12/13/16: Moonves: CBS will be part of Google’s live TV service


Good morning. It’s Tuesday December 13, 2016 and this is your first early morning digital briefing.


Reserved Inventory: Reserved inventory is ad space on a website that’s set aside for an advertiser for an established price.


There’s another OTT-based live TV service on the horizon, and it looks like CBS will be a part of it. Unplugged, the upcoming “virtual MVPD” from Google’s YouTube, has “been able to make a deal” with CBS Corp., according to CBS chief Les Moonves. The news was reported back in October, but was entirely based on anonymous sourcing. Unplugged is slated to debut next year. Its biggest competitors in the space include Sony’s PlayStation Vue, Dish’s SlingTV, the recently launched DirecTV Now from AT&T, and an upcoming service from Hulu that’s also set to debut next year. Notably, Sling TV and DirecTV Now have both been unable to reach carriage deals with CBS, at least as of yet.


Mastering Mobile Programmatic: What You Need to Know Now
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IBM’s The Weather Company announced plans to expand off-property access to WEATHERfx, its programmatic ad-targeting platform. The platform, which uses weather-based triggers to target consumers, will extend its capabilities beyond its Weather Underground and The Weather Channel mobile and web properties, enabling marketers to use WEATHERfx’s targeting capabilities across a wider variety of programmatic ad campaigns. The expansion comes as a result of new partnerships with ad-buying platform The Trade Desk and programmatic out-of-home advertising company Vistar Media….
…Speaking of which, it’s safe to say The Weather Company knows a lot about programmatic advertising. Lucky for you that Andrew Goodrich, The Weather Company’s resident programmatic expert, will be on hand for Mastering Mobile Programmatic: What You Need to Know Now, today’s Cynopsis webinar. “When buying programmatically, it’s important to understand that unlike desktop web inventory, the mobile ad footprint is clean and uncluttered,” says Goodrich. “Smart buyers who have mastered the mobile programmatic space can use this to their advantage to buy high-performing inventory at lower prices.” For this and other actionable takeaways, register here. Also on board are Centro, Assembly and Mindshare. The webinar starts at 1:30pm ET – come join us!


DHX Television, the TV group best known for Family Channel, has debuted an app for Télémagino, DHX’s French-language TV channel, geared toward preschoolers. The Télémagino App features more than 500 episodes of from 20 TV series, and will be continually updated with new material.
Netflix is coming Home. It seems that the Google Home smart speaker will soon add functionality enabling Chromecast-equipped TV owners to initiate Netflix content via voice command. Google hasn’t made any official announcements, but users have noticed a new Netflix option on the Google Home mobile app. The voice integration feature doesn’t work just yet.


Facebook Live will soon enable 360-degree streaming. Starting today at 3 PM ET, the social giant’s live-broadcasting feature will be taken for its test run in the immersive new format. National Geographic’s Facebook page will run a 360-degree live-stream from the Mars Desert Research Station in Utah, showing a group of scientists who have been living under Mars-like conditions for 80 days. Facebook says it will roll out the 360-degree live-streaming feature to other partners in the coming months, and to all users starting next year.


The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirst Digital Audience Rating – TV), the metrics included in the rating capture organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on Facebook, Google+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).
All Series (12/5/16 – 12/11/16)
Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on Facebook, Google+, and Tumblr, along with Wikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.
OpenSlate Engagement Data for the
Education vertical, based on the engagement metric for the week ending December 11.
Channel (Engagement) / Monthly Views / Total Subs / SlateScore
OnisionSpeaks (8.8) / 19,284,134  / 1,877,313 / 718
ExpCaseros (8.7) / 53,392,916  / 4,492,221 / 668
TheRichest (8.7) / 241,286,528 / 5,762,673  / 650
Grant Thompson – "The King of Random" (8.9) / 90,464,951 / 7,195,887 / 659
ZhirniToni (8.6) / 98,252  / 43,318  / 389
Teteu Tutors (8.5) / 3,817,587 / 740,825 / 565
edgordeev (8.5) / 54,237 7,150  / 354
Virtual K-Learning Academy (8.5) / 59,060  / 8,775 / 358
Gabriel Leandro (8.5) / 144,360 / 14,829 / 374
CTE Skills.com (8.5) / 170,185 / 19,488 / 346
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1-10 with higher being better. The OpenSlateEngagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.



Video personalization platform IRIS.TV has named to new VPs. Ashley King, who joins the company from the programmatic buying marketplace AndBeyond.Media, will serve as Vice President of Sales. Christian De Gennaro will hold the same title; he most recently worked at Verve Mobile. The VP of Sales positions are newly recreated. Based in New York, King and Gennaro will both report to CRO and Co-founder Robert Bardunias.


To date, what series was Netflix’s most expensive original production?
Email [email protected] with your answer and be sure to include your name, company, city and state.)
Our Last Trivia Question: Not long ago, this writer had a big hit about Wall Street shenanigans. Now he’s just signed a studio deal for a film about the alleged improprieties of former Fox News Chairman Roger Ailes. Who is it? Answer: Charles Randolph. Kudos to Andy Pittman-TAMU/TX, Susan Nessanbaum Goldberg-M and S Entertainment, Inc./CA, and Lorrie Shilling/CA


Shine a light on your team’s work in the
CYNOPSIS Social Good Awards
Media professionals’ commitment to community is honored in the Cynopsis Social Good Awards, recognizing individuals and organizations who give back to the public through innovative linear TV, digital and marketing campaigns. We’ll be celebrating promotions for diversity, environmental initiatives, anti-bullying and much more.




Augmented Reality isn’t just for Pokemon enthusiasts. The Wall Street Journal is out with a new video exploring the ways in which AR is likely to change the workplace. Check it out here.

See you on tomorrow,
David Teich

Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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