09.21.16 Good morning. It’s Wednesday September 21, and this is your first early morning digital briefing.
Online Profiling: Online profiling is the practice of tracking information about consumers’ interests by monitoring their movements online. It’s how advertisers, vendors, and publishers gain access to behavioral data.
AT&T and Turner announced a new multi-year, multi-platform agreement to bring Turner’s networks to DirecTV and AT&T U-verse. Under the deal, DirecTV and U-verse customers will also gain comprehensive TV Everywhere access across multiple devices and platforms. The agreement will also bring Turner networks to AT&T’s upcoming DirecTV Now and DirecTV Freeview streaming services.
Soon enough, you may be switching over to Netflix on your cable box. According to Comcast CEO Brian Roberts, the company expects to make Netflix available via its X1 operating system before Thanksgiving. “Our organization has made the conscious decision that we are going to aggregate other people’s content, some of which we will sell directly and some of which we won’t,” Roberts said. He even said that Comcast’s deal with Netflix might serve as a “template” for deals with other streamers. Roberts’ remarks came at the Goldman Sachs Communacopia conference.
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Join Cynopsis Kids for the fifth annual Kids !magination Awards breakfast on Tuesday, September 27th to celebrate the year’s best in children’s, tween & family programming & marketing; recognizing outstanding achievements in content creation across platforms, & the campaigns that promoted it.
REGISTER NOW! Questions? Contact SARAH MARTINEZ.
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DEALS + COMPANY ACQUISITIONS
Gunpowder & Sky, the digital studio co-launched early this year by former Viacom exec Van Toffler, has acquired the content distribution company FilmBuff. Financial terms weren’t disclosed. FilmBuff, which was co-founded in 2008 by indie film sales veteran John Sloss, has been an early mover in digital film distribution. “Now we have an arm that will let us sell stuff around the world,” said Toffler of the deal. Gunpowder & Sky is also backed by Otter Media, the joint digital media venture between AT&T and the Chernin Group.
As first reported by Variety, Fox News’s Megyn Kelly is teaming up with 50 Shades of Grey producer Michael De Luca for a new digital series. The scripted series, which will run on Verizon’s go90 mobile video service, will follow five young performers having adventures on the presidential campaign trail. “Big-name politicians” are expected to make cameos, according to Variety. According to one of Variety’s sources, the series will focus more on its characters than on politics, and the show’s producers hope the series will appeal to viewers who don’t religiously follow politics. Author Scott Conroy (Sarah From Alaska) and CNN correspondent-cum-Snapchatter Peter Hamby co-created the show and wrote the pilot. Producers aim to launch the show’s first episode by Election Day.
This should surprise nobody who’s been paying attention to Netflix’s content decisions over the past two or three years: According to CFO David Wells, the streaming giant ultimately wants 50% of its offerings to come in the form of original productions. The goal is to make that a reality sooner rather than later. “We’ve been on a multiyear transition and evolution toward more of our own content,” he said. His remarks came at the Goldman Sachs Communacopia conference.
Time Inc. has launched LIFE VR, a new dedicated virtual reality platform. The platform features content from Time Inc.’s global brands. To start, the platform’s content includes Defying the Nazis, the VR companion to Ken Burns’ PBS doc; Fast Ride, an auto-focused experience from the Time Inc. vertical The Drive; and others. LIFE VR launches a free, stand-alone app for Android and iOS. The LIFE VR brand will also make 360-degree video content available across Time Inc. websites, and at Time.com/LifeVR and TheDrive.com. Time Inc. says that it plans to launch a larger 360-degree video initiative later this fall.
Two of the oldest presidential candidates in American history will now find it a little easier to make their case to a younger audience. In a deal with ABC News, Facebook has gained live-streaming rights to this year’s presidential debates between Hillary Clinton and Donald Trump, as well as the vice-presidential debate between Tim Kaine and Mike Pence. Facebook will also feature content before and after the debates: The original series Strait Talk, hosted by ABC News contributors Matthew Dowd and LZ Granderson, will air before the debates. Additional coverage from anchors Dan Harris, Granderson, and Amna Nawaz will run through the completion of the debates.
Ah, that long-hoped-for moment when the ‘m’ becomes a ‘b.’ According to a new report from the Recording Industry Association of America (RIAA), paid music streaming became a billion-dollar industry in the first half of 2016, generating over $1 billion in revenue and accounting for 30% of all music industry revenue. The trade group says that paid streaming grew 112 percent year-over-year. When you incorporate other forms of streaming, such as ad-supported platforms like YouTube, the number grows from 30% to 47%. (Permanent downloads, which declined 17 percent year-over-year, account for 31%, while physical recordings like CDs and vinyl now account for 20%.) One highly significant tidbit from the report: Recorded music retail revenues grew 8.1 percent YOY. Over the last twenty years, decline has been the trend. The explosion in paid streaming has been spearheaded by a tiny number of services, with Spotify and Apple Music leading the vanguard. Pandora, which already offers a paid radio-streaming service, intends to roll out its own on-demand music service by the end of the year.
The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement toListenFirst’s other syndicated data products (such as the ListenFirst Digital Audience Rating – TV), the metrics included in the rating are the purest form of showing interest digitally, since they’re organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on Facebook, Google+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).
Streaming Series (9/12/16 – 9/18/16)
Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on Facebook, Google+, and Tumblr, along with Wikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.
To determine the TV ads generating the most digital response, iSpot.tv measures digital actions across Facebook, Twitter, YouTube and all major search engines. Below, a look at the brands that backed the 68th Primetime Emmy Awards.
“If your show doesn’t have a dragon or a white Bronco in it, go home now.”
“That was Jimmy Kimmel’s sound advice for nominees in the audience at Sunday night’s Emmy Awards at the start of the show (not that anybody listened), and, of course, both Game of Thrones and The People v. O.J. Simpson: American Crime Story ended up grabbing a bunch of shiny hardware. But what about the winners among the marketers that backed TV’s annual self-lovefest? The night’s top 5 buzziest brands of the night were Cigna, Apple (for Apple Music), Apple again (for the iPhone 7), Amazon and M&Ms. All were propelled by great creative, such as Cigna’s fun ‘TV Doctors of America’ ad starring Patrick Dempsey, Donald Faison and other thespians who have played docs on TV, and Apple Music’s James Corden spot, in which he momentarily appeared in drag as all five Spice Girls.” -iSpot.tv
PBS has named Ira Rubenstein as its first Chief Digital and Marketing Officer. In the newly created position, Rubenstein will focus on acquiring, retaining, and engaging digital audiences. Rubinstein has been with PBS since 2014. He previously served as SVP and GM of PBS Digital. At the same time, PBS has named Kenji Thielstrom, previously of DG Entertainment, as VP of Creative Services.
Jason Kilar was the first CEO of which service? (Email [email protected] with your answer and be sure to include your name, company, city and time zone.)
Our Last Trivia Question: Everyone knows about Steve Jobs and Steve Wozniak. But who’s the third co-founder of Apple? Answer: Ronald Wayne. Kudos to Andy Pittman-TAMU/TX, Louis Lewow-Lewow Media Group/GA, Susan Nessanbaum-Goldberg-Generate/CA, Les Garland-Afterplay Entertainment/FL, David Westberg-Sag-AFTRA Federal Credit Union/CA, Nancy Groth- The Prose Garden/OR, and AJ Feuerman-Gravitas Ventures
A CYNOPSIS MESSAGE
With our webinars available on demand, YOU’LL BE COMPLETELY PREPARED! Join us on demand for our TRANSFORMING YOUR CAREER: MOVING FROM LINEAR TV TO NEW MEDIA webinar.
We assembled a panel of top-level executives and hiring managers who provided insight into how to develop the most effect strategy in order to make a smart, successful switch from linear TV to Digital Media.
The Horn, a new original docu-series from Red Bull TV, debuts October 17. The series follows professional crisis responders at Switzerland’s dangerous Matterhorn mountain. You can check out the new trailer here.
See you on tomorrow,
Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
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JOB OPENING: SR MANAGER CONTENT ACQUISITIONS/CSI SPORTS/NY: Multimedia co. seeks energetic/driven ind. to acquire live and original content on a worldwide basis. Support expansion of live sports network. +7 yrs acquisitions exp. req. Sales/ Sports bckgrnd a +. Res/cvr to Rose: HERE (9/28)
JOB OPENING: MARKETING MGR/CYNOPSIS MEDIA/Norwalk CT: Working w/group dir on managing/executing mktg campaigns across our portfolio. 2-4 mktg exp as well as strong verbal & written communication skills a must. Logistical event exp a + plus. Full info/apply HERE (9/28)
JOB OPENING: DIRECTOR/EXEC PRODUCER/APL & SCI/NYC: Business & creative lead to dvlp/extend across social + digital platforms. Engage, delight & build community around shows/brands w/cross-functional stakeholders, direct reports. Dvlp audience, drive awareness, tune-in & monetization. Full info/apply HERE (9/28)
JOB OPENING: SR MGR/MGR DIGITAL AD PRODUCT DEVELOPMENT/A+E Networks/NY: Helping diversity A+E Networks ad product line up, creating ground breaking ad prods, certifying new partners, devices & pts of distribution, & owning the prod. education & maintenance process. Full Info/Apply HERE (9/28)
JOB OPENING: SR ADMIN ASST/FUSE MEDIA/NY: Manage Head of Ad Sales phone, calendar and travel. Gen. office/ admin responsibilities. Good comm, interpersonal & organzt’l skills Ability to multi task. Appy here: http://www.fuse.tv/ (9/28)
JOB OPENING: SR DIR MARKETING STRAT/NBC News & MSNBC/NYC: Looking for exp. marketing strategist to drive competitive consumer marketing initiatives. Full info/apply HERE (9/27)
JOB OPENING: PRODUCT SUPPORT SPECIALIST/WO PROGRAM/DENVER, DALLAS OR SAN FRANCISCO: Motivated/exp’d support specialist for our WO Prgrm software. 2+ yrs exp in a programming role in a TV, ntwrk or cable station is strongly pref’d. Good interpersonal & phone skills a must. Full info/apply HERE (9/27)
JOB OPENING: CREATIVE DIR/NBC NEWS/NYC: Exp. creative director to work on NBC News and MSNBC campaigns; ext. experience in collaborative environments, working across groups & functns. Full info/apply HERE (9/27)
JOB OPENING: MARKETPLACE DEVELOPMENT MGR/NYC: Resp for overall merchandising strategy for OpenX ad inventory, w/specific focus on driving Private Marketplaces. 3+ yrs exp at media agency, ad network, DSP, online publisher or similar co w/in digital media & programmatic adv., RTB. Full info/apply HERE (9/27)
JOB OPENING: TECHNOLOGY EDITOR/NBC News Group/NYC: 8+ yrs experience in journalism (but ideally more), with a heavy focus on technology or science and/or innovation for at least half of that. Full info/apply HERE (9/27)
JOB OPENING: EDITORIAL LEADER, POLITICS/NBC NEWS/NYC: 8 yrs experience in journalism, with a heavy focus on political coverage for at least half of that. At least 4 yrs working in digital journalism. Full info/apply HERE (9/27)
JOB OPENING: SR PRODUCER/Meet the Press/DC: The successful candidate will work closely with the EP on the vision for the network and cable shows and be able to execute on that vision every day in all elements of product. Over 10 yrs exp producing high quality TV journalism. Full info/apply HERE (9/24)
JOB OPENING: DIGITAL ANALYTICS MANAGER/OSG/Denver: Determine KPIs & engagement metrics w/focal point for maintaining quality in reporting, data collection & analysis. Mgr Level: 4+ yrs experience in Digital and Social Media measurement. Resume/cvr HERE (9/24)
JOB OPENING: WRITER/PRODUCER/HGTV, DIY Network & G.A.C./Knoxville: Conceive/write/prod on-air promotion & mktg materials in support of prgrmng priorities. BA deg journalism & 3-5 yrs exp in On Air Promotion/mktg a +. Work well w/other & positive can do attitude a must. Full info/apply HERE (9/23)
JOB OPENING: DESIGNER/Nickelodeon/NYC: To design trade marketing collateral, including presentations, newsletters & more. 3-5 yrs. experience. Proficient in Photoshop, Illustrator, InDesign, Acrobat Pro & PPT. Resume/portfolio to [email protected] (9/23)
JOB OPENING: SALES ASSISTANT/REELZ/NYC: Daily maint of accounts. Booking orders, pulling reports & brand allocations. Work closely with traffic dept, planners & AEs all areas scheduling & inv management. Experience: 1 year, agency buying pref’d Dealmaker exp. a plus. Strong Excel & PP skills. Apply at www.reelz.com/careers (9/22)
JOB OPENING: SALES PLANNER/REELZ/NYC: Create sales proposals, steward accounts, interface w/agency buyers + clients. Dealmaker exp. a plus, media math. Experience: 3-5 yrs, agency buying pref’d & 4 yr BA deg. Apply at www.reelz.com/careers (9/22)
JOB OPENING: DIGITAL RESEARCH ANALYST/NBC Entertainment/NYC: Support NBC Entertainment research team to provide quantitative digital research primarily for the broadcast network’s entertainment programming and media landscape. BA Deg & 1-2 years of experience. Full info/apply HERE (9/22)
JOB OPENING: BUSINESS & ECONOMICS ANALYST/SAG-AFTRA/LA: Perform research on specific bus. entities & industries to support SAG-AFTRA’s negotiations, contract admin & organizing efforts. BA/BS in Bus or Economics req’d. Det oriented & superior writing skills a must. Full info/apply HERE (9/22)
JOB OPENING: VP, BUSINESS DEVELOPMENT, BRANDED ENTERTAINMENT/Astronauts Wanted/Sony Music Ent/NYC: Dvlp/execute an effective sales strategy for branded ent unit. Accomplished bus. dvlpmt professional who has a passion for Gen Z culture, ent & content mktg. Fully former developed client relationships a must. Full info/apply HERE (9/22)
Cynopsis has a variety of other opportunities available, please contact Trish Pihonak for more information, rates and specs:
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FALL/WINTER INTERNSHIP CREDITS ONLY: VIDEO PRODUCTION INTERN/ HooplaHa/Norwalk CT: Fun Digital original video storyteller w/10mill views monthly. Creative w/strong knldg FinalCut/Premiere. Help with Edit/Vid Shoots/VideoDB www.hooplaha.com -Resume to [email protected] (9/24)
FALL/WINTER INTERNSHIP CREDITS ONLY: PR/SOCIAL MEDIA INTERN/ HooplaHa/Norwalk CT: Fun Digital original video storyteller w/10mill views monthly. Build brand/expand fanbase thru strong SM skills. Creative. Good writer. www.hooplaha.com -Resume to [email protected] (9/24)
FALL/WINTER INTERNSHIP CREDITS ONLY: CONTENT & STORY DEV INTERN/HooplaHa/Norwalk CT: Fun Digital original video storyteller w/10 mill views monthly. Assist Content Team find and develop great stories. Creative. Good writer. www.hooplaha.com -Resume to [email protected] (9/24)
FALL/WINTER INTERNSHIP CREDITS ONLY: BIZ DEV/ANALYSIS INTERN/ HooplaHa/Norwalk CT: Fun Digital orig video storyteller w/10mill views/mos. Assist EVP- dev/present competitve benchmrk & brand partner opps. Strong analytic/resrch skills. www.hooplaha.com -Resume to [email protected] (9/24)
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