09.06.16 Good morning. It’s Tuesday September 6, and this is your first early morning digital briefing.
Inbound Link: The phrase inbound link refers to when a website links back to another site’s content. The more inbound links the better; they’re indications of high-quality content, and Google’s search algorithm takes them into account.
ABC is diving deeper into exclusive digital content. The network is launching four new short-form series, debuting just ahead of the fall TV season. They’ll be available for free on ABC’s website and across its apps. The new shows include This Isn’t Working (a sitcom from YouTuber Lisa Schwartz), What to Text Him Back (a dating advice series for the digital age), Farm to Plate (a Tastemade-produced series exploring the foraging phenomenon), and She Talks (a docu-series about entrepreneurs). In addition, a new edition of the musical performance series On the Record has debuted, and ABC will bow a new interview series, A Little of Your Time with Quinn Marcus, on September 15. The new programming significantly expands on ABC’s growing efforts to reach younger audience with digital originals; the network relaunched its free streaming service, along with seven new short-form series, in July.
A CYNOPSIS MESSAGE
How Building Live Sports Action into Your Ads Delivers Results
Presented by: Sportradar & FanServ
LEARN HOW TO:
 Tailor your ads to include essential pillars such as live game action & audience demos.
 Optimize multiple creative assets to tell a story that syncs with game action.
 Find the best ways to reach millennials.
Encompass Digital Media, a technology services company delivering video solutions to broadcast and digital media companies, recently announced a new partnership with Cisco. Under the partnership, Encompass will launch CloudStream, a new cloud-based platform for OTT providers powered by Cisco. A release from Encompass touts CloudStream’s ability to help TV networks, OTT operators and live event providers create “broadcast-quality multiscreen streams.” “A healthy component of our private cloud-streaming solution will be Cisco,” explained Encompass CEO Chris Walters in an interview with Cynopsis Digital. “We thought their platform could deliver the reliability and quality that we’re looking for….For our company, one of the things that’s been interesting when it comes to the evolution of digital is that many of these television providers or content owners used to say, ‘we just need the lowest cost way to get a stream out there.’ But as usage has grown, we’ve moved to a world where if there are real disruptions on any platform, consumers will let you know, and unfortunately it’s not a private conversation. It’s out there on social media. So we believe Cisco is a critical partner for us in delivering on that exceptionally high standard that consumers expect, and therefore our clients expect, for streaming.”
The Rupert Murdoch-owned European pay-TV company Sky has taken a $4.5 million stake in the French OTT platform Molotov. Molotov distributes both pay-TV and free content using a freemium model (think Spotify). The service was founded in 2014, but only launched its first publicly available version in July.
Hulu Japan has announced the upcoming release of Daisho, a new drama. (Daisho means “Compensation,” FYI.) The six-part series, based on a novel by Jun Ioka, centers on the relationship between a lawyer and a psychopathic client who happens to be a former childhood friend. The show stars Shun Oguri, a major Japanese film and TV star. It’ll start streaming this fall in both Japan and the U.S.
Our Rising Stars and HR Award winners may come from different industries, but they do have one thing in common: TALENT. Celebrate and network with your industries’ peers next Thursday, September 15 in NYC. For more information or to register to attend, simply click here.
Bitmovin, a startup focused on cloud video infrastructure, has raised $10.3 million in series A funding. The tech investment firm Atomico led the round. Also contributing were angel investors Daiv Helgason (the founder of Unity), Chris Kaiser (a former VP of Engineering at both YouTube and Netflix), and Edward Kozel (a former Chief Technology Officer at both Cisco Systems and Deutsche Telekom). Bitmovin says it will use the funding to help develop its video playback technologies for both existing and new platforms, including 360-degree video for VR apps and services.
According to some recently-released data from comScore, desktop computer use now accounts, on average, for only 32% of users’ digital media time. Mobile accounts for 68%. And 50% of all digital media time is spent using apps. (It was 44% a year ago.) As Marketing Land points out, one area where desktop still dominates is online sales conversions. That’s mostly a result of bad mobile experiences.
Earlier this year, Netflix paid upwards of $90 million to acquire the exclusive rights to a new Will Smith-starring cop thriller. What’s the movie called? (Email [email protected] with your answer and be sure to include your name, company, city and time zone.)
Our Last Trivia Question: Eli Roth executive produced which streaming series? Answer: Netflix’s Hemlock Grove. Kudos to Susan Nessanbaum-Goldberg-M and S Entertainment, Inc. and David Westberg-SAG-AFTRA Federal Credit Union/CA
A CYNOPSIS MESSAGE
NEWEST STRATEGIES FOR OTT SUCCESS
Tuesday, September 20, 2016 | 1:30 PM ET
How far have you gone over-the-top?
Hear from CBS Interactive, Brightcove, Frank M. Magid Associates & People Entertainment Weekly Network
and learn how to maximize the monetization of OTT content & increase your chances for success.
One Mississippi, a black comedy starring comedian Tig Notaro and executive produced by Louis C.K. (among others), bows on Amazon Prime Video in September. You can check out the trailer here.
Watcheroo Premieres and Tune-in Alerts for the week of September 5-September 11:
– People Now at People.com, Monday-Friday at 8:30a ET and 11:30a ET: Guests include musician Tegan Marie, TV host Chris Hansen (Investigation Discovery’s Killer Instinct), and Captain “Sully”’ Sullenberger (the subject of Warner Bros. Pictures’ ‘Sully’)
– Acorn TV: Season 1 of the Australian drama 800 Words debuted on the streaming service yesterday, September 5
– Crackle: StartUp, a new drama series starring Martin Freeman and Adam Brody, debuts on Sony’s ad-supported streaming service today, September 6
– Myx TV: The digital series Magic Asian Man, starring magician and showman Naathan Phan, debuts September 7
– Snapchat: The Rundown, a weekly Snapchat series from NBCU’s E! News, debuts September 8
– Amazon Prime Video: One Mississippi, new dark comedy, debuts September 9
– Vimeo: Heirloom, a new romantic comedy series, debuts September 9
– FIRST: Crunch Time, a new sci-fi comedy series, debuts on Rooster Teeth’s streaming service September 11
See you on tomorrow,
Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Cynopsis Job Listings Sales: Trish Pihonak | Director of Operations | 203-899-8459
CYNOPSISJOBS – To view our full job listing online, please visit our webpage: cynopsis.com/classifieds/
JOB OPENING: COMMUNICATIONS MGR/OpenX/NYC: Role req’s detail oriented person & the breadth of comm skills incl being a strategic & creative thinker; 3-4 yrs of exp in media &/or PR; exp in ad tech a +. Exc written/verbal comm as well as multi tasking skills. Agency exp a +. Full info/apply HERE (9/14)
JOB OPENING: PRODUCTION MGR/TV ONE/Silver Spring MD: Deep understanding of good production on a nat’l level. Resp for all organizational aspects of prod, scheduling & budgeting for a smooth work envir. BA deg & min 5yrs exp in TV & 3 yrs work related exp. Full info/apply HERE (9/14)
JOB OPENING: BROADCAST PRODUCER/TV ONE/Silver Spring MD: Responsible for breaking news & hands-on leadership of the AM staff as assigned by the Executive Producer & a successful seamlessly execute live, morning daily brdcst. Min 8 yrs TV exp w/5 yrs exp producing. Exp in Nat’l mkt envir pref’d. Full info/apply HERE (9/14)
JOB OPENING: VP, PRODUCTION PLANNING & OPERATIONS/PAC-12/SFO: Create, implement & manage all production operational processes & procedures at remote live events & all studio productions at the network’s SFO headquarters. For full posting/apply here: https://app.jobvite.com/j?cj=oHtQ3fwN&s=Cynopsis (9/13)
JOB OPENING: DIGITAL/INTERACTIVE DESIGNER/BRAVO/OXYGEN/NY, NY: Work with cross-functional teams to design for BravoTV.com & Oxygen.com. Min 3 yrs with visual/motion graphics design. Full info/apply HERE (9/13)
JOB OPENING: DIRECTOR, SALES ABC FULL CIRCLE/Chicago: ABC Full Circle, business dev team of NTVS, for 8 ABC Owned Television Stations, digital platforms and digital out-of-home. Seeking 5 yrs exp. self-motivated sales person to join our team as a Director, Sales. Full info/apply HERE (9/13)
JOB OPENING: BROADCAST ENGINEER, ESL/ESL Gaming/LA: Mgmt position resp for technical & quality assurance needs of prod. Work w/prod team on tech needs & troubleshooting & mng equipment inventory; Exp in video infrastructure, streaming media/dist & various brdcst systems req’d. Resume/cover: HERE (9/12)
JOB OPENING: MEDIA BUYERS & PLANNERS (Supervrs, AD, Directors & VP’s )/Vizeum/NYC: Dig. perfmce exp w/SEM, SEO, strong negotiation exp. Exp w/plan’g/buying in intgrted/comms planning (Print/OOH) or digital media (video, mobile, etc.) Sr level must have exp w/supervising/mngng asst media plan’r. Resume to: [email protected] (9/12)
JOB OPENING: DIRECTOR, EDIT/Turner Studios-ATL: Lead support mgr. for a team of sports & ent. promo editors. Goal: maintain an environment where craft editing flourishes. Req. industry vision & strategy. (People manager skills also imp.) Exp. in post prod pref’d; BA deg req’d. APPLY HERE (9/12)
JOB OPENING: PROGRAM ANALYST/CaféMedia/NY: Driven & solutions-oriented. Passionate about analytics & mng numerous digital ad campaigns & identify/test new strategies to drive optimization for our advertisers. BA deg/or 1-2 yrs related exp. Resume/cvr/sal req’s: [email protected] (9/12)
JOB OPENING: RESEARCH MGR/NBCU/NYC: Provide top line & detailed analysis, reports, presentations & highlights covering NBCU brands across MVPD partners. Advanced knwlg Nielsen systems as well as advanced excel skills. 3+ yrs exp in rsch role w/in Media, Dig, Ent or mktg. Full info/apply HERE (9/9)
JOB OPENING: SR MGR, MULTI PLATFORM/Viacom Int’l/NYC: Dig content strategist who can oversee content strategy, plan’g & execution for the VIMN portfolio w/a focus on BET, Paramount Channel & Spike. 5+ yrs exp in digital media enviro. Exp int’l environment pref’d. Full info/apply HERE (9/9)
JOB OPENING: SR RESEARCH ANALYST/Discovery/MD: Detail oriented critical thinker to monitor/analyze Nielsen TV ratings and consumer data for 3 nets including Investigation Discovery. Passion and exp. w/TV research desired. Full info/apply HERE (9/9)
JOB OPENING: DIRECTOR OF SALES/WFAA/DALLAS: 5+ yrs of TV sales management as Director of Sales or GSM. The ideal candidate should preferably have experience in a top 20 market with extensive experience in digital media. communicate effectively with the general manager on all sales related activities. Full info/apply HERE (9/9)
JOB OPENING: DIRECTOR MARKETING/Discovery/San Fran: Impassioned advocate to lead brand & program mktg initiatives across Discovery Digital Networks & VR. Strong understanding of consumer messaging via social, digital & press. Work closely across depts. Full info/apply HERE (9/8)
JOB OPENING: VP RISK MGT & INSURANCE/Discovery/LA, NYC or MD: Strong leader to be resp for both the company’s insurance prram & direct mgmt. of US prod ins prgrm. Select brokers & carriers, advise on coverage, ensure US prods are properly insured & improve processes. Min 8 yrs exp. Full info/apply HERE (9/8)
JOB OPENING: DIGITAL AD TECH OPS SPECIALIST/Discovery/NYC: QA ad functionality to ensure best UX for consumers on Discovery Networks websites, apps, and content distribution platforms. 2+ yrs digital ad exp w/deep understanding of web architecture. Freewheel exp a +. Full info/apply HERE (9/8)
JOB OPENING: DIGITAL AD OPS SPECIALIST/Discovery/NYC: Implement and maintain high profile sponsor campaigns w/complex targeting and media creative formats w/a strong eye for detail. Solicit creative materials from agency per specs. 2+ digital ad ops exp. Full info/apply HERE (9/8)
JOB OPENING: COMMERCIAL LOG EDITOR/Katz Broadcasting/ATL: Schedule CM units. Manage log inventory. Work closely w/various teams in a 24/7 environment. Other backup duties as needed. WideOrbit exp pref. TV traffic exp req’d. Apply here: [email protected] (9/7)
JOB OPENING: PARTNER MANAGER, ESL/ESL Gaming/NYC: Dvlp/maintain client relations and act as the lead point of contact, ensure successful executions of sponsorship entitlements, connect with key business executive and stakeholders; 2+ yrs acct mngmnt exp; strong cust svc background ideal. Resume/cover: HERE (9/7)
JOB OPENING: SR PARTNERSHIPS MGR, ADVANCED TV/THE TRADE DESK/nyc: Resp for dvlpmnt/execution of strategic partnerships, 7+ yrs of exp TV advertising in sales/business dvlpmnt for Nat’l Brdcst Ntwrks, MVPDs, Syndicators, OTT devices, Video SSPs or Local Brdcst. Full info/apply HERE (9/7)
JOB OPENING: SALES PLANNER/20th Century Fox/NYC: Assist in all aspects of sales process such as generating plans out of internal operating sys. Previous exp @ media buying agency or media sales dept. Media math knwldg, such as CPM’s, ratings, and audience composition is pref’d. Full info/apply HERE (9/7)
JOB OPENING: ACCOUNT EXECUTIVE/WMAQ/Chicago: Business Development. Sales Account Exec sell entire portfolio of NBC Local Media content distribution platforms. Min 2 yrs of exp in sales and/or mktg. Full info/apply HERE (9/7)
Cynopsis has a variety of other opportunities available, please contact Trish Pihonak for more information, rates and specs:
CASTING CALL: Companies can showcase their casting notices/casting calls.
EXPERT SERVICES: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc.
INTERNSHIPS: These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only.
SITUATION WANTED: Posted by those looking to be hired (these are free to post).
SITUATION WANTED: Producer who just completed 13 episode live series with 10+ years directing/writing/prod exp for TV/content seeks to join project/net to conceptualize & prod content ranging from int, reality shows, daytime prog and more. Organized w/strong project mgmt skills. email. [email protected] (9/13)
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