CYNOPSISDIGITAL
09.20.16

Good morning. It’s Tuesday September 20, and this is your first early morning digital briefing.

Social media pros rejoice: You now have some precious breathing room on Twitter. The social platform no longer counts videos, photos, GIFs, polls, or quote tweets against its 140-character limit. Twitter is also beginning to test a new feature that will enable users to reply to another user without having that user’s “@” handle count against the 140-character limit. The company initially announced its intentions to make most of these changes back in May.
 
 

 
The native advertising platform Connatix announced the launch of Connatix Native Video Syndication (NVS), a new product. According to Connatix, NVS allows publishers to “syndicate their content, along with their own direct-sold video campaigns,” across Connatix’s network. Native video is then served across the web, on both mobile and desktop. Mashable is the first client using the new product.
 
 

The Scripps-owned OTT video news channel Newsy is now available on cable TV for the first time. The launch comes as a result of a deal between Scripps and Cincinnati Bell. The cable version of Newsy, called Newsy Live, will feature a continually updated feed of headline news. It’s available to subscribers to Cincinnati Bell’s Fioptics service.
 
There’s still time to register for our OTT webinar, happening TODAY at 1:30pm ET! Learn how to maximize the monetization of OTT content by clicking here.
 
 

GoPro launched some new toys. The company announced its new lineup of action cameras, cloud services, and, most awesomely, its long-awaited drone. The new Hero 5 Black 4K camera will sell for $399, and the new Hero 5 Session – which comes without a touch screen – will sell for for $299. Both launch October 2. Footage from both cameras will be downloaded automatically to GoPro Plus, the company’s new cloud services. And finally, the company has unveiled Karma, its new drone. One nifty feature: Karma can transcode 4K video uploads to a lower resolution. The drone can also be folded up and fit inside a backpack. The drone will sell for $700 without a camera. GoPro teased Karma last year, and the drone’s launch was initially delayed, but it’ll finally hit the skies (and the shelves) on October 23.
 
 

MediaRadar, the ad sales intelligence company that tracks how ad dollars are spent for print, digital, mobile, and TV clients, took a look at which shows the big four networks are advertising on TV, sharing their findings with Cynopsis Digital.
MediaRadar: Key Findings for Cynopsis, Sep 1-13, 2016:
– Morning programming under-promoted? ABC is actively promoting their morning shows The View, Live! With Kelly, and Good Morning America.  Out of 72 programs getting promotion on ABC, all three made the Top 10. This was 201 spots in almost 2 weeks. However ABC’s strategy is stand-alone. No other network did any marketing for morning shows that made it to their Top 10, not even NBC’s Today’s Show.
– Supporting for new programming is strong. Networks have
made it a big priority to support their newest shows. This makes
sense based on last year’s challenges. For example:
Designated Survivor, Speechless, MacGyver, Harry, Son of Zorn, and
This Is Us all claimed either the most or second-to-most promotional activity.
Median number of spots was 152 over almost 2 weeks. 
– New programming insights. Across the four major networks, MediaRadar
analyzed the Top 10 shows that get the most promotional airtime. Back on May 16,
2016 FOX announced their new fall line, proclaiming more original programming
than anyone. This has proved true. Across ABC, CBS, NBC and FOX, FOX is
devoting much more promo time to original programming or to more original
programs. The most support is going to Harry, Son of Zorn, Pitch, Lethal
Weapon, and The Exorcist.
 
 

The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirst Digital Audience Rating – TV), the metrics included in the rating are the purest form of showing interest digitally, since they’re organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on Facebook, Google+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).
 
All Series (9/12/16 – 9/18/16)
 
 
Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on Facebook, Google+, and Tumblr, along with Wikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.
 
OpenSlate Engagement Data for the Beauty & Style vertical, based on the engagement metric for the week ending September 18.
Channel (Engagement) / Monthly Views / Total Subs / SlateScore
grav3yardgirl (9.0) / 25,967,310 / 7,657,716 / 750
Yuya (8.8) / 31,547,100 / 15,846,063 / 755
Tati (8.8) / 21,323,880 / 2,072,406 / 715
Shaaanxo (7.7) / 8,483,070 / 2,714,434 / 702
eleventhgorgeous (7.7) / 5,649,630 / 1,748,356 / 681
Wayne Goss (6.9) / 5,178,150 / 2,677,226 / 666
Cute Girls Hairstyles (7.5) / 18,102,270 / 4,685,661 / 678
NikkieTutorials (8.8) / 24,584,520 / 5,178,576 / 718
Nilam (8.4) / 1,962,840 / 1,120,677 / 635
Dulce Candy (7.7) / 1,378,530 / 2,154,493 / 636
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1-10 with higher being better. The OpenSlateEngagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.
 
 

CYNOPSISJOBS – To view our full job listing online, please visit our webpage: cynopsis.com/classifieds/

JOB OPENING: SR DIR MARKETING STRAT/NBC News & MSNBC/NYC: Looking for exp. marketing strategist to drive competitive consumer marketing initiatives. Full info/apply HERE (9/27)

JOB OPENING: PRODUCT SUPPORT SPECIALIST/WO PROGRAM/DENVER, DALLAS OR SAN FRANCISCO: Motivated/exp’d support specialist for our WO Prgrm software. 2+ yrs exp in a programming role in a TV, ntwrk or cable station is strongly pref’d. Good interpersonal & phone skills a must. Full info/apply HERE (9/27)

JOB OPENING: CREATIVE DIR/NBC NEWS/NYC: Exp. creative director to work on NBC News and MSNBC campaigns; ext. experience in collaborative environments, working across groups & functns. Full info/apply HERE (9/27)

JOB OPENING: MARKETPLACE DEVELOPMENT MGR/NYC: Resp for overall merchandising strategy for OpenX ad inventory, w/specific focus on driving Private Marketplaces. 3+ yrs exp at media agency, ad network, DSP, online publisher or similar co w/in digital media & programmatic adv., RTB. Full info/apply HERE (9/27)

JOB OPENING: TECHNOLOGY EDITOR/NBC News Group/NYC: 8+ yrs experience in journalism (but ideally more), with a heavy focus on technology or science and/or innovation for at least half of that. Full info/apply HERE (9/27)

JOB OPENING: EDITORIAL LEADER, POLITICS/NBC NEWS/NYC: 8 yrs experience in journalism, with a heavy focus on political coverage for at least half of that. At least 4 yrs working in digital journalism. Full info/apply HERE (9/27)

JOB OPENING: SR PRODUCER/Meet the Press/DC: The successful candidate will work closely with the EP on the vision for the network and cable shows and be able to execute on that vision every day in all elements of product. Over 10 yrs exp producing high quality TV journalism. Full info/apply HERE (9/24)

JOB OPENING: DIGITAL ANALYTICS MANAGER/OSG/Denver: Determine KPIs & engagement metrics w/focal point for maintaining quality in reporting, data collection & analysis. Mgr Level: 4+ yrs experience in Digital and Social Media measurement. Resume/cvr HERE (9/24)

JOB OPENING: WRITER/PRODUCER/HGTV, DIY Network & G.A.C./Knoxville: Conceive/write/prod on-air promotion & mktg materials in support of prgrmng priorities. BA deg journalism & 3-5 yrs exp in On Air Promotion/mktg a +. Work well w/other & positive can do attitude a must. Full info/apply HERE (9/23)

JOB OPENING: DESIGNER/Nickelodeon/NYC: To design trade marketing collateral, including presentations, newsletters & more. 3-5 yrs. experience. Proficient in Photoshop, Illustrator, InDesign, Acrobat Pro & PPT. Resume/portfolio to [email protected] (9/23)

JOB OPENING: SALES ASSISTANT/REELZ/NYC: Daily maint of accounts. Booking orders, pulling reports & brand allocations. Work closely with traffic dept, planners & AEs all areas scheduling & inv management. Experience: 1 year, agency buying pref’d Dealmaker exp. a plus. Strong Excel & PP skills. Apply at www.reelz.com/careers (9/22)

JOB OPENING: SALES PLANNER/REELZ/NYC: Create sales proposals, steward accounts, interface w/agency buyers + clients. Dealmaker exp. a plus, media math. Experience: 3-5 yrs, agency buying pref’d & 4 yr BA deg. Apply at www.reelz.com/careers (9/22)

JOB OPENING: DIGITAL RESEARCH ANALYST/NBC Entertainment/NYC: Support NBC Entertainment research team to provide quantitative digital research primarily for the broadcast network’s entertainment programming and media landscape. BA Deg & 1-2 years of experience. Full info/apply HERE (9/22)

JOB OPENING: BUSINESS & ECONOMICS ANALYST/SAG-AFTRA/LA: Perform research on specific bus. entities & industries to support SAG-AFTRA’s negotiations, contract admin & organizing efforts. BA/BS in Bus or Economics req’d. Det oriented & superior writing skills a must. Full info/apply HERE (9/22)

JOB OPENING: VP, BUSINESS DEVELOPMENT, BRANDED ENTERTAINMENT/Astronauts Wanted/Sony Music Ent/NYC: Dvlp/execute an effective sales strategy for branded ent unit. Accomplished bus. dvlpmt professional who has a passion for Gen Z culture, ent & content mktg. Fully former developed client relationships a must. Full info/apply HERE (9/22)

JOB OPENING: DIRECTOR, PROGRAMMING & EDITORIAL/Omnia Media/LA: Lead all video & website editorial for a new women’s lifestyle/DIY digital brand. 3-5 yrs prgrmng exp. Deep understanding of dig content & social media, incl exp in dig video & web editorial. Full info/apply HERE (9/21)

JOB OPENING: EXECUTIVE PRODUCER/MSNBC Dayside/NYC: Supervise & oversee editorial vision, content, planning, & operations for MSNBC dayside programming. 8 yrs exp in live TV & at least 3 years of exp managing a team. Full info/apply HERE (9/21)

JOB OPENING: BOOKING PROD/HARDBALL/EAST COAST: Book national and international newsmakers, experts, and guests from various fields including politics, foreign relations, business/economy, health/medicine, & entertainment. Full info/apply HERE (9/21)

JOB OPENING: SEGMENT PRODUCER/MSNBC/NYC: Exp’d. segment prod to focus on breaking news & politics; consistently deliver compelling, in-depth news stories on a daily basis. Min 5 yrs exp in live TV & at least 3 yrs exp in both tape & desktop editing. Full info/apply HERE (9/21)

JOB OPENING: LOGISTICS PRODUCER/MSNBC/NYC: Create daily grids of correspondent coverage & assignments; book trucks & crews for live remote hits. 5 yrs of exp in live TV, preferably cable news. Full info/apply HERE (9/21)

JOB OPENING: HEAD OF MARKETING/Amazon Prime Video/Seattle: Oversee planning/execution of mktg programs to drive customer acquisition & engagement across mult regions thru digital & offline channels. 10+ yrs exp in online and/or consumer mktg & 3 yrs mng teams. BA req’d MBA pref’d. Full info/apply HERE (9/21)

JOB OPENING: DIRECTOR/VICE PRESIDENT/Sportsrocket/NYC: Video Platform Sales – develop new biz opps. w/sports media/leagues/teams/events for platform solution + services. 7-10 yrs exp. Digital video dist.
prf’d. Resume: [email protected] (9/21)

JOB OPENING: SR MGR, PRIMARY INSIGHTS & CONSUMER INTELLIGENCE/Telemundo Enterprises/East Coast: Reporting to the VP, Primary Insights & Consumer Intelligence. Min 6 yrs exp executing custom mkt rsrch, w/strong math skills, att to detail & ability to analyze & visualize data. Full info/apply HERE (9/21)

FALL/WINTER INTERNSHIP CREDITS ONLY: VIDEO PRODUCTION INTERN/ HooplaHa/Norwalk CT: Fun Digital original video storyteller w/10mill views monthly. Creative w/strong knldg FinalCut/Premiere. Help with Edit/Vid Shoots/VideoDB www.hooplaha.com -Resume to [email protected] (9/24)

FALL/WINTER INTERNSHIP CREDITS ONLY: PR/SOCIAL MEDIA INTERN/ HooplaHa/Norwalk CT: Fun Digital original video storyteller w/10mill views monthly. Build brand/expand fanbase thru strong SM skills. Creative. Good writer. www.hooplaha.com -Resume to [email protected] (9/24)

FALL/WINTER INTERNSHIP CREDITS ONLY: CONTENT & STORY DEV INTERN/HooplaHa/Norwalk CT: Fun Digital original video storyteller w/10 mill views monthly. Assist Content Team find and develop great stories. Creative. Good writer. www.hooplaha.com -Resume to [email protected] (9/24)

FALL/WINTER INTERNSHIP CREDITS ONLY: BIZ DEV/ANALYSIS INTERN/ HooplaHa/Norwalk CT: Fun Digital orig video storyteller w/10mill views/mos. Assist EVP- dev/present competitve benchmrk & brand partner opps. Strong analytic/resrch skills. www.hooplaha.com -Resume to [email protected] (9/24)

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