The New Emerging TV Viewers & Consumers: Who They Are & How to Reach Them

Thursday, December 15, 1:30 PM
$349 per site – invite your team!

For questions, please contact Trish Pihonak (

Younger viewers want – and expect – authentic content that reflects their diverse world. And advertisers want those viewers. Inclusion is, of course, key to resonating with this audience – but achieving it requires a sophisticated reading of cultural clues, as well as a strategy attuned to these particular values and behavior. For the latest insights, data and case studies on engaging this audience, you’ll want to join the December 15 Cynopsis webinar, “The New Emerging TV Viewers & Consumers: Who They Are & How to Reach Them.”

This surging sector is attracting attention from networks and advertisers alike. El Rey Network calls them  “Strivers” – working and middle class males not defined by traditional age or race categories but who are major cable TV consumers who spend large portions of their household incomes in categories important to advertisers. Daniel Tibbets, president and GM of El Rey will offer research and insights on what he calls this “huge opportunity,” in addition to experts from NBC, Buzz Marketing Group, Ad Council and Civic Enertainment Group.

  • You’ll learn:

    • The new methods to accurately read cultural clues
    • How to match social media strategy with values and behavior in order to connect in ways that are relevant
    • The granular data needed to craft content targeting specific groups, like acculturation level and viewing history 



Meet Our Executive Panel

Rajiv Menon
Director of Cultural Strategy
Civic Entertainment Group
Tina Wells
CEO & Founder
Buzz Marketing Group
Sheri Klein
VP, Strategy and Evaluation
Ad Council
Daniel E. Tibbets
President & General Manager
El Rey Network
Karen Horne
SVP Programming Talent Development and Inclusion
NBC Entertainment & Universal Television

Meet Our Moderator

Lynn Leahey
Editorial Director
Cynopsis Media

who should attend?

If you work in any of the following areas, you should attend:

  • Advertising
  • Media Planning
  • Media Buying
  • Programming
  • Marketing
  • PR
  • Business Development
  • Management
  • Production
  • Sales and Distribution
  • Content Developers
  • Casting

how does the webinar work?

The live audio is delivered to your location over your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out after the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.

  • One (1) set of materials (you may make copies for all of the persons you invited to listen to the program)
  • One (1) Internet connection to the seminar.

what equipment do i need?

For the Internet connection:

tech webinar instructions

  • 1 Dual core processors are preferred.
    2 Mac and iOS devices only.
    3 In addition to having a properly installed Adobe Flash Player your system must permit live Flash streaming.
    4 Apple iPad and iPhone only. Please use Safari on iOS devices for the best viewing experience.
    5 Android 4.4+. Please use Chrome on Android devices for the best viewing experience.


If using Adobe Flash Player, Version 9 or later is required.
Download a supported Adobe Flash Player


For questions or comments please contact Trish Pihonak at