CYNOPSISDIGITAL
07.29.16 Good morning. It’s Friday July 29, 2016, and this is your first early morning digital briefing.
Real-Time Bidding: Real-time bidding, or RTB, refers to the buying and selling of online ad impressions through real-time auctions – in other words, auctions that occur in the time it takes a webpage to load. RTB auctions are generally facilitated by supply-side platforms (SSPs) or ad exchanges. RTB is a type of programmatic advertising, though it’s worth clarifying that not all programmatic advertising uses RTB. Some programmatic platforms let publishers sell inventory ahead of time, for a fixed price. As mentioned in a previous Codebreaker, this is known as “programmatic direct” or “programmatic guaranteed.”
TOP NEWS
Following a Q1 in which it beat expectations, Amazon has now had another smashing quarter. The e-commerce giant beat analysts’ expectations, recording net sales of $30.4 billion and a net income of $857 million. Wall Street had projected $29.55 billion in revenue.
Google parent Alphabet had a solid Q2. Alphabet took in $21.5 billion in revenue, compared to $17.7 billion in Q2 of 2015. The company’s net income amounts to $4.9 billion, up from $3.9 billion last year. In Q1 of this year, Alphabet significantly underperformed Wall Street’s expectations. Looks like that may have been a blip in the radar.
VideoAmp, a data and software platform for video and TV marketers, announced a partnership with the programmatic advertising company Varick Media Management. Varick will be integrated with VideoAmp’s video demand-side platform (DSP) for cross-screen campaigns. According to the companies, the partnership will enable Varick to plan, buy and optimize cross-screen campaigns through VideoAmp’s Screen Optimization Platform.
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It’s still available to download and view on-demand.
Virtual + Augmented Reality are not things of the future, they are topics that you must learn about
NOW.Take advantage of this opportunity + watch at your leisure. .
Happy birthday from Facebook. The social media giant has begun rolling out a new tool that automatically creates a birthday video consisting of messages from friends and photos. Users will be able to access the video the day after their birthday, when it will sit atop their News Feeds. The feature will be available to users within the next few days.
Comcast may be integrating Netflix into X1 set-top boxes later this year, but that doesn’t mean Netflix will be just like any other network. Comcast now says that Netflix usage on X1 will count against users’ data caps. "All data that flows over the public Internet (which includes Netflix) counts toward a customer’s monthly data usage,” a Comcast rep confirmed to Ars Technica.
Our Kids !magination Awards finalists have been announced. Register to attend the celebration (complete with a mimosa reception) and help us applaud the industry’s best on Tuesday, September 27 in Manhattan. Register here.
Yet another live-streaming pact for Twitter: The company has inked a deal with Eleague, the eSports joint venture formed by WME | IMG and Turner. The ELeague Counter-Strike: Global Offensive semi-finals and championship will be live-streamed on Twitter this weekend. (The semi-finals begin today at 5PM ET, and the finals begin at 4PM ET Saturday.) For Twitter, this is only the latest in a series of recent live-streaming partnerships. The company has inked deals with Bloomberg Media, CBS News, and all four major American sports leagues. This is Twitter’s first live-streaming foray into eSports.
In support of the new original spy thriller series Berlin Station, EPIX has launched a new cross-platform 360-degree interactive video experience. The 360-degree experience launched as part of BerlinStation.com; it can be viewed in any browser, as well as on mobile devices. Berlin Station will premiere on EPIX in October.
According to a new study from the U.K. antipiracy firm MUSO, streaming video sites accounted for 73.7% of visits to film and TV piracy sites in 2015. The study found that torrent sites such as the Pirate Bay represented only 17.2% of such visits. And MUSO found that traffic to torrent sites for TV and movies actually fell by 19% during the final six months of 2015, as compared to the first half of the year. MUSO’s findings would seem to represent an increase in TV and video piracy on streaming sites. According to a 2015 study from Digital Citizens Alliance, video streaming accounted for 21% of all revenue from piracy site operators. In 2014, it was 12%.
EXECUTIVE MOVES
The anime-oriented SVOD service Crunchyroll has made a new hire. Colin Decker will serve as Crunchyroll’s Chief Operation Officer, a newly created position. Among other projects, Decker will work to develop original series, to expand on Crunchyroll’s merchandising efforts, and to launch events and conventions. Decker has previously served as SVP/GM of Discovery Digital Networks; he now serves as an adviser to the video analytics company Tubular Labs, and sits on the board of the Global Online Video Association. Crunchyroll is majority-owned by Otter Media, a joint venture of AT&T and the Chernin Group.
Kilgrave, the mind-controlling villain in season one of Netflix’s Jessica Jones, is fond of wearing what color? (Email [email protected] with your answer and be sure to include your name, company, city and time zone.)
Our Last Trivia Question: What Time Inc.-owned company owns Myspace? Answer: Viant Technology. Kudos to Louis Lewow-Lewow Media Group/GA, Tamara Jones-June Media/NY, and David Westberg-SAG-AFTRA Federal Credit Union/CA
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TBS has greenlit Storyville, a new digital animated series. The 10-episode series, created and produced by Mass Appeal in partnership with Okayplayer, will feature stories told by famous actors, musicians, artists, writers, and comedians. The show will premiere this fall across TBS’s social and digital platforms. A series pilot debuted on Okayplayer’s YouTube page back in January. Check that out here.
See you on Monday,
David Teich
07.29.16
Roberta Caploe: Publisher @robertacaploe
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JOB OPENING: DIGITAL VIDEO PRODUCER/FOOD NETWORK/NY: Create & edit & review social media video for Snapchat Discover. Prev social media video exp req. Organized, strong project mgmt skills, exp w/Premier, AfterEffects, DSLR. Apply (8/4)
JOB OPENING: AD SALES ASST/FUSE Media/NY: Recent grad w/previous ad sales/adv internship exp. to asst ad sales dept. Strong Excel & multi-tasking a +. Good comm, interpersonal & organzt’l skills. Apply (8/4)
JOB OPENING: ACCOUNTING MANAGER/FUSE Media/NY: Manage & evaluate acct’ing func. Financial reporting. Dev. & maintain acct’ing principles, practices & procedures. Public acct’ing and Corp. exp. a must. Apply (8/4)
JOB OPENING: DIRECTOR, VIDEO PRODUCT/NBCUniversal/EAST COAST: Product lead for nxt generation dig vid exp, roadmap, + enhancements; inclds TVE product + strgy. 5+ yrs of successful product mngmt w/deep OTT understanding. Apply (8/4)
JOB OPENING: ACCOUNT EXECUTIVE/GSN/SANTA MONICA: promote & sell inv on GSNTV & GSN Games Platform w/min of 4 yrs industry exp. Send cov letter & resume to [email protected] (8/3)
JOB OPENING: COMMUNITY MGR/GSN/SANTA MONICA: Support original programming & mng various social communities in our mktg dept. Creating & posting content daily & monitoring all GSN properties. 2-4 yrs direct social marketing exp. Send cov letter & resume to [email protected] (8/3)
JOB OPENING: MKTG PROJECT MGR/Investigation Discovery/MD: Savvy marketer+ innovative thinker to manage multiplatform cmpgns, leverage across social/dig platforms, & reinforce brand strategy. Strong project mgmt skills, exp w/social/digital cmpgns. 3-5+ yrs exp. APPLY! (8/3)
JOB OPENING: VP, Sched & Acq/History/NY: Manage all aspects of sched, inc daily, wkly & qtrly scheds that will maximize ratings & inc profits. 7+ yrs cable and/or brdcst sched & prgm mgmt. exp. Apply: www.aenetworks.com/career.html (8/3)
JOB OPENING: MGR, MEDIA DISTRIBUTION/MP & SILVA/NY: Achieve sales goals & revenue generation by initiating leads & negotiating agreements. 5 yrs exp selling media & sports platforms req in media distribution & sales strategies across TV, Digital Media, OTT. In-depth market assessments. More info & resume here (8/3)
JOB OPENING: PAID SEARCH LEAD/Dish Network/Englewood CO: Define/mng projects to improve the effectiveness & knwldg base of DISH’s retail partners in regards to search programs. BA deg mktg, bus. or related field & min 2-4 yrs exp in digital mktg; or equivalent comb of education & exp. Full info/apply HERE (8/2)
JOB OPENING: DIGITAL MKTG LEAD, INDIRECT/Dish Network/Englewood CO: Liaising between DISH’s partner mktg team, our partner media agency, and digital marketing teams. BA deg mktg, Business, or related field, and a minimum of 2-4 yrs exp in digital mktg; or equivalent comb of education & exp. Full info/apply HERE (8/2)
JOB OPENING: DIGITAL MKTG LEAD/Dish Network/Englewood CO: Lead projects focused on customer acquisition & sales through Dish.com. Sound qualitative and quantitative analytical skills & working exp w/eCommerce, Data Management Platforms, Tag Management systems Full info/apply HERE (8/2)
JOB OPENING: DIGITAL MKTG MGR, DISPLAY/VIDEO/Dish Network/Englewood CO: Be central point of contact for internal/external partners & depts related for display & social media. Min 3-5 yrs exp in a relevant agency or client side role req’d. BA deg in mktg, communications or a related field req’d; MBA pref’d. Full info/apply HERE (8/2)
JOB OPENING: SOCIAL MEDIA BRAND MGR/Dish Network/Englewood CO: Be central point of contact for internal/external partners & deps for social media. Min 3-5 yrs exp in relevant agency or client side role req’d. BA deg mktg, communications or a related field req’d; MBA pref’d; or equivalent comb of education & exp. Full info/apply HERE (8/2)
JOB OPENING: SR MGR OF PAID SEARCH/Dish Network/Englewood CO: Responsible for defining and managing projects to improve the effectiveness & growth of DISH paid search. BA deg mktg, Business, or related field, & min 3-5 yrs exp in paid search; or equivalent combination of education & exp.Full info/apply HERE (8/2)
JOB OPENING: ADMIN ASST TO CCO/MINDSHARE/NYC: Responsibilities incl answering phones, scheduling, completing expense reports, booking travel & assisting in creative development. Must be a multi tasker in fast moving envir. MS Excell & PP proficient. 1-3 yrs work exp. resume/cover HERE (8/2)
JOB OPENING: SR WRITER/PRODUCER/A&E/NYC: Men/Adult Mkt-A&E OA Promo Creative. Conceptualize/write/prod video promotions. Specifically, this position would: concept, write & prod highly creative & sharable promo content for A&E. 5+ yrs exp similar setting. Full info/apply HERE (8/2)
JOB OPENING: MGR, DIGITAL SALES/ABCNTVS/NYC: Seeking a self-motivated, proactive team player who is also capable of working independently to be Manager, Digital Sales. Serve on all aspects of Digital Media w/focus on Digital Video, Sponsorships, Social & Branded Content. Full info/apply HERE (8/2)
JOB OPENING: MGR AUDIENCE MEASUREMENT & INSIGHTS/DISCOVERY/NYC: Strategic thinker to develop/create the roadmap for measuring and valuing audiences at Discovery across linear/digital. Turn findings into stories/trends to provide strategic direction. Work directly w. Nielsen, Comscore/Rentrak, etc. Full info/apply HERE (7/31)
JOB OPENING: ACCOUNT MANAGER/comScore Inc/NYC: Establish strong & productive relationships with clients. Direct Network & Research Exp a must. 3-5 Years Ntwrk Sales or Research Experience Req’d. Competency working with complex research/measurement data. Cover/resume to: [email protected] (7/31)
JOB OPENING: SUPERVISING PRODUCER/CSI Sports/NYC: Produce original programming for 24/7 Live Sports Network + National/Intl Synd. +7 yrs Post-Prod TV exp. Management and sports background req’d. Strong organizational skills necessary for broadcast and multi-media projects. Res HERE [email protected] (7/30)
CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]
EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].
FALL INTERNSHIP CREDITS ONLY: FALL INTERNS/ONE World Sports/Stamford: College student to Asst w/prgrm sched’g duties & prod coord for live sports. Interest or knwldg of video editing prgrms pref’d (Adobe Premier) Strong knwlg variety of sports & sports statistics.? Social Media & Graphic Desig exp req’d. Res/cver: [email protected] (7/31)
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