CYNOPSISDIGITAL
09.15.16 Good morning. It’s Thursday September 15, and this is your first early morning digital briefing.
Pupil Swim: In virtual reality, pupil swim refers to an image-distorting effect that sometimes occurs when a user moves his or her eye around the lens of a VR headset.
TOP NEWS
While it’s already been reported that Twitter was aiming launch an Apple TV app, it looks like the company’s plans were more ambitious than anyone knew. Twitter has officially launched apps not only for Apple TV, but also for Microsoft’s Xbox One and Amazon’s Fire TV. Twitter landed the live-streaming rights to NFL Thursday Night Football games back in April. Since then, the company has secured live content deals with the other three major sports leagues, as well as Bloomberg Media and other news orgs. Suffice to say, Jack Dorsey is trying to turn Twitter into cord-cutters’ go-to live TV hub – but that’s a tough sell if Twitter’s content can’t actually be viewed on TV. Looks like Twitter has headed off that issue – and just in time for today’s Thursday Night Football game. (Go Jets.)
On Tuesday, Adblock Plus announced that it would launch a new ad exchange product, and that Google and AppNexus would play a role in selling ads. It appears that Google and AppNexus would beg to differ. In a statement, a Google spokeswoman said that “We have no involvement in their program and this is not a business we want to be a part of.” The tech giant also moved to sever ties with ComboTag, the ad tech company that was helping to create the new exchange. A spokeswoman for AppNexus, likewise, confirmed that it would be suspending its relationship with ComboTag and Adblock plus.
In its few years as a full-fledged original content provider, Netflix has done a whole lot more greenlighting than canceling. But alas, one Netflix original just met its end. The streaming giant has canceled Sony Pictures Television’s Bloodline. The family drama’s upcoming third season will be its last. Netflix has also cut season 3’s episode total from 13 to 10. The season will become available next year.
A CYNOPSIS MESSAGE
Cynopsis Snapchat Boot Camp
Leveraging a Platform to Reach Users & Increase ROI
Thursday, October 27 in NYC
Want to become a Snapchat specialist? Join us to gain valuable insight on the social media business explosion & learn all you need to know regarding digital ad campaign execution, live event access, exclusive content & much more!
To sponsor the Boot Camp, contact Mike Farina.
[ REGISTER ]
The cable TV ad management company Viamedia announced that it has added a new feature to AdMessenger, the scrolling text product that the company began offering in the past year. The new feature, called AdMessenger “Tap-To-Expand,” enables mobile users to tap on an advertiser’s scrolling text and pull up an interactive full-screen ad that sheds more light on the advertiser’s offering. “In the U.S., the typical multi-screen user consumes nearly 7.5 hours of video a day,” said Viamedia President and CEO Mark Lieberman in a statement. “This includes 151 minutes on their Smartphones, 147 minutes watching TV and another 43 minutes a day on their tablets. When talking to our customers, we found a common need to reach consumers on every screen, and we’ve developed a product suite specifically focused on reaching today’s multi-screen consumers.”
Find out what our Rising Star and HR Award winners will say at the podium TONIGHT! Our reception begins at 4:15pm. This is a gathering you don’t want to miss. Walk-ins welcome – see you soon!
USA TODAY parent Gannett has invested an undisclosed amount of money into the digital media company Digg. The investment came as part of a Series C funding round, which Gannett led. According to a statement, Gannett sees the investment as a chance to expand on its content distribution capabilities. Those ambitions include expanding to messaging platforms. (Digg launched on Slack and Facebook Messenger this year.) Digg will now gain access to local content from USA Today Network; it’ll be used to geo-target users and improve personalization. The investment comes just as Gannett is engaged in talks with Tronc (formerly Tribune Media), which is considering a $673 million takeover bid from Gannett, according to Bloomberg.
@ljsingh: So much respect for Putin? What’s up with that? #CommanderInChiefForum
Canvs, the language analytics company that measures emotions around content, analyzed tweets about TV and streaming programming from Sept. 7-13 using Twitter data from Nielsen. Trends and insights from the 4,538,390 tweets expressing a specific Emotional Reaction (ER) include:
– OWN brought the waterworks: 3% of viewers who said they were moved to tears while watching TV across all networks did because of OWN’s Queen Sugar.
– The NFL brought NBC thrills: 22% of all viewers who expressed excitement about watching TV did because they were watching football on NBC.
– ABC brought the beauty: The Miss America Competition and Dancing With the Stars helped give ABC 11.4% of all beautiful expressions for the week.
– Oh, nuts: 5.8% of people who said what they were watching on TV was crazy were turned into the Commander-in-Chief Forum on NBC.
– Canvs
EXECUTIVE MOVES
Back in March, Hearst and Verizon teamed up to form a digital video venture aimed at younger viewers. Now that venture has a name: Complex Networks. The company combines the young male-skewing Complex Media (owned by Hearst and Verizon) and two digital video networks, both of which were recently launched: the news-comedy channel Seriously.TV and the politically conservative lifestyle brand RatedRed.com. Rich Antoniello, formerly the CEO of Complex Media, has been put in charge of the venture.
Comedian Billy Eichner, the host of the comedy talk/game show Billy on The Street, also co-stars in which Hulu series? (Email [email protected] with your answer and be sure to include your name, company, city and time zone.)
Our Last Trivia Question: In the Netflix series Stranger Things, the protagonists battle a mysterious inter-dimensional monster. The younger characters informally name the creature after a Dungeons & Dragons character. What name do they give it? Answer: They call it the Demogorgon. Kudos to Gabriela Maestre-Tremor Video/NY, Sheena Das-Disney Media/NY, Anna Kung-Dish Media Sales/NY, Luke Watson-Roker Labs/NY, Amanda Thornton-Red Arrow Industries/TN, David Westberg-SAG-AFTRA Federal Credit Union/CA, Jocelyn Avila-Rhiza/PA, Stephanie Beaird-Hallmark Channel’s Home & Family/CA, and Adam Rosenbaum-The CW/NY
A CYNOPSIS MESSAGE
3rd Annual Cynopsis Sports Leaderboard Open to all individuals + teams worldwide including: all networks, MSOs, leagues, teams, universities, production companies, studios, producers, developers, marketing and PR firms, + ad agencies who have
utilized social media platforms to promote a product to sports fans throughout 2016. Deadline to Enter: October 21st
– – Start your Entries – –
When you think “scripted programming,” you probably don’t think of Major League Baseball. That may change. The MLB has already partnered with Fox on the upcoming drama Pitch; now, the league has partnered with Awesomeness TV to launch Out of My League, a series aimed toward Gen Z. Shot it in and around Dodger Stadium, it stars popular YouTuber Lauren Elizabeth Luthringshausen. The six-part series bows September 19 on Awesomeness TV’s YouTube page, with new episodes debuting through October 24 – the day before the World Series starts. Check out the show’s trailer here.
See you on tomorrow,
David Teich
09.15.16
Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Cynopsis Job Listings Sales: Trish Pihonak | Director of Operations | 203-899-8459
CYNOPSISJOBS – To view our full job listing online, please visit our webpage: cynopsis.com/classifieds/
JOB OPENING: SALES ASSISTANT/REELZ/NYC: Daily maint of accounts. Booking orders, pulling reports & brand allocations. Work closely with traffic dept, planners & AEs all areas scheduling & inv management. Experience: 1 year, agency buying pref’d Dealmaker exp. a plus. Strong Excel & PP skills. Apply at www.reelz.com/careers (9/22)
JOB OPENING: SALES PLANNER/REELZ/NYC: Create sales proposals, steward accounts, interface w/agency buyers + clients. Dealmaker exp. a plus, media math. Experience: 3-5 yrs, agency buying pref’d & 4 yr BA deg. Apply at www.reelz.com/careers (9/22)
JOB OPENING: DIGITAL RESEARCH ANALYST/NBC Entertainment/NYC: Support NBC Entertainment research team to provide quantitative digital research primarily for the broadcast network’s entertainment programming and media landscape. BA Deg & 1-2 years of experience. Full info/apply HERE (9/22)
JOB OPENING: BUSINESS & ECONOMICS ANALYST/SAG-AFTRA/LA: Perform research on specific bus. entities & industries to support SAG-AFTRA’s negotiations, contract admin & organizing efforts. BA/BS in Bus or Economics req’d. Det oriented & superior writing skills a must. Full info/apply HERE (9/22)
JOB OPENING: VP, BUSINESS DEVELOPMENT, BRANDED ENTERTAINMENT/Astronauts Wanted/Sony Music Ent/NYC: Dvlp/execute an effective sales strategy for branded ent unit. Accomplished bus. dvlpmt professional who has a passion for Gen Z culture, ent & content mktg. Fully former developed client relationships a must. Full info/apply HERE (9/22)
JOB OPENING: DIRECTOR, PROGRAMMING & EDITORIAL/Omnia Media/LA: Lead all video & website editorial for a new women’s lifestyle/DIY digital brand. 3-5 yrs prgrmng exp. Deep understanding of dig content & social media, incl exp in dig video & web editorial. Full info/apply HERE (9/21)
JOB OPENING: EXECUTIVE PRODUCER/MSNBC Dayside/NYC: Supervise & oversee editorial vision, content, planning, & operations for MSNBC dayside programming. 8 yrs exp in live TV & at least 3 years of exp managing a team. Full info/apply HERE (9/21)
JOB OPENING: BOOKING PROD/HARDBALL/EAST COAST: Book national and international newsmakers, experts, and guests from various fields including politics, foreign relations, business/economy, health/medicine, & entertainment. Full info/apply HERE (9/21)
JOB OPENING: SEGMENT PRODUCER/MSNBC/NYC: Exp’d. segment prod to focus on breaking news & politics; consistently deliver compelling, in-depth news stories on a daily basis. Min 5 yrs exp in live TV & at least 3 yrs exp in both tape & desktop editing. Full info/apply HERE (9/21)
JOB OPENING: LOGISTICS PRODUCER/MSNBC/NYC: Create daily grids of correspondent coverage & assignments; book trucks & crews for live remote hits. 5 yrs of exp in live TV, preferably cable news. Full info/apply HERE (9/21)
JOB OPENING: HEAD OF MARKETING/Amazon Prime Video/Seattle: Oversee planning/execution of mktg programs to drive customer acquisition & engagement across mult regions thru digital & offline channels. 10+ yrs exp in online and/or consumer mktg & 3 yrs mng teams. BA req’d MBA pref’d. Full info/apply HERE (9/21)
JOB OPENING: DIRECTOR/VICE PRESIDENT/Sportsrocket/NYC: Video Platform Sales – develop new biz opps. w/sports media/leagues/teams/events for platform solution + services. 7-10 yrs exp. Digital video dist.
prf’d. Resume: [email protected] (9/21)
JOB OPENING: SR MGR, PRIMARY INSIGHTS & CONSUMER INTELLIGENCE/Telemundo Enterprises/East Coast: Reporting to the VP, Primary Insights & Consumer Intelligence. Min 6 yrs exp executing custom mkt rsrch, w/strong math skills, att to detail & ability to analyze & visualize data. Full info/apply HERE (9/21)
JOB OPENING: MANAGER AD SALES RESEARCH/TBS/TNT/NYC: Leverage cross-platform research resources, proactively develop network and client focused analyses using both syndicated and primary sources, manage and train junior staff. 5+ years media research req. https://www.turnerjobs.com/job/new-york/manager-ad-sales-research/1174/2811997 (9/20)
JOB OPENING: SEGMENT PRODUCER/MADDOW/NYC: Produce/write segments for The Rachel Maddow Show. At least 3 yrs of exp in live TV (i.e. morning shows, cable shows, broadcast TV, etc). Thorough knwldg of American History & Politics. Full info/apply HERE (9/20)
JOB OPENING: BOOKING PRODUCER/MSNBC/NYC: Min 5 yrs of live, broadcasting exp including researching information & tracking down people. Exp’d Booking Prod, nat’l & int’l coverage for MSNBC. Full info/apply HERE (9/20)
JOB OPENING: MGR DIGITAL REV STRAT & INVENTORY MGT/Discovery/NYC: Expert data set analyzer resp for inventory mgt, optimization & yield performance across digital properties. Oversee/dev invntry strtgy & rev delivery for direct sales+ programmatic channels. Strng knwldg of Freewheel, MRM/RPM + measurement tools. Full info/apply HERE (9/20)
JOB OPENING: DIGITAL REVENUE COORDINATOR/Discovery/CHI: Resp for inventory and revenue analysis across entire Digital Media portfolio & properties. Create ad hoc reports, update inventory rate card and sponsorship cals. Analytic tools and Blue kai or other DMP interfaces exp. Full info/apply HERE (9/20)
JOB OPENING: VP RESEARCH/BBCWA/NYC: Informs key business decisions across BBC’s portfolio of businesses. Leads custom qualitative/quantitative/3rd party research with a focus on identifying audiences, understanding who they are, what they need & the BBC’s role in their lives. 10-15 yrs exp. Full info HERE (9/17)
JOB OPENING: EXECUTIVE PRODUCER/History/NY: Mng development of unscripted series & specials; oversee current series. 5+ yrs exp as developer/show runner at a cable/brdcst ntwrk. A think out of the box type. Strategic thinker, exc writing & negotiating skills as well as love for non-fic TV. Apply: www.aenetworks.com/career.html (9/17)
JOB OPENING: ACCOUNT EXECUTIVE/FOX SPORTS/OHIO: Sell local spot advertising & sports sponsorships for both local & nationally produced prgrmng. Min 3 yrs sales exp necessary w/prior media ad sales exp pref’d – prior sports ad sales exp a +. BA deg in mktg or Communications req’d. Full info/apply HERE (9/17)
JOB OPENING: FREELANCE SCHEDULER (PART-TIME)/CharmTV/Baltimore: Seeking a part-time freelance scheduler. Interested parties should ideally reside in the Maryland/DC/Virginia area and forward resume and contact information to [email protected] (9/17)
JOB OPENING: MGR CORPORATE OUTREACH/A+E Networks/NYC: Highly orgnzd/det-oriented. Implement (plan, budget, schedule, deliver) a broad spectrum of prod projects & outreach initiatives for our Corp Social Responsibility.Min 2-3 yrs as AP/Proj Mgr/Prod Mgr & working in corp setting a +. Full info/apply HERE (9/17)
JOB OPENING: DIRECTOR, MARKETING/SALES RESEARCH & INSIGHTS/Viacom/Chicago: Strong presenter w/forward thinking analytical skills & a background analyzing on-air, digital & convergent rsrch quantitatively/qualitatively. 8+ yrs related media rsrch Proficiency in Nielsen based apps. Full info/apply HERE (9/16)
Cynopsis has a variety of other opportunities available, please contact Trish Pihonak for more information, rates and specs:
CASTING CALL: Companies can showcase their casting notices/casting calls.
EXPERT SERVICES: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc.
INTERNSHIPS: These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only.
SITUATION WANTED: Posted by those looking to be hired (these are free to post)
To subscribe to any Cynopsis edition(s) click here.
%%PLUGIN_Unsubscribe: 2193667-unsub-generic%%
Copyright Cynopsis 2016
All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2016
