CYNOPSISDIGITAL
12.02.16 Good morning. It’s Friday December 2, and this is your first early morning digital briefing.
Addressable advertising: Addressable advertising lets marketers target audiences on television sets and digital devices with relevant ads based on data related to those audiences. This type of ad targeting, when matched with external data, can show whether members of a certain household visited an automobile showroom, made online or offline purchases plus a number of other actions. Addressable TV ad inventory often fetches premium prices because it is limited to two minutes of local time.
After 52 rounds, the third stage of the FCC’s broadcast incentive spectrum auction closed Thursday. Broadcasters’ new asking price is $40.3 billion for 108 MHz of spectrum. Stage three is of the forward auction expected to begin Dec. 5.
On its 10th anniversary, distribution specialist Gravitas Ventures has put itself up for sale after being approached by several possible buyers, Deadline reports. The company releases approximately 400 new release titles every year and has a library of more than 2,000 titles that it distributes across hundreds of platforms worldwide.
If you’re not familiar with the #BusterTheBoxer ad from U.K. retailer John Lewis, it’s because your friends aren’t sharing enough with you. Although the ad was released just a few weeks ago, it’s the #1 shared ad of 2016, according to Unruly. The company’s annual top 20 list contains ads from 10 different countries. Brands that made the cut include 7 Eleven, McDonald’s, Mentos and Volkswagen.
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Awards Deadlines:
JANUARY 10 – Top Women in Digital .
JANUARY 31 – Sports Media Awards .
JANUARY 25 – Ratings Master Class .
FEBRUARY 7 – TV Awards, Buyers & Planners & 20th Anniversary .
MARCH 2 – Social Good Awards .
MARCH 21 – Top Women in Digital .
APRIL 14 – Sports Media Awards .
Programmatic is an indispensable part of digital ad buying – but it can be confounding, too. "We’re all trying to find simplicity in complexity and the mobile programmatic space can easily overwhelm even the most advanced media professionals in the industry," says Patrick Bevilacqua, SVP, programmatic and data strategy at Mobile Assembly, and a panelist at the December 13 Cynopsis webinar, Mastering Mobile Programmatic: What You Need to Know Now. "We’ll take away the mystery of not only why mobile and programmatic are the future, but we will also help you understand why often the biggest thing standing in our way . . . is ourselves." You can register here.
Beginning Sunday, CBS will stream its coverage of NFL games on the CBS All Access over-the-top subscription service. Its deal with the NFL includes regular season, pre-season and playoff games.
Amazon Prime members can now subscribe to stream HBO and Cinemax series via Amazon Channels, the e-commerce giant’s cable-like TV offering. The HBO package costs $14.99 per month for unlimited streaming access, the same cost of an HBO Now subscription, while the Cinemax package costs $9.99 per month.
FilmStruck, the new subscription VOD service from Turner for movie aficionados, has added a streaming platform to its menu by debuting an app for fourth-gen Apple TV devices. The service is also offered on Web browsers, Android and iOS mobile devices and Fire TV devices.
Hopster, the ad-free app for fun and educational children’s content, has teamed up with Fingerprint on a new offering. Hopster will now be available to millions of families via the Samsung Kids App for $7.99/month or $59.99/year.
Who rightfully owns the data generated by digital ads served to consumers’ browsers and devices? MediaPost commissioned a survey of 303 advertiser and agency executives and the findings confirm a difference of opinion that has been the subject of much debate. Not surprisingly, the majority of marketers (60%), believe they are the rightful owner. Agency executives were more circumspect in their responses, but among those weighing in, they believe agencies are the more rightful owner by a margin of nearly two to one: 35% said agencies, while only 19% said advertisers.
The Africa Channel, Inc. announced the promotions of three executives: Chase Green to Producer, Digital Content (from Lead Assistant Editor); Lynneise Joseph, to Director, Program Strategy & Distribution (from Director of Current Programming); and Katrina Pallant to Director, Digital Media & Strategy (from Digital Media Manager).
Bloomberg Media has hired Teddy Lynn as Global Chief Creative Officer. He most recently was Chief Creative Officer of Content and Social for Ogilvy & Mather.
James and Kristin Dolan of Cablevision Systems fame founded Dolan Family Ventures earlier this year and recently announced the launch of 605, a data and analytics provider. What company did Dolan Family Ventures acquire to form the basis of 605? (Email [email protected] with your answer and be sure to include your name, company, city and state.)
Our Last Trivia Question: Snapchat CEO Evan Spiegel is engaged to a well-known model. Which one? If you’re a fan of Victoria’s Secret you might recognize the name Miranda May Kerr, an Australian model. Kudos to Andy Pittman-TAMU/TX, Louis Lewow-Lewow Media Group/GA, Ross A. Spielfogel-NBC/NY, Susan Nessanbaum-Goldberg-M and S Entertainment/CA, Matthew Zagha-A&E Networks/CA, Lori Paterson-Spectrum Reach/NY, Sammy Marrus-Initiative/NY, David Westberg-SAG-AFTRA Federal Credit Union/CA, Christine Allen-McGee Media/NY, Lorrie Shilling/CA, Kristen Ness-Abrams Media/NY, Aaron Paquette-Maru/Matchbox/TX
A CYNOPSIS MESSAGE
No matter what stage of implementation you’re in, you won’t want to miss the Cynopsis Live Video webinar.
Register today.
Hamilton mix tape event: Wish we were there! Check it out here.
See you on Monday,
David Teich
12.02.16
Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Cynopsis Job Listings Sales: Trish Pihonak | Director of Operations | 203-899-8459
CYNOPSISJOBS – To view our full job listing online please visit our webpage: cynopsis.com/classifieds/
JOB OPENING: MARKETING MGR/Consumer Reports/Yonkers NY: Join as key part of the team that dvlps & launches a new member exp program. 5+yrs’ exp in marketing with digital focus. Demonstrated track record of success developing and executing marketing programs that drive brand engagement. Full info/apply HERE (12/13)
JOB OPENING: PRODUCER/EDITOR (FREELANCE)/SPIKE BRAND CREATIVE/NYC: Help dvlp/produce innovative, relevant & brand-defining creative promos, content and campaigns for Spike scripted series. 3-5 yrs exp in TV or Digital producing/editing exp for TV/content/advertising specifically. Resume HERE (12/13)
JOB OPENING: DIR, ACCOUNT MGMT ADVANCED AD PRODUCTS/FOX/NY: Client-facing role resp for proposal dev, campaign execution & mgmt of all digital campaigns. Min 5-7 yrs exp operating at Dir level in an agency account mgmt like role with exp managing staff incl account services & prod. http://bit.ly/2gT0ngK (12/10)
JOB OPENING: DIRECTOR, CONSUMER MARKETING/CMT/Nashville: Serve as primary project mgr for all advertising efforts, consumer promotion, & aud engagement. BS degree mktg related field req’d. Min 7yrs mktg with at least 3-4yrs in consumer mktg in a corp. environment. Full info/apply HERE (12/10)
JOB OPENING: BUSINESS & ECONOMICS ANALYST/SAGAFTRA/LA: Perform media co/industry trend & financial analysis to support industry negotiations, strategic objectives. 2-3 yrs studio or ad agency exp a plus. BA/BS in Bus or Econ & superior writing skills req’d. Full info/apply HERE (12/10)
JOB OPENING: PHOTO SERVICES CONSULTANT/EPIX/NYC: Dvlp/mng the Photo Services process & static asset library for EPIX Original Productions, w/ a thorough understanding of internal business partners’ needs & objectives. BA deg & 5+ yrs TV exp in creative project/photo management. Full info/apply HERE (12/10)
JOB OPENING: VP RESEARCH/BBCWA/NYC: Informs key business decisions across BBC’s portfolio of businesses. Leads custom qualitative/quantitative/3rd party research with a focus on identifying audiences, understanding who they are, what they need & the BBC’s role in their lives. 10-15 yrs exp. Full info HERE (12/9)
JOB OPENING: FACILITY OPERATIONS DIR/Viacom/LA: Sprvs maintenance staff & vendors that provide srvcs & support to the employee population at mult locations. Extensive knwldg of building systems, BMS systems, local building codes & ADA req’s. 10yrs exp managing staff, 5 yrs in Facilities mngmnt. Apply HERE (12/9)
JOB OPENING: PROGRAMMING & SCHEDULING SPECIALIST/CSI SPORTS/NY: 3-5yrs TV Network exp. Create/manage logs and allocate inventory. Implement/schedule ad campaigns, promos plus work with Ad Agencies and RSNs nationwide. Traffic software exp. & excel skills req. Res/cvr to Rose HERE (12/9)
JOB OPENING: DIRECTOR SALES OPERATIONS/NBCU/NYC: Will help lead the Sales Operations team for the NBC Owned Television Stations, reporting to the VP, Sales Operations. Full info/apply HERE (12/8)
JOB OPENING: DIGITAL & ADDRESSABLE ADVERTISING OPERATIONS ANALYST/AT&T/NYC: Responsible for primary user support of the DealMaker Digital sales system as it relates to the Digital & Addressable platforms. 2+ yrs digital exp. Full info/apply HERE (12/7)
JOB OPENING: DIR OF PROD, BRAND CREATIVE/SUNDANCE TV/NY: Prod mgmt of allmktg assets for on/off-air video, design & print for TV, digital, social, content mktg, int’l, PR & affiliates. 5-6 yrs exp in TV & print a must & min 3 yrs at mgr level or above. Exc written/comm skills. Full info/apply HERE (12/7)
JOB OPENING: DIGITAL AE/NBCU/Chicago: AE for Telemundo digital properties. Generate, build, and grow accounts and develop digital media opps for key clients. 4 yr deg & min 2yrs of digital media sales exp req’d. Full info/apply HERE (12/7)
JOB OPENING: AD SALES RESEARCH MGR, CROSS PLATFORM/beIN Sport USA/Miami or NYC: Create/update category & brand positioning presentations that position beIN SPORTS positively within the Ad Sales marketplace. 4+ years of exp in Ad Sales or Program Rsrch or equiv combination of edu & exp. Resume HERE (12/7)
JOB OPENING: SR MGR INTEGRATED SALES MARKETING/beIN Sports/NYC: Manage 1-2 coords; direct daily workflow, write annual reviews, recommend dev training & identify opps to improve internal work processes. 5+ yrs of relevant exp in mktg, advertising, or a creative mktg agency w/2+ yrs of supervising exp. Res HERE (12/7)
JOB OPENING: DEVELOPMENT COORDINATOR/Lucky 8 TV/NYC: Create orig ideas/formats to pitch internally to the team for further dvlpmnt.Assist w/ grid mngmnt & tracking pitch status & internal movement of projects as well as support, as directed daily mngmnt of dvlpmnt projects. Resume HERE (12/7)
JOB OPENING: MGR, PROGRAMMING & MULTIPLATFORM/CMT/Nashville: Mng execution & coordinate scheduling for programming across all linear & non-linear platform. BA deg & Min 5yrs of escalating exp in TV programming. Passionate TV viewer & a rabid consumer of content across platforms. Full info/apply HERE (12/6)
JOB OPENING: SEGMENT PRODUCERS/MSNBC/NY: We are looking for experienced Segment Producers to write and produce segments with speed and accuracy for news programming, in a breaking news environment. Full info/apply HERE (12/6)
JOB OPENING: SALES PLANNER/FUSETV/NY: Create proposals in Ad Sales sys, monitor/steward accounts, support Nat’l Account Exec w/ mktg and rsrch projects. BA, 2+ yrs media/sales plan’g req’d. click on our career page @ www.fuse.tv (12/6)
JOB OPENING: VP, PROGRAM INTEGRATION, FOOD CATEGORY/Food Network/NYC: Dvlp overall strategy for prgrm integration as well as cultivate/mng relationships w/ sales, ad sales mktg & prgrmng teams. BS/BA or grad deg in related discipline & 10-15 yrs of prod exp, incl a management role. Full info/apply HERE (12/6)
JOB OPENING: HEAD OF MEDIA SCHEDULING/NFL/Culver City: Dvlp on-air promo/off-air promo/digital strategies & plans to support prgrmng & mktg priorities. Min 5+yrs mktg media plan’g/buying &/or promo scheduling. exp w/use of ratings & rsch. Full info/apply HERE (12/6)
JOB OPENING: AD OPS TRAFFICKER/FMG, The Onion/Chicago & NYC: Oversee all aspects of campaign delivery & be resp for accurately setting up future campaigns, monitoring current campaigns and making necessary optimizations to ensure deliver. Detail oriented & knwlg of units–current & cutting edge. Full info/apply HERE (12/5)
JOB OPENING: NATIONAL ACCOUNT EXEC/FMG, The Onion/NYC: Persuasive, disciplined self-starter w/passion for hitting sales goals and high-volume activity to generate advertising revenue w/agency partners. Strong mngmnt skills. & phone & email articulation of Media Plans, Content & Ideas. Full info/apply HERE (12/5)
JOB OPENING: NATIONAL ACCOUNT EXEC/FMG, The Onion/Chicago: Persuasive, disciplined self-starter w/passion for hitting sales goals and high-volume activity to generate advertising revenue w/agency partners. Dvlp a deep understand of product & content capabilities. https://theonion.recruiterbox.com/ (12/5)
JOB OPENING: DIRECTOR, MULTICULTURAL SALES/FMG, The Onion/Chicago: Dvlp a deep understanding of product & content capabilities. Grow/mng national multi-cultural team. Work collaboratively w/all levels of staff within our Nat’l Sales, Copy Writers, Product, and Marketing teams. Full info/apply HERE (12/5)
JOB OPENING: PUBLICIST/AMC & SUNDANCETV/NYC: Develop PR strategies, publicity campaigns and execution resulting in media coverage for AMC and SundanceTV programming and digital initiatives. 3-5 years PR experience with strong TV/media knowledge. Full info/apply HERE (12/5)
JOB OPENING: VP MARKETING/Animal Planet/NYC: Strong marketer across platforms resp for the daily mgmt of the positioning/messaging for Animal Planet shows. Analyze and synthesize research to inform consumer positioning, dev strong & strategic on/off air media plans, identify strategic partnerships, manage events. 10+ yrs mktg exp. Full info/apply HERE (12/5)
SITUATION WANTED: Global Ad Sales Director/Manager: 18+ years of experience, management and line sales, multinational executions, cable and digital. Excellent communication and presentation skills. Bilingual: English and Spanish. New York, NY preferred. Willing to relocate. Contact: [email protected] (12/7)
SPRING INTERNSHIP CREDITS ONLY: TV PRODUCTION INTERNSHIP: Intl. TV Show – Raw Travel TV has opening for 1 serious intern interested in learning hands on video production for credit. Submit resume to [email protected] (12/10)
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