09/22/16: YT looking for heroes; DirecTV Now packs incentive for AT&T customers; ‘Fuller House’ reopens on Netflix in December


Good morning. It’s Thursday September 22, and this is your first early morning digital briefing.


Graphical Search Inventory: Images and banner ads that are tied to particular search terms on a search engine that are then displayed to the user after a related search term is entered.


has started enlisting users to moderate its content by flagging inappropriate comments, fielding questions in YouTube Help forums and writing accurate subtitles. For their efforts, volunteers can earn points in the site’s new crowdsourcing program, called “YouTube Heroes,” and gain access to perks like workshops and product launch previews. The initiative was announced on YouTube Help.
In more YouTube news, the website will live-stream the Presidential debates from PBS, Telemundo and The Washington Post. YouTube will present the debates in conjunction with its #voteIRL get out the vote campaign aimed at young Americans, for which it’s teamed with Ryan Seacrest and YT personalities including Timothy DeLaGhetto. The #voteIRL a campaign will include an anthem video featuring talent including Bethany Mota and Hank Green. The first debate between Hillary Clinton and Donald Trump is set for Monday, September 26. Facebook has an exclusive deal to live-stream ABC News’ debate coverage; Twitter has a similar deal with Bloomberg Media.
Instagram is at last making its “Drafts” feature, previously in test mode, available to all users. The new feature lets users save their work before posting, allowing time for edits later. A new “manage” button offers users the option of removing drafts they no longer want.
DirecTV Now
will launch with “a very, very aggressive price,” and an incentive to convert wireless consumers into AT&T customers. This according to AT&T CEO Randall Stephenson, who yesterday outlined plans for the company’s live video streaming service that’s positioned to compete directly with cable. Speaking at the Goldman Sachs investor conference, Stephenson said the service, set to launch by year’s end, will offer more than 100 channels and “the data required to stream it on your mobile device is incorporated into the price of the content” for subscribers who use AT&T’s wireless service. AT&T is aiming to sell DirecTV Now to 20 million households that don’t currently subscribe to pay TV, Stephenson said.
Disney’s recent investment in Major League Baseball’s BAMTech streaming technology provides “a great way” to move ESPN and other Disney assets to digital platforms for additional exposure, Disney CEO Bob Iger told investors. ESPN is developing a service that will offer “complementary” programming for fans of sports to which the channel has licensed video rights, but doesn’t have airtime to show. The new service will not be a one-size-fits-all, Iger said. “Where the market could be going is buying very selectively a specific sport and maybe a specific date.”
Time Warner CEO Jeff Bewkes told the Goldman Sachs crowd his company’s recent purchase of a 10 percent stake in Hulu “fits into a bunch of things that we’ve done.” Hulu is planning to launch a streaming service next year that will compete with cable and satellite, two core TW businesses, but Bewkes said he doesn’t think the new service will pose a big threat. “The existing distribution world is getting its act together… developing different packages with better consumer support,” he said. Bewkes also said he isn’t worried about the onslaught of skinny bundles. “We’re trying to add distribution choices for consumers… They want, in most cases, all of our networks.”
Vine maven King Bach is on board to host the 6th Annual Streamy Awards, on Thursday, October 4 at 9p. Presenters for the show, from dick clark productions and Tubefilter, include Gabriel Conte, Philip DeFranco, Brittany Furla, Joey Graceffa, Grace Helbig, Jenna Marbles, Tyler Oakley and Rhett & Link. King Bach, nee Andrew Bachelor, is a Guinness Book World Record-holder for the most followed account on Vine with more than 15 million subscribers.


Entries are now open for the inaugural [Cynopsis TV Awards] saluting excellence in national TV programming!

From writing and directing to casting and hosting, we will recognize outstanding achievement across teams, platforms, and overall merit. In short, winning a Cynopsis TV Award is a symbol of acknowledgement and appreciation from your peers  and from the leading B2B digital publication in our industry  that your work has risen to the top in entertaining and enriching a broad audience.
** Enter before Nov 10 **



The Tyler Oakley Show launched this week on The Ellen Digital Network. It’s the first project for Oakley and Ellen DeGeneres’ digital network under their overall development deal. First guests on Oakley’s show: Kerry Washington, Celine Dion and, no surprise, DeGeneres. Additional upcoming guests include Kristen Bell, Democratic Vice Presidential candidate Tim Kaine and Seth Rogen.
The Presidential hopefuls aren’t the only ones hitting the debate stage. Launching today (September 22) on Seeso is Debate Wars, an original series moderated by Michael Ian Black where two teams of comedians and improvisers enter the "Debatium" to settle age-old arguments. Topics include cats vs. dogs, pie vs. cake, babies vs. old people, and debates are in front of a live audience. Debaters include Janeane Garofalo, Judah Friedlander, Gilbert Gottfried, Eugene Mirman, Aparna Nancherla, Todd Barry, Connor Ratliff and Dave Hill. Running analysis will be provided by commentators Brandon Scott Jones and Morgan Grace Jarrett.
Netflix set December 9 as the global launch date for Season 2 of its original series Fuller House. The streaming service renewed the sitcom spinoff after it initially launched in March.


@AlfredoFlores: Loving TV. Loving the #Emmys
Canvs, the language analytics company that measures emotions around content, analyzed tweets about TV and streaming programming from Sept. 14-20 using Twitter data from Nielsen. Insights from the 3,844,891 tweets expressing a specific Emotional Reaction (ER) include:
ABC brought the awe, with 9.4% of viewers across all networks who said they just saw something brilliant on TV tuned into the Primetime Emmy Awards.
VH1 brought a different sort of awe, with 10.4% of viewers who said they saw something badass on TV doing so because of T.I. & Tiny: The Family Hustle.
FX brought the fear, with 38.1% of viewers who said they felt afraid while watching TV tuned into American Horror Story: Roanoke.
ABC also brought the comedy, with 7.5% of viewers who laughed, or said they just saw something funny on TV, tuned into the Emmys.


Freeform and polling app Wishbone will continue their partnership to drive fan engagement around upcoming series including Ben & Lauren: Happily Ever After? and The Letter, both premiering Tuesday, October 11, plus 13 Nights of Halloween (October 19-31) and 25 Days of Christmas (December 1-25). Since the companies teamed in March, Freeform content has reached more than 5.7 million unique users and generated 30 million combined engagements via votes/comments/views on the app around original series Baby Daddy, Pretty Little Liars and Dead of Summer, and themed programming events including the Frozen and Harry Potter weekends.


Michael Bishara joins Discovery Communications as SVP/GM, OTT & digital syndication. He’ll lead Discovery’s OTT initiatives and digital businesses for VOD, download to own, home video and short-form video syndication. Bishara most recently was SVP, digital products & GM, OTT and TV Everywhere for Synacor.
AEG Global Partnerships appointed Michael Lee as director of digital. Lee most recently was the director of digital strategy and sponsorships for Insomiac Events/Live Nation Entertainment.
That was fast. Tom Dooley will exit as Viacom’s interim CEO on November 15. This after the company said it had ended the process of seeking a minority investor in Paramount Pictures “in order to consider all options available to the Company.”


Who was the first-ever guest on the podcast WTF With Marc Maron? (Email [email protected] with your answer and be sure to include your name, company, city and time zone.)
Our last Trivia Question: Jason Kilar was the first CEO of which service? Hulu. Kudos to: Jaime Brand-Fullscreen/NY; Scott Collins; Marissa Coslov-eMarketer/NY; Kaitlin Fuelling-Turner/NY; Louis Lewow-Lewow Media Group/Atlanta; Jarrett Sherman-Digital Howard/Toronto; Adam Zeller-Bravo and Oxygen/NY; Rob Ortiz-Definition 6; Andy Pittman-TAMU/College Station, TX; Ken Lloyd-Paramount/LA; Susan Nessanbaum-Goldberg-Generate/Beverly Hills; David Westberg-SAG-AFTRA Federal Credit Union/Burbank


Deadline to enter: Friday, October 21
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1) Select your Social Media Campaign
2) Complete the Entry Form
3) Process your Payment



Hulu original horror series Freakish premieres Monday, October 10, along with #FreakWeek. The week-long promotion includes Tumblr debuting two new episodes of the Halloween event series from AwesomenessTV on a custom page. Here’s the official teaser: here.

See you on tomorrow,
David Teich

Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
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CYNOPSISJOBS – To view our full job listing online, please visit our webpage: cynopsis.com/classifieds/

JOB OPENING: SALES PLANNER, BRAND PARTNERSHIPS/AwesomenessTV/LA: Support Sales & mktg Solutions team in all aspects of sales process. 2-4yrs previous sales or media plan’g exp. in digital media. Integrity & a roll up your sleeves attitude needed. Exp in a client-facing role a +. Full Info/apply HERE (9/29)
JOB OPENING: JR CREATIVE DIRECTOR/AwesomenessTV/LA: Strong writing skills. Knwldg of digital media, content strategy, branded ent, advertising, social media & influencer mktg. Exp creating 4 360 campaigns. 2 – 4 yrs of Creative Director exp. Full info/apply HERE (9/29)

JOB OPENING: VP, ON-AIR PROMOTIONS/FS1/CHARLOTTE: Lead, inspire, manage creative On-Air promo team; direct workflows, partner cross offices to meet goals & key priorities for FOX Sports & FS1. 8 yrs’ exec mgt exp, hi-creative/sports acumen + quality net standards. Full info/apply HERE (9/29)

JOB OPENING: GM/ARIZON PBS, ARIZONA STATE UNIVERSITY/Phoenix: Exp’d & energetic media leader for the daily operations of Arizona PBS. BA deg in a comm-related or business-related discipline & 8 yrs exp in media, incl 5 yrs of Sr mngmnt background. EOE/AA Full info/apply HERE (9/29)

JOB OPENING: SR MANAGER CONTENT ACQUISITIONS/CSI SPORTS/NY: Multimedia co. seeks energetic/driven ind. to acquire live and original content on a worldwide basis. Support expansion of live sports network. +7 yrs acquisitions exp. req. Sales/ Sports bckgrnd a +. Res/cvr to Rose: HERE (9/28)  

JOB OPENING: MARKETING MGR/CYNOPSIS MEDIA/Norwalk CT: Working w/group dir on managing/executing mktg campaigns across our portfolio. 2-4 mktg exp as well as strong verbal & written communication skills a must. Logistical event exp a + plus. Full info/apply HERE (9/28)

JOB OPENING: DIRECTOR/EXEC PRODUCER/APL & SCI/NYC: Business & creative lead to dvlp/extend across social + digital platforms. Engage, delight & build community around shows/brands w/cross-functional stakeholders, direct reports. Dvlp audience, drive awareness, tune-in & monetization. Full info/apply HERE (9/28)

JOB OPENING: SR MGR/MGR DIGITAL AD PRODUCT DEVELOPMENT/A+E Networks/NY: Helping diversity A+E Networks ad product line up, creating ground breaking ad prods, certifying new partners, devices & pts of distribution, & owning the prod. education & maintenance process. Full Info/Apply HERE (9/28)

JOB OPENING: SR ADMIN ASST/FUSE MEDIA/NY: Manage Head of Ad Sales phone, calendar and travel. Gen. office/ admin responsibilities. Good comm, interpersonal & organzt’l skills Ability to multi task. Appy here: http://www.fuse.tv/ (9/28)

JOB OPENING: SR DIR MARKETING STRAT/NBC News & MSNBC/NYC: Looking for exp. marketing strategist to drive competitive consumer marketing initiatives. Full info/apply HERE (9/27)

JOB OPENING: PRODUCT SUPPORT SPECIALIST/WO PROGRAM/DENVER, DALLAS OR SAN FRANCISCO: Motivated/exp’d support specialist for our WO Prgrm software. 2+ yrs exp in a programming role in a TV, ntwrk or cable station is strongly pref’d. Good interpersonal & phone skills a must. Full info/apply HERE (9/27)

JOB OPENING: CREATIVE DIR/NBC NEWS/NYC: Exp. creative director to work on NBC News and MSNBC campaigns; ext. experience in collaborative environments, working across groups & functns. Full info/apply HERE (9/27)

JOB OPENING: MARKETPLACE DEVELOPMENT MGR/NYC: Resp for overall merchandising strategy for OpenX ad inventory, w/specific focus on driving Private Marketplaces. 3+ yrs exp at media agency, ad network, DSP, online publisher or similar co w/in digital media & programmatic adv., RTB. Full info/apply HERE (9/27)

JOB OPENING: TECHNOLOGY EDITOR/NBC News Group/NYC: 8+ yrs experience in journalism (but ideally more), with a heavy focus on technology or science and/or innovation for at least half of that. Full info/apply HERE (9/27)

JOB OPENING: EDITORIAL LEADER, POLITICS/NBC NEWS/NYC: 8 yrs experience in journalism, with a heavy focus on political coverage for at least half of that. At least 4 yrs working in digital journalism. Full info/apply HERE (9/27)

JOB OPENING: SR PRODUCER/Meet the Press/DC: The successful candidate will work closely with the EP on the vision for the network and cable shows and be able to execute on that vision every day in all elements of product. Over 10 yrs exp producing high quality TV journalism. Full info/apply HERE (9/24)

JOB OPENING: DIGITAL ANALYTICS MANAGER/OSG/Denver: Determine KPIs & engagement metrics w/focal point for maintaining quality in reporting, data collection & analysis. Mgr Level: 4+ yrs experience in Digital and Social Media measurement. Resume/cvr HERE (9/24)

JOB OPENING: WRITER/PRODUCER/HGTV, DIY Network & G.A.C./Knoxville: Conceive/write/prod on-air promotion & mktg materials in support of prgrmng priorities. BA deg journalism & 3-5 yrs exp in On Air Promotion/mktg a +. Work well w/other & positive can do attitude a must. Full info/apply HERE (9/23)

JOB OPENING: DESIGNER/Nickelodeon/NYC: To design trade marketing collateral, including presentations, newsletters & more. 3-5 yrs. experience. Proficient in Photoshop, Illustrator, InDesign, Acrobat Pro & PPT. Resume/portfolio to [email protected] (9/23)

Cynopsis has a variety of other opportunities available, please contact Trish Pihonak for more information, rates and specs:

CASTING CALL: Companies can showcase their casting notices/casting calls.

EXPERT SERVICES: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc.

INTERNSHIPS: These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only.

FALL/WINTER INTERNSHIP CREDITS ONLY: VIDEO PRODUCTION INTERN/ HooplaHa/Norwalk CT: Fun Digital original video storyteller w/10mill views monthly. Creative w/strong knldg FinalCut/Premiere. Help with Edit/Vid Shoots/VideoDB www.hooplaha.com -Resume to [email protected] (9/24)

FALL/WINTER INTERNSHIP CREDITS ONLY: PR/SOCIAL MEDIA INTERN/ HooplaHa/Norwalk CT: Fun Digital original video storyteller w/10mill views monthly. Build brand/expand fanbase thru strong SM skills. Creative. Good writer. www.hooplaha.com -Resume to [email protected] (9/24)

FALL/WINTER INTERNSHIP CREDITS ONLY: CONTENT & STORY DEV INTERN/HooplaHa/Norwalk CT: Fun Digital original video storyteller w/10 mill views monthly. Assist Content Team find and develop great stories. Creative. Good writer. www.hooplaha.com -Resume to [email protected] (9/24)

FALL/WINTER INTERNSHIP CREDITS ONLY: BIZ DEV/ANALYSIS INTERN/ HooplaHa/Norwalk CT: Fun Digital orig video storyteller w/10mill views/mos. Assist EVP- dev/present competitve benchmrk & brand partner opps. Strong analytic/resrch skills. www.hooplaha.com -Resume to [email protected] (9/24)

SITUATION WANTED: Posted by those looking to be hired (these are free to post)

SITUATION WANTED: SENIOR MEDIA RESEARCHER: 15+ yrs exp. w/diverse agency/academic background.Earned Duke U. Cert in Digital Mktng. Excellent presentation and writing skills, active in industry. [email protected] (9/29)

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