12/05/16: Report: Amazon to break into header bidding


Good morning. It’s Monday December 5, and this is your first early morning digital briefing.


Lurker: In internet culture, a lurker is an individual who reads discussions on a message board, social network, or newsgroup, but rarely or never participates in a the discussion.



For the first time, Hulu now features 4K “Ultra HD” versions of a select number of movies and TV series. Content available in 4K includes Hulu originals like the sci-fi miniseries 11.22.63 and the drama series The Path. Also available in 4K are 20 James Bond films, including classics like Dr. No and Goldfinger and more recent movies like Spectre and Die Another Day. The 4K content is available to Hulu subs with Microsoft’s Xbox One S console or Sony’s PlayStation 4 Pro console. Hulu is later to the 4K party than rivals Amazon and Netflix, both of which have offered select 4K programming for years. Amazon and Netflix also offer a select numbers of titles in HDR (high dynamic range), a format that provides a wider and richer array of colors.


Join us for the 16th Holiday Rock & Roll Bash
A benefit for The Lustgarten Foundation in support of pancreatic cancer research

Wednesday, December 14, 2016 | Location: TAO DOWNTOWN NYC

Presented by Madison Square Garden and AMC Networks
Thanks to private funding, 100% of every dollar donated goes directly to pancreatic cancer research.

Contact 914-579-1000 or [email protected] for sponsorships and tickets.



Amazon is set to enter the header bidding fray, according to a report from Advertising Age. Header bidding has exploded in popularity in 2016; it’s a form of programmatic buying that lets publishers choose which tech partners they want to work with, enabling a huge group of marketers to bit on website inventory at once. Amazon’s cloud-based header bidding solution will be announced this week, according to Ad Age’s sources. Amazon didn’t officially comment on the story.


FilmStruck, the recently launched movie-streaming service from Turner, has launched for Apple TV. The service was already available on Amazon Fire TV, on Android and iOS devices, and on the web. Turner now says that FilmStruck will get Roku and Google Chromecast apps early in 2017. Apps for Microsoft’s Xbox One and Sony’s PlayStation 4 are slated to follow later in the year.


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Get our your message out before, during, and after CES in a multi-platform way by the brand that “owns the mornings” in the B2B TV & Digital Media industry.
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Netflix has gained the exclusive streaming rights to One In a Billion, a documentary about basketball player Santam Singh Bhamara. The film follows Bhamara’s efforts to become the first-ever India-born player to be drafted by an NBA franchise. (Spoiler: The Dallas Mavericks drafted him last year.) The documentary will premiere tomorrow, December 6

Looks like “News of the Week’s” journos will have to take their revolt somewhere else. Trade pubs including Deadline, The Hollywood Reporter and Variety report that Amazon has opted not to pick up Good Girls Revolt, its drama about female journalists struggling to gain recognition in the ‘60s and ‘70s, for a second season. But Good Girls Revolt isn’t necessarily going out of print just yet: Sony, which produces the series, reportedly intends to shop the show to other outlets. 
Programmatic buying and digital advertising are now inseparable. But when it comes to mobile in particular, many digital media pros are still a ways away from mastery. That’s why, on December 13, Cynopsis dive into the mobile programmatic space with a new webinar, Mastering Mobile Programmatic: What You Need to Know Now. “While advertisers can buy digital impressions across screens, it’s imperative to understand the distinct value of mobile,” says webinar panelist Noor Naseer, Centro’s Director of Digital Innovations, Mobile. “As the lion’s share of digital media leans towards mobile, marketers are obligated to understand how mobile data points can empower media plans in ways that, historically, haven’t been available anywhere else in the media landscape.” Register for the webinar here.



Twitter has acquired Yes Inc., the Silicon Valley startup behind social apps such as WYD and Frenzy. As part of the acquisition, Yes CEO Keith Coleman has been named as Twitter’s new VP of Product. Coleman founded Yes in 2014. Before that, he served as Google’s Director of Product Management from 2004 to 2014. At Google, Coleman helped developed products such as Google Chat and Gmail.

Magic Leap’s former CMO is joining a new startup led by famed software engineer Andy Rubin. Wallace left the secretive augmented reality company last month; not much is about the new company he’s joining. Rubin is best known as the primary creator behind Android. He also currently runs the hardware incubator Playground. In addition to Magic Leap, Wallace has held positions at Samsung, BlackBerry and Google. His position at Rubin’s new startup was first announced on Twitter by Bloomberg’s Mark Bergen. Recode later confirmed the move with its own sources.


Millie Bobby Brown, who plays Eleven on Netflix’s Stranger Things, co-starred in a 2014 BBC America series, which was canceled after a single eight-episode season. What was the show called? (Email [email protected] with your answer and be sure to include your name, company, city and state.)
James and Kristin Dolan of Cablevision Systems fame founded Dolan Family Ventures earlier this year and recently announced the launch of 605, a data and analytics provider. What company did Dolan Family Ventures acquire to form the basis of 605? Answer: Analytics Media Group (AMG). Kudos to Andy Pittman-TAMU/TX, Michael Strauss-COX/NY, and David Westberg-SAG-AFTRA Federal Credit Union/CA. 


Diversity and Inclusion: What You Need to Know to Make it Real
Reaching and resonating with today’s diverse audience is a necessity. But what kinds of data and insights are available now to help create the kind of authentic programming and campaigns that foster brand affinity? Are you using the latest tools and tactics to attract the largest possible share of the audience you hope to engage? Get the answers you need this December 15th during the latest Cynopsis Webinar. Save your spot today.


Just when we were all getting past the final stages of grief, MythBusters has been resurrected in spirit. Series alums Kari Byron, Tory Belleci and Grant Imahara have moved to Netflix for a similar new reality series, debuting this Friday. Check out the trailer for White Rabbit Project here.
Watcheroo Premieres and Tune-in Alerts for the week of December 5-11
People Now at People.com, Monday-Friday at 8:30a ET and 11:30a ET: Guests include actress Bellamy Young (ABC’s Scandal), The Rockettes (Radio City Music Hall’s Christmas Spectacular), and actress Jamie Chung (Paramount Pictures’ ‘Office Christmas Party’)
Acorn TV: Series 3 of New Zealand detective drama The Brokenwood Mysteries makes its exclusive U.S. debut today, December 5
Netflix: One in a Billion, a feature-length documentary about Indian basketball player Satnam Singh Bhamara, debuts Tuesday, December 6
Netflix: Reggie Watts: Spatial, a new comedy special, debuts Tuesday, December 6
Hulu: Shut Eye, a new original series exploring the world of storefront psychics, debuts Wednesday, December 7
Crackle: SuperMansion: War on Christmas, an animated special from the Crackle original animated series SuperMansion, debuts Thursday, December 8
Netflix: Captive, a Doug Limon-produced docu-series, debuts Friday, December 9
Netflix: Club De Cuervos, Netflix’s first original Spanish-language series, debuts Friday, December 9
Netflix: Spectral, a new sci-fi movie, debuts Friday, December 9
White Rabbit Project, a new reality starring three MythBusters alums, debuts Friday, December 9
Netflix: Season 2 of Fuller House debuts Friday, December 9
Amazon Video: Season 3 of Mozart in the Jungle debuts Friday, December 9
Watcheroo is Cynopsis Digital’s tune-in guide for digital media programming, categorized by date. Programming includes digital premieres, ongoing shows, live-streamed events and linear TV digital integrated series.

See you on tomorrow,
David Teich

Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: SALES ASSISTANT/GSN/NY: Deal maintenance, traffic, mtg. prep., and admin duties; Excellent math skills; Knowledge of gen media terms; Strong knowledge of Microsoft programs incl. Excel, PP, MS Word and Outlook is req.; College deg req; Send Res and CL to [email protected] (12/14) 

JOB OPENING: SALES PLANNER/GSN/NY: Media plans, decks, acct mngment & mktg collateral for ad proposals; asst. in prog., events, new bus prospecting, tracking & reporting client’s activity. 2+ yrs exp. sales asst. or media plan’r/buyer. exp. in TV & Dig Plan’g; Knwlg of MS programs. BA deg req; Send Res/CL: [email protected] (12/14)

JOB OPENING: SR PUBLICIST/Adult Swim/ATL: Create/manage publicity campaigns for tv series/digital launches/industry events. 4-5 years ent publicity experience, strong press contacts, excellent verbal and written skills. Full info/apply HERE (12/14)

JOB OPENING: JR MOTION GRAPHICS DESIGNER/EDITOR/Serino Coyne LLC/NYC: A division of Omnicom Group Inc is seeking candidate w/strong work ethic & the ability to multi-task & excel in a deadline driven environment. Min 4 yrs exp graphics design & animation. BA deg related field. Full info/apply HERE (12/14)

JOB OPENING: SENIOR WRITER/PRODUCER/IFC/NYC: Lead creative for IFC Originals launches and brand campaigns. Idea-generating/writing/producing/directing mastermind with a comedy background and "Always On, Slightly Off" sensibility. 6-8 years experience. Submit resume and reel link HERE (12/14)

JOB OPENING: MARKETING MGR/Consumer Reports/Yonkers NY: Join as key part of the team that dvlps & launches a new member exp program. 5+ yrs’ exp in marketing with digital focus. Demonstrated track record of success developing and executing marketing programs that drive brand engagement. Full info/apply HERE (12/13) 

JOB OPENING: PRODUCER/ EDITOR (FREELANCE)/SPIKE BRAND CREATIVE/NYC: Help dvlp/produce innovative, relevant & brand-defining creative promos, content and campaigns for Spike scripted series. 3-5 yrs exp in TV or Digital producing/editing exp for TV/content/advertising specifically. Resume HERE (12/13)

JOB OPENING: DIR, ACCOUNT MGMT ADVANCED AD PRODUCTS/FOX/NY: Client-facing role resp for proposal dev, campaign execution & mgmt of all digital campaigns. Min 5-7 yrs exp operating at Dir level in an agency account mgmt like role with exp managing staff incl account services & prod. http://bit.ly/2gT0ngK (12/10)

JOB OPENING: DIRECTOR, CONSUMER MARKETING/CMT/Nashville: Serve as primary project mgr for all advertising efforts, consumer promotion, & aud engagement. BS degree mktg related field req’d. Min 7 yrs mktg with at least 3-4 yrs in consumer mktg in a corp. environment. Full info/apply HERE (12/10)

JOB OPENING: BUSINESS & ECONOMICS ANALYST/SAG-AFTRA/LA: Perform media co/industry trend & financial analysis to support industry negotiations, strategic objectives. 2-3 yrs studio or ad agency exp a plus. BA/BS in Bus or Econ & superior writing skills req’d. Full info/apply HERE (12/10)

JOB OPENING: PHOTO SERVICES CONSULTANT/EPIX/NYC: Dvlp/mng the Photo Services process & static asset library for EPIX Original Productions, w/a thorough understanding of internal business partners’ needs & objectives. BA deg & 5+ yrs TV exp in creative project/photo management. Full info/apply HERE (12/10)

JOB OPENING: VP RESEARCH/BBCWA/NYC: Informs key business decisions across BBC’s portfolio of businesses. Leads custom qualitative/quantitative/3rd party research with a focus on identifying audiences, understanding who they are, what they need & the BBC’s role in their lives. 10-15 yrs exp. Full info HERE (12/9)

JOB OPENING: FACILITY OPERATIONS DIR/Viacom/LA: Sprvs maintenance staff & vendors that provide srvcs & support to the employee population at mult locations. Extensive knwldg of building systems, BMS systems, local building codes & ADA req’s. 10 yrs exp managing staff, 5 yrs in Facilities mngmnt. Apply HERE (12/9)

JOB OPENING: PROGRAMMING & SCHEDULING SPECIALIST/CSI SPORTS/NY: 3-5 yrs TV Network exp. Create/manage logs and allocate inventory. Implement/schedule ad campaigns, promos plus work with Ad Agencies and RSNs nationwide. Traffic software exp. & excel skills req. Res/cvr to Rose HERE (12/9)

JOB OPENING: DIRECTOR SALES OPERATIONS/NBCU/NYC: Will help lead the Sales Operations team for the NBC Owned Television Stations, reporting to the VP, Sales Operations. Full info/apply HERE (12/8)

JOB OPENING: DIGITAL  &  ADDRESSABLE ADVERTISING OPERATIONS ANALYST/AT&T/NYC: Responsible for primary user support of the DealMaker Digital sales system as it relates to the Digital & Addressable platforms. 2+ yrs digital exp. Full info/apply HERE (12/7)

JOB OPENING: DIR OF PROD, BRAND CREATIVE/SUNDANCE TV/NY: Prod mgmt of allmktg assets for on/off-air video, design & print for TV, digital, social, content mktg, int’l, PR & affiliates. 5-6 yrs exp in TV & print a must & min 3 yrs at mgr level or above. Exc written/comm skills. Full info/apply HERE (12/7)

JOB OPENING: DIGITAL AE/NBCU/Chicago: AE for Telemundo digital properties. Generate, build, and grow accounts and develop digital media opps for key clients. 4 yr deg & min 2yrs of digital media sales exp req’d. Full info/apply HERE (12/7)

JOB OPENING: AD SALES RESEARCH MGR, CROSS PLATFORM/beIN Sport USA/Miami or NYC: Create/update category & brand positioning presentations that position beIN SPORTS positively within the Ad Sales marketplace. 4+ years of exp in Ad Sales or Program Rsrch or equiv combination of edu & exp. Resume HERE (12/7)

JOB OPENING: SR MGR INTEGRATED SALES MARKETING/beIN Sports/NYC: Manage 1-2 coords; direct daily workflow, write annual reviews, recommend dev training & identify opps to improve internal work processes. 5+ yrs of relevant exp in mktg, advertising, or a creative mktg agency w/2+ yrs of supervising exp. Res HERE (12/7)

JOB OPENING: DEVELOPMENT COORDINATOR/Lucky 8 TV/NYC:Create orig ideas/formats to pitch internally to the team for further dvlpmnt.Assist w/ grid mngmnt & tracking pitch status & internal movement of projects as well as support, as directed daily mngmnt of dvlpmnt projects. Resume HERE (12/7)

JOB OPENING: MGR, PROGRAMMING & MULTIPLATFORM/CMT/Nashville: Mng execution & coordinate scheduling for programming across all linear & non-linear platform. BA deg & Min 5yrs of escalating exp in TV programming. Passionate TV viewer & a rabid consumer of content across platforms. Full info/apply HERE (12/6)

JOB OPENING: SEGMENT PRODUCERS/MSNBC/NY: We are looking for experienced Segment Producers to write and produce segments with speed and accuracy for news programming, in a breaking news environment. Full info/apply HERE (12/6)

JOB OPENING: SALES PLANNER/FUSETV/NY: Create proposals in Ad Sales sys,monitor/steward accounts, support Nat’l Account Exec w/ mktg and rsrch projects. BA, 2+ yrs media/sales plan’g req’d. click on our career page @ www.fuse.tv (12/6)

JOB OPENING: VP, PROGRAM INTEGRATION, FOOD CATEGORY/Food Network/NYC: Dvlp overall strategy for prgrm integration as well as cultivate/mng relationships w/ sales, ad sales mktg & prgrmng teams. BS/BA or grad deg in related discipline & 10-15 yrs of prod exp, incl a management role. Full info/apply HERE (12/6)

JOB OPENING: HEAD OF MEDIA MARKETING AND SCHEDULING/NFL/Culver City: Dvlp on-air promo/off-air promo/digital strategies & plans to support prgrmng & mktg priorities. Min 5+yrs mktg media plan’g/buying &/or promo scheduling. exp w/use of ratings & rsch. Full info/apply HERE (12/6)

SITUATION WANTED: Global Ad Sales Director/Manager: 18+ years of experience, management and line sales, multinational executions, cable and digital. Excellent communication and presentation skills. Bilingual: English and Spanish. New York, NY preferred. Willing to relocate. Contact: [email protected] (12/7)

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