CYNOPSISDIGITAL
12.14.16

Good morning. It’s Wednesday December 14, 2016 and this is your first early morning digital briefing.

 
The folks behind Spotlight Stories, Google’s series of 360-degree video shorts, are cooking up a new project. Son of Jaguar, a 360-degree short from Book of Life director Jorge Gutierrez, is slated to debut next summer. The short centers on Mexican wrestling and Day o the Dead, Gutierrez told Variety. The Texas based company Reel FX will help produce it. Son of Jaguar will be available for VR headsets before it hits YouTube. Google first began shipping its Daydream View headset last month.
 
 

Survios, a California VR startup best known for creating the game Raw Data, has pulled in some big bucks. Survios announced that, between a new Series C funding round and an undisclosed Series B round from late last year, the company has raised $50 million. Metro-Goldwyn-Mayer led the latest round. As part of the investment, MGM Chairman and CEO Gary Barber has also joined the company’s board.
 
Vidme, a video startup that bills itself as itself a combination of Reddit and YouTube, just closed a $6 million Series A funding round. NEA led the round, with participation from previous investors such as First Round Capital and Upfront Ventures. Vidme separates user videos into community curate categories, such as animation, entertainment and movies, and gaming. The company has nine full-time employees.
 
 

 
To determine the TV ads generating the most digital response, attention analytics company iSpot.tv measures digital actions across Facebook, Twitter, YouTube and all major search engines. Here, a look at the brands that advertised during the 22nd Critics’ Choice Awards, which aired Sunday night on A&E.
“The big show, broadcast from Santa Monica Airport’s Barker Hangar and hosted by T.J. Miller of Silicon Valley fame, drew a strangely diverse mix of marketers, with eBay, prescription drug Cosentyx, Capital One, T-Mobile and Fruit of the Loom, in that order, the top 5 advertisers ranked by estimated spend. In terms of the brands generating the most digital response to their ads during the show, LG Mobile came out on top, with an entertaining ad that resonated with the evening’s theme. Titled ‘Everyday, Spectacular,’ the ad for the LG V20 showed random people playing instruments in random places, including Joseph Gordon-Levitt enthusiastically bashing a drum kit on a subway platform.”
-iSpot.tv

 
 
 
The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirst Digital Audience Rating – TV), the metrics included in the rating capture organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on Facebook, Google+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).
 
Streaming Series (12/5/16 – 12/11/16)
 
 
Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on Facebook, Google+, and Tumblr, along with Wikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.
 
 

Facebook-owned VR company Oculus is restructuring. Brendan Iribe, who’s been the company’s CEO for four years, announced that he’s stepping away from the chief executive position to head up a newly-formed PC division within Oculus. Meanwhile, Oculus exec Jon Thomason will lead a separate unit focused on mobile VR. The decision to create two separate divisions makes sense: While Oculus’s headset requires a high-powered PC to operate, the company recently announced plans to develop a standalone headset. Oculus has confirmed that the newly-formed mobile group will be in charge of developing the latter device. 
 
The marketing technology company Amobee announced that it has hired Todd Chu as SVP of Global Operator Innovation. In the new role, Chu will oversee Amobee’s Solutions Architecture team, working to deliver advertising and marketing stack services and developing data relationships with service providers. He joins Amobee from Signal, an identity management provider.
 
Former Reddit GM Erik Martin is heading over to Airtime, the new mobile video startup founded by longtime tech entrepreneur Sean Parker. Martin will work to expand Airtime’s audience as VP of Marketing.
 
 

 
Gerald McRaney, who plays billionaire industrialist Raymond Tusk on Netflix’s House of Cards, played a real-life 19th century industrialist in HBO’s Deadwood. Which one? (Email [email protected] with your answer and be sure to include your name, company, city and state.)
 
Our Last Trivia Question: To date, what series was Netflix’s most expensive original production? Answer: The Crown, whose first season reportedly cost around $130 million to produce. Kudos to Stephen Kelley-9 Story Media Group/Toronto, Ontario, Christopher Hall-Comcast Spotlight/FL, David Westberg- SAG-AFTRA Federal Credit Union/CA, Dan Haberer-Creo Entertainment/CA, and Mathew Tombers-Intermat, Inc./NY
 

Honoring those who excel in digital content, marketing, advertising, social media, and online content.

 
Blank on Blank, PBS Digital Studios’ series of real-life interviews put to animation, closes out the year with Stephen King’s thoughts on childhood. Check it out here.

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JOB OPENING: VP, MARKETING/Country Music Association/Nashville: Dvlp/implement mktg strategies that build/support CMA vision. Play a major role in brand dvlpmnt & brand continuity. Mng all aspects of CMA’s mktg, media plan’g, creative services & digital initiatives. Resume/cvr: HERE (12/21)  

JOB OPENING: STUDIO & POST PROD TECH/A+E Networks/NYC: tech ops in live production environment, exp in operating studio production equip; extensive knowledge ENG and DSLR camera kits, Avid Media Composer, Adobe Premiere. Full Info/Apply: http://www.aenetworks.com/careers (12/21)

JOB OPENING: PRODUCTION EDITOR/Shareblue/NYC: Exp’d Prod Editor who is passionate about politics, news & advocacy. Must possess specific editorial skills & prior exp in digital publishing. Mng/track daily content prod from draft to publication in an intense, deadline-driven enviro. Full info/apply HERE (12/21)

JOB OPENING: DIGITAL CONTENT PRODUCER/WE tv/NYC: 4+ yrs media indry exp (tv a plus). Proven exp creating video, written and graphic based web content. Exp using web tools, record of detail-oriented project mgmt and exp with social media platforms. Full info/apply HERE (12/21)

JOB OPENING: VIDEO EDITOR, LIFESTYLE/TODAY.com/NYC: TODAY.com, the digital arm of the TODAY show, is looking for a video editor to help produce snappy, addictive original videos for our digital, mobile and social platforms. Min 3 yrs of exp producing videos for digital platforms. BA deg. Full info/apply HERE (12/21)

JOB OPENING: VIDEO PRODUCER, LIFESTYLE/TODAY.com/NYC: TODAY.com, the digital arm of the TODAY show, is looking for a highly skilled video prod to join our lifestyle team & prod stunning original videos for our platforms. 5+ yrs exp shooting, producing & editing video for digital platforms. Full info/apply HERE (12/21)

JOB OPENING: INVESTIGATIVE PRODUCER/NBC NEWS/NYC: Pitch and develop original story ideas. 5 yrs exp as an investigative reporter, writer, producer and/or editor at a news organization, or a comparable body of freelance work. Full info/apply HERE (12/21)

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JOB OPENING: SR RESEARCH ANALYST/TV ONE/SILVER SPRING MD or NYC: Assist Sr. Rsrch, Dir w/interpreting media rsrch results & effectively communicating results. Strong knwlg Nielsen software & 3rd party systems. BA/BS deg & 2+ yrs rsrch expe @ media co., agency or advertiser. Full info/apply HERE (12/20)

JOB OPENING: MGR INTEGRATED MKTG/TV ONE/NYC: Work w/Dir & VP on strategic/creative development & mngmnt of revenue-generating mktg solutions for existing and prospective clients. Min 5-7 yrs mktg @ media co or agency. Excellent oral, written and presentation skills. Full info/apply HERE (12/20)

JOB OPENING: PRGRM ACQUISITIONS MGR/Films Media Group/NY: 3+ yrs exp acquisi.; factual prgmng knwlg; solid ind contacts; exp: educ & learning; self-starter & deal-maker; BA/BS req. EOE Res:
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JOB OPENING: MGR, COMMUNICATIONS-SPIKE/Hollywood: Dvlp/execute strategic, creative publicity & media campaigns for original series, ntwrk initiatives & events. 5-7 yrs of TV publicity exp at network, studio or agency. Exp plan’g & executing press tour appearances. Full info/apply HERE (12/20)

JOB OPENING: SEGMENT PRODUCER/MSNBC/NYC: Seeking a Segment Producer to produce and write segments for a new primetime show on MSNBC. This person will determine video and sound for assigned segments. Full info/apply HERE (12/20)

JOB OPENING: MASS MEDIA MANAGER/CHARTER COMM/STAMFORD CT: Responsible for the strategic development, oversight and execution of effective advertising plans that drive company growth. This position requires extensive Media knowledge of both Traditional and Digital Media tactics. Full info/apply HERE (12/17)
 
JOB OPENING: SOCIAL MARKETING DIRECTOR/AMC/NYC: Develop social strategy and media plans for AMC shows/communities to drive tune-in and user acquisition for AMC digital platforms. 5-7 years Digital or Social Mktg experience with strong platform expertise and social analytics. Full info/apply HERE (12/17)

JOB OPENING: GLOBAL MEDIA FULFILLMENT SPECIALIST-PROJECT/A+E Networks/Stamford CT: Acct mgt, cust service for multi int’l territories. Global tech spec knowledge; file audio, post prod preferred. Multi task, problem solver. Full Info/Apply: http://www.aenetworks.com/careers (12/16)

JOB OPENING: MGR, MARKETING & PARTNER INSIGHTS/Viacom/NYC: Resp for supporting research needs of Viacom’s brands for our sales & mktg teams & for supporting key rsrch projects & initiatives. 3+ yrs exp media or consumer rsrch; knwldg of young adult consumers a +. Full info/apply HERE (12/16)

JOB OPENING: MARKETING MGR, CABLE ENT/NBCU/NYC: Marketing Mgr to support USA & Syfy Network Partnerships. Respond to RFPs & brainstorm & pitch multi-platform campaigns. 5+ yrs exp. Full info/apply HERE (12/15)

JOB OPENING: SOCIAL ENGAGEMENT PROD/NYC: Social Engagement Prod. Seeking brilliant aud. engagement prod/creative storyteller to run social media accounts for digital-first vertical within NBC News. Full info/apply HERE (12/15)

JOB OPENING: VIDEO JOURNALIST/NBCU/NYC: Disruptive digital video journalist with eye for undiscovered stories; new digital vertical at NBC News. Full info/apply HERE (12/15)

JOB OPENING: ASSOCIATE PRODUCER, NEWS/NYC: Plan & coord production of MetroFocus – story dev thru post-prod & delivery; min 2 yrs editorial exp, incl exp in dealing w/a wide range of contemporary issues; news exp a must. Exceptional written/verbal comm & presentation skills. Full info/apply HERE (12/15) 

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