09/12/16: Nielsen study: second screens may interfere with TV measurement; Hulu nabs Seth Rogen-EP’d series; Amazon in talks for live sports content


Good morning. It’s Monday September 12, and this is your first early morning digital briefing.


Long-form Video. The IAB (Interactive Advertising Bureau) defines long-form video as video content that always has a content arc with a beginning, middle, and end, and that typically lasts longer than 10 minutes. (Most frequently, that means movies or series.) If long-form video content is ad supported, it typically contains mid-roll ad breaks.


Novak Djokovic has been the best male tennis player in the world for years, but now he’s adding a new entry to his resume: documentary star. Djokovic has sold the rights to a new doc series – focusing on his life both on and off the court – to Amazon. It’s slated to shoot over the 2017 tennis season. No premiere date has been set as of yet; the working title is simply Novak.
Amazon seems to be on a real tennis kick. In a report from Bloomberg, Tennis Channel CEO Ken Solomon confirmed that Amazon has been in talks to potentially bring the cable net’s live content to the Prime Video service. And according to Bloomberg, that’s just the tip of the iceberg: Amazon has had similar discussions with a variety of potential sports partners. Amazon declined to comment to Bloomberg. You can check out the story here


Adstream, a provider of creative asset management, delivery and analytics technology, announced the launch of Connect, a new service. Adstream Connect is billed as an end-to-end solution designed to help broadcasters aggregate incoming commercial content, and then re-distribute broadcast-ready video spots to VOD and digital channels. “In the same way technology has made it possible to automate buying and selling ads through programmatic platforms, we are automating video ad management across channels,” said Ian Wheal, Adstream’s Global Strategy Director, in a statement.


Join us for a swanky awards reception in NYC this Fall!
Thursday, September 15
4:15 – 6:30 PM
Celebrate with your industry peers & help us applaud the talented young pros that made the cut for our Rising Star Awards
& the unsung heroes who have demonstrated
excellence in our HR Awards.

Hear their thoughts on the future of the industry + toast to their achievements over the past year.



At the IBC conference in Amsterdam, the media services company MX1 announced MX1 360, a hybrid, cloud-based, on-premises end-to-end media platform. The platform merges several of the company’s preciously-existing offerings. Specifically, the new platform consolidates content organization, monetization, and global distribution services. MX1 currently distributes content to over 120 SVOD platforms. MX1 was formed earlier this year when RR Media merged with SES Platform Services (SPS). At IBC, the company also announced a new detail about its new senior management team: It will include members of both SPS and RR Media.


Hulu has greenlit Future Man, a new comedy series starring and produced by Josh Hutcherson (The Hunger Games). The series hails from Sony Pictures Television; Seth Rogen, Evan Goldberg, James Weaver, and Matt Tolmach will Executive Produce. The show centers on a janitor/gamer who is recruited to travel through time and prevent humanity’s extinction. It’s slated to bow next year.


It’s pretty well established that the “second screen” experience impacts the way that viewers watch TV. But for the first time, a scientific study suggests that it might also impact the way that TV viewership is measured. In a new study conducted by Nielsen Consumer Neuroscience, 25% of Nielsen panelists failed to respond to their “people-meter” prompts because they were distracted by a second screen. Nielsen is quick to point out that the findings are not conclusive, and that the sample size was very small. Nonetheless, it’s the first true scientific study indicating that digital distractions may skew TV viewership metrics.


Netflix has brought on a major new content exec. Tara Flynn, formerly the VP of Creative Affairs for Fox 21 Television Studios, will now serve as a development executive on the Netflix Original Series team. She’ll work primarily on drama series. Flynn is only the latest former linear TV figure to join the streaming giant; former NBC exec Jane Wiseman and former Universal TV exec Andrew Weil, for instance, work on the comedy side. 


Our Last Trivia Question: What Joss Whedon-directed web miniseries made its debut in 2008? Answer: Dr. Horrible’s Sing-Along Blog. Kudos to David Westberg-SAG-AFTRA Federal Credit Union/CA, Luke Watson-Roker Labs/NY, Jim Larrison-Dynamic Signal/IL, Susan Nessanbaum-Goldberg-M and S Entertainment, Inc./CA, Angelle Haney Gullett-Gravity Girl/CA, Andy Pittman-TAMU/TX, Anjali Desai-Departure Films/NY, Samuel States-Viacom/NY, Lorrie Shilling/CA, Hank Bordowitz-The Book Werx/NJ
Follow-up trivia question: In Dr. Horrible’s Sing-Along Blog, who played the titular character? (Email [email protected] with your answer and be sure to include your name, company, city and time zone.)


Tuesday, September 20, 2016 | 1:30 PM ET

How far have you gone over-the-top?
Hear from CBS Interactive, Brightcove, Frank M. Magid Associates & People Entertainment Weekly Network
and learn how to maximize the monetization of OTT content & increase your chances for success.

Sign up your team.



Yikes. The FAA strongly urged passengers not to use the Samsung Galaxy Note 7 in the air, calling the smartphone a fire hazard. Courtesy of the Wall Street Journal’s YouTube page, learn more here.
Watcheroo Premieres and Tune-in Alerts for the week of September 12-September 18:
People Now at People.com, Monday-Friday at 8:30a ET and 11:30a ET: Guests include Meg Ryan, Chris Harrison, and Kim Zolciak Biermann
Acorn TV: The BBC period drama miniseries The Secret Agent makes its debut on the streaming service September 12-September 14
Netflix: Extremis, a new documentary film about end-of-life health care, debuts September 13
– Seeso
: No Place Like Home, a new stand-up special from comedian Doug Stanhope, debuts on NBCU’s comedy streaming service September 15
ABCd: A Little of Your Time with Quinn Marcus, a new interview series, debuts on ABC’s digital app and platforms September 15
Netflix: ARQ, a new sci-fi thriller film, debuts September 16
Netflix: Cedric the Entertainer: Live from the Ville, a new comedy special, debuts September 16
Netflix: The White Helmets a new documentary film about first-responders to Syrian war violence, debuts September 16
Amazon Video: Fleabag, a BBC Three comedy, makes its U.S. debut September 16.

See you on tomorrow,
David Teich

Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Cynopsis Job Listings Sales: Trish Pihonak | Director of Operations | 203-899-8459

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

CYNOPSISJOBS – To view our full job listing online, please visit our webpage: cynopsis.com/classifieds/

JOB OPENING: VP RESEARCH/BBCWA/NYC: Informs key business decisions across BBC’s portfolio of businesses. Leads custom qualitative/quantitative/3rd party research with a focus on identifying audiences, understanding who they are, what they need & the BBC’s role in their lives. 10-15 yrs exp. Full info HERE (9/17)

JOB OPENING: EXECUTIVE PRODUCER/History/NY: Mng development of unscripted series & specials; oversee current series. 5+ yrs exp as developer/show runner at a cable/brdcst ntwrk. A think out of the box type. Strategic thinker, exc writing & negotiating skills as well as love for non-fic TV. Apply: www.aenetworks.com/career.html (9/17)

JOB OPENING: ACCOUNT EXECUTIVE/FOX SPORTS/OHIO: Sell local spot advertising & sports sponsorships for both local & nationally produced prgrmng. Min 3 yrs sales exp necessary w/prior media ad sales exp pref’d – prior sports ad sales exp a +. BA deg in mktg or Communications req’d. Full info/apply HERE (9/17)

JOB OPENING: FREELANCE SCHEDULER (PART-TIME)/CharmTV/Baltimore: Seeking a part-time freelance scheduler. Interested parties should ideally reside in the Maryland/DC/Virginia area and forward resume and contact information to [email protected] (9/17)

JOB OPENING: MGR CORPORATE OUTREACH/A+E Networks/NYC: Highly orgnzd/det-oriented. Implement (plan, budget, schedule, deliver) a broad spectrum of prod projects & outreach initiatives for our Corp Social Responsibility.Min 2-3 yrs as AP/Proj Mgr/Prod Mgr & working in corp setting a +. Full info/apply HERE (9/17)

JOB OPENING: DIRECTOR, MARKETING/SALES RESEARCH & INSIGHTS/Viacom/Chicago: Strong presenter w/forward thinking analytical skills & a background analyzing on-air, digital & convergent rsrch quantitatively/qualitatively. 8+ yrs related media rsrch Proficiency in Nielsen based apps. Full info/apply HERE (9/16)

JOB OPENING: SR. RESEARCH ANALYST/Discovery/NY: Energetic critical thinker to monitor performance and provide analysis for linear and digital properties. Create sales support materials and positioning pieces. 2+ yrs media/ad sales research exp req’d. Nielsen exp. Full info/apply HERE (9/15)

JOB OPENING: VP CONSUMER INSIGHTS & STRAT RESEARCH/Discovery/NYC: Leader to manage ad sales research in support of Discovery Net’s ad sales group. Lead the development/execution of key audience analysis across linear +nonlinear platforms. Brand positioning, industry trends, measurement. 12+ yrs exp. Full info/apply HERE (9/15)

JOB OPENING: MGR, CONSUMER INSIGHTS/Viacom Intl’l/NYC: Resp for leading certain projects. Support others as part of the overall consumer insights team. 3+ yrs media rsrch, pref at media owner (TV/digital). Working knwldg of primary rsrch approaches. Exp working in internat’l env a +. Full info/apply HERE (9/15)
SR SALES ANALYST/PLANNER/SIRIUSXM/NYC: Wide Orbit & Media exp req’d. 4+ yrs exp Pricing & Plan’g or sales analysis in media. 2 yrs exp w/inventory and avails reports, max rev, optimize, analyze ad rts, bld scheds. BA deg or equiv exp. Full info/apply HERE (9/15)

JOB OPENING: SR ANALYST, RESEARCH/NBCU/NYC: Sr. Analyst focused on developing cross-portfolio & cross-platform insights for the auto category. 2+ yrs exp. Full info/apply HERE (9/15)

JOB OPENING: COMMUNICATIONS MGR/OpenX/NYC: Role req’s detail oriented person & the breadth of comm skills incl being a strategic & creative thinker; 3-4 yrs of exp in media &/or PR; exp in ad tech a +. Exc written/verbal comm as well as multi tasking skills. Agency exp a +. Full info/apply HERE (9/14)

JOB OPENING: PRODUCTION MGR/TV ONE/Silver Spring MD: Deep understanding of good production on a nat’l level. Resp for all organizational aspects of prod, scheduling & budgeting for a smooth work envir. BA deg & min 5yrs exp in TV & 3 yrs work related exp. Full info/apply HERE (9/14)

JOB OPENING: BROADCAST PRODUCER/TV ONE/Silver Spring MD: Responsible for breaking news & hands-on leadership of the AM staff as assigned by the Executive Producer & a successful seamlessly execute live, morning daily brdcst. Min 8 yrs TV exp w/5 yrs exp producing. Exp in Nat’l mkt envir pref’d. Full info/apply HERE (9/14)

JOB OPENING: VP, PRODUCTION PLANNING & OPERATIONS/PAC-12/SFO: Create, implement & manage all production operational processes & procedures at remote live events & all studio productions at the network’s SFO headquarters. For full posting/apply here: https://app.jobvite.com/j?cj=oHtQ3fwN&s=Cynopsis (9/13)

JOB OPENING: DIGITAL/INTERACTIVE DESIGNER/BRAVO/OXYGEN/NY, NY: Work with cross-functional teams to design for BravoTV.com & Oxygen.com. Min 3 yrs with visual/motion graphics design. Full info/apply HERE (9/13) 

JOB OPENING: DIRECTOR, SALES ABC FULL CIRCLE/Chicago: ABC Full Circle, business dev team of NTVS, for 8 ABC Owned Television Stations, digital platforms and digital out-of-home. Seeking 5 yrs exp. self-motivated sales person to join our team as a Director, Sales. Full info/apply HERE (9/13)

Cynopsis has a variety of other opportunities available, please contact Trish Pihonak for more information, rates and specs:

CASTING CALL: Companies can showcase their casting notices/casting calls.

EXPERT SERVICES: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc.

INTERNSHIPS: These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only.

SITUATION WANTED: Posted by those looking to be hired (these are free to post).

SITUATION WANTED: Producer who just completed 13 episode live series with 10+ years directing/writing/prod exp for TV/content seeks to join project/net to conceptualize & prod content ranging from int, reality shows, daytime prog and more. Organized w/strong project mgmt skills. email. [email protected] (9/13)

To subscribe to any Cynopsis edition(s) click here.
%%PLUGIN_Unsubscribe: 2193667-unsub-generic%%

Copyright Cynopsis 2016

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2016

Related Stories

06/08/23: Prime Video orders NASCAR doc

Prime Video orders NASCAR doc

Thursday June 8, 2023 Today’s Premieres Disney: Hailey’s On It! at 8p History: Alone at 9p Netflix: Tour de France: Unchained; Never Have I Ever Peacock: Based on a True Story Today’s Finale E!: Celebrity Prank Wars at 10p IN THE NEWS “It didn’t work out,” Warner Bros. Discovery President and CEO David Zaslav told […]

06/07/23: Cynopsis Jobs


SR. DIRECTOR, PRODUCT MANAGEMENT SHOUT! FACTORY LOS ANGELES P&L responsibility, ownership over all aspects of a project, standalone releases or a licensed library of titles. Works w/production, publicity, creative services, distribution/sales, digital, finance, legal, acquisitions & licensors to best position the project for success. 7+ yrs of exp. in marketing, business development, or product management. […]

06/07/23: Angry Birds lands at Amazon

Angry Birds lands at Amazon

A CYNOPSIS MESSAGE FROM FETV How many of your clients’ upfront deals are delivering? FETV delivers GRPs in flight! Brand-Safe Environment Iconic Content with Loyal Viewers Click here to contact Michael DuPont, EVP Ad Sales for more details or planning costs for review. Wednesday June 7, 2023 Today’s Premieres Bravo: The Real […]

06/06/23: Apple unveils Vision Pro

Apple unveils Vision Pro

Tuesday June 6, 2023 Today’s Premieres A&E: Customer Wars at 9p; Storage Wars at 10p ESPN: 30 for 30: The Luckiest Guy in the World at 8p HBO: Burden of Proof at 9p History: Beyond Skinwalker Ranch at 11p ID: Late Night Lockup at 10p Paramount+: Destination: European Nights IN THE NEWS “To those whose […]