How Building Live Sports Action into Your Ads Delivers Results

September 14, 2016 1:30 PM ET
Cost: Free to Register.

For questions, please contact Trish Pihonak (

What will consumer sports advertising look like in the future? For one thing, you’ll be able to market in the moment with more timely and contextual ad messages that allow advertisers to reach fans with more relevance for maximum impact. But how do you do this? Find out by joining Cynopsis Sports as we partner with Sportradar and FanServ for our latest webinar How Building Live Sports Action into Your Ads Delivers Results happening Wednesday, September 14, 2016.

We’ll unveil the new magic of sports advertising, which enables live game action to dictate the ads fans see at the game, at home, at the bar or anywhere else. Own your piece of the $60 billion digital advertising marketplace by leveraging real-time game moments (from a Stephen Curry 3-pointer to a Bryce Harper home run) to create dynamic advertisements that trigger impulse purchases.

You’ll learn how to engage audiences at their most riveted moments as well as how to effectively control the content of their messaging at scale. You’ll become an expert at using game events to drill down to your desired demographic — any fan, any team, any market, anywhere and at any time, to become a master sports advertiser who creates smart ads, for smart fans, on smart devices.

Be sure to join us and learn how to:

  • Learn the finer aspects of Gameparting and engage sports fans in the moment
  • Optimize multiple creative assets to tell a story that syncs with game action
  • Learn the best ways to reach consumers who reject traditional advertising – such as millennials
  • Tailor your ads to include essential pillars such as live game action, audience demos and multiple third-party data feeds

Meet Our Executive Panel

Benn Gurton
Head of Business Development, US
Brad Friedman

Meet Our Moderator

how does the webinar work?

The live audio is delivered to your location over your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out after the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.

  • One (1) set of materials (you may make copies for all of the persons you invited to listen to the program)
  • One (1) Internet connection to the seminar.

what equipment do i need?

For the Internet connection:

tech webinar instructions

  • 1 Dual core processors are preferred.
    2 Mac and iOS devices only.
    3 In addition to having a properly installed Adobe Flash Player your system must permit live Flash streaming.
    4 Apple iPad and iPhone only. Please use Safari on iOS devices for the best viewing experience.
    5 Android 4.4+. Please use Chrome on Android devices for the best viewing experience.


If using Adobe Flash Player, Version 9 or later is required.
Download a supported Adobe Flash Player


For questions or comments please contact Trish Pihonak at