CYNOPSISDIGITAL 09.19.16 Good morning. It’s Monday September 19, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Private Exchange: In programmatic ad buying, a private exchange is an ad exchange that is open only to an invited group of buyers. Private exchanges are usually run by major publishers; they allow brands and publishers […]
CYNOPSISDIGITAL 09.16.16 Good morning. It’s Friday September 16, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Cost Per Point (CPP): In digital video advertising, The IAB (Interactive Advertising Bureau) defines Cost Per Point (CPP) as a pricing model where the advertiser only pays for a video start. CPP is typically sold […]
CYNOPSISDIGITAL 09.15.16 Good morning. It’s Thursday September 15, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Pupil Swim: In virtual reality, pupil swim refers to an image-distorting effect that sometimes occurs when a user moves his or her eye around the lens of a VR headset. TOP NEWS […]
CYNOPSISDIGITAL 09.14.16 Good morning. It’s Wednesday September 14, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Affiliate marketing. In online advertising, affiliate marketing refers to an agreement between an advertiser and a publisher in which the publisher receives compensation for every click delivered, and/or for every sale made of the advertiser’s service […]
A CYNOPSIS MESSAGE FROM OPENX OpenX Bidder – The Highest Yielding Header Bidding Solution By providing access to one of the most powerful programmatic marketplaces in the world – the OpenX Ad Exchange – publishers immediately experience increased competition from premium brands for their impressions. The results are dynamic bids and smarter decisioning that help […]
CYNOPSISDIGITAL 09.12.16 Good morning. It’s Monday September 12, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Long-form Video. The IAB (Interactive Advertising Bureau) defines long-form video as video content that always has a content arc with a beginning, middle, and end, and that typically lasts longer than 10 minutes. (Most frequently, […]
CYNOPSISDIGITAL 09.09.16 Good morning. It’s Friday September 9, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Above the Fold Ads: In online advertising, above the fold ads are ads that are visible to webpage visitors without any scrolling. Typically, publishers will charge higher rates for above the fold inventory. “Above the […]
CYNOPSISDIGITAL 09.08.16 Good morning. It’s Thursday September 8, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Share of Voice: An online advertiser measuring its share of voice is gauging how visible its brand is during a specific time period, usually by looking at percentage of total exposures. In other words, let’s […]
CYNOPSISDIGITAL 09.07.16 Good morning. It’s Wednesday September 7, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Computer Vision: Computer vision is an interdisciplinary field dealing with the ways in which computers can be made to gain high-level understanding from videos or digital images. From an engineering standpoint, computer vision seeks to […]
CYNOPSISDIGITAL 09.06.16 Good morning. It’s Tuesday September 6, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Inbound Link: The phrase inbound link refers to when a website links back to another site’s content. The more inbound links the better; they’re indications of high-quality content, and Google’s search algorithm takes them into […]
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