CYNOPSISDIGITAL
12.13.16

Good morning. It’s Tuesday December 13, 2016 and this is your first early morning digital briefing.

Reserved Inventory: Reserved inventory is ad space on a website that’s set aside for an advertiser for an established price.
 
 

 
There’s another OTT-based live TV service on the horizon, and it looks like CBS will be a part of it. Unplugged, the upcoming “virtual MVPD” from Google’s YouTube, has “been able to make a deal” with CBS Corp., according to CBS chief Les Moonves. The news was reported back in October, but was entirely based on anonymous sourcing. Unplugged is slated to debut next year. Its biggest competitors in the space include Sony’s PlayStation Vue, Dish’s SlingTV, the recently launched DirecTV Now from AT&T, and an upcoming service from Hulu that’s also set to debut next year. Notably, Sling TV and DirecTV Now have both been unable to reach carriage deals with CBS, at least as of yet.
 

IBM’s The Weather Company announced plans to expand off-property access to WEATHERfx, its programmatic ad-targeting platform. The platform, which uses weather-based triggers to target consumers, will extend its capabilities beyond its Weather Underground and The Weather Channel mobile and web properties, enabling marketers to use WEATHERfx’s targeting capabilities across a wider variety of programmatic ad campaigns. The expansion comes as a result of new partnerships with ad-buying platform The Trade Desk and programmatic out-of-home advertising company Vistar Media….
 
…Speaking of which, it’s safe to say The Weather Company knows a lot about programmatic advertising. Lucky for you that Andrew Goodrich, The Weather Company’s resident programmatic expert, will be on hand for Mastering Mobile Programmatic: What You Need to Know Now, today’s Cynopsis webinar. “When buying programmatically, it’s important to understand that unlike desktop web inventory, the mobile ad footprint is clean and uncluttered,” says Goodrich. “Smart buyers who have mastered the mobile programmatic space can use this to their advantage to buy high-performing inventory at lower prices.” For this and other actionable takeaways, register here. Also on board are Centro, Assembly and Mindshare. The webinar starts at 1:30pm ET – come join us!
 
 

DHX Television, the TV group best known for Family Channel, has debuted an app for Télémagino, DHX’s French-language TV channel, geared toward preschoolers. The Télémagino App features more than 500 episodes of from 20 TV series, and will be continually updated with new material.
 
Netflix is coming Home. It seems that the Google Home smart speaker will soon add functionality enabling Chromecast-equipped TV owners to initiate Netflix content via voice command. Google hasn’t made any official announcements, but users have noticed a new Netflix option on the Google Home mobile app. The voice integration feature doesn’t work just yet.
 
 

Facebook Live will soon enable 360-degree streaming. Starting today at 3 PM ET, the social giant’s live-broadcasting feature will be taken for its test run in the immersive new format. National Geographic’s Facebook page will run a 360-degree live-stream from the Mars Desert Research Station in Utah, showing a group of scientists who have been living under Mars-like conditions for 80 days. Facebook says it will roll out the 360-degree live-streaming feature to other partners in the coming months, and to all users starting next year.
 
 

The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirst Digital Audience Rating – TV), the metrics included in the rating capture organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on Facebook, Google+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).
 
All Series (12/5/16 – 12/11/16)
 
 
Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on Facebook, Google+, and Tumblr, along with Wikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.
 
OpenSlate Engagement Data for the Education vertical, based on the engagement metric for the week ending December 11.
Channel (Engagement) / Monthly Views / Total Subs / SlateScore
OnisionSpeaks (8.8) / 19,284,134  / 1,877,313 / 718
ExpCaseros (8.7) / 53,392,916  / 4,492,221 / 668
TheRichest (8.7) / 241,286,528 / 5,762,673  / 650
Grant Thompson – "The King of Random" (8.9) / 90,464,951 / 7,195,887 / 659
ZhirniToni (8.6) / 98,252  / 43,318  / 389
Teteu Tutors (8.5) / 3,817,587 / 740,825 / 565
edgordeev (8.5) / 54,237 7,150  / 354
Virtual K-Learning Academy (8.5) / 59,060  / 8,775 / 358
Gabriel Leandro (8.5) / 144,360 / 14,829 / 374
CTE Skills.com (8.5) / 170,185 / 19,488 / 346
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1-10 with higher being better. The OpenSlateEngagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.

 
Video personalization platform IRIS.TV has named to new VPs. Ashley King, who joins the company from the programmatic buying marketplace AndBeyond.Media, will serve as Vice President of Sales. Christian De Gennaro will hold the same title; he most recently worked at Verve Mobile. The VP of Sales positions are newly recreated. Based in New York, King and Gennaro will both report to CRO and Co-founder Robert Bardunias.
 
 

 
To date, what series was Netflix’s most expensive original production?
Email [email protected] with your answer and be sure to include your name, company, city and state.)
 
Our Last Trivia Question: Not long ago, this writer had a big hit about Wall Street shenanigans. Now he’s just signed a studio deal for a film about the alleged improprieties of former Fox News Chairman Roger Ailes. Who is it? Answer: Charles Randolph. Kudos to Andy Pittman-TAMU/TX, Susan Nessanbaum Goldberg-M and S Entertainment, Inc./CA, and Lorrie Shilling/CA
 

Augmented Reality isn’t just for Pokemon enthusiasts. The Wall Street Journal is out with a new video exploring the ways in which AR is likely to change the workplace. Check it out here.

See you on tomorrow,
David Teich
12.13.16

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JOB OPENING: SR RESEARCH ANALYST/TV ONE/SILVER SPRING MD or NYC: Assist Sr. Rsrch, Dir w/interpreting media rsrch results & effectively communicating results. Strong knwlg Nielsen software & 3rd party systems. BA/BS deg & 2+ yrs rsrch expe @ media co., agency or advertiser. Full info/apply HERE (12/20)

JOB OPENING: MGR INTEGRATED MKTG/TV ONE/NYC: Work w/Dir & VP on strategic/creative development & mngmnt of revenue-generating mktg solutions for existing and prospective clients. Min 5-7 yrs mktg @ media co or agency. Excellent oral, written and presentation skills. Full info/apply HERE (12/20)

JOB OPENING: PRGRM ACQUISITIONS MGR/Films Media Group/NY: 3+ yrs exp acquisi.; factual prgmng knwlg; solid ind contacts; exp: educ & learning; self-starter & deal-maker; BA/BS req. EOE Res:
[email protected] (12/20)

JOB OPENING: MGR, COMMUNICATIONS-SPIKE/Hollywood: Dvlp/execute strategic, creative publicity & media campaigns for original series, ntwrk initiatives & events. 5-7 yrs of TV publicity exp at network, studio or agency. Exp plan’g & executing press tour appearances. Full info/apply HERE (12/20)

JOB OPENING: SEGMENT PRODUCER/MSNBC/NYC: Seeking a Segment Producer to produce and write segments for a new primetime show on MSNBC. This person will determine video and sound for assigned segments. Full info/apply HERE (12/20)

JOB OPENING: MASS MEDIA MANAGER/CHARTER COMM/STAMFORD CT: Responsible for the strategic development, oversight and execution of effective advertising plans that drive company growth. This position requires extensive Media knowledge of both Traditional and Digital Media tactics. Full info/apply HERE (12/17)
 
JOB OPENING: SOCIAL MARKETING DIRECTOR/AMC/NYC: Develop social strategy and media plans for AMC shows/communities to drive tune-in and user acquisition for AMC digital platforms. 5-7 years Digital or Social Mktg experience with strong platform expertise and social analytics. Full info/apply HERE (12/17)

JOB OPENING: GLOBAL MEDIA FULFILLMENT SPECIALIST-PROJECT/A+E Networks/Stamford CT: Acct mgt, cust service for multi int’l territories. Global tech spec knowledge; file audio, post prod preferred. Multi task, problem solver. Full Info/Apply: http://www.aenetworks.com/careers (12/16)

JOB OPENING: MGR, MARKETING & PARTNER INSIGHTS/Viacom/NYC: Resp for supporting research needs of Viacom’s brands for our sales & mktg teams & for supporting key rsrch projects & initiatives. 3+ yrs exp media or consumer rsrch; knwldg of young adult consumers a +. Full info/apply HERE (12/16)

JOB OPENING: MARKETING MGR, CABLE ENT/NBCU/NYC: Marketing Mgr to support USA & Syfy Network Partnerships. Respond to RFPs & brainstorm & pitch multi-platform campaigns. 5+ yrs exp. Full info/apply HERE (12/15)

JOB OPENING: SOCIAL ENGAGEMENT PROD/NYC: Social Engagement Prod. Seeking brilliant aud. engagement prod/creative storyteller to run social media accounts for digital-first vertical within NBC News. Full info/apply HERE (12/15)

JOB OPENING: VIDEO JOURNALIST/NBCU/NYC: Disruptive digital video journalist with eye for undiscovered stories; new digital vertical at NBC News. Full info/apply HERE (12/15)

JOB OPENING: ASSOCIATE PRODUCER, NEWS/NYC: Plan & coord production of MetroFocus – story dev thru post-prod & delivery; min 2 yrs editorial exp, incl exp in dealing w/a wide range of contemporary issues; news exp a must. Exceptional written/verbal comm & presentation skills. Full info/apply HERE (12/15) 

JOB OPENING: DIR DIGITAL MARKETING/SOCIAL TV/NY: Oversee networks digital content strategy and messaging across all platforms. Focus on social. 6-8 yrs experience in consumer marketing/social/creative. Full info/apply HERE (12/14)

JOB OPENING: SR MGR, DIGITAL/PARTNERSHIP MRKT/FREEFORM/BURBANK: Develop/execute social mrkt strat, content creation, moderation and reporting. 5 yrs exp digital/social media, strng writing skills. Full info/apply HERE (12/14)

JOB OPENING: SALES ASSISTANT/GSN/NY: Deal maintenance, traffic, mtg. prep., and admin duties; Excellent math skills; Knowledge of gen media terms; Strong knowledge of Microsoft programs incl. Excel, PP, MS Word and Outlook is req.; College deg req; Send Res and CL to [email protected] (12/14) 

JOB OPENING: SALES PLANNER/GSN/NY: Media plans, decks, acct mngment & mktg collateral for ad proposals; asst. in prog., events, new bus prospecting, tracking & reporting client’s activity. 2+ yrs exp. sales asst. or media plan’r/buyer. exp. in TV & Dig Plan’g; Knwlg of MS programs. BA deg req; Send Res/CL: [email protected] (12/14)

JOB OPENING: SR PUBLICIST/Adult Swim/ATL: Create/manage publicity campaigns for tv series/digital launches/industry events. 4-5 years ent publicity experience, strong press contacts, excellent verbal and written skills. Full info/apply HERE (12/14)

JOB OPENING: JR MOTION GRAPHICS DESIGNER/EDITOR/Serino Coyne LLC/NYC: A division of Omnicom Group Inc is seeking candidate w/strong work ethic & the ability to multi-task & excel in a deadline driven environment. Min 4 yrs exp graphics design & animation. BA deg related field. Full info/apply HERE (12/14)

JOB OPENING: SENIOR WRITER/PRODUCER/IFC/NYC: Lead creative for IFC Originals launches and brand campaigns. Idea-generating/writing/producing/directing mastermind with a comedy background and "Always On, Slightly Off" sensibility. 6-8 years experience. Submit resume and reel link HERE (12/14)

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