09/23/16: Yahoo confirms massive data breach; Verizon in talks to acquire Vessel; Twitter makes it easier to syndicate app install ads across Audience Platform


Good morning. It’s Friday September 23, and this is your first early morning digital briefing.


Conversion: In web media, a conversion is the achievement of a quantifiable goal. Ad clicks, sales, and sign-ups are examples of conversions.


Uh oh. Yahoo confirmed that, in 2014, hackers stole information on at least 500 million users. It’s one of the biggest data breaches in history – possibly the biggest. According to sources who spoke to Recode before Yahoo officially confirmed the hack, the company is prepping for an inevitable law-enforcement investigation and, quite possibly, lawsuits. But one of the biggest concerns for Yahoo is that that this news has come at a particularly inopportune moment: Verizon is currently in the process of acquiring the company for $4.83 billion, and news of the data breach could affect the telco’s valuation of the company. One troublesome note: Yahoo apparently didn’t tell Verizon about the hack, despite having known about it for almost two months. In August, Vice’s Motherboard reported on a Russian cybercriminal named “Peace” who claimed to be selling credentials from 200 million-plus Yahoo users, including usernames, easily-decrypted passwords, and personal info. But Yahoo had never confirmed the report, saying only that it was investigating its legitimacy. It’s safe to say that its legitimacy has been confirmed.
Recode reports that Verizon is in advanced talks to acquire Vessel, the video startup founded by former Hulu CEO Jason Kilar. Vessel has raised over $130 million since its launch in 2016, but the company has struggled. As Recode notes, Vessel has floundered in its efforts to recruit YouTube stars. That’s why, according to Recode, Vessel has been working on a new product of late. One Recode source called the new product “Snapchat-like,” complete with image filters and other features.


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Twitter announced that mobile app install ads can now be converted to appear natively within the apps in the Twitter Audience Platform. (That’s Twitter’s ad tech platform, which covers numerous outside apps.) According to the company, mobile app advertisers just need to click a box labeled “native”; after that, their ad will be syndicated natively across Twitter’s app partners. To see what that looks like, click here.


Vimeo is continuing on with its efforts to showcase female talent. The video site announced three new projects featuring women stars and directors. The new productions include Marina Abramovic in Brazil: The Space In Between, a feature-length doc from Marina Abramovic; a stand-up comedy special from the South African comedian Loyiso Gola; and 555, a short-form comedy series from Kate Berlant (Netflix’s The Characters) and John Early (Other People). The projects come as part of Vimeo’s Share the Screen initiative, a program designed to provide opportunities to female filmmakers and other talent. 


Perhaps the “TV” in AwesomenessTV is a little too limiting. The Gen Z-oriented digital media company has partnered with the music services company Kobalt Music Group. Under the new pact, AwesomenessTV will identify music talent and connect them with Kobalt’s publishing, label services and neighboring rights. (Kobalt’s deals with musicians allow the artists to maintain ownership of their content.) With the new deal in place, AwesomenessTV will launch Awesomeness Music, an ad-supported brand designed to help artists to grow their fan-bases. Under the deal, Kobalt and AwesomenessTV have established a revenue-sharing agreement. The L.A. band Los 5 is the first group to sign on under the new partnership.
Latin Everywhere, a U.S. company that distributes Spanish-language movies and TV shows on digital platforms, has changed its name to Pongalo. (That translates to “play it” or “put it.”) The name-change represents a streamlining effort: ‘Pongalo’ was already the name of the L.A. company’s YouTube channel and OTT Hispanic entertainment service. Along with the name change, the company also announced that it has raised new funding from Digital Bridge and Canyon Creek Capital. (The company didn’t name the exact dollar amount, but said it was in the seven figures.) Along with the new funding, Canyon Creek’s Managing Partner Buck Jordan will gain a seat on Pongalo’s board of advisers, joining former MTV Networks Vice Chairman Herb Scannell.
There’ a new addition to Discover. Complex, Verizon-Hearst’s millennial-oriented digital publisher with a focus on fashion, music and pop culture, now has a channel on Snapchat’s platform for publisher-controlled channels. The New York-based publisher says it has hired eight staffers to work on the channel. Complex’s Rawan Eewshah, who has previously held positions at BuzzFeed and Good Morning America, will oversee the channel as Deputy Editor.
Speaking of Snapchat: If you’re a media professional of any sort, the odds are you need to know how to utilize the app. That’s why Cynopsis is holding a Snapchat Bootcamp in NYC next month. From the basics of using the app, to crafting a media plan, to mastering measurement and monetization, you’ll learn how to become a Snapchat pro. Register here.  


Want to see your name in lights on our Sports Leaderboard? Show us how your team promoted a product to sports fans on social media in 2016 and you might make it to the top – enter to win.


The video marketing company Pixability has made a new promotion. Theresa Moore has been upped to VP of Platform Partnerships. In the new role, Moore will oversee the strategic expansion of the company’s partnerships with premium video platforms. Meanwhile, the data analyst and video strategist Jackie Swansburg Paulino has been elevated to Moore’s now-vacated position, VP of Customer Success. She previously held the title of Senior Director of Customer Success.


Amazon’s The Man In the High Castle is based on a novel by which writer? (Email [email protected] with your answer and be sure to include your name, company, city and time zone.)
Our Last Trivia Question: Who was the first-ever guest on the podcast WTF With Marc Maron? Answer: Comedian Jeff Ross. Kudos to Andy Pittman-TAMU/TX, Karine Travieso-Turner Broadcasting/NY, David Westberg-SAG-AFTRA Federal Credit Union/CA, and Steve Hebel- Milestone Internet Marketing/IL


Tickets Now Available:
 Cynopsis Snapchat Boot Camp
Leveraging a Platform to Reach Users & Increase ROI
Thursday, October 27 in NYC

Want to become a Snapchat specialist?  Join us to gain valuable insight on the social media business explosion & learn all you need to know regarding digital ad campaign execution, live event access, exclusive content & much more!
To sponsor the Boot Camp, contact Mike Farina.



Programmatic advertising is exploding in Europe, too. And thanks to IAB Europe’s most recent report on the subject, we know exactly how much. Learn more here.

See you on Monday,
David Teich

Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Cynopsis Job Listings Sales: Trish Pihonak | Director of Operations | 203-899-8459

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CYNOPSISJOBS – To view our full job listing online, please visit our webpage: cynopsis.com/classifieds/

JOB OPENING: PRODUCTION MANAGER/LIVE SHOW/LA: oversee production budget, manage show related costs, book 3rd party crew, liason btwn prod/operations/studio crew, oversee prod logistics. 5+ yrs exp req. Resumes: [email protected] (9/30)

JOB OPENING: MARKETING MANAGER/BabyFirstTV/LA: Oversee cable TV and digital marketing initiatives. Support SVP Ad Sales agency pitches. Report to CEO. Prior millennial mom experience preferred. Mid 5-figure. Min 2 years experience. Reply to [email protected] (9/30)

JOB OPENING: ACCOUNT EXECUTIVE/Pac-12/LAX: Engage w/advertisers & their associated agencies to sell advertising in a multimedia capacity: TV, Digital & Conference Championship Sponsorships. 3 yrs exp media sales or an ad agency working on media plan’g or client/advertising relations. Full info/apply HERE (9/30)

JOB OPENING: SALES PLANNER, BRAND PARTNERSHIPS/AwesomenessTV/LA: Support Sales & mktg Solutions team in all aspects of sales process. 2-4yrs previous sales or media plan’g exp. in digital media. Integrity & a roll up your sleeves attitude needed. Exp in a client-facing role a +. Full Info/apply HERE (9/29)
JOB OPENING: JR CREATIVE DIRECTOR/AwesomenessTV/LA: Strong writing skills. Knwldg of digital media, content strategy, branded ent, advertising, social media & influencer mktg. Exp creating 4 360 campaigns. 2 – 4 yrs of Creative Director exp. Full info/apply HERE (9/29)

JOB OPENING: VP, ON-AIR PROMOTIONS/FS1/CHARLOTTE: Lead, inspire, manage creative On-Air promo team; direct workflows, partner cross offices to meet goals & key priorities for FOX Sports & FS1. 8 yrs’ exec mgt exp, hi-creative/sports acumen + quality net standards. Full info/apply HERE (9/29)

JOB OPENING: GM/ARIZON PBS, ARIZONA STATE UNIVERSITY/Phoenix: Exp’d & energetic media leader for the daily operations of Arizona PBS. BA deg in a comm-related or business-related discipline & 8 yrs exp in media, incl 5 yrs of Sr mngmnt background. EOE/AA Full info/apply HERE (9/29)

JOB OPENING: SR MANAGER CONTENT ACQUISITIONS/CSI SPORTS/NY: Multimedia co. seeks energetic/driven ind. to acquire live and original content on a worldwide basis. Support expansion of live sports network. +7 yrs acquisitions exp. req. Sales/ Sports bckgrnd a +. Res/cvr to Rose: HERE (9/28)  

JOB OPENING: MARKETING MGR/CYNOPSIS MEDIA/Norwalk CT: Working w/group dir on managing/executing mktg campaigns across our portfolio. 2-4 mktg exp as well as strong verbal & written communication skills a must. Logistical event exp a + plus. Full info/apply HERE (9/28)

JOB OPENING: DIRECTOR/EXEC PRODUCER/APL & SCI/NYC: Business & creative lead to dvlp/extend across social + digital platforms. Engage, delight & build community around shows/brands w/cross-functional stakeholders, direct reports. Dvlp audience, drive awareness, tune-in & monetization. Full info/apply HERE (9/28)

JOB OPENING: SR MGR/MGR DIGITAL AD PRODUCT DEVELOPMENT/A+E Networks/NY: Helping diversity A+E Networks ad product line up, creating ground breaking ad prods, certifying new partners, devices & pts of distribution, & owning the prod. education & maintenance process. Full Info/Apply HERE (9/28)

JOB OPENING: SR ADMIN ASST/FUSE MEDIA/NY: Manage Head of Ad Sales phone, calendar and travel. Gen. office/ admin responsibilities. Good comm, interpersonal & organzt’l skills Ability to multi task. Appy here: http://www.fuse.tv/ (9/28)

JOB OPENING: SR DIR MARKETING STRAT/NBC News & MSNBC/NYC: Looking for exp. marketing strategist to drive competitive consumer marketing initiatives. Full info/apply HERE (9/27)

JOB OPENING: PRODUCT SUPPORT SPECIALIST/WO PROGRAM/DENVER, DALLAS OR SAN FRANCISCO: Motivated/exp’d support specialist for our WO Prgrm software. 2+ yrs exp in a programming role in a TV, ntwrk or cable station is strongly pref’d. Good interpersonal & phone skills a must. Full info/apply HERE (9/27)

JOB OPENING: CREATIVE DIR/NBC NEWS/NYC: Exp. creative director to work on NBC News and MSNBC campaigns; ext. experience in collaborative environments, working across groups & functns. Full info/apply HERE (9/27)

JOB OPENING: MARKETPLACE DEVELOPMENT MGR/NYC: Resp for overall merchandising strategy for OpenX ad inventory, w/specific focus on driving Private Marketplaces. 3+ yrs exp at media agency, ad network, DSP, online publisher or similar co w/in digital media & programmatic adv., RTB. Full info/apply HERE (9/27)

JOB OPENING: TECHNOLOGY EDITOR/NBC News Group/NYC: 8+ yrs experience in journalism (but ideally more), with a heavy focus on technology or science and/or innovation for at least half of that. Full info/apply HERE (9/27)

JOB OPENING: EDITORIAL LEADER, POLITICS/NBC NEWS/NYC: 8 yrs experience in journalism, with a heavy focus on political coverage for at least half of that. At least 4 yrs working in digital journalism. Full info/apply HERE (9/27)

JOB OPENING: SR PRODUCER/Meet the Press/DC: The successful candidate will work closely with the EP on the vision for the network and cable shows and be able to execute on that vision every day in all elements of product. Over 10 yrs exp producing high quality TV journalism. Full info/apply HERE (9/24)

JOB OPENING: DIGITAL ANALYTICS MANAGER/OSG/Denver: Determine KPIs & engagement metrics w/focal point for maintaining quality in reporting, data collection & analysis. Mgr Level: 4+ yrs experience in Digital and Social Media measurement. Resume/cvr HERE (9/24)

Cynopsis has a variety of other opportunities available, please contact Trish Pihonak for more information, rates and specs:

CASTING CALL: Companies can showcase their casting notices/casting calls.

EXPERT SERVICES: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc.

INTERNSHIPS: These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only.

FALL, WINTER, SPRING INTERNSHIPS CREDITS ONLY: Westport CT. Mktg/Advertising of Broadcast & OTT Network. Social Media /Community Mgr for all OTV Social Media Properties, & brand new outsidetv.com. Digital/Video Production, Editing and Distribution of Programming. additional misc. Interested applicants should email [email protected] (9/30)

FALL/WINTER INTERNSHIP CREDITS ONLY: VIDEO PRODUCTION INTERN/ HooplaHa/Norwalk CT: Fun Digital original video storyteller w/10mill views monthly. Creative w/strong knldg FinalCut/Premiere. Help with Edit/Vid Shoots/VideoDB www.hooplaha.com -Resume to [email protected] (9/24)

FALL/WINTER INTERNSHIP CREDITS ONLY: PR/SOCIAL MEDIA INTERN/ HooplaHa/Norwalk CT: Fun Digital original video storyteller w/10mill views monthly. Build brand/expand fanbase thru strong SM skills. Creative. Good writer. www.hooplaha.com -Resume to [email protected] (9/24)

FALL/WINTER INTERNSHIP CREDITS ONLY: CONTENT & STORY DEV INTERN/HooplaHa/Norwalk CT: Fun Digital original video storyteller w/10 mill views monthly. Assist Content Team find and develop great stories. Creative. Good writer. www.hooplaha.com -Resume to [email protected] (9/24)

FALL/WINTER INTERNSHIP CREDITS ONLY: BIZ DEV/ANALYSIS INTERN/ HooplaHa/Norwalk CT: Fun Digital orig video storyteller w/10mill views/mos. Assist EVP- dev/present competitve benchmrk & brand partner opps. Strong analytic/resrch skills. www.hooplaha.com -Resume to [email protected] (9/24)

SITUATION WANTED: Posted by those looking to be hired (these are free to post)

SITUATION WANTED: SENIOR MEDIA RESEARCHER: 15+ yrs exp. w/diverse agency/academic background.Earned Duke U. Cert in Digital Mktng. Excellent presentation and writing skills, active in industry. [email protected] (9/29)

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