CYNOPSISDIGITAL
12.08.16

Good morning. It’s Thursday December 8, 2016 and this is your first early morning digital briefing.

 
Facebook may become the second-biggest media supplier to WPP Group next year behind Google, according to CEO Martin Sorrell, who addressed the UBS media conference this week. In 2016, WPP will spend about $5.5 billion on Google compared with $4 billion a year ago. News Corp. and Twenty-First Century Fox are currently in second place.
 
FOX Sports and virtual reality company LiveLike will broadcast Saturday’s MLS Cup through the FOX Sports VR app, marking the first time the league’s championship game has been offered in virtual reality. Audi is the presenting sponsor. Coverage for the 2016 MLS Cup kicks off on December 10 at 7:30 p.m. ET on FOX.
 
Seeking to better target millennials, Turner has a new arrangement with Snapchat’s Discover platform that involves extending live coverage of Turner’s premium sports events and working with several Turner brands to develop Snapchat shows. As part of this deal, Turner will help to develop original shows from such series and brands as TBS, Adult Swim, truTV, Great Big Story and Super Deluxe.
 
AT&T chairman Randall Stephenson’s pitch to Congress is simple: The combined AT&T-Time Warner entity would be a sorely needed disrupter going up against deeply entrenched pay-TV players, all to the benefit of consumers. An AT&T-Time Warner combo would "disrupt the entrenched pay-TV models," in Stephenson’s words, while accelerating the deployment of 5G wireless broadband. He cites as one example DirecTV Now.
 
Fantasy 6 Sports is launching its first foray into National Basketball Association basketball with Draft Rivals: Fantasy Basketball, which is scheduled for release on Dec. 15. Draft Rivals: Fantasy Basketball will allow players to face off in live, player versus layer action against basketball rivals from around the world.
 

 
Sony Corp. says it will release smartphone games in Japan beginning in April 2017 while introducing companion gadgets for them, in its latest effort to lure casual gamers to its PlayStation console franchise. The new offerings will include smartphone versions of popular PlayStation franchises such as “Everybody’s Golf” and “PaRappa the Rapper.”
 
Global mobile advertising and discovery platform InMobi is integrating with Nielsen Digital Ad Ratings. It will enable advertisers to independently measure the demographic composition of the audiences reached via InMobi.
 
Mobile video supply side platform AerServ has formed a partnership with advertising systems provider Mediaocean, in an effort to offer local broadcast access to unique and premium inventory through one source.
 
 

 
Although it’s not been the best at sharing, Apple indicated this week that its artificial intelligence researchers are going to start publishing some of their work and engaging more with the wider academic community. BusinessInsider cites comments by Russ Salakhutdinov, director of AI research at Apple and a professor at Carnegie Mellon University, at a conference.
 
Nearly one-third of smartwatches and fitness trackers (29% and 30%, respectively) are abandoned by their owners, according to a new study by analyst firm Gartner and reported by ZDNet. Those who abandoned their devices did so because they didn’t find them useful, got bored with them or they broke.
 
 
To determine the TV ads generating the most digital response, iSpot.tv measures digital actions across Facebook, Twitter, YouTube and all major search engines. Here, a look at the brands that advertised during the Victoria’s Secret Fashion Show, which aired Monday night on CBS.
 
“The Victoria’s Secret Fashion Show is basically one big plug for the famous lingerie marketer, so it’s no surprise that the brand itself was the top advertiser during the show, followed by MasterCard, Victoria’s Secret again (for its fragrance line), Columbia Pictures (for the sexy sci-fi thriller Passengers, starring Jennifer Lawrence and Chris Pratt), and LG Mobile, in that order, ranked by estimated spend. In terms of the brands generating the most digital response to their ads during the show, MasterCard came out on top, thanks to the three glamorous, mostly wordless commercials it ran showing beautiful people living the high life while using their MasterCard Black, Gold and Titanium cards.”
– iSpot.tv
[Insert iSpot.tv chart here] WordPress: iSpot.TV-the-victorias-secret-fashion-show-Dec-5
 
@Claire_llovee: @AdrianaLima is just so gorgeous and she kills that sexy walk #VSFashionShow
Canvs, the language analytics company that measures emotions around content, analyzed tweets about TV and streaming programming from Nov. 30-Dec. 6 using Twitter data from Nielsen. Insights from the 3,155,719 tweets expressing a specific Emotional Reaction (ER) include:
– 25.1% of viewers who talked about something on TV being badass were tuned into The Walking Dead on AMC.
– 15.5% of people who said what they were watching was beautiful were checking out The Victoria’s Secret Fashion Show on CBS. 
– 9.6% of viewers sending congratulatory messages on Twitter were watching NFL football on Fox.
– 4% of people who talked about being excited about what they were watching on TV were tuned into The Voice’s live Top 10 eliminations on NBC.
– Canvs
 
 

 
Brian Monahan, who was VP of Marketing at Walmart until earlier this year, is joining Pinterest as its new Head of Vertical Strategy. Before Walmart, Monahan worked for various Interpublic Group agencies.
 

 
Which actor plays a mutant diagnosed with schizophrenia at a young age in this upcoming FX-Marvel effort? (Email [email protected] with your answer and be sure to include your name, company, city and state.)

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JOB OPENING: MARKETING MGR, CABLE ENT/NBCU/NYC: Marketing Mgr to support USA & Syfy Network Partnerships. Respond to RFPs & brainstorm & pitch multi-platform campaigns. 5+ yrs exp. Full info/apply HERE (12/15)

JOB OPENING: SOCIAL ENGAGEMENT PROD/NYC: Social Engagement Prod. Seeking brilliant aud. engagement prod/creative storyteller to run social media accounts for digital-first vertical within NBC News. Full info/apply HERE (12/15)

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JOB OPENING: ASSOCIATE PRODUCER, NEWS/NYC: Plan & coord production of MetroFocus – story dev thru post-prod & delivery; min 2 yrs editorial exp, incl exp in dealing w/a wide range of contemporary issues; news exp a must. Exceptional written/verbal comm & presentation skills. Full info/apply HERE (12/15) 

JOB OPENING: DIR DIGITAL MARKETING/SOCIAL TV/NY: Oversee networks digital content strategy and messaging across all platforms. Focus on social. 6-8 yrs experience in consumer marketing/social/creative. Full info/apply HERE (12/14)

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JOB OPENING: SENIOR WRITER/PRODUCER/IFC/NYC: Lead creative for IFC Originals launches and brand campaigns. Idea-generating/writing/producing/directing mastermind with a comedy background and "Always On, Slightly Off" sensibility. 6-8 years experience. Submit resume and reel link HERE (12/14)

JOB OPENING: MARKETING MGR/Consumer Reports/Yonkers NY: Join as key part of the team that dvlps & launches a new member exp program. 5+ yrs’ exp in marketing with digital focus. Demonstrated track record of success developing and executing marketing programs that drive brand engagement. Full info/apply HERE (12/13) 

JOB OPENING: PRODUCER/ EDITOR (FREELANCE)/SPIKE BRAND CREATIVE/NYC: Help dvlp/produce innovative, relevant & brand-defining creative promos, content and campaigns for Spike scripted series. 3-5 yrs exp in TV or Digital producing/editing exp for TV/content/advertising specifically. Resume HERE (12/13)

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JOB OPENING: DIRECTOR, CONSUMER MARKETING/CMT/Nashville: Serve as primary project mgr for all advertising efforts, consumer promotion, & aud engagement. BS degree mktg related field req’d. Min 7 yrs mktg with at least 3-4 yrs in consumer mktg in a corp. environment. Full info/apply HERE (12/10)

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JOB OPENING: VP RESEARCH/BBCWA/NYC: Informs key business decisions across BBC’s portfolio of businesses. Leads custom qualitative/quantitative/3rd party research with a focus on identifying audiences, understanding who they are, what they need & the BBC’s role in their lives. 10-15 yrs exp. Full info HERE (12/9)

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