Tuesday February 20, 2024 Google responded to claims made about Privacy Sandbox in a report by the IAB Tech Lab. Google maintains the analysis contains inaccurate information and overlooks the goal of Privacy Sandbox to improve user privacy while still enabling effective digital advertising. The report said Privacy Sandbox could make it more difficult to […]
Monday February 12, 2024 Meta’s Instagram and Threads will no longer recommend political content from accounts users don’t already follow. “We want Instagram and Threads to be a great experience for everyone,” said a company blog post. “If you decide to follow accounts that post political content, we don’t want to get between you […]
Monday February 5, 2024 Tech industry CEOs were in the crosshairs during a D.C. hearing last week focused on the sexual exploitation of children online. Meta’s Mark Zuckerberg, X’s Linda Yaccarino, TikTok’s Shou Chew, and Snap’s Evan Spiegel acknowledged the horrors of the issue, and outlined the safety measures being taken. But that wasn’t […]
Monday January 29, 2024 How much will Prime Video’s pivot to offering an ad-supported tier boost its business? MoffattNathanson is among those with a rosy view – the research company projects revenue from Prime Video ads will reach $1.3 billion in 2024, rising to $2.3 billion in 2025. “We are going to find out […]
Monday January 22, 2024 After cutting 12,000 jobs – or 6% of its workforce – last year, Google just laid off upwards of 1000 more, and cut 100 jobs at YouTube. “Every year we go through a rigorous process to structure our team to provide the best service to our Ads customers,” said the […]
Tuesday January 16, 2024 Charge! LG Electronics has opened its first EV charger facility outside of South Korea. The 100,000-square-foot, green energy facility, in Fort Worth, TX, has the capacity to produce up to 12,000 chargers per year. “The EV charger business is a growth engine for LG’s future, supporting the company’s transformation into […]
Monday January 8, 2024 AI and metaverse technology and content company Futureverse announced the formation of Readyverse Studios, co-founded by Futureverse Co-Founders Shara Senderoff and Aaron McDonald, as well as Ernest Cline, the novelist and creator of the franchise Ready Player One, and Dan Farah, Ready Player One film producer. Later this year, Readyverse […]
Tuesday January 2, 2024 The New York Times is suing OpenAI and Microsoft for copyright infringement, alleging millions of Times articles were used to train automated chatbots that now compete with the paper. In addition to being held responsible for “billions of dollars” in damages, the Times is asking Microsoft and OpenAI to eliminate […]
Monday December 18, 2023 Arkansas-based news publisher Helena World Chronicle has initiated a class action lawsuit against Google and parent Alphabet, accusing the company of engaging in anticompetitive practices that are “starving the free press.” In the complaint, the publisher alleges Google’s content aggregation methods impact its ad revenue and web traffic, adding that […]
Monday December 4, 2023 Add Walmart to the of companies that have stopped advertising on X/Twitter. “We aren’t advertising on X as we’ve found other platforms to better reach our customers,” a spokeswoman for the largest retailer in the country told Bloomberg News. The decision comes after X owner Elon Musk’s remarks during the […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5