09/13/16: Univision and Lionsgate partner on SVOD service; Time Inc. launches lifestyle network; Twitter to stream ‘Cheddar’ financial news network


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Good morning. It’s Tuesday September 13, and this is your first early morning digital briefing.


In-Season Stacking Rights: A TV network is said to have in-season tacking rights when it obtains the right to stream all episodes of a series’ current season on its digital platforms. It’s common for TV nets to make only a “rolling five” available – i.e., the five most recent episodes. But in an effort to compete with the likes of Netflix, many networks have begun pushing harder for in-season stacking rights. Earlier this year, NBC Chairman Bob Greenblatt went so far as to say that stacking “is the future of our business.”


People/Entertainment Weekly Network, the new online entertainment and lifestyle network from Time Inc., debuts today. (It’s called PEN for short.) Time Inc. initially announced the network at its NewFront presentation in May. Over 300 hours of content are planned for the OTT network’s first year; it’ll also feature library content from the Time Inc. archives. Initial programming includes festival and awards show coverage, talk shows, and celebrity interviews. The network’s content and operations will mostly be powered by existing Entertainment Weekly and People staff. For instance, existing Time Inc. staffers will head up marketing and ad sales, and JJ Miller, EP of video for EW and People, will head up the production team. For a look at PEN’s first sizzle real, hop on down to the Digital Spotlight section.


Looks like Twitter isn’t a Monterey Jack fan. The company has a forged a live-streaming partnership with Cheddar, the millennial-oriented digital financial news network founded by former BuzzFeed-er Jon Steinberg. Twitter will live-stream two live shows – Opening Bell and Closing Bell, both of them dispatches from the floor of the New York Stock Exchange – every weekday. While Cheddar.com sits behind a paywall, Twitter will live-stream the two series for free. The new partnership only marks the latest addition to Twitter’s increasingly long list of live-streaming content partners, which include the four major sports leagues and Bloomberg Media. As the Wall Street Journal points out, Twitter’s live video play represents a major bid to pull in more ad dollars. One potential hiccup: Even cord-cutters like to watch sports and other live content on a TV. And crucially, the company is in talks to bring its app to Apple TV, according to the Journal and other publications.


Eight major trade groups serving the advertising, video tech, and marketing industries have announced plans to work together to create guidelines to simplify the distribution of digital video ads. The eight groups are:
The Association of National Advertisers (ANA)
The Interactive Advertising Bureau (IAB) Technology Laboratory
The American Association of Advertising Agencies (4A’s)
AICE: (The North American post production industry trade association)
The Digital Production Partnership Ltd (DPP)
The North American Broadcasters Association (NABA)
The Coalition for Innovative Media Measurement (CIMM)
The Society of Cable Telecommunications Engineers (SCTE)
The eight trade associations will make recommendations aimed at advertisers, agencies, and production companies. Their recommendations will apply to digital video produced for computers, smartphones, tablets, and traditional TV sets. The groups will form three joint subgroups, each focusing on a different area. The three areas are: file delivery specifications, advertising metadata, and audio specifications and best practices. According to the announcement, the groups hope to release a first draft of some new recommendations by the end of 2016.
HIRO Media
, a Tel Aviv-based online programmatic video platform, announced the launch of its new Programmatic Video Content Marketing solution for branded video. HIRO Media says that the solution uses a proprietary syndication technology and prediction methodology to match video content to consumers and predict supply side inventory quality.



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Lionsgate is on to its next adventure in SVOD. The company has teamed with Univision to create a new (as yet untitled) subscription service for Hispanic movie-going audiences. Slated to launch early next year, it’ll feature new and licensed Spanish-language films from the U.S. and around the world – many of them available the same day as their theatrical release in Latin America. According to the companies’ announcement, Univision will also offer the service to pay-TV operators, both individually and in tandem with the Univision Now SVOD service. Lionsgate has become a go-to partner for those looking to launch niche streaming services. Comic-Con International, Tribeca Enterprises, and comedian Kevin Hart have also partnered with the company on OTT offerings.
The Cynopsis Webinar Newest Strategies for OTT Success is exactly one week away. Will you be listening in? Hear from CBS Interactive, Brightcove, Frank M. Magid Associates, and People/Entertainment Weekly Network to learn how to maximize the monetization of OTT content – and much more!


SHAREABLEE SOCIAL TV RATINGS: Top U.S. Streaming Shows Overall by Engagement for the week of September 5-11, 2016
Program, Date, Total Actions (000), Total Content, Actions per Post (000), Fans/Followers (000)
1. Orange Is the New Black (Netflix) 574, 13, 44, 9200
2. Stranger Things (Netflix) 200, 10, 20, 2851
3. Narcos (Netflix) 136, 7, 19, 3027
4. The Mindy Project (Hulu) 67, 32, 2, 831
5. Chelsea (Netflix) 62, 32, 2, 259
6. Sense8 (Netflix) 49, 5, 10, 1443
7. BoJack Horseman (Netflix) 47, 14, 3, 768
8. Trailer Park Boys (Netflix) 46, 13, 4, 1900
9. Arrested Development (Netflix) 32, 6, 5, 2315
10. The Fall (Netflix) 28, 4, 7, 192
Source: Shareablee Inc. The total actions metric includes the total volume of post-level likes, shares, favorites, retweets and comments. Total content includes all posts, tweets and media posted by each TV property across all platforms. Actions per post metric notes the average e number of actions garnered by each property. Total fans/followers includes Facebook and Twitter and Instagram followers.
The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirst Digital Audience Rating – TV), the metrics included in the rating are the purest form of showing interest digitally, since they’re organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on Facebook, Google+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).
All Series (9/5/16 – 9/11/16)
Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on Facebook, Google+, and Tumblr, along with Wikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.


Jaunt means business. The virtual reality startup has named George Kliavkoff as its new CEO. Kliavkoff previously served as President of Hearst Ventures and Co-President of Hearst Entertainment. Before that, he was Chief Digital Officer at NBCU, where he was instrumental in the creation of Hulu. Jaunt launched its well-received VR camera system a bit over a year ago. But as the hardware space has grown increasingly competitive, the company has delved deeper into the production and distribution of original content. Kliavkoff’s hire would seem to strongly indicate that the trend will continue. To date, the company has raised over $100 million in funding.
A+E Networks Amanda Hill has been elevated to Chief Marketing Officer, reporting directly to CEO Nancy Dubuc. It was Dubuc who announced the promotion. Hill previously served as Chief Creative Officer for A+E Networks’ International division. In her new role, she’ll oversee global marketing – including brand strategy, consumer and B2B marketing – across all platforms, including from OTT and digital to linear TV.
The video personalization platform IRIS.TV has made some new hires. Max Dismore, previously of L’Oréal (New York), and Katherine Miller, previously of Samek Art Museum, have joined the company as Account Executives. And Kyle Raudensky, a recent Bucknell University grad, has joined the company as a Software Engineer, working on plugins for video players and platforms.


The truTV comedy infotainment series Adam Ruins Everything originated as a series of shorts for which digital media brand? (Email [email protected] with your answer and be sure to include your name, company, city and time zone.)
Our Last Trivia Question: In Joss Whedon’s 2008 web mini-series Dr. Horrible’s Sing-Along Blog, who played the titular character? Answer: Neil Patrick Harris. Kudos to Phil Ranta-Studio71/CA, Andy Pittman-TAMU/TX, Jack Hodgson- Oklahoma State University School of Media & Strategic Communications/OK, Scott Jenkins-Gracenote/NY, Matt Meachem-Gracenote/NY, Julie Stowell-Gracenote/NY, Luke Watson-Roker Labs/NY, Louis Lewow-Lewow Media Group/GA, Sheena Das-Disney Media/NY, Susan Nessanbaum-Goldberg-M and S Entertainment, Inc./CA, Nicole Correnti–Fuse Media/NY, Anjali Desai-Departure Films/NY, Jenna Ennis-Red Bull Media House/CA, Amanda Thornton-Red Arrow Industries/TN, Taj Corinaldi-Fullscreen/CA, and David Korduner-DGA/CA


As mentioned up top, Time Inc. is launching the new People/Entertainment Weekly Network (PEN) today. You can check out the PEN’s first sizzle reel here.

See you on tomorrow,
David Teich

Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: MANAGER AD SALES RESEARCH/TBS/TNT/NYC: Leverage cross-platform research resources, proactively develop network and client focused analyses using both syndicated and primary sources, manage and train junior staff. 5+ years media research req. https://www.turnerjobs.com/job/new-york/manager-ad-sales-research/1174/2811997 (9/20)

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JOB OPENING: BOOKING PRODUCER/MSNBC/NYC: Min 5 yrs of live, broadcasting exp including researching information & tracking down people. Exp’d Booking Prod, nat’l & int’l coverage for MSNBC. Full info/apply HERE (9/20)

JOB OPENING: MGR DIGITAL REV STRAT & INVENTORY MGT/Discovery/NYC: Expert data set analyzer resp for inventory mgt, optimization & yield performance across digital properties. Oversee/dev invntry strtgy & rev delivery for direct sales+ programmatic channels. Strng knwldg of Freewheel, MRM/RPM + measurement tools. Full info/apply HERE (9/20) 

JOB OPENING: DIGITAL REVENUE COORDINATOR/Discovery/CHI: Resp for inventory and revenue analysis across entire Digital Media portfolio & properties. Create ad hoc reports, update inventory rate card and sponsorship cals. Analytic tools and Blue kai or other DMP interfaces exp. Full info/apply HERE (9/20)

JOB OPENING: VP RESEARCH/BBCWA/NYC: Informs key business decisions across BBC’s portfolio of businesses. Leads custom qualitative/quantitative/3rd party research with a focus on identifying audiences, understanding who they are, what they need & the BBC’s role in their lives. 10-15 yrs exp. Full info HERE (9/17)

JOB OPENING: EXECUTIVE PRODUCER/History/NY: Mng development of unscripted series & specials; oversee current series. 5+ yrs exp as developer/show runner at a cable/brdcst ntwrk. A think out of the box type. Strategic thinker, exc writing & negotiating skills as well as love for non-fic TV. Apply: www.aenetworks.com/career.html (9/17)

JOB OPENING: ACCOUNT EXECUTIVE/FOX SPORTS/OHIO: Sell local spot advertising & sports sponsorships for both local & nationally produced prgrmng. Min 3 yrs sales exp necessary w/prior media ad sales exp pref’d – prior sports ad sales exp a +. BA deg in mktg or Communications req’d. Full info/apply HERE (9/17)

JOB OPENING: FREELANCE SCHEDULER (PART-TIME)/CharmTV/Baltimore: Seeking a part-time freelance scheduler. Interested parties should ideally reside in the Maryland/DC/Virginia area and forward resume and contact information to [email protected] (9/17)

JOB OPENING: MGR CORPORATE OUTREACH/A+E Networks/NYC: Highly orgnzd/det-oriented. Implement (plan, budget, schedule, deliver) a broad spectrum of prod projects & outreach initiatives for our Corp Social Responsibility.Min 2-3 yrs as AP/Proj Mgr/Prod Mgr & working in corp setting a +. Full info/apply HERE (9/17)

JOB OPENING: DIRECTOR, MARKETING/SALES RESEARCH & INSIGHTS/Viacom/Chicago: Strong presenter w/forward thinking analytical skills & a background analyzing on-air, digital & convergent rsrch quantitatively/qualitatively. 8+ yrs related media rsrch Proficiency in Nielsen based apps. Full info/apply HERE (9/16)

JOB OPENING: SR. RESEARCH ANALYST/Discovery/NY: Energetic critical thinker to monitor performance and provide analysis for linear and digital properties. Create sales support materials and positioning pieces. 2+ yrs media/ad sales research exp req’d. Nielsen exp. Full info/apply HERE (9/15)

JOB OPENING: VP CONSUMER INSIGHTS & STRAT RESEARCH/Discovery/NYC: Leader to manage ad sales research in support of Discovery Net’s ad sales group. Lead the development/execution of key audience analysis across linear +nonlinear platforms. Brand positioning, industry trends, measurement. 12+ yrs exp. Full info/apply HERE (9/15)

JOB OPENING: MGR, CONSUMER INSIGHTS/Viacom Intl’l/NYC: Resp for leading certain projects. Support others as part of the overall consumer insights team. 3+ yrs media rsrch, pref at media owner (TV/digital). Working knwldg of primary rsrch approaches. Exp working in internat’l env a +. Full info/apply HERE (9/15)
SR SALES ANALYST/PLANNER/SIRIUSXM/NYC: Wide Orbit & Media exp req’d. 4+ yrs exp Pricing & Plan’g or sales analysis in media. 2 yrs exp w/inventory and avails reports, max rev, optimize, analyze ad rts, bld scheds. BA deg or equiv exp. Full info/apply HERE (9/15)

JOB OPENING: SR ANALYST, RESEARCH/NBCU/NYC: Sr. Analyst focused on developing cross-portfolio & cross-platform insights for the auto category. 2+ yrs exp. Full info/apply HERE (9/15)

JOB OPENING: COMMUNICATIONS MGR/OpenX/NYC: Role req’s detail oriented person & the breadth of comm skills incl being a strategic & creative thinker; 3-4 yrs of exp in media &/or PR; exp in ad tech a +. Exc written/verbal comm as well as multi tasking skills. Agency exp a +. Full info/apply HERE (9/14)

JOB OPENING: PRODUCTION MGR/TV ONE/Silver Spring MD: Deep understanding of good production on a nat’l level. Resp for all organizational aspects of prod, scheduling & budgeting for a smooth work envir. BA deg & min 5yrs exp in TV & 3 yrs work related exp. Full info/apply HERE (9/14)

JOB OPENING: BROADCAST PRODUCER/TV ONE/Silver Spring MD: Responsible for breaking news & hands-on leadership of the AM staff as assigned by the Executive Producer & a successful seamlessly execute live, morning daily brdcst. Min 8 yrs TV exp w/5 yrs exp producing. Exp in Nat’l mkt envir pref’d. Full info/apply HERE (9/14)

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