09/27/16: Disney considers buying Twitter; Roku launches new devices; AOL teams with American Family Insurance on branded content


Good morning. It’s Tuesday September 27, and this is your first early morning digital briefing.


Click Fraud: Click fraud is a type of internet crime. It occurs in pay-per-click online advertising when a person, automated script, or computer program imitates a legitimate user of a web browser clicking an ad, in order to generate a charge.


Change and evolve: That’s how you survive in a mega-competitive marketplace. And it’s safe to say that the world of connected TV devices is exactly that. That’s why Roku has unveiled five new streaming products: two are entry-level (one of them selling for as low as $29.99) and three are updated versions of the existing puck-shaped Roku. The two lower-priced offerings, called the Express and Express+, offer 1080p streaming with a remote. The three higher-end items – Roku Premiere ($80), Premiere+ ($100), and Ultra ($130) – all come equipped with 4K streaming support. The two most expensive also support HDR (high-definition range) video. In a bit of a rebranding effort, Roku has stopped numbering its new models: no more Roku 1, 2, 3, or 4.

Last week, CNBC reported that Twitter was exploring the possibility of offering itself up for takeover. Two suitors, according to the report, were Google and Salesforce. Microsoft and Verizon have also expressed interest, according to TechCrunch. Now we can add one more company to the list: Disney. According to a report from Bloomberg, Disney is considering a possible bid, and has even hired a financial advisor to crunch the numbers. Twitter’s stock rose after Bloomberg’s report was published, closing at a nine-month-high…though oddly enough, Disney’s shares fell by 1.73 percent. 


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Twitter‘s annual Online Video Playbook report, which it provided exclusively to Adweek, unveiled some notable statistics. For one, Twitter sees 800 million visitors a month. The report posits that 64% of those users influence the purchases of friends and family, and that 82% are actively engaged with brands on Twitter. When it comes to video, 93% of viewing takes place on mobile devices. And videos on Twitter are six times more likely to be re-tweeted than photos. They’re also three times more likely to be re-tweeted than GIFs. For advertisers, the report also points out the video components that tend to get the most viewer attention. Among them are "prominent branding in the first 5 seconds." For instance, Twitter says that having a brand logo in a video can increase purchase intent by 9%.


AOL will be making major use of RYOT, the VR studio that AOL’s Huffington Post acquired last year. AOL’s newest moves come as part of a partnership with American Family Insurance and the WPP-owned media agency Mindshare. According to AOL, AFI will tap into RYOT and other AOL services and solutions to build: a dedicated branded content on the The Huffington Post; a branded 360-degree video series; 360-degree videos that will be enabled across AOL’s online ad formats; and AOL research around the development of metrics for 360-degree consumer and advertiser engagement. AOL says that AFI will be the first company to use its full suite of new solutions.


FOTV Media Networks Inc., an interrelated group of digital media companies that produces and distributes video, hologram, VR and 360-degree content, announced a new addition to one of its platforms. The Internet TV provider FilmOn.com has added the sports-oriented satellite and cable channel ONE World Sports. The move comes about a month after ONE World Sports dropped off of Dish and its Sling TV platform.


SHAREABLEE SOCIAL TV RATINGS: Top U.S. Streaming Shows Overall by Engagement for the week of September 19-25, 2016
Program, Date, Total Actions (000), Total Content, Actions per Post (000), Fans/Followers (000)
1. Orange Is the New Black (Netflix) 490, 6, 82, 9267
2. Fuller House (Netflix) 235,2, 118, 1037
3. Stranger things (Netflix) 154, 12, 13, 3120
4. Narcos (Hulu) 115, 18, 6, 3289
5. Trailer Park Boys (Netflix) 96, 16, 6, 1914
6. Longmire (Netflix) 58, 5, 12, 522
7. BoJack Horseman (Netflix) 57, 28, 2, 785
8. Sense8 (Netflix) 53, 3, 18, 1453
9. Chelsea (Netflix) 50, 1, 281
10. The Mindy Project (Hulu) 48, 20, 2, 876
Source:Shareablee Inc. The total actions metric includes the total volume of post-level likes, shares, favorites, retweets and comments. Total content includes all posts, tweets and media posted by each TV property across all platforms. Actions per post metric notes the average e number of actions garnered by each property. Total fans/followers includes Facebook and Twitter and Instagram followers.

The ListenFirstTelevision Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirst Digital Audience Rating – TV), the metrics included in the rating are the purest form of showing interest digitally, since they’re organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on Facebook, Google+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).

All Series (9/19/16 – 9/25/16)

Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on Facebook, Google+, and Tumblr, along with Wikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.

OpenSlate Engagement Data for the Gaming vertical, based on the engagement metric for the week ending September 25.
Channel (Engagement)/Monthly Views/Total Subs/SlateScore
LeafyIsHere (9.8) / 79,811,490 / 4,822,896 / 740
rezendeevil (9.8) / 129,331,920 / 8,511,580 / 792
jacksepticeye(9.8) / 198,533,610 / 12,300,719 / 772
TheDiamondMinecart(9.8) / 224,893,860 / 12,546,794 / 749
PewDiePie(9.8) /233,887,080 /48,086,643 /827
elrubiusOMG(9.7) / 128,742,240 / 20,808,839 / 794
juegagerman (9.7) / 137,348,880 / 15,126,658 / 736
markiplierGAME (9.7) / 181,263,690 / 14,503,340 / 771
orugrat (9.6) /19,298,820 / 3,223,200 / 730
fernanfloo (9.6)/ 134,307,840 / 15,616,603 / 729
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1-10 with higher being better. The OpenSlateEngagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.


Only one actor in a streaming series has ever won the Primetime Emmy Award for Outstanding Lead Actor in a Comedy Series. (Actually, he did it twice.) Who is it? (Email [email protected] with your answer and be sure to include your name, company, city and state.)

Our Last Trivia Question? How many shows have aired new episodes on Netflix after ending their runs on other networks? Answer: SixArrested Development (previously on Fox), Star Wars: The Clone Wars (previously on Cartoon Network), The Killing (previously on AMC), Trailer Park Boys (previously on the Canadian network Showcase), DreamWorks Dragons (previously on Cartoon Network) and Longmire (previously on A&E). Whoo. That was a tough one.


Entries are open for the
3rd Annual Cynopsis Sports Leaderboard

Have you utilized social media platforms to promote a product to sports fans throughout 2016? From global brands to local stations, social media has proven to be the great equalizer
and we want to see your work.

Submission Deadline: October 21st




The big screen is about to be invaded by VR. Or at least, by the story and characters of a prominent VR short.  Invasion!, the short virtual reality film from VR animation company Baobab Studios, is getting a feature film adaptation. Roth Kirschenbaum Films announced that it will collaborate with Baobab to bring the characters and story of Invasion! to the big screen. The short, which involves a bunny’s encounter with aliens, is narrated by Ethan Hawke. It initially premiered at the Tribeca Film Festival in April. Check out a preview here.

See you tomorrow.
David Teich

Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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PARALEGAL/VULCAN PRODUCTIONS/SEATTLE OR LA:  Temp to Hire. Exp’d entertainment paralegal to join our fast-paced team to analyze TV & feature documentary programming & distribution agreements. A min 2yrs exp reviewing & analyzing complex contracts.  Full info/apply HERE (10/4) 

JOB OPENING: PROGRAMMATIC ANALYST/ANALYTICS/NCC NY: Develop local cable tv packages, execute custom orders, monitor and analyze performance, assist development processes/methodologies, media exp prefd. Strong Math and Microsoft Excel Skills Reqd Resume to: [email protected] (10/1)

JOB OPENING: PRODUCTION MANAGER/LIVE SHOW/LA: oversee production budget, manage show related costs, book 3rd party crew, liason btwn prod/operations/studio crew, oversee prod logistics. 5+ yrs exp req. Resumes: [email protected] (9/30)

JOB OPENING: MARKETING MANAGER/BabyFirstTV/LA: Oversee cable TV and digital marketing initiatives. Support SVP Ad Sales agency pitches. Report to CEO. Prior millennial mom experience preferred. Mid 5-figure. Min 2 years experience. Reply to [email protected] (9/30)

JOB OPENING: ACCOUNT EXECUTIVE/Pac-12/LAX: Engage w/advertisers & their associated agencies to sell advertising in a multimedia capacity: TV, Digital & Conference Championship Sponsorships. 3 yrs exp media sales or an ad agency working on media plan’g or client/advertising relations. Full info/apply HERE (9/30)

JOB OPENING: SALES PLANNER, BRAND PARTNERSHIPS/AwesomenessTV/LA: Support Sales & mktg Solutions team in all aspects of sales process. 2-4yrs previous sales or media plan’g exp. in digital media. Integrity & a roll up your sleeves attitude needed. Exp in a client-facing role a +. Full Info/apply HERE (9/29)
JOB OPENING: JR CREATIVE DIRECTOR/AwesomenessTV/LA: Strong writing skills. Knwldg of digital media, content strategy, branded ent, advertising, social media & influencer mktg. Exp creating 4 360 campaigns. 2 – 4 yrs of Creative Director exp. Full info/apply HERE (9/29)

JOB OPENING: VP, ON-AIR PROMOTIONS/FS1/CHARLOTTE: Lead, inspire, manage creative On-Air promo team; direct workflows, partner cross offices to meet goals & key priorities for FOX Sports & FS1. 8 yrs’ exec mgt exp, hi-creative/sports acumen + quality net standards. Full info/apply HERE (9/29)

JOB OPENING: GM/ARIZONA PBS, ARIZONA STATE UNIVERSITY/Phoenix: Exp’d & energetic media leader for the daily operations of Arizona PBS. BA deg in a comm-related or business-related discipline & 8 yrs exp in media, incl 5 yrs of Sr mngmnt background. EOE/AA Full info/apply HERE (9/29)

JOB OPENING: SR MANAGER CONTENT ACQUISITIONS/CSI SPORTS/NY: Multimedia co. seeks energetic/driven ind. to acquire live and original content on a worldwide basis. Support expansion of live sports network. +7 yrs acquisitions exp. req. Sales/ Sports bckgrnd a +. Res/cvr to Rose: HERE (9/29)  

JOB OPENING: MARKETING MGR/CYNOPSIS MEDIA/Norwalk CT: Working w/group dir on managing/executing mktg campaigns across our portfolio. 2-4 mktg exp as well as strong verbal & written communication skills a must. Logistical event exp a + plus. Full info/apply HERE (9/29)

JOB OPENING: DIRECTOR/EXEC PRODUCER/APL & SCI/NYC: Business & creative lead to dvlp/extend across social + digital platforms. Engage, delight & build community around shows/brands w/cross-functional stakeholders, direct reports. Dvlp audience, drive awareness, tune-in & monetization. Full info/apply HERE (9/29)

JOB OPENING: SR MGR/MGR DIGITAL AD PRODUCT DEVELOPMENT/A+E Networks/NY: Helping diversity A+E Networks ad product line up, creating ground breaking ad prods, certifying new partners, devices & pts of distribution, & owning the prod. education & maintenance process. Full Info/Apply HERE (9/29)

JOB OPENING: SR ADMIN ASST/FUSE MEDIA/NY: Manage Head of Ad Sales phone, calendar and travel. Gen. office/ admin responsibilities. Good comm, interpersonal & organzt’l skills Ability to multi task. Apply here: http://www.fuse.tv/ (9/29)

JOB OPENING: SR DIR MARKETING STRAT/NBC News & MSNBC/NYC: Looking for exp. marketing strategist to drive competitive consumer marketing initiatives. Full info/apply HERE (9/29)

JOB OPENING: PRODUCT SUPPORT SPECIALIST/WO PROGRAM/DENVER, DALLAS OR SAN FRANCISCO: Motivated/exp’d support specialist for our WO Prgrm software. 2+ yrs exp in a programming role in a TV, ntwrk or cable station is strongly pref’d. Good interpersonal & phone skills a must. Full info/apply HERE (9/29)

JOB OPENING: CREATIVE DIR/NBC NEWS/NYC: Exp. creative director to work on NBC News and MSNBC campaigns; ext. experience in collaborative environments, working across groups & functns. Full info/apply HERE (9/29)

JOB OPENING: MARKETPLACE DEVELOPMENT MGR/NYC: Resp for overall merchandising strategy for OpenX ad inventory, w/specific focus on driving Private Marketplaces. 3+ yrs exp at media agency, ad network, DSP, online publisher or similar co w/in digital media & programmatic adv., RTB. Full info/apply HERE (9/29)

JOB OPENING: TECHNOLOGY EDITOR/NBC News Group/NYC: 8+ yrs experience in journalism (but ideally more), with a heavy focus on technology or science and/or innovation for at least half of that. Full info/apply HERE (9/29)

JOB OPENING: EDITORIAL LEADER, POLITICS/NBC NEWS/NYC: 8 yrs experience in journalism, with a heavy focus on political coverage for at least half of that. At least 4 yrs working in digital journalism. Full info/apply HERE (9/29)

Cynopsis has a variety of other opportunities available, please contact Trish Pihonak for more information, rates and specs:

CASTING CALL: Companies can showcase their casting notices/casting calls.

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FALL, WINTER, SPRING INTERNSHIPS CREDITS ONLY: Outside TV/Westport, CT: Mktg/Advertising of Broadcast & OTT Network. Social Media /Community Mgr for all OTV Social Media Properties, & brand new outsidetv.com. Digital/Video Production, Editing and Distribution of Programming. additional misc. Interested applicants should email [email protected] (9/30)

SITUATION WANTED: Posted by those looking to be hired (these are free to post)

SITUATION WANTED: SENIOR MEDIA RESEARCHER: 15+ yrs exp. w/diverse agency/academic background. Earned Duke U. Cert in Digital Mktng. Excellent presentation and writing skills, active in industry. [email protected] (9/29)

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