CYNOPSISDIGITAL
09.16.16 Good morning. It’s Friday September 16, and this is your first early morning digital briefing.
Cost Per Point (CPP): In digital video advertising, The IAB (Interactive Advertising Bureau) defines Cost Per Point (CPP) as a pricing model where the advertiser only pays for a video start. CPP is typically sold at 1000 impressions.
What does Vice Media have in common with Godzilla? It’s out to conquer Japan. The millennial-oriented news behemoth has inked a content distribution deal with the Japanese mobile phone giant NTT Docomo. And Vice also expanded an existing deal with AbemaTV, a mobile TV provider. Under the deal with NTT Docomo, locally-produced Vice content-as well as curated content from Vice’s digital properties-will be distributed across NTT Docomo’s digital platform. And both Docomo and AbemaTV also will use Vice’s marketing and creative services divisions to develop branded content for their platforms.
Netflix has just gotta have it. The streaming giant has greenlit a ten-episode series based on She’s Gotta Have It, Spike Lee’s 1986 debut. The series centers on a Brooklyn artist in her late twenties struggling to define herself and divide her time amongst her job, her friends, and her lovers.
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Tuesday, September 20, 2016 | 1:30 PM ET
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Videology, s software provider for converged TV and video advertising, has partnered with Screenvision Media, a company that delivers in-cinema advertising. The companies announced that, under their pact, they will enable advertisers to “buy and execute data-enabled ad campaigns through a single platform.” The companies also say that they will give advertisers the ability to apply transactional data, along with online and offline household interest and consumption data, to their in-cinema campaigns.
Brightcom, an ad tech and multi-channel media company, has unveiled Compass, a new proprietary ad management platform. Brightcom refers to Compass as its “technological ‘brain’”. The company says that the Compass platform is designed to let publishers programmatically monetize all of their inventory across display and video advertising demand. The platform combines features such as real-time bidding, header bidding, and tag integration.
You have until Oct. 21st to finish you entries for our Sports Leaderboard, a program that is seeking the best promotion of products to sports fans through social media. Head towards the finish line and begin your submissions today!
Hand of God is meeting its maker. Season 2 of the Ron Perlman-starring Amazon drama will be its last. The Hollywood Reporter was the first to report the news; multiple press outlets subsequently confirmed it. Season 2 will bow next year.
Just days ago, Pandora inked new licensing agreements with Universal Music Group, Sony Music, and dozens of other labels and distributers. Their plan is to launch a Spotify-esque streaming music service this year (though the company has yet to get Warner Music on-board). In the mean-time thought, Pandora is already moving forward with some new announcements. The company relaunched Pandora One, its existing $5-per-month subscription service. Now dubbed Pandora Plus, the service will allow for additional song skips, the ability to replay songs, and the ability to play music offline. The company also added some of these new features to its free, ad-supported service. Pandora still plans to launch its on-demand service, which will allow users to choose specific songs to listen to (as opposed to radio streams), by the end of the year.
According to a new study from RBC Capital Networks, Netflix received more viewership in 2015 than each of the major media conglomerates’ combined TV networks. But the study also found that, as compared to many TV networks, the streaming giant generated less than half the profit per hour of viewership. That may sound like a problem, but RBC views it as a reason for optimism: “Were Netflix to over time close both the household and the profitability gap between it and most key media networks… it could experience dramatic growth in its U.S. profitability – to levels 5X to 10X greater than its U.S. 2015 contribution profit,” wrote RBC analysts Mark S. Mahaney, Dylan Haber, and Steven Cahall. RBC kept its “outperform” rating on Netflix stock in place.
There have been some major goings-on at Time Inc. this week. The publishing giant has already launched its new lifestyle hub from People and Entertainment Weekly and named a new CEO. Now the company is announcing a new promotion: Jen Wong, formerly Time Inc.’s President of Digital, has been elevated to Chief Operating Officer. The announcement came from new President and CEO Rich Battista; it’s being billed as his first major move in his new role. In her new position, Wong will continue to oversee Time Inc.’s digital operations, strategy, and product development. She’ll also keep up her oversight of The Foundry, Time Inc.’s digital content studio. But now she’ll tack on oversight of the company’s Consumer Marketing + Revenue division. Leslie Dukker Doty, the EVP of the division, will now report to Wong.
A Disney spokesman announced that the company has cut 250 jobs from its consumer products and digital media staff – about five percent of 5,000 employees. Roughly half the cuts were video game workers; Of late, Disney has been moving away from internal game development and toward licensing. The rest of the cuts came as a result of Disney’s 2015 decision to combine it Interactive Media operations and its Consumer Products division; the company says it eliminated overlapping departments, including human resources and marketing.
TRIVIA
Our Last Trivia Question: Comedian Billy Eichner, the host of the comedy talk/game show Billy on The Street, also co-stars in which Hulu series? Answer: Eichner appears in Hulu’s Difficult People alongside co-star and series creator Julie Klausner. Kudos to Andy Pittman-TAMU/TX, Dan Quitério-Understood.org/NY, Alyson Roseman-NBC Peacock Productions/NY, les garland-AfterPlay Entertainment/FL, Matt Meachem-Gracenote/NY, Jessica Marker-NBCUniversal/NY, Sheena Das-Disney Media/NY, Jocelyn Avila-Rhiza/PA, Kristi Kilday-KO Creative/NY, Alejandro Sacasa-Albavision/FL, Julie Morris-Hulu, David Westberg-SAG-AFTRA Federal Credit Union/CA, Jill Montag-McCann Minneapolis/MN, Allyson Jaron Haas-Flaming Flower Productions, Anjali Desai-Departure Films/NY, Susan Nessanbaum-Goldberg-Generate/CA, Kimberly Leass-busterINK/CA, and Jessica Schiekofer-Vevo/NY
Gregory Jacobs, director of the Magic Mike sequel Magic Mike XXL, also co-created which Amazon series? (Email [email protected] with your answer and be sure to include your name, company, city and time zone.)
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DIGITAL SPOTLIGHT
Of all the uses for VR and 360-degree video, education has got to be one of the most promising. The Google Arts & Culture YouTube page has begun publishing educational 360-degree videos shot at museums, and the videos are pretty darn cool. Check one out here.
See you on Monday,
David Teich
09.16.16
Roberta Caploe: Publisher @robertacaploe
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JOB OPENING: WRITER/PRODUCER/HGTV, DIY Network & G.A.C./Knoxville: Conceive/write/prod on-air promotion & mktg materials in support of prgrmng priorities. BA deg journalism & 3-5 yrs exp in On Air Promotion/mktg a +. Work well w/other & positive can do attitude a must. Full info/apply HERE (9/23)
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JOB OPENING: SALES ASSISTANT/REELZ/NYC: Daily maint of accounts. Booking orders, pulling reports & brand allocations. Work closely with traffic dept, planners & AEs all areas scheduling & inv management. Experience: 1 year, agency buying pref’d Dealmaker exp. a plus. Strong Excel & PP skills. Apply at www.reelz.com/careers (9/22)
JOB OPENING: SALES PLANNER/REELZ/NYC: Create sales proposals, steward accounts, interface w/agency buyers + clients. Dealmaker exp. a plus, media math. Experience: 3-5 yrs, agency buying pref’d & 4 yr BA deg. Apply at www.reelz.com/careers (9/22)
JOB OPENING: DIGITAL RESEARCH ANALYST/NBC Entertainment/NYC: Support NBC Entertainment research team to provide quantitative digital research primarily for the broadcast network’s entertainment programming and media landscape. BA Deg & 1-2 years of experience. Full info/apply HERE (9/22)
JOB OPENING: BUSINESS & ECONOMICS ANALYST/SAG-AFTRA/LA: Perform research on specific bus. entities & industries to support SAG-AFTRA’s negotiations, contract admin & organizing efforts. BA/BS in Bus or Economics req’d. Det oriented & superior writing skills a must. Full info/apply HERE (9/22)
JOB OPENING: VP, BUSINESS DEVELOPMENT, BRANDED ENTERTAINMENT/Astronauts Wanted/Sony Music Ent/NYC: Dvlp/execute an effective sales strategy for branded ent unit. Accomplished bus. dvlpmt professional who has a passion for Gen Z culture, ent & content mktg. Fully former developed client relationships a must. Full info/apply HERE (9/22)
JOB OPENING: DIRECTOR, PROGRAMMING & EDITORIAL/Omnia Media/LA: Lead all video & website editorial for a new women’s lifestyle/DIY digital brand. 3-5 yrs prgrmng exp. Deep understanding of dig content & social media, incl exp in dig video & web editorial. Full info/apply HERE (9/21)
JOB OPENING: EXECUTIVE PRODUCER/MSNBC Dayside/NYC: Supervise & oversee editorial vision, content, planning, & operations for MSNBC dayside programming. 8 yrs exp in live TV & at least 3 years of exp managing a team. Full info/apply HERE (9/21)
JOB OPENING: BOOKING PROD/HARDBALL/EAST COAST: Book national and international newsmakers, experts, and guests from various fields including politics, foreign relations, business/economy, health/medicine, & entertainment. Full info/apply HERE (9/21)
JOB OPENING: SEGMENT PRODUCER/MSNBC/NYC: Exp’d. segment prod to focus on breaking news & politics; consistently deliver compelling, in-depth news stories on a daily basis. Min 5 yrs exp in live TV & at least 3 yrs exp in both tape & desktop editing. Full info/apply HERE (9/21)
JOB OPENING: LOGISTICS PRODUCER/MSNBC/NYC: Create daily grids of correspondent coverage & assignments; book trucks & crews for live remote hits. 5 yrs of exp in live TV, preferably cable news. Full info/apply HERE (9/21)
JOB OPENING: HEAD OF MARKETING/Amazon Prime Video/Seattle: Oversee planning/execution of mktg programs to drive customer acquisition & engagement across mult regions thru digital & offline channels. 10+ yrs exp in online and/or consumer mktg & 3 yrs mng teams. BA req’d MBA pref’d. Full info/apply HERE (9/21)
JOB OPENING: DIRECTOR/VICE PRESIDENT/Sportsrocket/NYC: Video Platform Sales – develop new biz opps. w/sports media/leagues/teams/events for platform solution + services. 7-10 yrs exp. Digital video dist.
prf’d. Resume: [email protected] (9/21)
JOB OPENING: SR MGR, PRIMARY INSIGHTS & CONSUMER INTELLIGENCE/Telemundo Enterprises/East Coast: Reporting to the VP, Primary Insights & Consumer Intelligence. Min 6 yrs exp executing custom mkt rsrch, w/strong math skills, att to detail & ability to analyze & visualize data. Full info/apply HERE (9/21)
JOB OPENING: MANAGER AD SALES RESEARCH/TBS/TNT/NYC: Leverage cross-platform research resources, proactively develop network and client focused analyses using both syndicated and primary sources, manage and train junior staff. 5+ years media research req. https://www.turnerjobs.com/job/new-york/manager-ad-sales-research/1174/2811997 (9/20)
JOB OPENING: SEGMENT PRODUCER/MADDOW/NYC: Produce/write segments for The Rachel Maddow Show. At least 3 yrs of exp in live TV (i.e. morning shows, cable shows, broadcast TV, etc). Thorough knwldg of American History & Politics. Full info/apply HERE (9/20)
JOB OPENING: BOOKING PRODUCER/MSNBC/NYC: Min 5 yrs of live, broadcasting exp including researching information & tracking down people. Exp’d Booking Prod, nat’l & int’l coverage for MSNBC. Full info/apply HERE (9/20)
JOB OPENING: MGR DIGITAL REV STRAT & INVENTORY MGT/Discovery/NYC: Expert data set analyzer resp for inventory mgt, optimization & yield performance across digital properties. Oversee/dev invntry strtgy & rev delivery for direct sales+ programmatic channels. Strng knwldg of Freewheel, MRM/RPM + measurement tools. Full info/apply HERE (9/20)
JOB OPENING: DIGITAL REVENUE COORDINATOR/Discovery/CHI: Resp for inventory and revenue analysis across entire Digital Media portfolio & properties. Create ad hoc reports, update inventory rate card and sponsorship cals. Analytic tools and Blue kai or other DMP interfaces exp. Full info/apply HERE (9/20)
JOB OPENING: VP RESEARCH/BBCWA/NYC: Informs key business decisions across BBC’s portfolio of businesses. Leads custom qualitative/quantitative/3rd party research with a focus on identifying audiences, understanding who they are, what they need & the BBC’s role in their lives. 10-15 yrs exp. Full info HERE (9/17)
JOB OPENING: EXECUTIVE PRODUCER/History/NY: Mng development of unscripted series & specials; oversee current series. 5+ yrs exp as developer/show runner at a cable/brdcst ntwrk. A think out of the box type. Strategic thinker, exc writing & negotiating skills as well as love for non-fic TV. Apply: www.aenetworks.com/career.html (9/17)
JOB OPENING: ACCOUNT EXECUTIVE/FOX SPORTS/OHIO: Sell local spot advertising & sports sponsorships for both local & nationally produced prgrmng. Min 3 yrs sales exp necessary w/prior media ad sales exp pref’d – prior sports ad sales exp a +. BA deg in mktg or Communications req’d. Full info/apply HERE (9/17)
JOB OPENING: FREELANCE SCHEDULER (PART-TIME)/CharmTV/Baltimore: Seeking a part-time freelance scheduler. Interested parties should ideally reside in the Maryland/DC/Virginia area and forward resume and contact information to [email protected] (9/17)
JOB OPENING: MGR CORPORATE OUTREACH/A+E Networks/NYC: Highly orgnzd/det-oriented. Implement (plan, budget, schedule, deliver) a broad spectrum of prod projects & outreach initiatives for our Corp Social Responsibility.Min 2-3 yrs as AP/Proj Mgr/Prod Mgr & working in corp setting a +. Full info/apply HERE (9/17)
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