CYNOPSISDIGITAL
09.07.16

Good morning. It’s Wednesday September 7, and this is your first early morning digital briefing.

                                                                                   
Computer Vision: Computer vision is an interdisciplinary field dealing with the ways in which computers can be made to gain high-level understanding from videos or digital images. From an engineering standpoint, computer vision seeks to automate tasks that the human visual system can perform.
 
 

Factual, a provider of location data for mobile advertising, announced a new partnership with TubeMogul, a provider of programmatic advertising software for brands and agencies. Under the partnership, Factual will make its targeting capabilities available directly within TubeMogul’s software platform. According to Factual, the new integration will allow advertisers to apply the company’s location-based audiences to boost scale across premium inventory. The new feature will be available to all TubeMogul clients.
 
 

 
Our FREE Sports webinar, How Building Live Sports Action into Your Ads Delivers Results, is exactly one week away. Has your team signed up yet? Sponsored by FanServ and Sportradar, this webinar will teach you the essentials of advertising with live game action, plus much more. Register here.
 
 

Fullscreen Media’s SVOD service – just called Fullscreen – has launched on Apple TV. The service, geared toward younger audiences, costs $4.99 per month. It initially debuted in April, and was already available for iOS and Android devices, as well as Google’s Chromecast and the web. Fullscreen is owned by Otter Media, a joint venture between AT&T and the Chernin Group.
 
 

21st Century Fox has invested in $6.5 million in the auto-centric digital media platform Drivetribe. Drivetribe was created by former Top Gear hosts Jeremy Clarkson, Richard Hammond, and James May, as well as Ernesto Schmitt, a tech entrepreneur. This is the second infusion of cash that Drivetribe has received in the past two weeks: The venture capital fund Atomico, along with the early Facebook investor Jim Breyer, recently contributed $5.5 million. Drivetribe is slated to launch in November.
 
 

The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirst Digital Audience Rating – TV), the metrics included in the rating are the purest form of showing interest digitally, since they’re organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on Facebook, Google+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).
 
All Series (8/29/16 – 9/04/16)
 
 
 
Streaming Series (8/29/16 – 9/04/16)
 
 
Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on Facebook, Google+, and Tumblr, along with Wikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.
 
OpenSlate Engagement Data for the Sports vertical, based on the engagement metric for the week ending 9-4.
Channel (Engagement) / Monthly Views / Total Subs / SlateScore
WWEFanNation (9.2) / 452,648430 / 12,605,678 / 777
desimpedidos (9.1) / 30,967,770 / 2,734,793 / 706
St. Louis Blues (8.5) / 3,780 / 6,525 / 370
Global Mountain Bike Network (8.5) / 4,275,000 / 330,917 / 558
ThuleBringYourLife (8.5) / 432,930 / 6,787 / 404
Fútbol Dinámico (8.5) / 39,750 / 7,766 / 402
Climbing Arborist (8.5) / 96,480 / 19,357 / 400
GOALNET (8.5) / 2,477,130 / 496,413 / 571
cityleaguehoopstv3 (8.5) / 7,650 / 9,781  / 397
worldoftomorrow (8.5) / 64,740 / 16,442 / 416
 
To determine the TV ads generating the most digital response, iSpot.tv measures digital actions across Facebook, Twitter, YouTube and all major search engines. Below, a look at the brands that backed The Comedy Central Roast.
“Ann Coulter is here. If you are here, Ann, who is scaring the crows away from our crops?”
“What kind of brands want in on a comedy special that’s so harsh that we can’t really repeat most of the jokes uttered on it (because we’re too polite)? The Labor Day edition of The Comedy Central Roast, this time targeting Rob Lowe, had a set of top advertisers known for bold creative, including Taco Bell and Axe. But perhaps the most appropriate marketer in the top 5 spenders was Columbia Pictures. As roasters took their shots at Lowe and each other (the line above was delivered by Pete Davidson of Saturday Night Live), Columbia Pictures’ hyper-violent two-minute commercial for Antoine Fuqua’s remake of The Magnificent Seven racked up its own impressive body count. But in the end it was Amazon, which ran a sweet ad about a new father figuring out a clever way for his baby to bond with his dog, that was tops in digital engagement.” –iSpot.tv
 
 
 
 

Bleacher Report, the digital sports brand owned by Turner since 2012, has made some key editorial hires. Ben Osborne, previously of Slam Magazine, will oversee BR’s editorial strategy as Editor-in-Chief. Matt Sullivan, formerly of The Guardian, will serve as BR’s Director of Editorial Innovation and Special Projects. R. Smith, formerly of The New York Times, will serve as Director of BR’s content design team. And finally, Jonathan Abrams, who has previously served as a reporter at the New York Times and as a staff writer at ESPN’s now-defunct Grantland, will join BR as a special projects writer.
 
The location intelligence company Cubeiq has named Lauren McGrath as its new Vice President of Revenue Development, Research. The position is newly created. In the new role, McGrath will lead partnership initiatives within the government, logistics, finance, and retail verticals. She joins the company from the mobile advertising platform UberMedia, where she served as the Senior Account Executive for Mobile Channel Partnerships.
 
The mobile ad tech company Fyber has appointed Rujul Patel as its new SVP of Global Developer Relations. In his new role, Patel will oversee Fyber’s developer relations team, with a specific focus on app and game developers. Patel will report to Jim Schinella, Fyber’s Chief Business Officer. He most recently worked at the marketing technology company Amobee, where he was SVP and GM of Global Publisher Solutions.
 
 

CYNOPSISJOBS – To view our full job listing online, please visit our webpage: cynopsis.com/classifieds/

JOB OPENING: SR. RESEARCH ANALYST/Discovery/NY: Energetic critical thinker to monitor performance and provide analysis for linear and digital properties. Create sales support materials and positioning pieces. 2+ yrs media/ad sales research exp req’d. Nielsen exp. Full info/apply HERE (9/15)

JOB OPENING: VP CONSUMER INSIGHTS & STRAT RESEARCH/Discovery/NYC: Leader to manage ad sales research in support of Discovery Net’s ad sales group. Lead the development/execution of key audience analysis across linear +nonlinear platforms. Brand positioning, industry trends, measurement. 12+ yrs exp. Full info/apply HERE (9/15)

JOB OPENING: MGR, CONSUMER INSIGHTS/Viacom Intl’l/NYC: Resp for leading certain projects. Support others as part of the overall consumer insights team. 3+ yrs media rsrch, pref at media owner (TV/digital). Working knwldg of primary rsrch approaches. Exp working in internat’l env a +. Full info/apply HERE (9/15)
 
JOB OPENING: SR SALES ANALYST/PLANNER/SIRIUSXM/NYC: Wide Orbit & Media exp req’d. 4+ yrs exp Pricing & Plan’g or sales analysis in media. 2 yrs exp w/inventory and avails reports, max rev, optimize, analyze ad rts, bld scheds. BA deg or equiv exp. Full info/apply HERE (9/15)

JOB OPENING: SR ANALYST, RESEARCH/NBCU/NYC: Sr. Analyst focused on developing cross-portfolio & cross-platform insights for the auto category. 2+ yrs exp. Full info/apply HERE (9/15)

JOB OPENING: COMMUNICATIONS MGR/OpenX/NYC: Role req’s detail oriented person & the breadth of comm skills incl being a strategic & creative thinker; 3-4 yrs of exp in media &/or PR; exp in ad tech a +. Exc written/verbal comm as well as multi tasking skills. Agency exp a +. Full info/apply HERE (9/14)

JOB OPENING: PRODUCTION MGR/TV ONE/Silver Spring MD: Deep understanding of good production on a nat’l level. Resp for all organizational aspects of prod, scheduling & budgeting for a smooth work envir. BA deg & min 5yrs exp in TV & 3 yrs work related exp. Full info/apply HERE (9/14)

JOB OPENING: BROADCAST PRODUCER/TV ONE/Silver Spring MD: Responsible for breaking news & hands-on leadership of the AM staff as assigned by the Executive Producer & a successful seamlessly execute live, morning daily brdcst. Min 8 yrs TV exp w/5 yrs exp producing. Exp in Nat’l mkt envir pref’d. Full info/apply HERE (9/14)

JOB OPENING: VP, PRODUCTION PLANNING & OPERATIONS/PAC-12/SFO: Create, implement & manage all production operational processes & procedures at remote live events & all studio productions at the network’s SFO headquarters. For full posting/apply here: https://app.jobvite.com/j?cj=oHtQ3fwN&s=Cynopsis (9/13)

JOB OPENING: DIGITAL/INTERACTIVE DESIGNER/BRAVO/OXYGEN/NY, NY: Work with cross-functional teams to design for BravoTV.com & Oxygen.com. Min 3 yrs with visual/motion graphics design. Full info/apply HERE (9/13) 

JOB OPENING: DIRECTOR, SALES ABC FULL CIRCLE/Chicago: ABC Full Circle, business dev team of NTVS, for 8 ABC Owned Television Stations, digital platforms and digital out-of-home. Seeking 5 yrs exp. self-motivated sales person to join our team as a Director, Sales. Full info/apply HERE (9/13)

JOB OPENING: BROADCAST ENGINEER, ESL/ESL Gaming/LA: Mgmt position resp for technical & quality assurance needs of prod. Work w/prod team on tech needs & troubleshooting & mng equipment inventory; Exp in video infrastructure, streaming media/dist & various brdcst systems req’d. Resume/cover: HERE (9/12)

JOB OPENING: MEDIA BUYERS & PLANNERS (Supervrs, AD, Directors & VP’s )/Vizeum/NYC: Dig. perfmce exp w/SEM, SEO, strong negotiation exp. Exp w/plan’g/buying in intgrted/comms planning (Print/OOH) or digital media (video, mobile, etc.) Sr level must have exp w/supervising/mngng asst media plan’r. Resume to: [email protected] (9/12)

JOB OPENING: DIRECTOR, EDIT/Turner Studios-ATL: Lead support mgr. for a team of sports & ent. promo editors. Goal: maintain an environment where craft editing flourishes. Req. industry vision & strategy. (People manager skills also imp.) Exp. in post prod pref’d; BA deg req’d. APPLY HERE (9/12)

JOB OPENING: PROGRAM ANALYST/CaféMedia/NY: Driven & solutions-oriented. Passionate about analytics & mng numerous digital ad campaigns & identify/test new strategies to drive optimization for our advertisers. BA deg/or 1-2 yrs related exp. Resume/cvr/sal req’s: [email protected] (9/12)

JOB OPENING: RESEARCH MGR/NBCU/NYC: Provide top line & detailed analysis, reports, presentations & highlights covering NBCU brands across MVPD partners. Advanced knwlg Nielsen systems as well as advanced excel skills. 3+ yrs exp in rsch role w/in Media, Dig, Ent or mktg. Full info/apply HERE (9/9)

JOB OPENING: SR MGR, MULTI PLATFORM/Viacom Int’l/NYC: Dig content strategist who can oversee content strategy, plan’g & execution for the VIMN portfolio w/a focus on BET, Paramount Channel & Spike. 5+ yrs exp in digital media enviro. Exp int’l environment pref’d. Full info/apply HERE (9/9) 

JOB OPENING: SR RESEARCH ANALYST/Discovery/MD: Detail oriented critical thinker to monitor/analyze Nielsen TV ratings and consumer data for 3 nets including Investigation Discovery. Passion and exp. w/TV research desired. Full info/apply HERE (9/9) 

JOB OPENING: DIRECTOR OF SALES/WFAA/DALLAS: 5+ yrs of TV sales management as Director of Sales or GSM. The ideal candidate should preferably have experience in a top 20 market with extensive experience in digital media. communicate effectively with the general manager on all sales related activities. Full info/apply HERE (9/9)

JOB OPENING: DIRECTOR MARKETING/Discovery/San Fran: Impassioned advocate to lead brand & program mktg initiatives across Discovery Digital Networks & VR. Strong understanding of consumer messaging via social, digital & press. Work closely across depts. Full info/apply HERE (9/8) 

JOB OPENING: VP RISK MGT & INSURANCE/Discovery/LA, NYC or MD: Strong leader to be resp for both the company’s insurance prram & direct mgmt. of US prod ins prgrm. Select brokers & carriers, advise on coverage, ensure US prods are properly insured & improve processes. Min 8 yrs exp. Full info/apply HERE (9/8)

JOB OPENING: DIGITAL AD TECH OPS SPECIALIST/Discovery/NYC: QA ad functionality to ensure best UX for consumers on Discovery Networks websites, apps, and content distribution platforms. 2+ yrs digital ad exp w/deep understanding of web architecture. Freewheel exp a +. Full info/apply HERE (9/8)

JOB OPENING: DIGITAL AD OPS SPECIALIST/Discovery/NYC: Implement and maintain high profile sponsor campaigns w/complex targeting and media creative formats w/a strong eye for detail. Solicit creative materials from agency per specs. 2+ digital ad ops exp. Full info/apply HERE (9/8)

SITUATION WANTED: Producer who just completed 13 episode live series with 10+ years directing/writing/prod exp for TV/content seeks to join project/net to conceptualize & prod content ranging from int, reality shows, daytime prog and more. Organized w/strong project mgmt skills. email. [email protected] (9/13)

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