Mastering Mobile Programmatic: What You Need to Know Now

Tuesday - December 13, 1:30 PM ET
$349 per site – invite your team!

For questions, please contact Trish Pihonak (trish@cynopsis.com).

Digital marketers know that programmatic is an indispensable aspect of digital ad-buying. And as the importance of data-driven programmatic buying has increased, so has the focus on mobile platforms. For example, eMarketer projects that mobile programmatic spend will reach $15.45 billion in the U.S. by the end of this year. That’s 69% of all programmatic digital display ad spending. Moreover, mobile programmatic video spends will likely surpass desktop by next year. 

But there are differences between mobile programmatic and desktop programmatic – or, more specifically, between web buys and in-app buys. In the newest Cynopsis Digital webinar Mastering Mobile Programmatic, What You Need to Know Now,  on Tuesday, December 13, you’ll learn about: 

  • On which mobile sites and apps you should use programmatic buying. 
  • Which ad formats are the most effective on mobile platforms, and how do you factor that into your programmatic buying decisions?
  • How much of your programmatic budget should be devoted to mobile, and how much to other platforms?
  • On which mobile sites and apps should you buy programmatically?
  • Measurement and data. What results can you expect from a mobile programmatic campaign, and what data can you look to in order to determine performance?

 

 

Meet Our Executive Panel

Noor Naseer
Director, Digital Innovations- Mobile
Centro
Andrew Goodrich
Senior Programmatic Product Specialist
The Weather Company
Patrick Bevilacqua
SVP-Programmatic-and-Data-Strategy- Mobile
Assembly
Jason DaWayne Smith
Sr Partner, Managing Director of Digital Investment
Mindshare North America

Meet Our Moderator

David Teich
Editor
Cynopsis Digital

who should attend?

  • Advertising
  • Media Planning
  • Media Buying
  • Programming
  • Marketing
  • PR
  • Business Development
  • Management
  • Production
  • Sales and Distribution
  • Tech Vendors

 

how does the webinar work?

The live audio is delivered to your location over your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out after the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.

  • One (1) set of materials (you may make copies for all of the persons you invited to listen to the program)
  • One (1) Internet connection to the seminar.

what equipment do i need?

For the Internet connection:

tech webinar instructions

  • 1 Dual core processors are preferred.
    2 Mac and iOS devices only.
    3 In addition to having a properly installed Adobe Flash Player your system must permit live Flash streaming.
    4 Apple iPad and iPhone only. Please use Safari on iOS devices for the best viewing experience.
    5 Android 4.4+. Please use Chrome on Android devices for the best viewing experience.

downloads

If using Adobe Flash Player, Version 9 or later is required.
Download a supported Adobe Flash Player

questions

For questions or comments please contact Trish Pihonak at Trish@cynopsis.com

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