Cynopsis: Digital

12/14/16: BBC and ITV partner on U.S. streaming service

BBC

CYNOPSISDIGITAL 12.14.16 Good morning. It’s Wednesday December 14, 2016 and this is your first early morning digital briefing. TODAY’S CODEBREAKER   Volatile Memory: Volatile memory is computer storage that can only maintain its data so long as the device it’s stored on is powered.     TOP NEWS   The U.K.’s BBC Worldwide and ITV […]

12/13/16: Moonves: CBS will be part of Google’s live TV service

Les Moonves 1

CYNOPSISDIGITAL 12.13.16 Good morning. It’s Tuesday December 13, 2016 and this is your first early morning digital briefing. TODAY’S CODEBREAKER   Reserved Inventory: Reserved inventory is ad space on a website that’s set aside for an advertiser for an established price.     TOP NEWS   There’s another OTT-based live TV service on the horizon, […]

Advertisement

12/09/16: FCC concerned TVs could get too smart for viewers’ good

smart tv

CYNOPSISDIGITAL 12.09.16 Good morning. It’s Friday December 9, 2016 and this is your first early morning digital briefing. TODAY’S CODEBREAKER   IMS technology: The IP Multimedia Subsystem is an architectural framework for delivering IP multimedia services. Historically, mobile phones have provided voice call services over a switched-circuit-style network, rather than strictly over an IP packet-switched […]

12/08/16: WPP ups Facebook spend

Google logo

CYNOPSISDIGITAL 12.08.16 Good morning. It’s Thursday December 8, 2016 and this is your first early morning digital briefing. TODAY’S CODEBREAKER   File-by-File patching: Earlier this week, Google announced a new way of updating apps while using substantially less data. With File-by-File patching, Google Play sends Android devices a patch that describes the differences between the […]

12/07/16: Supreme Court takes a bite out of Apple award

Apple

CYNOPSISDIGITAL 12.07.16 Good morning. It’s Wednesday December 7, 2016 and this is your first early morning digital briefing. TODAY’S CODEBREAKER   CSAIL: The Computer Science and Artificial Intelligence Laboratory is a research center at the Massachusetts Institute of Technology and a hotbed of technological innovation. CSAIL’s most recent project is the first system of its […]

12/06/16: Ad agency reports: Digital ad spending to gain on linear

Netflix

CYNOPSISDIGITAL 12.06.16 Good morning. It’s Tuesday December 6, 2016 and this is your first early morning digital briefing. TODAY’S CODEBREAKER   Digital goods: In e-commerce, digitalgoods is a general phrase referring to any goods that are stored, delivered, and used in an electronic format. Digital goods are shipped electronically to consumers, either through email or […]

12/05/16: Report: Amazon to break into header bidding

Amazon video

CYNOPSISDIGITAL 12.05.16 Good morning. It’s Monday December 5, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Lurker: In internet culture, a lurker is an individual who reads discussions on a message board, social network, or newsgroup, but rarely or never participates in a the discussion.   TOP NEWS For the first time, […]

12/02/16: Gravitas Ventures up for grabs

auction

CYNOPSISDIGITAL 12.02.16 Good morning. It’s Friday December 2, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Addressable advertising: Addressable advertising lets marketers target audiences on television sets and digital devices with relevant ads based on data related to those audiences. This type of ad targeting, when matched with external data, can show […]

12/01/16: After brutal 2016, GoPro will lay off 15% of its workforce and shutter its entertainment division

GoPro logo

CYNOPSISDIGITAL 12.1.16 Good morning. It’s Thursday December 1, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Ad verification: Ad verification is the act of reviewing, inspecting or testing in order to establish and document that an ad product or service meets certain standards. (For instance, viewability standards.) Many digital ad publishers — […]

CynCity

Cynsiders

Instagram