A CYNOPSIS MESSAGE FROM FREEWHEEL The Quarterly Barometer of the Industry Has Arrived! Download Now: FreeWheel Video Monetization Report: Q2 2016 FreeWheel’s position at the center of the premium video economy gives unique insight into the themes that are top of mind for the ecosystem’s players. The Q2 VMR identifies opportunities to drive increased […]
CYNOPSISDIGITAL 09.30.16 Good morning. It’s Friday September 30, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Subtweet: In Twitter lingo, a subtweet is a tweet that mockingly or critically refers to a specific user without explicitly mentioning them. TOP NEWS It’s not TV, it’s…Playstation? An app for HBO Now, HBO‘s à la […]
CYNOPSISDIGITAL 09.29.16 Good morning. It’s Thursday September 29, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Rich Media: In online advertising, a rich media ad is a webpage ad that uses advanced web technology. That can include streaming video, ads that change when a user’s mouse passes over them, or downloaded applets […]
A CYNOPSIS MESSAGE WICT NY EXECUTIVE WOMEN’S LUNCHEON Gender Equality: Turning Ideas into Action 10/24/16 | 11a-2p Business leaders share best practices on hiring, promoting and retaining women. Moderator: Fredricka Whitfield (Anchor, CNN) Panelists: Deepali Bagati, Ph.D. (Exec. Dir., Catalyst), David Cohen (Sr. Exec. VP & Chief Diversity Officer, Comcast), Christine Driessen (EVP & CFO, […]
CYNOPSISDIGITAL 09.27.16 Good morning. It’s Tuesday September 27, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Click Fraud: Click fraud is a type of internet crime. It occurs in pay-per-click online advertising when a person, automated script, or computer program imitates a legitimate user of a web browser clicking an ad, in […]
CYNOPSISDIGITAL 09.26.16 Good morning. It’s Monday September 26, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Pay-Per-Click (PPC): In digital advertising, pay-per click (PPC) is a business model in which an advertiser pays agencies and/or publishers based on how many users clicked on their ad or ads. TOP NEWS Well that’s not […]
CYNOPSISDIGITAL 09.23.16 Good morning. It’s Friday September 23, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Conversion: In web media, a conversion is the achievement of a quantifiable goal. Ad clicks, sales, and sign-ups are examples of conversions. TOP NEWS Uh oh. Yahoo confirmed that, in 2014, hackers […]
CYNOPSISDIGITAL 09.22.16 Good morning. It’s Thursday September 22, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Graphical Search Inventory: Images and banner ads that are tied to particular search terms on a search engine that are then displayed to the user after a related search term is entered. TOP […]
CYNOPSISDIGITAL 09.21.16 Good morning. It’s Wednesday September 21, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Online Profiling: Online profiling is the practice of tracking information about consumers’ interests by monitoring their movements online. It’s how advertisers, vendors, and publishers gain access to behavioral data. TOP NEWS AT&T […]
CYNOPSISDIGITAL 09.20.16 Good morning. It’s Tuesday September 20, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Content Management System (CMS): A CMS is an online application that allows a user to draft, edit, share, index, and schedule digital content. A CMS often supports multiple workers in a collaborative environment. […]
© 2025 Access Intelligence, LLC – All Rights Reserved.
