne-Cayne-O Prods/Ecinitas; Kevin Davis-RMG Networks/PDT; Richard Lawrence-Rebel Ent Partners/LA;

Today’s Trivia Question:  What primetime sitcom family owned an Italian sports car called a Guzmeroli?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn
04.05.10

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Member of Interactive Advertising Bureau (iab)

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Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis .com classifieds page here .


JOB OPENING: NEWS PAPER MGR/Pearl River NY (15 miles NYC): 5+ yrs exp. in buying Newspaper, have contacts, neg. costs, work with agencies & sales. Resume to: [email protected] or call 845-732-8943 (4/10)

JOB OPENING: ATTORNEY /iN DEMAND/NYC: Analysis/counsel on entertainment issues. Draft/negotiate/review contracts. Stndrds & Practices. Copyright/trademark enforcement. JD, NYS Bar, 3yrs+ cable/ent. Apply: [email protected] (4/10)

JOB OPENING: MGR STRATEGY & BUSINESS DEVELOPMENT/Nickelodeon/NYC: 2+yrs InvestBank/Consult/related Strat exp in Ent/Media, Stng Finance Analysis (models,etc), Xceptionl Math skills EOE/M/F/D/AAP Apply  www.mtvnetworkscareers.com (4/10)

JOB OPENING: SR DIRECTOR, MEDIA PLANNING/Nickelodeon/NYC: 7+yrs Media Plan/Promo Sked exp @ Adbased TVNet, 5yrs mgmt exp, Strng knwlge Reach/Freq/GRP/Dupe info & NICK brand & TV content, Apply  www.mtvnetworkscareers.com (4/10)

JOB OPENING: DIR, MKTG & CREATIVE/PlumTV/NY: Creative, strategic pro to develop custom sponsorship packages for nat’l sales team. 10+ yrs media sales mktg, large rolodex w/in luxury ind. pref. See full post at plumtv.com (4/10)

JOB OPENING: NBC Universal/NY:Bravo Network seeks talented PRINT ART DIRECTOR. For full description & to apply visit www.nbcunicareers.com Job# 1163396 (4/10)

JOB OPENING: MEDIA ANALYST/Billetts America/NYC: Analyze media plans on both a cost & quality basis. 4-8 Yrs Media Buying/Planning Exp Req; Strong Excel and analytical skills req’d; resume: [email protected] (4/10)

JOB OPENING: ACCT EXEC/Univision NAT’L TV Sales /NY: Prior Brdcst sales exp req’d. Detail-oriented, strong comm, negotiator & new biz dev skills. Solid client relationships. 4 yr BA deg req’d. Email: [email protected] EOE (4/10)

JOB OPENING:  VP BUS AFFAIRS Disney Channel/XD/Playhouse Disney/LA: Min of 10 years exp in TV bus affairs – live action, scripted series development/ production; provide guidance to SR mgmt. Apply www.disneycareers.com #234364   (4/9)

JOB OPENING:  AFFILIATE MRKTG, INTEGRATED SOLUTIONS MGR/Univision NYC: Spanish fluent -Develop/Execute distributor marketing and media partnerships/exp in media and consumer marketing. Res: [email protected] EOE(4/9)

JOB OPENING:  DIR SALES DEV & MKTG/Disney ABC TV/NY:  Spearhead sales dev materials & trade comm plans for Disney Channel/DisneyXD/Disney Media. Partner w/ Rsrch; Ad Sales Mktg;Cross-platform. 7+ Yrs exp. www.disneycareers.com 233986 (4/9)

JOB OPENING:  DEVELOPMENT ASSOC. PRODUCER/STORY HOUSE Prods/DC: 2+ yrs exp casting, producing, and/or dev writing. Strong knwldg non-fict TV. Must be driven & passionate. Job descrip & apply @ http://tiny.cc/og45p (4/9)

JOB OPENING:  CONTENT SALES MGR (2)/Thought Equity Motion/NY, LA,: World leader in video licensing. Expert ideation, consultative & relationship sales exp. More info visit: thoughtequity.com; Resumes to: [email protected] (4/9)

JOB OPENING: STRATEGIC PLANNING ANALYST/NY:Resp for digital avail rpts, earned/billed rpts, support Mgr on adhocs. Finance exp prefrd, strong excel a must,some access, VBA a plus.Cover/resume:  [email protected] (4/8)

JOB OPENING: VP OXYGEN RESEARCH: Manage team creating top line & detailed analyses reporting, consumer profiling, video & new-media trends, & highlights covering Oxygen and competitors. Apply@ www.nbcunicareers.com job #1163353 (4/8)

JOB OPENING: RSRCH STRATEGIST/ The Travel Channel/Chevy Chase MD:  Mng rsrch studies to support TV Prgrmng, Content, Mktg, & Comm. functional teams. 3-5 yrs TV rsrch (Nielsen) exp. Full desc: @ apply:  www.scrippsnetworks.com (4/8)

JOB OPENING: USA Network/STRATEGIC PLANNING TEMP/NYC: Responsible for tracking, organizing and disseminating competitive research information. Bachelor’s Degree/3 month position. Reply: [email protected] w/ res (4/7)

JOB OPENING: USA Network/NBC Universal/NY: Schedule on-air promos to execute marketing plans and help generate brand awareness. 1+ yr media exp.  Please apply at www.nbcunicareers.com job # 1163611 (4/6)

JOB OPENING: DIR OF PROGRAMMING/NESN/MA: Manage strategic dir for NESN content, oversee audience rsrch, cultivate relationships, work closely with Sales & Mktg, develop and manage budget, 7+ yrs exp www.nesn.com (4/6)

JOB OPENING: ASSOC PROD, NEWS/NESN/MA: Write & produce feature & cvr stories, edit highlights, gather/archive video, research stats, strong knwldg of Boston sports, 2-5 yrs exp, line-prod exp a + www.nesn.com (4/6)

JOB OPENING: DIR, PRICING & PLANNING/NY: TV Guide Network/TVGuide.com. Directs ad sales pricing/planning, inventory mgmnt, ad sales budgeting/modeling, 5 yrs exp. pricing/plan’g cable or brcst Ad Sales. [email protected] (4/6)

JOB OPENING: SR. ANALYST/CAFEMOM/NY: Res. studies for ad prgrms, update synd. res. reports, ad hoc reports for mgmt insight. 3 yrs exp; exp w/comScore or Nielsen NetRating data; Excel, PPoint. More at www.cafemom.com/about/jobs.php (4/6)

JOB OPENING: VP LEGAL AFFAIRS ABC FAMILY/LA: Hands-on experience in TV series development and production. Min 15 yrs devl/prod/licensing. Provide leadership and guidance to Sr mgmt. Apply www.disneycareers.com # 230572  (4/6)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLY:  GRAPHIC DESIGN/The Met Museum of Art 10 hrs/wk. Scan/silo/proof images on MMA Store site. Must have prof demeanor, attn to detail & able to work ind. Photoshop knwlg a must. Cov ltr/res: [email protected] (4/9)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: EIC/LINE PRODUCER with 10+ yrs exp. Variety, Docu-Reality, Game Show, Scripted, Competition/Elimination- Mngd biz of Prod. Co’s. for major TV & cable nets. Looking for next project. [email protected] (4/10)

SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (4/10)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales,product,biz development True Closer!!!!! [email protected] (4/10)

SITUATION WANTED:  FILM-MAKER  New Media, HD production development. Solid production skills, including camera work, editing, and directing. Feature film, video, and new-media credits. References available. [email protected] (4/9)

SITUATION WANTED:  Dedicated & Experienced ADV. SALES PLANNER. Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (4/9)

SITUATION WANTED:  20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position:   [email protected] (4/9)

SITUATION WANTED:  EXECUTIVE ASSISTANT position film/TV (NY) 7 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (4/9)

SITUATION WANTED: SEGMENT PRODUCER/RIGHTS & CLEARANCES: Experienced in Rights & Clearances ( photo, footage, talent & music) for documentaries, talk, award shows / film tributes,. etc. Looking for next project. Email: [email protected] (4/7)

SITUATION WANTED: Dedicated & Experienced DVD Producer: 8 years NYC experience at The BBC, MTV, The Food Network, and NICK Intl. Problem solver, marketing/PR experience, outgoing and personable. [email protected] (4/6)

SITUATION WANTED: ANIMATION PRODUCER/ASST/LINE PRODUCER: 20 yrs experience. 2D Digital. Flash. Traditional. Canadian. OCASE   [email protected] (4/6)

SITUATION WANTED: PRODUCER/WRITER/DIRECTOR (NY): Ultra-creative, award winning, all formats, all genres, all major networks and major cable. Fast, frugal and fun! [email protected] (4/6)

SITUATION WANTED: MEDIA SALESMAN THAT BRINGS RESULTS. 6+ years of experience in media sales for new media, TV and Film with strong knowledge of contracts and sharp professional relationship with clients. Email: [email protected] (4/6)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.
 


WHAT’S ON TONIGHT –  MONDAY, APRIL 5, 2010


ABC:  Dancing with the Stars; Castle
AZTECA: Lo Que Callamos Las Mujeres Edicion Especial, Extranormal de Impacto, Al Extremo
CBS: Big Bang Theory, Rules of Engagement, NCAA Basketball Championship Game: Duke v. Butler
CW:   Life Unexpected, Gossip Girl
FOX:  24
ION:  Ghost Whisperer, Criminal Minds, Criminal Minds
NBC:  Chuck, Trauma, Law & Order
PBS: Antiques Roadshow, The Mormons
TELE:  El Clon, Perro Amor, Done Esta Elisa?
UNIV:  Hasta que el Dinero Corazon Salvaje, Cristina

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