CYNOPSISDIGITAL 12.14.16 Good morning. It’s Wednesday December 14, 2016 and this is your first early morning digital briefing. TODAY’S CODEBREAKER Volatile Memory: Volatile memory is computer storage that can only maintain its data so long as the device it’s stored on is powered. TOP NEWS The U.K.’s BBC Worldwide and ITV […]
CYNOPSISDIGITAL 12.13.16 Good morning. It’s Tuesday December 13, 2016 and this is your first early morning digital briefing. TODAY’S CODEBREAKER Reserved Inventory: Reserved inventory is ad space on a website that’s set aside for an advertiser for an established price. TOP NEWS There’s another OTT-based live TV service on the horizon, […]
CYNOPSISDIGITAL 12.12.16 Good morning. It’s Monday December 12, 2016 and this is your first early morning digital briefing. Check out Watcheroo, our tune-in guide for upcoming digital media programming. Below, see the Watcheroo Premieres and Tune-in Alerts for the week of December 12-18. – People Now at People.com, Monday-Friday at 8:30a ET and 11:30a […]
CYNOPSISDIGITAL 12.09.16 Good morning. It’s Friday December 9, 2016 and this is your first early morning digital briefing. TODAY’S CODEBREAKER IMS technology: The IP Multimedia Subsystem is an architectural framework for delivering IP multimedia services. Historically, mobile phones have provided voice call services over a switched-circuit-style network, rather than strictly over an IP packet-switched […]
CYNOPSISDIGITAL 12.08.16 Good morning. It’s Thursday December 8, 2016 and this is your first early morning digital briefing. TODAY’S CODEBREAKER File-by-File patching: Earlier this week, Google announced a new way of updating apps while using substantially less data. With File-by-File patching, Google Play sends Android devices a patch that describes the differences between the […]
CYNOPSISDIGITAL 12.07.16 Good morning. It’s Wednesday December 7, 2016 and this is your first early morning digital briefing. TODAY’S CODEBREAKER CSAIL: The Computer Science and Artificial Intelligence Laboratory is a research center at the Massachusetts Institute of Technology and a hotbed of technological innovation. CSAIL’s most recent project is the first system of its […]
CYNOPSISDIGITAL 12.06.16 Good morning. It’s Tuesday December 6, 2016 and this is your first early morning digital briefing. TODAY’S CODEBREAKER Digital goods: In e-commerce, digitalgoods is a general phrase referring to any goods that are stored, delivered, and used in an electronic format. Digital goods are shipped electronically to consumers, either through email or […]
CYNOPSISDIGITAL 12.05.16 Good morning. It’s Monday December 5, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Lurker: In internet culture, a lurker is an individual who reads discussions on a message board, social network, or newsgroup, but rarely or never participates in a the discussion. TOP NEWS For the first time, […]
CYNOPSISDIGITAL 12.02.16 Good morning. It’s Friday December 2, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Addressable advertising: Addressable advertising lets marketers target audiences on television sets and digital devices with relevant ads based on data related to those audiences. This type of ad targeting, when matched with external data, can show […]
CYNOPSISDIGITAL 12.1.16 Good morning. It’s Thursday December 1, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Ad verification: Ad verification is the act of reviewing, inspecting or testing in order to establish and document that an ad product or service meets certain standards. (For instance, viewability standards.) Many digital ad publishers — […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5