09.26.16 Good morning. It’s Monday September 26, and this is your first early morning digital briefing.
Pay-Per-Click (PPC): In digital advertising, pay-per click (PPC) is a business model in which an advertiser pays agencies and/or publishers based on how many users clicked on their ad or ads.
Well that’s not good. In a letter to the ad-buying agency Publicis Media, which was obtained by the Wall Street Journal, Facebook admitted to misstating its assessment of how long, on average, viewers watch videos on Facebook. Facebook said that, when measuring average view time, it had only been taking video views of longer than three seconds into account. Facebook now acknowledges that this was a mistake, and the company says that it has begun taking all video views into account when calculating average view time. According to Facebook’s letter to Publicis, the social media giant’s earlier method of measuring video views likely inflated its assessment of average view time by 60 to 80 percent. (Yikes.) As the Journal points out, it’s entirely possible that Facebook’s overly rosy metrics have misled advertisers and agencies as to just how many viewers have been seeing their ads. And that’s exactly the kind of flawed information that can sway buyers into buying on Facebook instead of, say, YouTube or other publishers. Facebook insists that average view time is merely one of many video viewing metrics it uses, and that the "error…did not impact billing." It remains to be seen whether buyers will adjust their spends in response to the news.
Late last month, Twitter‘s stocks rallied when co-founder and board member Evan "Ev" Williams wouldn’t deny that the company might, at some point, consider takeover offers. "We have to consider the right options," he told a Bloomberg reporter. Well, the company seems to be moving closer to that takeover. CNBC‘s David Faber reported that Twitter is in talks to be acquired. The suitors include Google and Salesforce, according to the report. Faber noted that, while no sale is imminent, talks are "picking up momentum." Twitter’s shares rose by as much as 20% following the report.
A CYNOPSIS MESSAGE FROM WICT
10/24/16 | 11a-2p
Gender Equality: Turning Ideas into Action
Business leaders share best practices on hiring, promoting and retaining women.
Moderator: Fredricka Whitfield (Anchor, CNN)
Panelists: Deepali Bagati, Ph.D. (Exec. Dir., Catalyst), David Cohen (Sr. Exec. VP & Chief Diversity Officer, Comcast), Christine Driessen (EVP & CFO, ESPN), Wanda Hope (Chief Diversity Officer, Johnson & Johnson), and Josie Thomas (EVP, Chief Diversity & Inclusion Officer, CBS).
Reserve your table today!
Oh snap. For the first time, Snapchat is taking on the world of hardware. The company – which has now assumed the corporate name Snap Inc. – says it will launch a brand of video-enabled sunglasses later this fall. The glasses, which will sell at $129, will enable users to record and upload 10-second video. They’ll connect directly to the Snapchat app. Simply called Spectacles, the new hardware will sell in limited quantities, at least to start. Hop on down to the Digital Spotlight section to see the product’s first ad.
Is Snapchat a part of your marketing strategy yet? Attend our Snapchat Boot Camp in Manhattan on Oct. 27th and learn everything you need to know about this dynamic app. Sign your team up today (before October 7) to receive the best rate!
The on-demand music space is suddenly getting very crowded. Soon after Pandora announced its upcoming on-demand streaming service, iHeartRadio is following suit. The digital radio service announced that it will launch its own Spotify competitor, called iHeartRadio All Access, in January.
According to a study from IPG Media Lab, Forbes and Syracuse University‘s Newhouse School, branded content leads to 59% higher recall than other digital advertising, including native and display ads. The study also found that consumers are 14% more likely to search for more content from a company after an impression of branded content. Finally, the study found that branded content is only improving; in fact, there’s been a 17% improvement in brand recall as compared to a 2013 study. You can take a look at the full study here. (For info on how to produce the branded content advertisers are looking for, register for the October 20 Cynopsis webinar.)
The IAB (Interactive Advertising Bureau) has named Christa Babcock as its new VP of Learning and Certification. Babcock has been with the IAB since 2014; in the new role, she’ll oversee the development and launch of global skill development programs and thought seminars. She’ll also oversee research and best practice recognition programs, as well as certification programs.
The Consumer Technology Association (CTA) recently announced the election of its 2017 Executive Board, as well as its Board of Industry Leaders (BIL), which serves the CTA and its Board in an advisory role. Among the appointments: David Hagan, the Chairman and CEO of Boingo Wireless, will serve as Chairman of the Executive Board. Mike Fasulo, the President and COO of Sony Electronics, will serve as a Vice Chair of the Executive Board, as will Randy Fry, the President of Fry’s Electronics.
Tough one: How many shows have aired on Netflix after being canceled by other networks? (Email [email protected] with your answer and be sure to include your name, company, city and state.)
Our Last Trivia Question: Amazon’s The Man In the High Castle is based on a novel by which writer? Answer: The dystopian novel The Man In the High Castle was the 40 billionth work of fiction from Philip K. Dick to be adapted into a movie or TV show. (Okay fine, it was actually the 13th.) Kudos to Andy Pittman-TAMU/TX, Matt Fumagalli-NBC Sports Group/IL, Louis Lewow-Lewow Media Group/GA, Amanda Thornton-Red Arrow Industries/TN, Susan Nessanbaum-Goldberg M and S Entertainment, Inc./CA, Peter Steckelman-Tennis Channel/CA, David Westberg-SAG-AFTRA Federal Credit Union/CA, Lorrie Shilling/CA, Ted Dresdner-Nickelodeon/NY, Christine Allen-McGee Media/NY, Ellen Frye Media-Buckman International/TN, Michael Dunn-Viacom International Media Networks/NY, Hank Bordowitz-Bordowitz Media Werx/NJ, and Sean Salo
A CYNOPSIS MESSAGE
CELEBRATING THE YEAR’S BEST IN CHILDREN’S, TWEEN AND FAMILY PROGRAMMING AND MARKETING
If you haven’t done so already,
As mentioned up top, Snapchat is getting set to roll out Spectacles, a set of sunglasses that records and shares Snapchat videos. Check out the product’s first ad here.
Watcheroo Premieres and Tune-in Alerts for the week of September 26-October 2:
–People Now at People.com, Monday-Friday at 8:30a ET and 11:30a ET: Guests include TV personality Bethenny Frankel (Bravo‘s The Real Housewives of New York City), TV personality Padma Lakshmi (Bravo‘s Top Chef), and actor Charlie Weber (ABC‘s How to Get Away with Murder)
– Acorn TV: The BBC miniseries Agatha Christie’s ‘And Then There Were None’ debuts on the Anglophile-friendly streaming service today, September 26 (Streaming Exclusive)
– YouTube Red: Broke, a new comedy series from BuzzFeed, debuts on YouTube‘s SVOD tier September 28
– CBS All Access: The reality series Big Brother: Over the Top debuts on CBS‘s SVOD service September 28
– Amazon: The Australian drama The Kettering Incident makes its exclusive U.S. debut on September 30
– Amazon: Crisis In Six Scenes, a new domestic comedy from Woody Allen, debuts September 30
– Netflix: Marvel‘s Luke Cage, a new series set in the Marvel Cinematic Universe, debuts September 30
– Netflix: Amanda Knox, a new documentary about the titular American accused of murder in Italy, debuts September 30
Watcheroo is Cynopsis Digital‘s tune-in guide, categorized alphabetically by platform or network. Programming includes digital premieres, ongoing shows, live-streamed events and linear TV digital integrated series.
See you tomorrow.
Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Cynopsis Job Listings Sales: Trish Pihonak | Director of Operations | 203-899-8459
CYNOPSISJOBS – To view our full job listing online, please visit our webpage: cynopsis.com/classifieds/
JOB OPENING: PROGRAMMATIC ANALYST/ANALYTICS/NCC NY: Develop local cable tv packages, execute custom orders, monitor and analyze performance, assist development processes/methodologies, media exp prefd. Strong Math and Microsoft Excel Skills Reqd Resume to: [email protected] (10/1)
JOB OPENING: PRODUCTION MANAGER/LIVE SHOW/LA: oversee production budget, manage show related costs, book 3rd party crew, liason btwn prod/operations/studio crew, oversee prod logistics. 5+ yrs exp req. Resumes: [email protected] (9/30)
JOB OPENING: MARKETING MANAGER/BabyFirstTV/LA: Oversee cable TV and digital marketing initiatives. Support SVP Ad Sales agency pitches. Report to CEO. Prior millennial mom experience preferred. Mid 5-figure. Min 2 years experience. Reply to [email protected] (9/30)
JOB OPENING: ACCOUNT EXECUTIVE/Pac-12/LAX: Engage w/advertisers & their associated agencies to sell advertising in a multimedia capacity: TV, Digital & Conference Championship Sponsorships. 3 yrs exp media sales or an ad agency working on media plan’g or client/advertising relations. Full info/apply HERE (9/30)
JOB OPENING: SALES PLANNER, BRAND PARTNERSHIPS/AwesomenessTV/LA: Support Sales & mktg Solutions team in all aspects of sales process. 2-4yrs previous sales or media plan’g exp. in digital media. Integrity & a roll up your sleeves attitude needed. Exp in a client-facing role a +. Full Info/apply HERE (9/29)
JOB OPENING: JR CREATIVE DIRECTOR/AwesomenessTV/LA: Strong writing skills. Knwldg of digital media, content strategy, branded ent, advertising, social media & influencer mktg. Exp creating 4 360 campaigns. 2 – 4 yrs of Creative Director exp. Full info/apply HERE (9/29)
JOB OPENING: VP, ON-AIR PROMOTIONS/FS1/CHARLOTTE: Lead, inspire, manage creative On-Air promo team; direct workflows, partner cross offices to meet goals & key priorities for FOX Sports & FS1. 8 yrs’ exec mgt exp, hi-creative/sports acumen + quality net standards. Full info/apply HERE (9/29)
JOB OPENING: GM/ARIZONA PBS, ARIZONA STATE UNIVERSITY/Phoenix: Exp’d & energetic media leader for the daily operations of Arizona PBS. BA deg in a comm-related or business-related discipline & 8 yrs exp in media, incl 5 yrs of Sr mngmnt background. EOE/AA Full info/apply HERE (9/29)
JOB OPENING: SR MANAGER CONTENT ACQUISITIONS/CSI SPORTS/NY: Multimedia co. seeks energetic/driven ind. to acquire live and original content on a worldwide basis. Support expansion of live sports network. +7 yrs acquisitions exp. req. Sales/ Sports bckgrnd a +. Res/cvr to Rose: HERE (9/28)
JOB OPENING: MARKETING MGR/CYNOPSIS MEDIA/Norwalk CT: Working w/group dir on managing/executing mktg campaigns across our portfolio. 2-4 mktg exp as well as strong verbal & written communication skills a must. Logistical event exp a + plus. Full info/apply HERE (9/28)
JOB OPENING: DIRECTOR/EXEC PRODUCER/APL & SCI/NYC: Business & creative lead to dvlp/extend across social + digital platforms. Engage, delight & build community around shows/brands w/cross-functional stakeholders, direct reports. Dvlp audience, drive awareness, tune-in & monetization. Full info/apply HERE (9/28)
JOB OPENING: SR MGR/MGR DIGITAL AD PRODUCT DEVELOPMENT/A+E Networks/NY: Helping diversity A+E Networks ad product line up, creating ground breaking ad prods, certifying new partners, devices & pts of distribution, & owning the prod. education & maintenance process. Full Info/Apply HERE (9/28)
JOB OPENING: SR ADMIN ASST/FUSE MEDIA/NY: Manage Head of Ad Sales phone, calendar and travel. Gen. office/ admin responsibilities. Good comm, interpersonal & organzt’l skills Ability to multi task. Apply here: http://www.fuse.tv/ (9/28)
JOB OPENING: SR DIR MARKETING STRAT/NBC News & MSNBC/NYC: Looking for exp. marketing strategist to drive competitive consumer marketing initiatives. Full info/apply HERE (9/27)
JOB OPENING: PRODUCT SUPPORT SPECIALIST/WO PROGRAM/DENVER, DALLAS OR SAN FRANCISCO: Motivated/exp’d support specialist for our WO Prgrm software. 2+ yrs exp in a programming role in a TV, ntwrk or cable station is strongly pref’d. Good interpersonal & phone skills a must. Full info/apply HERE (9/27)
JOB OPENING: CREATIVE DIR/NBC NEWS/NYC: Exp. creative director to work on NBC News and MSNBC campaigns; ext. experience in collaborative environments, working across groups & functns. Full info/apply HERE (9/27)
JOB OPENING: MARKETPLACE DEVELOPMENT MGR/NYC: Resp for overall merchandising strategy for OpenX ad inventory, w/specific focus on driving Private Marketplaces. 3+ yrs exp at media agency, ad network, DSP, online publisher or similar co w/in digital media & programmatic adv., RTB. Full info/apply HERE (9/27)
JOB OPENING: TECHNOLOGY EDITOR/NBC News Group/NYC: 8+ yrs experience in journalism (but ideally more), with a heavy focus on technology or science and/or innovation for at least half of that. Full info/apply HERE (9/27)
JOB OPENING: EDITORIAL LEADER, POLITICS/NBC NEWS/NYC: 8 yrs experience in journalism, with a heavy focus on political coverage for at least half of that. At least 4 yrs working in digital journalism. Full info/apply HERE (9/27)
Cynopsis has a variety of other opportunities available, please contact Trish Pihonak for more information, rates and specs:
CASTING CALL: Companies can showcase their casting notices/casting calls.
EXPERT SERVICES: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc.
INTERNSHIPS: These positions are for credit only — nobody gets paid here. These ads are always posted for free, and students work for school credit only.
FALL, WINTER, SPRING INTERNSHIPS CREDITS ONLY: Outside TV/Westport, CT: Mktg/Advertising of Broadcast & OTT Network. Social Media /Community Mgr for all OTV Social Media Properties, & brand new outsidetv.com. Digital/Video Production, Editing and Distribution of Programming. additional misc. Interested applicants should email [email protected] (9/30)
SITUATION WANTED: Posted by those looking to be hired (these are free to post)
SITUATION WANTED: SENIOR MEDIA RESEARCHER: 15+ yrs exp. w/diverse agency/academic background. Earned Duke U. Cert in Digital Mktng. Excellent presentation and writing skills, active in industry. [email protected] (9/29)
To subscribe to any Cynopsis edition(s) click here.
Copyright Cynopsis 2016
All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2016