CYNOPSISDIGITAL
12.09.16 Good morning. It’s Friday December 9, 2016 and this is your first early morning digital briefing.
IMS technology: The IP Multimedia Subsystem is an architectural framework for delivering IP multimedia services. Historically, mobile phones have provided voice call services over a switched-circuit-style network, rather than strictly over an IP packet-switched network. IMS is an architectural framework to provide standardization of delivery.
New Form announced an $18 million series B round of funding from ITV and Discovery Communications, with ITV taking a minority stake in the company, as well as striking a strategic partnership with New Form. In 2014, Discovery Communications announced the funding and formation of New Form, a next generation digital studio.
Ad fraud protection and data intelligence specialist Pixalate launched the Video Seller Trust Index, a cross-platform rating system for video advertising spanning programmatic TV, mobile and desktop formats. VSTI will track the movement of video ad spend from traditional direct channels, to programmatic sellers.
The Federal Trade Commission is watching smart TVs because it’s concerned with just how smart they can be regarding viewers’ personal data. AdExchanger reports that at an FTC workshop on Wednesday, the Commission sought to clarify how the ad industry is using the data that’s being collected. “Consumers expect some level of data collection when they use their computer,” said Jessica Rich, director of the FTC’s Bureau of Consumer Protection. “[But] many consumers have a fundamentally different relationship with their television than their computer.”
T-Mobile’s answer to AT&T’s NumberSync technology, which lets customers use one phone number across all their connected devices, is called Digits. It’s been released in a limited, opt-in customer beta beginning before rolling out widely early next year.
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Paris-based ad targeting and retargeting specialist Criteo has launched patent-pending ad creation technology called Kinetic Design, to deliver ads that are contextually optimized for each consumer. The new Kinetic Design offers virtually unlimited personalization with 17 trillion visual ad variations.
Neustar is now offering a Data Directory to help marketers create and optimize custom audiences, activate them across channels and yield insights into return on marketing investment. The Data Directory gives users access to Neustar’s segment attributes from its own audiences, as well as to third-party data sources.
MPP Global is partnering with Lineup Systems, an advertising sales solution built for media companies. Lineup’s AdPoint product will be integrated with MPP Global‘s eSuite. Lineup customers will be able to take advantage of MPP Global‘s secure transaction processing capabilities, ensuring that a publisher‘s customer can pay in any currency, using any payment type or method.
Mondelez International’s Sour Patch Kids is releasing a branded Samsung Gear VR game, MediaPost reports. Sour Patch Kids: Zombie Invasion, priced at $2.99, will debut on the Oculus Store on Dec. 8. Sour Patch Kids’ previously released games have been free.
Three-year-old anonymous social network Yik Yak, which raised $73.5 million in a bid to rival Facebook, laid off a “significant” number of its roughly 50 people, sources told The Verge. Yik Yak CEO Tyler Droll confirmed to The Verge that the company had made what he termed “strategic changes.”
Microsoft’s acquisition of LinkedIn is officially completed, following regulatory approval in Europe earlier this week. VentureBeat expects expect LinkedIn identity data to be integrated into Outlook and Office, with LinkedIn notifications appearing in the Windows Action Center.
GroupM’s Xaxis unit promoted Nicolas Bidon to the role of global president. He replaces Brian Gleason, who recently became global CEO of Group M‘s new mPlatform data system. Bidon was Xaxis‘ CEO for Europe, the Middle East and Africa.
This Executive Producer had to publicly say goodbye to Candice Cameron Bure, whose workload on the Netflix series Fuller House and other commitments prompted her departure this week from The View. (Email [email protected] with your answer and be sure to include your name, company, city and state.)
Our Last Trivia Question: Which actor plays a mutant diagnosed with schizophrenia at a young age in this upcoming FX-Marvel effort? Answer: Dan Stevens, the British actor best known for his role as Matthew Crawley in the ITV period drama series Downton Abbey. Kudos to Gabrielle Pedro Fredrick-National Geographic Partners/DC, Susan Nessenbaum-Goldberg-M and S Entertainment/CA, David Westberg-SAG-AFTRA Federal Credit Union/CA, Luke Watson-Roker Labs/NY.
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Fans of Pokemon GO have been breathlessly awaiting the first addition of more Pokemon to the wildly popular game any day now. But until then, the new characters remain safely in hiding. Meanwhile, out in the open, Sprint, Boost Mobile and Sprint at Radioshack stores – more than 10,000 locations in all – will become PokeStops and Gyms, giving you even more places to stock up on Poke Balls and Razz Berries and to battle your friends. IGN has an update on all of the excitement. Click here.
See you on Monday,
David Teich
12.09.16
Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
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JOB OPENING: GLOBAL MEDIA FULFILLMENT SPECIALIST-PROJECT/A+E Networks/Stamford CT: Acct mgt, cust service for multi int’l territories. Global tech spec knowledge; file audio, post prod preferred. Multi task, problem solver. Full Info/Apply: http://www.aenetworks.com/careers (12/16)
JOB OPENING: MGR, MARKETING & PARTNER INSIGHTS/Viacom/NYC: Resp for supporting research needs of Viacom’s brands for our sales & mktg teams & for supporting key rsrch projects & initiatives. 3+ yrs exp media or consumer rsrch; knwldg of young adult consumers a +. Full info/apply HERE (12/16)
JOB OPENING: MARKETING MGR, CABLE ENT/NBCU/NYC: Marketing Mgr to support USA & Syfy Network Partnerships. Respond to RFPs & brainstorm & pitch multi-platform campaigns. 5+ yrs exp. Full info/apply HERE (12/15)
JOB OPENING: SOCIAL ENGAGEMENT PROD/NYC: Social Engagement Prod. Seeking brilliant aud. engagement prod/creative storyteller to run social media accounts for digital-first vertical within NBC News. Full info/apply HERE (12/15)
JOB OPENING: VIDEO JOURNALIST/NBCU/NYC: Disruptive digital video journalist with eye for undiscovered stories; new digital vertical at NBC News. Full info/apply HERE (12/15)
JOB OPENING: ASSOCIATE PRODUCER, NEWS/NYC: Plan & coord production of MetroFocus – story dev thru post-prod & delivery; min 2 yrs editorial exp, incl exp in dealing w/a wide range of contemporary issues; news exp a must. Exceptional written/verbal comm & presentation skills. Full info/apply HERE (12/15)
JOB OPENING: DIR DIGITAL MARKETING/SOCIAL TV/NY: Oversee networks digital content strategy and messaging across all platforms. Focus on social. 6-8 yrs experience in consumer marketing/social/creative. Full info/apply HERE (12/14)
JOB OPENING: SR MGR, DIGITAL/PARTNERSHIP MRKT/FREEFORM/BURBANK: Develop/execute social mrkt strat, content creation, moderation and reporting. 5 yrs exp digital/social media, strng writing skills. Full info/apply HERE (12/14)
JOB OPENING: SALES ASSISTANT/GSN/NY: Deal maintenance, traffic, mtg. prep., and admin duties; Excellent math skills; Knowledge of gen media terms; Strong knowledge of Microsoft programs incl. Excel, PP, MS Word and Outlook is req.; College deg req; Send Res and CL to [email protected] (12/14)
JOB OPENING: SALES PLANNER/GSN/NY: Media plans, decks, acct mngment & mktg collateral for ad proposals; asst. in prog., events, new bus prospecting, tracking & reporting client’s activity. 2+ yrs exp. sales asst. or media plan’r/buyer. exp. in TV & Dig Plan’g; Knwlg of MS programs. BA deg req; Send Res/CL: [email protected] (12/14)
JOB OPENING: SR PUBLICIST/Adult Swim/ATL: Create/manage publicity campaigns for tv series/digital launches/industry events. 4-5 years ent publicity experience, strong press contacts, excellent verbal and written skills. Full info/apply HERE (12/14)
JOB OPENING: JR MOTION GRAPHICS DESIGNER/EDITOR/Serino Coyne LLC/NYC: A division of Omnicom Group Inc is seeking candidate w/strong work ethic & the ability to multi-task & excel in a deadline driven environment. Min 4 yrs exp graphics design & animation. BA deg related field. Full info/apply HERE (12/14)
JOB OPENING: SENIOR WRITER/PRODUCER/IFC/NYC: Lead creative for IFC Originals launches and brand campaigns. Idea-generating/writing/producing/directing mastermind with a comedy background and "Always On, Slightly Off" sensibility. 6-8 years experience. Submit resume and reel link HERE (12/14)
JOB OPENING: MARKETING MGR/Consumer Reports/Yonkers NY: Join as key part of the team that dvlps & launches a new member exp program. 5+ yrs’ exp in marketing with digital focus. Demonstrated track record of success developing and executing marketing programs that drive brand engagement. Full info/apply HERE (12/13)
JOB OPENING: PRODUCER/ EDITOR (FREELANCE)/SPIKE BRAND CREATIVE/NYC: Help dvlp/produce innovative, relevant & brand-defining creative promos, content and campaigns for Spike scripted series. 3-5 yrs exp in TV or Digital producing/editing exp for TV/content/advertising specifically. Resume HERE (12/13)
JOB OPENING: DIR, ACCOUNT MGMT ADVANCED AD PRODUCTS/FOX/NY: Client-facing role resp for proposal dev, campaign execution & mgmt of all digital campaigns. Min 5-7 yrs exp operating at Dir level in an agency account mgmt like role with exp managing staff incl account services & prod. http://bit.ly/2gT0ngK (12/10)
JOB OPENING: DIRECTOR, CONSUMER MARKETING/CMT/Nashville: Serve as primary project mgr for all advertising efforts, consumer promotion, & aud engagement. BS degree mktg related field req’d. Min 7 yrs mktg with at least 3-4 yrs in consumer mktg in a corp. environment. Full info/apply HERE (12/10)
JOB OPENING: BUSINESS & ECONOMICS ANALYST/SAG-AFTRA/LA: Perform media co/industry trend & financial analysis to support industry negotiations, strategic objectives. 2-3 yrs studio or ad agency exp a plus. BA/BS in Bus or Econ & superior writing skills req’d. Full info/apply HERE (12/10)
JOB OPENING: PHOTO SERVICES CONSULTANT/EPIX/NYC: Dvlp/mng the Photo Services process & static asset library for EPIX Original Productions, w/a thorough understanding of internal business partners’ needs & objectives. BA deg & 5+ yrs TV exp in creative project/photo management. Full info/apply HERE (12/10)
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