CYNOPSISDIGITAL 08.05.16 Good morning. It’s Friday August 5, and this is your first early morning digital briefing. TODAY’S CODEBREAKER CTA: CTA is short for Call to Action. In digital marketing, a CTA is a phrase, included within an ad or a graphic element, that invites the audience to take a certain action. […]
CYNOPSISDIGITAL 08.04.16 Good morning. It’s Thursday August 4, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Human Augmentation: Human augmentation refers to technologies, including implants, prosthetics, and other physical additions or modifications, that enhance human productivity or capability. TOP NEWS Time Warner will spend $583 million to take […]
CYNOPSISDIGITAL 08.03.16 Good morning. It’s Wednesday August 3, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Day-and-Date Release: A new film is said to receive a day-and-date release when it debuts simultaneously in theaters and on online distribution platforms. 2015’s Beasts of No Nation, which premiered on Netflix and in theaters […]
CYNOPSISDIGITAL 08.02.16 Good morning. It’s Tuesday August 2, and this is your first early morning digital briefing. TODAY’S CODEBREAKER User-Generated Content: User-generated content refers to content, such as photos, videos, articles, or quotes, that’s created by consumers. Online marketers frequently ask consumers to create user-generated content, which is then used to support an ad […]
CYNOPSISDIGITAL 08.01.16 Good morning. It’s Monday August 1, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Ad Ops: Ad Ops, short for Ad Operations, is a broad term referring to the technical tasks, processes and systems that support the delivery and sale of online advertising. Well-executed ad ops ensure good inventory management […]
CYNOPSISDIGITAL 07.29.16 Good morning. It’s Friday July 29, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Real-Time Bidding: Real-time bidding, or RTB, refers to the buying and selling of online ad impressions through real-time auctions – in other words, auctions that occur in the time it takes a webpage to […]
CYNOPSISDIGITAL 07.28.16 Good morning. It’s Thursday July 28, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Behavioral Data: Behavioral Data is data that’s collected about an individual’s behavior, to be used for marketing purposes. In digital marketing, behavioral data is mostly collected online, though there are offline sources of behavioral […]
CYNOPSISDIGITAL 07.27.16 Good morning. It’s Wednesday July 27, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Ad tech stack: In ad tech, a stack refers to a single vendor that offers a variety of marketing services. Stacks are designed to consolidate the steps of ad-buying, ad-selling, inventor management, billing, measurement, and […]
CYNOPSISDIGITAL 07.26.16 Good morning. It’s Tuesday July 26, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Landing Page: A Landing Page is a webpage that users are directed to after they click on a display or paid search ad. TOP NEWS It’s been a long time coming. Verizon announced […]
CYNOPSISDIGITAL 07.25.16 Good morning. It’s Monday July 25, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Brand Safety: In online advertising, brand safety refers to practices and tools that are used to make sure that an advertiser’s brand is not damaged due to inappropriate or improper placement of ads. For instance, […]
© 2025 Access Intelligence, LLC – All Rights Reserved.
