CYNOPSISDIGITAL
08.04.16 Good morning. It’s Thursday August 4, and this is your first early morning digital briefing.
Human Augmentation: Human augmentation refers to technologies, including implants, prosthetics, and other physical additions or modifications, that enhance human productivity or capability.
Time Warner will spend $583 million to take a 10% stake in Hulu. (The deal implies a total valuation of almost $6 billion.) As part of the deal, all of Turner’s cable networks will come to Hulu’s upcoming Internet-based live TV service, which is slated to launch next year. Time Warner joins Hulu’s three existing owners: Comcast, 21st Century Fox and Disney, each of which own 30% of the company.
NFL Network has been added to Sling TV, Dish’s Internet-based live-TV service. The addition comes shortly after Dish and the NFL resolved a carriage dispute; NFL Network had been off-limits to all Dish customers since June.
Courageous, the branded content studio launched by CNN last year, has been working hard on behalf of Deus EX: Mankind Divided, an upcoming video game from the game publisher Square Enix. But Courageous has eschewed a run-of-the-mill marketing campaign, instead choosing to focus on real-world instances of a phenomenon explored in the game; namely, human augmentation. Human By Design, the studio’s new documentary on the subject, debuted on Amazon Video this week. And yesterday in NYC, a Courageous-produced conference on the topic was held at the Paley Center for Media. Panelists ranged from amputees using state-of-the-art prosthetics to Neil Harbisson, the first person ever to have a multi-functional antenna implanted in his skull. The conference was streamed on Twitch, and Courageous intends to distribute portions of it across other digital platforms in the coming days. So how can a branded content studio properly thread the needle between marketing a product and fostering a discussion of a sensitive real-world topic? “You’ve gotta take a very thoughtful approach, because we’re meeting real people today, some of them with very real challenges in their lives,” said Otto Bell, who serves as VP, Group Creative Director for Courageous, in an on-site interview with Cynopsis Digital. “And set against that backdrop, you’ve gotta make sure that when you do bring in the brand, it’s sensitive and it’s appropriate.” As an example, he cited Jonathan Jacques-Belletete, the Executive Art Director for the Deus Ex franchise. During a keynote, Jacques-Belletete highlighted a partnership with the company Open Bionics, designed to give people access to aesthetically pleasing prosthetics. Jacques-Belletete could have just presented “flashy trailers for the game,” said Bell. “To me, this was a great way [for Deus Ex] to fit into this conversation in an appropriate, thoughtful way.”
A CYNOPSIS MESSAGE
Finish entries by
11:59 PM ET TONIGHT,so we can honor those who are creating the very best in online video content, advertising + talent.
[Enter]
Amnet, the programmatic arm of Dentsu Aegis, has inked a deal with LinkedIn. The partnership aims to shore up the two companies’ programmatic efforts in the APAC region. Under the new deal, Amnet will gain better access to LinkedIn’s targeting options. And Amnet will use its own data to build up audiences around LinkedIn’s inventory. LinkedIn will also offer Amnet first-to-market access for display ads on high traffic pages. And Dentsu will be also able to use Linkedin’s professional segments, as well as its exclusive curated segments. The deal promises to heavily impact Amnet’s recent launch of Amnet Spectrum, its programmatic marketplace for Asia.
The YouTube Kids app has launched some new features. Like the YouTube Red subscription service, the YouTube Kids app now offers ad-free videos, offline videos, and background music play. The features are available to any YouTube Kids user with a YouTube Red subscription.
The fandom- and gaming-oriented digital media company Machinima has inked deals with Amazon and the U.K. satellite TV provider Sky. In the coming weeks, Machinima content will become available to Amazon Prime subs as an ad-on subscription integrated into the Amazon Video platform. And Machinima content is now available on Sky Q, Sky’s ad-supported digital VOD platform. Sky Q launched in Ireland and the U.K. earlier this year.
The WPP-owned ad agency J. Walter Thompson has reached an agreement to buy iStrategyLabs, a digital agency based in Washington, D.C. Peter Corbett founded iStrategyLabs in 2007; the agency’s clients include, USA Network, Nickelodeon, and Facebook. J. Walter Thompson says that the acquisition will help expand its real-time marketing efforts, as well as its content production capabilities. iStrategyLabs will continue operating independently out of the company’s D.C. office. Company founder Peter Corbett will lead both the D.C. office and a new office within J. Walter Thompson’s NY headquarters. Deal terms weren’t disclosed.
You might be able to make it onto our Digital “It List” if you submit your entries by tonight’s deadline. Nominate the digital media industry’s very best before 11:59 PM ET!
@ChrisWrightWx: Holy plot twist a cownado.#Sharknado4
Canvs, the language analytics company that measures emotions around content, analyzed tweets about TV and streaming programming for July 27 through Aug. 2 using Twitter data from Nielsen. Trends and insights from the 4,297,010 tweets expressing a specific Emotional Reaction (ER) include:
– ABC had viewers goings nuts, with 9.6% of all "crazy" reactions across all networks driven by The Bachelorette finale and its companion After the Final Rose special.
– FOX was the home of youthful excitement, with the 2016 Teen Choice Awards (TCAs) prompting 4.4% of all "excited" reactions across networks.
– FOX was also the home of happiness, with 10% of all “happy” reactions driven by the 2016 TCAs.
OpenSlate Engagement Data for the Autos & Vehicles vertical, based on the engagement metric for the week ending 7/31.
Channel (Engagement) / Monthly Views / Total Subs / SlateScore
BaltoBrony (8.5) / 236,610 / 8,846 / 408
smotraTV (8.5) / 4,772,400 / 2,348,365 / 571
stillavinlive (8.5) / 3,598,260 / 740,936 / 585
Ricer Miata (8.5) / 2,149,650 / 157,192 / 557
tobirabito (8.5) / 30,000 / 5,045 / 377
vitalino1980 (8.5) / 4,662,630 / 433,323/ 567
(8.5) / 118,350 / 8,059 / 382
AutoMag (8.5) / 15,420 / 8,940/ 339
ORJEUNESSE (8.5) / 5,213,490 / 195,032 / 557
CanalD2M (8.5) / 2,015,940 / 655,045 / 608
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1-10 with higher being better. The OpenSlateEngagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.
The video ad tech company Unruly compiled a list of the top ten most-shared Olympics ads so far. Channel 4’s spot for the Paralympic Games, titled We’re The Superhumans, has generated 1,256,567 shares across social media since its release on July 14, putting it well ahead of Under Armour’s Rule Yourself spot featuring US swimmer Michael Phelps (308,000 shares). The ad’s performance makes it the second-most shared Olympics ad of all time, behind P&G’s 2012 spot Best Job (2,445,774 shares). Another ad from Under Armour’s Rule Yourself campaign, this one featuring the USA Women’s Gymnastics team, comes in third with 186,865 shares. (Both Under Armour spots also make the top 10 all-time list, in 5th and 8th places respectively.) P&G, whose spots have topped Unruly’s most shared charts at the last two Summer and Winter Olympics, comes in at fourth, with its Strong video attracting 180,725 shares. Nike was the only advertiser to have two videos in the top 10, with Unlimited Serena Williams and Unlimited Future in 7th and 10th respectively. The sports giant also has two additional videos from its Unlimited campaign, featuring Allyson Felix and Simone Biles, in the top 20 list. The longest ad in the top 10 list comes from Gatorade, which released a 7-plus minute cartoon titled The Boy Who Learned to Fly, highlighting the story of track and field superstar Usain Bolt. The video is 8th on the list after attracting
63,803 shares so far. Videos from BBC (#5), United (#6) and Gillette (#9) also made the top 10.
TRIVIA
Who are the four credited co-creators of Twitter? (Email [email protected] with your answer and be sure to include your name, company, city and time zone.)
Our Last Trivia Question: Before creating the Netflix docu-series Chef’s Table, David Gelb directed a foodie-friendly documentary film. Which documentary was it? Answer: Jiro Dreams of Sushi. Kudos to Andy Pittman-TAMU/TX, Jon Accarrino-KSL-TV/UT, David Westberg-SAG-AFTRA Federal Credit Union/CA, Louis Lewow-Lewow Media Group/GA, and Jennifer Lai-A+E Networks/CA.
A CYNOPSIS MESSAGE
Yesterday Netflix debuted Beat Bugs, an animated kids’ series loaded with Beatles covers performed by famous artists. The streaming giant is out with a short behind-the-scenes featurette, which you can check out here.
See you on tomorrow,
David Teich
08.04.16
Roberta Caploe: Publisher @robertacaploe
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JOB OPENING: TRAFFIC HELP DESK MGR ANALYST/ION TV/West Palm Beach FL: Support of Traffic System, Integrations and Analytics Reporting. 3+ yrs in related functions. OSI or other Traffic System exp req’d. Exc comm skills & able to work fast paced & independently. Apply to: [email protected] (8/11)
JOB OPENING: MGR, SR ANALYST TV RESEARCH/CAA/LA: Produce written analysis & presentations for represented properties for brdcst/cbl/synd/OTT programs. Min 3-5 yrs exp TV rsch related to synd TV pref’d. Brdcst/cble ntwk exp a +. BA deg in comm or related field. Full info/apply HERE (8/11)
JOB OPENING: PRODUCTION MANAGER/Discovery/NYC: Outgoing solutions creator w/top notch communication skills to ensure content is delivered to Discovery nets on time, on budget and on brand. Manage multiple projects from development through delivery. 5 yrs exp and exp in long form content. Full info/apply HERE (8/11)
JOB OPENING: PROJECT MANAGER/Accelerated Growth Partners/Stamford CT: Business dvlpmnt advisors co. looking for mgr of client programs & to play key role in bus. dvlpmnt initiatives. Strong writing skills a must & creative/design/social media exp a +. 1-2 yrs agency, sports mktg exp. Resume to: [email protected] (8/10)
JOB OPENING: MARKETING MGR/Spotlight Cinema Networks/NYC: Resp for providing strategic sales support, dvlpng & executing mktg programs. Serve as a key liaison between mktg & sales teams. BA deg req’d & 3 – 5 yrs of mktg exp in a media sales org, w/specific focus directly supporting a sales team. Resumes HERE (8/10)
JOB OPENING: ASSOCIATE PROD/PRODUCER, SPIKE BRAND CREATIVE/NYC: Freelance position to Support EP’s & Creative Dir. Help dvlp/prod innovative & creative promos, content & campaigns for scripted series. 5-7 yrs exp TV or Dig. Directing/writing/prod exp for TV/content/advrtsng for scripted. Resume HERE (8/10)
JOB OPENING: SR ANALYST/ANALYST RESEARCH & ANALYTICS (PROJECT)/A+E Networks/NY: Support research divisions in devlpmt of reports, presentations & strategies pertinent in positioning A+E brands on various multimedia platforms. Full Info/Apply HERE (8/9)
JOB OPENING: DIRECTOR-DIGITAL COMMS/DISCOVERY/SAN FRAN: PR professional w/Corp Comms team to support Digital Media divisions. Dev & exe comm strategies, press plans/announcements, speaking engagements & award wins while lev digital media expertise. 7-10 yrs exp. Apply (8/9)
JOB OPENING: DIGITAL VIDEO PRODUCER/FOOD NETWORK/NY: Create & edit & review social media video for Snapchat Discover. Prev social media video exp req. Organized, strong project mgmt skills, exp w/Premier, AfterEffects, DSLR. Apply (8/9)
JOB OPENING: AD SALES ASST/FUSE Media/NY: Recent grad w/previous ad sales/adv internship exp. to asst ad sales dept. Strong Excel & multi-tasking a +. Good comm, interpersonal & organzt’l skills. Apply (8/9)
JOB OPENING: ACCOUNTING MANAGER/FUSE Media/NY: Manage & evaluate acct’ing func. Financial reporting. Dev. & maintain acct’ing principles, practices & procedures. Public acct’ing and Corp. exp. a must. Apply (8/9)
JOB OPENING: DIRECTOR, VIDEO PRODUCT/NBCUniversal/EAST COAST: Product lead for nxt generation dig vid exp, roadmap, + enhancements; inclds TVE product + strgy. 5+ yrs of successful product mngmt w/deep OTT understanding. Apply (8/9)
JOB OPENING: ACCOUNT EXECUTIVE/GSN/SANTA MONICA: promote & sell inv on GSNTV & GSN Games Platform w/min of 4 yrs industry exp. Send cov letter & resume to [email protected] (8/6)
JOB OPENING: COMMUNITY MGR/GSN/SANTA MONICA: Support original programming & mng various social communities in our mktg dept. Creating & posting content daily & monitoring all GSN properties. 2-4 yrs direct social marketing exp. Send cov letter & resume to [email protected] (8/6)
JOB OPENING: MKTG PROJECT MGR/Investigation Discovery/MD: Savvy marketer+ innovative thinker to manage multiplatform cmpgns, leverage across social/dig platforms, & reinforce brand strategy. Strong project mgmt skills, exp w/social/digital cmpgns. 3-5+ yrs exp. APPLY! (8/6)
JOB OPENING: VP, Sched & Acq/History/NY: Manage all aspects of sched, inc daily, wkly & qtrly scheds that will maximize ratings & inc profits. 7+ yrs cable and/or brdcst sched & prgm mgmt. exp. Apply: www.aenetworks.com/career.html (8/6)
JOB OPENING: MGR, MEDIA DISTRIBUTION/MP & SILVA/NY: Achieve sales goals & revenue generation by initiating leads & negotiating agreements. 5 yrs exp selling media & sports platforms req in media distribution & sales strategies across TV, Digital Media, OTT. In-depth market assessments. More info & resume here (8/6)
JOB OPENING: PAID SEARCH LEAD/Dish Network/Englewood CO: Define/mng projects to improve the effectiveness & knwldg base of DISH’s retail partners in regards to search programs. BA deg mktg, bus. or related field & min 2-4 yrs exp in digital mktg; or equivalent comb of education & exp. Full info/apply HERE (8/6)
JOB OPENING: DIGITAL MKTG LEAD, INDIRECT/Dish Network/Englewood CO: Liaising between DISH’s partner mktg team, our partner media agency, and digital marketing teams. BA deg mktg, Business, or related field, and a minimum of 2-4 yrs exp in digital mktg; or equivalent comb of education & exp. Full info/apply HERE (8/6)
JOB OPENING: DIGITAL MKTG LEAD/Dish Network/Englewood CO: Lead projects focused on customer acquisition & sales through Dish.com. Sound qualitative and quantitative analytical skills & working exp w/eCommerce, Data Management Platforms, Tag Management systems Full info/apply HERE (8/6)
JOB OPENING: DIGITAL MKTG MGR, DISPLAY/VIDEO/Dish Network/Englewood CO: Be central point of contact for internal/external partners & depts related for display & social media. Min 3-5 yrs exp in a relevant agency or client side role req’d. BA deg in mktg, communications or a related field req’d; MBA pref’d. Full info/apply HERE (8/6)
JOB OPENING: SOCIAL MEDIA BRAND MGR/Dish Network/Englewood CO: Be central point of contact for internal/external partners & deps for social media. Min 3-5 yrs exp in relevant agency or client side role req’d. BA deg mktg, communications or a related field req’d; MBA pref’d; or equivalent comb of education & exp. Full info/apply HERE (8/6)
JOB OPENING: SR MGR OF PAID SEARCH/Dish Network/Englewood CO: Responsible for defining and managing projects to improve the effectiveness & growth of DISH paid search. BA deg mktg, Business, or related field, & min 3-5 yrs exp in paid search; or equivalent combination of education & exp.Full info/apply HERE (8/6)
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