CYNOPSISDIGITAL
09.19.16 Good morning. It’s Monday September 19, and this is your first early morning digital briefing.
Private Exchange: In programmatic ad buying, a private exchange is an ad exchange that is open only to an invited group of buyers. Private exchanges are usually run by major publishers; they allow brands and publishers to work with partners of their choice.
TOP NEWS
Twitter’s first foray into NFL streaming is complete. The results weren’t jaw-dropping, but they were decent: During last week’s Thursday Night Football live-stream, Twitter garnered 2.1 million unique viewers, and 243,000 average per-minute viewers. Viewers watched an average of 22 minutes of the game. Those numbers are absolutely dwarfed by CBS’s linear numbers (48.1 million viewers total), but fairly strong for a live-streamed event. The question going forward: Will Twitter’s TNF live-streams increase in audience size, or will they lose viewership as the novelty wears off? If you’re curious about how Twitter’s other upcoming live-streaming partnerships will fare (and there are a lot of them), then you should be paying close attention.
If Les Moonves is to be believed, Twitter won’t dominate the NFL live-streaming landscape forever. The CBS chief says that NFL games will be coming to the network’s All Access SVOD service “in the not-too-distant future.” "I anticipate before too long that we’ll be able to make a deal with the NFL," he said at the Bank of America Merrill Lynch 2016 Media, Communications and Entertainment Conference. Moonves acknowledged that NFL programming doesn’t actually make CBS too much money, saying that the network will likely break even on its 5 Thursday Night Football broadcasts this year. Still, Moonves explained that there’s no better way to promote CBS programming to viewers. And there’s no reason to think that wouldn’t also hold true for All Access viewers.
If you’re looking to use YouTube as a jukebox, get ready for some good news. Google’s new Google Chrome Beta for Android (version 54) allows users to play YouTube videos in the background. Previously, opening a new app or webpage would automatically pause a YouTube video, with no means of restarting it without returning to the page. The new Beta will still pause videos automatically, but Android users will have the option to restart them via a media notification. The result: Glorious, glorious audio, even while you’re checking your Newsfeed or firing off a Snap. Speaking of which…
Viacom, Innovid, Food Network & McBeard will be our presenters and trainers at our Snapchat Boot Camp on October 27 in NYC. Become an expert snapper and gain hands-on practice with this essential tool by registering today!
MEASUREMENT
According to a securities filing, the internet and TV measurement company comScore will restate financial results for 2013, 2014, and 2015. It all comes back to the company’s so-called “nonmonetary” transactions; in other words revenue that comes without any real cash attached, but is instead based on fair-value estimates. (comScore’s nonmonetary agreements involve trading data with other companies.) According to an investigation by the Audit Committee of comScore’s Board, nonmonetary revenue shouldn’t have been recognized. comScore said that its 2015 revenue dipped by about $29 million as a result of the revisions, though the company says that there was no major effect on its overall profits. Still, as the Wall Street Journal points out, revenue has been the most important metric for investors and analysts interested in comScore; indeed, comScore hasn’t even reported on its annual profit in recent years.
A CYNOPSIS MESSAGE
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PLATFORMS + DEVICES
Mode Media is in shutdown mode. The female-oriented internet media company has already laid off most of its staff and ceased operations, as first reported by the Wall Street Journal. The company failed to secure new financing or sell itself. Mode Media’s shutdown represents a precipitous fall from grace; as recently as 2013, the company boasted a $1 billion valuation, and was preparing for an IPO that never materialized. At least one aspect of Mode Media will likely live on: Cyndx LLC, a cloud-based platform geared toward financial institutions, has reached an agreement with Mode Media to take over operations of Ning, Mode’s social networking unit.
And there it is. As it gears up to launch an on-demand music service by the end of 2016, Pandora has locked the final piece of the puzzle into place, inking a deal with Warner Music. The move came the same week that the company completed similar deals with Universal, Sony, and dozens of smaller labels and distributors. While Pandora currently offers a streaming music service – and just last week added new features to it, including offline playback – it has yet to launch an on-demand service that allows users to choose any song. The company’s new licensing deals set the stage for competition with the likes of Spotify and Apple Music.
EXECUTIVE MOVES
20th Century Fox has lost some major execs to Netflix of late; now it wants to make Netflix pay for it. Fox has filed a lawsuit against the streaming giant, arguing that this year’s hires of Tara Flynn and Marcos Waltenberg represented an intentional effort to incentivize the execs to break contracts that ran through 2016. In a statement, Netflix said that it “believe[s] in employee mobility,” and doesn’t think that Fox’s employment contracts are legally “enforceable.” Fox would beg to differ; it’s looking for both monetary damages and an injunction against future poaching. An L.A. court will decide what’s enforceable and what’s not.
A CYNOPSIS MESSAGE
Back-to-back episodes off a new season of The What’s Underneath Project, a docu-series from Fullscreen Media and StyleLikeU, debut today on the Fullscreen SVOD service. The series explores cultural notions of beauty and self-image. You can check out the trailer here.
Watcheroo Premieres and Tune-in Alerts for the week of September 19-September 25:
– People Now at People.com, Monday-Friday at 8:30a ET and 11:30a ET: Guests include TV personality Sadie Robertson (A&E’s Duck Dynasty, ABC’s Dancing with the Stars), fitness guru Shaun T, and actor Daniel Sunjata (ABC’s Notorious)
– YouTube: Out of My League, a new scripted series made in a partnership between AwesomenessTV and Major League Baseball, debuts on AwesomenessTV’s YouTube channel today, September 19
– Fullscreen: Back-to-back episodes off a new season of The What’s Underneath Project, a docu-series exploring cultural notions of beauty and self-image, debut on Fullscreen Media’s streaming service today, September 19. The series was made in partnership with StyleLikeU.
– Acorn TV: The British drama Capital makes its debut on the Anglophile-friendly streaming service today, September 19. (Streaming exclusive.)
– go90: Studio71’s Rush: Inspired by Battlefield, a new digital series inspired by the Battlefield game franchise, debuts on Verizon’s mobile streaming service September 20
– Engadget.com: Episode 2 of Superhumans, a new original series about the Cybathlon “cyborg Olympics,” debuts September 20 at 9am ET
– Seeso: Debate Wars, a new unscripted series hosted by Michael Ian Black, debuts on NBCU’s comedy streaming service September 22
– Netflix: Easy, a new comedy/drama anthology series from indie filmmaker Joe Swanberg, debuts September 22
– Netflix: Audrie & Daisy, a new original documentary film, debuts September 23
– Netflix: Iliza Shlesinger: Confirmed Kills, a new comedy special, debuts September 23
– Netflix: Season 5 of the drama series Longmire debuts September 23
Watcheroo is Cynopsis Digital’s tune-in guide, categorized alphabetically by platform or network. Programming includes digital premieres, ongoing shows, live-streamed events and linear TV digital integrated series.
See you on tomorrow,
David Teich
09.19.16
Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Cynopsis Job Listings Sales: Trish Pihonak | Director of Operations | 203-899-8459
CYNOPSISJOBS – To view our full job listing online, please visit our webpage: cynopsis.com/classifieds/
JOB OPENING: SR PRODUCER/Meet the Press/DC: The successful candidate will work closely with the EP on the vision for the network and cable shows and be able to execute on that vision every day in all elements of product. Over 10 yrs exp producing high quality TV journalism. Full info/apply HERE (9/24)
JOB OPENING: DIGITAL ANALYTICS MANAGER/OSG/Denver: Determine KPIs & engagement metrics w/focal point for maintaining quality in reporting, data collection & analysis. Mgr Level: 4+ yrs experience in Digital and Social Media measurement. Resume/cvr HERE (9/24)
JOB OPENING: WRITER/PRODUCER/HGTV, DIY Network & G.A.C./Knoxville: Conceive/write/prod on-air promotion & mktg materials in support of prgrmng priorities. BA deg journalism & 3-5 yrs exp in On Air Promotion/mktg a +. Work well w/other & positive can do attitude a must. Full info/apply HERE (9/23)
JOB OPENING: DESIGNER/Nickelodeon/NYC: To design trade marketing collateral, including presentations, newsletters & more. 3-5 yrs. experience. Proficient in Photoshop, Illustrator, InDesign, Acrobat Pro & PPT. Resume/portfolio to [email protected] (9/23)
JOB OPENING: SALES ASSISTANT/REELZ/NYC: Daily maint of accounts. Booking orders, pulling reports & brand allocations. Work closely with traffic dept, planners & AEs all areas scheduling & inv management. Experience: 1 year, agency buying pref’d Dealmaker exp. a plus. Strong Excel & PP skills. Apply at www.reelz.com/careers (9/22)
JOB OPENING: SALES PLANNER/REELZ/NYC: Create sales proposals, steward accounts, interface w/agency buyers + clients. Dealmaker exp. a plus, media math. Experience: 3-5 yrs, agency buying pref’d & 4 yr BA deg. Apply at www.reelz.com/careers (9/22)
JOB OPENING: DIGITAL RESEARCH ANALYST/NBC Entertainment/NYC: Support NBC Entertainment research team to provide quantitative digital research primarily for the broadcast network’s entertainment programming and media landscape. BA Deg & 1-2 years of experience. Full info/apply HERE (9/22)
JOB OPENING: BUSINESS & ECONOMICS ANALYST/SAG-AFTRA/LA: Perform research on specific bus. entities & industries to support SAG-AFTRA’s negotiations, contract admin & organizing efforts. BA/BS in Bus or Economics req’d. Det oriented & superior writing skills a must. Full info/apply HERE (9/22)
JOB OPENING: VP, BUSINESS DEVELOPMENT, BRANDED ENTERTAINMENT/Astronauts Wanted/Sony Music Ent/NYC: Dvlp/execute an effective sales strategy for branded ent unit. Accomplished bus. dvlpmt professional who has a passion for Gen Z culture, ent & content mktg. Fully former developed client relationships a must. Full info/apply HERE (9/22)
JOB OPENING: DIRECTOR, PROGRAMMING & EDITORIAL/Omnia Media/LA: Lead all video & website editorial for a new women’s lifestyle/DIY digital brand. 3-5 yrs prgrmng exp. Deep understanding of dig content & social media, incl exp in dig video & web editorial. Full info/apply HERE (9/21)
JOB OPENING: EXECUTIVE PRODUCER/MSNBC Dayside/NYC: Supervise & oversee editorial vision, content, planning, & operations for MSNBC dayside programming. 8 yrs exp in live TV & at least 3 years of exp managing a team. Full info/apply HERE (9/21)
JOB OPENING: BOOKING PROD/HARDBALL/EAST COAST: Book national and international newsmakers, experts, and guests from various fields including politics, foreign relations, business/economy, health/medicine, & entertainment. Full info/apply HERE (9/21)
JOB OPENING: SEGMENT PRODUCER/MSNBC/NYC: Exp’d. segment prod to focus on breaking news & politics; consistently deliver compelling, in-depth news stories on a daily basis. Min 5 yrs exp in live TV & at least 3 yrs exp in both tape & desktop editing. Full info/apply HERE (9/21)
JOB OPENING: LOGISTICS PRODUCER/MSNBC/NYC: Create daily grids of correspondent coverage & assignments; book trucks & crews for live remote hits. 5 yrs of exp in live TV, preferably cable news. Full info/apply HERE (9/21)
JOB OPENING: HEAD OF MARKETING/Amazon Prime Video/Seattle: Oversee planning/execution of mktg programs to drive customer acquisition & engagement across mult regions thru digital & offline channels. 10+ yrs exp in online and/or consumer mktg & 3 yrs mng teams. BA req’d MBA pref’d. Full info/apply HERE (9/21)
JOB OPENING: DIRECTOR/VICE PRESIDENT/Sportsrocket/NYC: Video Platform Sales – develop new biz opps. w/sports media/leagues/teams/events for platform solution + services. 7-10 yrs exp. Digital video dist.
prf’d. Resume: [email protected] (9/21)
JOB OPENING: SR MGR, PRIMARY INSIGHTS & CONSUMER INTELLIGENCE/Telemundo Enterprises/East Coast: Reporting to the VP, Primary Insights & Consumer Intelligence. Min 6 yrs exp executing custom mkt rsrch, w/strong math skills, att to detail & ability to analyze & visualize data. Full info/apply HERE (9/21)
JOB OPENING: MANAGER AD SALES RESEARCH/TBS/TNT/NYC: Leverage cross-platform research resources, proactively develop network and client focused analyses using both syndicated and primary sources, manage and train junior staff. 5+ years media research req. https://www.turnerjobs.com/job/new-york/manager-ad-sales-research/1174/2811997 (9/20)
JOB OPENING: SEGMENT PRODUCER/MADDOW/NYC: Produce/write segments for The Rachel Maddow Show. At least 3 yrs of exp in live TV (i.e. morning shows, cable shows, broadcast TV, etc). Thorough knwldg of American History & Politics. Full info/apply HERE (9/20)
JOB OPENING: BOOKING PRODUCER/MSNBC/NYC: Min 5 yrs of live, broadcasting exp including researching information & tracking down people. Exp’d Booking Prod, nat’l & int’l coverage for MSNBC. Full info/apply HERE (9/20)
JOB OPENING: MGR DIGITAL REV STRAT & INVENTORY MGT/Discovery/NYC: Expert data set analyzer resp for inventory mgt, optimization & yield performance across digital properties. Oversee/dev invntry strtgy & rev delivery for direct sales+ programmatic channels. Strng knwldg of Freewheel, MRM/RPM + measurement tools. Full info/apply HERE (9/20)
JOB OPENING: DIGITAL REVENUE COORDINATOR/Discovery/CHI: Resp for inventory and revenue analysis across entire Digital Media portfolio & properties. Create ad hoc reports, update inventory rate card and sponsorship cals. Analytic tools and Blue kai or other DMP interfaces exp. Full info/apply HERE (9/20)
Cynopsis has a variety of other opportunities available, please contact Trish Pihonak for more information, rates and specs:
CASTING CALL: Companies can showcase their casting notices/casting calls.
EXPERT SERVICES: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc.
INTERNSHIPS: These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only.
FALL/WINTER INTERNSHIP CREDITS ONLY: VIDEO PRODUCTION INTERN/ HooplaHa/Norwalk CT: Fun Digital original video storyteller w/10mill views monthly. Creative w/strong knldg FinalCut/Premiere. Help with Edit/Vid Shoots/VideoDB www.hooplaha.com -Resume to [email protected] (9/24)
FALL/WINTER INTERNSHIP CREDITS ONLY: PR/SOCIAL MEDIA INTERN/ HooplaHa/Norwalk CT: Fun Digital original video storyteller w/10mill views monthly. Build brand/expand fanbase thru strong SM skills. Creative. Good writer. www.hooplaha.com -Resume to [email protected] (9/24)
FALL/WINTER INTERNSHIP CREDITS ONLY: CONTENT & STORY DEV INTERN/HooplaHa/Norwalk CT: Fun Digital original video storyteller w/10 mill views monthly. Assist Content Team find and develop great stories. Creative. Good writer. www.hooplaha.com -Resume to [email protected] (9/24)
FALL/WINTER INTERNSHIP CREDITS ONLY: BIZ DEV/ANALYSIS INTERN/ HooplaHa/Norwalk CT: Fun Digital orig video storyteller w/10mill views/mos. Assist EVP- dev/present competitve benchmrk & brand partner opps. Strong analytic/resrch skills. www.hooplaha.com -Resume to [email protected] (9/24)
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