08/26/24: Cynopsis Media Tech Update

Monday August 26, 2024

Apple will hold its product launch event on September 10, according to Bloomberg. The company’s latest iPhones, watches and AirPods, are expected to go on sale September 20.

Instagram has rolled out a new option allowing users to add music to their profile by tapping “edit profile,” scrolling down to a new “Music” option, and tapping to add and search for an artist or song. Sabrina Carpenter launched the feature to share her new single, “Taste.”

Halliburton suffered a cyberattack last week that forced it to shut down some of its internal systems. The US oil giant said it became aware on Wednesday that an “unauthorized third party gained access to certain of its systems,” and that it “activated its cybersecurity response plan and launched an investigation internally with the support of external advisers to assess and remediate the unauthorized activity.”

Global watermarking company Verance announced the availability of technology to combat deep fakes and AI-generated disinformation using open watermarking standards. The solution enables social media platforms to authenticate broadcast content in user uploads and uses Verance Aspect to enable broadcast content to be authenticated by social media platforms, devices and disinformation analysts. Using industry standards developed and published by ATSC and C2PA, broadcast adopters of Verance Aspect can enable recipients of their content to determine whether it has been modified, as well as to locate an authentic version of the published asset.

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About 97% of consumers consider long-form content to be the most premium and that watching long-form premium content elicits positive emotions, with almost 90% saying it’s a good use of their time, according to a study from DirecTV Advertising and Publicis Media. The research – “Premium, Defined: Long-Form Content Drives Ad Success” – also found that 62% of those surveyed appreciate that brands advertising in long-form premium content make it more affordable to view, and two-in-three report having purchased a product they’ve seen advertised within long-form premium content.

NBCUniversal struck a deal with TalkShopLive that creates shoppable livestreams featuring NBCU talent. First up was Paris Hilton, who on Thursday talked up her new album. Viewers could purchase autographed copies of the record, along with Hilton’s book, Paris: The Memoir. The simulcast was available across TalkShopLive and E! and Hilton feeds. “The audience scale we can deliver on a daily basis is incredible, so to expand our ecommerce footprint with TalkShopLive and bring shoppable livestreams to life across our social and digital ecosphere is an exciting next chapter for us,” said Jenny Depper, SVP of E! News Digital in a statement.

DSPolitical has partnered with FreeWheel to use the latter’s Beeswax demand-side platform and FreeWheel Identity Network to match voter file data, enhancing the accuracy and scale of scale of voter-targeted CTV advertising.

Dentsu announced a strategic partnership with Sports Innovation Lab, providing clients with the ability to develop sports-related insights and target addressable sports audiences to Merkury’s 268 million reachable US adults. “Merkury’s more than 10,000 consumer data attributes combined with the data-driven fan intelligence from Sports Innovation Lab, generate the most advanced and precise sports audiences in the industry,” said Gerry Bavaro, Chief Strategy Officer, Merkury at dentsu. “Through the partnership, our clients can confidently develop custom audiences, enabling personalized, real-time experiences for sports enthusiasts across channels while adhering to the highest standards of consumer data protection.”

About 69% of LGBTQ+ consumers are more likely to try grocery or household items that visibly support the LGBTQ+ community, according to a study conducted by LGBTQ+ streaming network Revry and Nielsen. The study – “Revry LGBTQ+ Streaming Audience Insights powered by Nielsen” – also found that 66% of LGBTQ+ viewers are more inclined to purchase from brands that advertise in LGBTQ+ inclusive programming or feature LGBTQ+ individuals in their campaigns. In addition, 89% of LGBTQ+ consumers report making grocery and household item purchases daily to weekly and ads in the Grocery and Household category in the second quarter had an average Completion Rate of 99.18%, above Revry’s benchmark of 95%. Both Grocery/beverage and household items had a higher overall completion rate above Revry’s benchmark at 99.10%.

PilotDesk and LG Ad Solutions have entered into a long-term agreement to enhance advertising inventory management through the YieldPilot platform. LG Ad Solutions is using PilotDesk’s YieldPilot to automate and optimize its advertising inventory, enhancing operational efficiency. “After a four-month trial period, LG Ad Solutions was able to derive incremental revenue from its existing demand partners and allow for their team to focus on more strategic needs for their clients, resulting in the shift from a trial period to a long-term partnership with PilotDesk,” said Joe Hirsch, CEO of PilotDesk.

Viamedia announced a strategic partnership with Minerva Networks, a provider of advanced entertainment delivery solutions. The collaboration will integrate Viamedia’s Parrot Ad Decisioning System into Minerva’s platforms, aimed at enhancing programmatic ad capabilities for MVPDs and broadcasters. Viamedia’s Parrot ADS software simplifies the advertising process by allowing a single order to cover both linear and streaming inventories, combining them into one invoice.

Claritas released a new AI Broadcast Attribution solution that builds upon Claritas’ existing broadcast attribution solution, and incorporates AI into its framework to provide marketers with enhanced insights on the effectiveness of broadcast campaigns. Additionally, it facilitates data-driven optimization of future campaigns and aligns broadcast strategies with digital counterparts. “Precise broadcast measurement, advanced real-time analytics, and insights with consistency across platforms is something the ecosystem has needed and only Claritas could deliver at this depth,” said Mike Nazzaro, CEO, Claritas. “Moving forward, marketers can now count on their broadcast strategies and buys to deliver the strongest ROI.”

tvScientific announced patent approval for a new layer of their CTV advertising optimization technology. The tech is aimed at maximizing advertiser-declared outcomes across campaigns, including cost per sale, cost per app install, and more, and provide ML and AI-based insights.

STREAMING

A single exposure to an interactive ad leads to +36% stronger unaided brand recall than a single exposure to a standard video unit, according to Brightline study, The TV Ad Revolution 2024, which found four-fifths of viewers were able to correctly identify the advertiser. When paired together, the two ad formats lead to significant lifts in all three memory recall metrics, including 58% stronger unaided recall and 47% higher message recall.

Restaurant chain Chick-Fil-A plans to launch its own streaming platform with its own slate of original programming. Deadline reports the fast-food giant has been working with several production companies to produce family-friendly shows, especially those in the unscripted space, including a game show from Glassman Media (“The Wall”) and Sugar23 (“13 Reasons Why”). The restaurant chain also is looking to license and acquire additional content.

Bitmovin, a provider of video streaming software solutions, has been selected by Mercado Libre, the Latin American e-commerce and technology company, to launch streaming service Mercado Play. Mercado Libre hosts an online commerce and payments ecosystem in Latin America.

In the wake of a federal judge blocking the release of the streaming sports channel Venu from Disney, Warner Bros. Discovery, and Fox DirecTV chief content officer Rob Thun called for more flexibility in video packaging, adding that it is up to programmers to allow that to happen.In a blog post, Thun said while DirecTV disagrees with Venu’s strategy, it highlights the need for offering consumers “skinnier” packages of not just sports but local channels, entertainment, news, family and movie genres. “DirecTV believes that programmers need to collaborate with pay TV distributors to deliver entertainment options that align with consumer preferences,” Thun said, by offering flexible packages, lower-priced alternatives and an aggregated experience. “Pay TV subscribers have been declining because of our collective failure to evolve to meet consumer preferences, not due to external forces. Without fundamental change, costs will continue to soar, consumer satisfaction will erode, and the entire ecosystem will suffer,” Thun said.

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Job of the day

DIRECTOR OF DIGITAL MEDIA
CSI SPORTS
JERSEY CITY, NEW JERSEY
Proven track record of monetizing digital assets on various social media platforms. Work closely with our production team in creating content and comprehensive marketing plans to increase market share. Full info HERE

INTERNATIONAL SALES EXECUTIVE
CSI SPORTS
JERSEY CITY, NEW JERSEY
Create and execute sales strategies and proposals- generating new sales from past, current and future leads by networking, building relationships and identifying valuable sales opportunities. Manage existing accounts and excel at identifying clients’ needs. Requires a self-driven individual who is passionate about the sports and media industry. Full info HERE

NATIONAL SALES EXECUTIVE
CSI SPORTS
JERSEY CITY, NEW JERSEY
Looking for another self-motivated, highly disciplined National AD Sales Executive that enjoys the sales process from beginning to close. If you bring the enthusiasm and determination we will supply the opportunity to make this the best position you’ve ever had. Full info HERE

SR ACCOUNT DIRECTOR DR SALES
FAMILY ENTERTAINMENT TV
NYC
Responsible for the sale of all short form and paid programming time on Family Entertainment Television (FETV) and Family Movie Classics (FMC) as well as establish and expand advertising partnerships, through existing client relationships and prospect new business and work with SVP to forecast, track sales performance and exceed revenue goals. Full info HERE

PRODUCER >>
TSR STUDIOS/LOS ANGELES, CA: Help build programming and shows for our digital and social media pages as well as have knowledge of the latest and greatest in social media, and emerging technology. The ideal candidate has a successful background in physical video production and an obsession with storytelling and creating content. You will also develop and edit video content. Full info HERE

ASSOCIATE, GLOBAL LICENSING & DISTRIBUTION
HEARST MEDIA PRODUCTION GROUP
CHARLOTTE, NC
Coordinate and execute asset delivery to content distribution partners and assist with ideation and execution of marketing campaigns with channel partners as well as capture, analyze, and report viewership data. You will also follow and report on industry trends and create weekly programming schedules for FAST channels. Full info HERE

DIRECTOR OF BUSINESS & LEGAL AFFAIRS >>
SONY PICTURES TELEVISION/CULVER CITY, CA: Sony Pictures Television is seeking a Director of Business & Legal Affairs. The Director’s primary role will be to develop and build deal structures, and analyze, negotiate, and draft various development and production agreements while providing ongoing business affairs counsel for any SPE game shows including Wheel of Fortune and Jeopardy! Full info HERE

LEAD BUSINESS DEVELOPMENT EXECUTIVE >>
CASTIFY.AI/HYBRID: Expand our client base in the digital advertising industry and focus on business development, securing new clients and partnerships, and negotiating contracts with leading advertising brands and agencies as well as experience in the digital advertising sector, showcasing a proven track record of achieving targets and excelling in business development. Full info HERE

PAID SEARCH SPECIALIST >>
AKA NYC/NEW YORK, NY: As Paid Search Specialist, you will be responsible for managing and optimizing paid search campaigns to drive targeted traffic and achieve business objectives. The ideal candidate should possess a strong understanding of search engine marketing (SEM), excellent data analytical skills, and the ability to stay updated on industry trends. Full info HERE

MARKETING ASSOCIATE MANAGER
GSTV
NEW YORK, NY – HYBRID REMOTE
Touch various teams within our group such as Marketing Solutions, Marketing Communications and Design. Our group develops thoughtful marketing and promotional programs alongside our business development team. We collaborate with teams across the organization to develop concepts that meet client needs and then bring the story to life. Full info HERE

MEDIA PLANNER >>
AKA NYC/NEW YORK, NY: Shape and executive innovative multi-channel media plans. Key responsibilities include developing campaign presentations and reporting materials and optimizing campaign performance using Google Campaign Manager. Ideal candidates possess 2-4 years of experience, strong communication skills, and a passion for entertainment. Full info HERE

TV HOST >>
QVC/WESTCHESTER, PA: Credible while entertaining candidate w/exp hosting TV, digital, radio, spokesperson or live events. Masterful storyteller, enthusiastic & a love for products and shopping a must. Must be quick on their feet w/ability to improv & engage as well as have an elevated sense of style. Full info HERE

DIRECT RESPONSE ACCOUNT EXECUTIVE
TV One
NEW YORK, NY – HYBRID REMOTE
Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE

CTV ACCOUNT EXECUTIVE >>
HAYSTACK NEWS/NYNY, LA, CHICAGO: Responsible for developing partnerships to drive strategic and creative solutions for clients also help advertisers build their brands by supporting the world’s most premium news publishers. Full info HERE

PERFORMANCE MARKETING DIRECTOR
AKA NYC
NEW YORK
Serve as a primary point of contact for our clients, cultivating strong relationships based on trust and delivering exceptional service. Collaborate closely to understand their goals, challenges, and market dynamics, providing strategic guidance and insights. Full info HERE

DIGITAL SALES ACCOUNT EXECUTIVE >>
OUTLAWS ENTERTAINMENT/Remote: Looking for a senior level digital seller to drive national, regional and local O&O and 3rd Party Revenue for our Gen-Z targeted video content and entertainment division. Will have access to influencers, a strong creative services team and a multitude of media assets to leverage. Full info HERE

VP OF FINANCE & ACCOUNTING >>
PBS DISTRIBUTION/ARLINGTON, VA (HYBRID): Responsible for strategic financial oversight of the company’s growth and profitability, including all finance, accounting, and treasury operations as well as lead the long-term financial planning process, provide content investment guidance and collaborate with the executive management team to set the vision and achieve goals for revenue. Full info HERE

ACCOUNT REP: MPT NATIONAL CORPORATE SALES
MARYLAND PUBLIC TELEVISION FOUNDATION
REMOTE
Call on current and prospective sponsors, providing high-quality customer service, in a manner consistent with standard industry practice, for the customer/client accounts for which they have cultivated or have been assigned as well as build sustainable, long-lasting relationships with existing clients. Full info HERE

PAID SEARCH SPECIALIST
AKA NYC
NEW YORK
Responsible for managing and optimizing paid search campaigns to drive targeted traffic and achieve business objectives. The ideal candidate should possess a strong understanding of search engine marketing (SEM), excellent data analytical skills, and the ability to stay updated on industry trends. Full info HERE

PAID SOCIAL SPECIALIST
AKA NYC
NEW YORK
Responsible for developing, implementing, and optimizing paid social media campaigns to drive brand awareness, engagement, and conversions. The ideal candidate will possess a deep understanding of social media platforms and data analytics and has a proven track record of delivering measurable results through paid social channels. Full info HERE

PRODUCER/WRITER
TV One
SILVER SPRING, MD – HYBRID REMOTE
Responsible for writing, producing and supervising edit sessions for assigned on-air promos and cross department promotional initiatives and develop and execute ideas for image and brand campaigns. Manage shoots as necessary. Full info HERE

SR. PROJECT MANAGER
TV One
SILVER SPRING, MD – HYBRID REMOTE
Coordinate off-channel marketing and creative services projects, timing, administrative coordination, and processes to ensure that our projects are delivered on time, budget and produce the desired results. You will be the go-to person for everything involving a project’s organization, client communication, planning, and timeline. Full info HERE

DIRECTOR, CUSTOMER ACQUISITION
GOLDEN HIPPO
WOODLAND HILLS, CA (Hybrid)
Golden Hippo is hiring a Director, Customer Acquisition to be responsible for leading a direct response marketing team to test, optimize, and scale new product campaigns. This role will help to identify opportunities and the strategy for overall Customer Acquisition initiatives. Anticipated Salary Range is $131.6k – $175.5k + bonuses. Full info HERE

SR. YOUTUBE ADS SPECIALIST
GOLDEN HIPPO
REMOTE
Golden Hippo is hiring a Sr. YouTube Ads Specialist to lead YouTube media buying. This role is involved in the entire campaign cycle, including creating and testing new ads and targeting options, launching and overseeing campaigns, and scaling budgets while maintaining KPI’s. Anticipated Salary Range is $86.4k – $115.2k + bonuses. Full info HERE

FACEBOOK ADS SPECIALIST
GOLDEN HIPPO
REMOTE
Golden Hippo is hiring a Facebook Ads Specialist to manage Facebook ad campaigns and craft highly converting ad creatives. This role is involved in the entire campaign cycle, including creating and testing new ads and targeting options, launching and overseeing campaigns, and scaling budget. Anticipated Salary Range is $75.7k – $101k + bonuses. Full info HERE

SVP-DIGITAL REVENUE DEVELOPMENT >>
NEXSTAR/IRVING, TX: Work collaboratively with the Broadcast Leadership Team to lead sales strategies across all stations, divisions, and platforms. The role will work with station leadership, the National Sales Organization, and directly with clients to drive optimal revenue opportunities for all of Nexstar’s digital channels. Full info HERE

SENIOR DIRECTOR OF AD SALES >>
HAYSTACK NEWS/NYNY, LA, CHICAGO: Responsible for developing large, meaningful partnerships to drive strategic and creative solutions for clients. You relish the opportunity to help advertisers build their brands by supporting the world’s most premium news publishers. Full info HERE

ACCOUNT EXECUTIVE
INTERSECTION
LOS ANGELES, CA
Drive new revenue for our media around Los Angeles and beyond as well as building relationships with prospects and clients. Full info HERE

ACCOUNT EXECUTIVE DIRECT RESPONSE >>
OPPORTUNITY MEDIA/NY(REMOTE/HYBRID): Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Min 2 yrs DR Experience. Bilingual (English/Spanish) Wide Orbit Exp a +. Full info HERE

MEDIA COORDIATOR DIRECT RESPONSE >>
OPPORTUNITY MEDIA/NY(REMOTE/HYBRID): Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Bilingual (English/Spanish) Wide Orbit Exp a +. Full info HERE

ACCOUNT EXECUTIVE
INTERSECTION
SEATTLE, WA
Grow in billings, income, and experience on a team that continues to lead our industry. Take your career to the next level with a company that is transforming cities and delivering on our promises to our clients and to our long-standing Municipal and Transit Authority partners. Full info HERE

ACCOUNT EXECUTIVE
INTERSECTION
PORTLAND, OR
Grow in billings, income, and experience on a team that continues to lead our industry. Take your career to the next level with a company that is transforming cities and delivering on our promises to our clients and to our long-standing Municipal and Transit Authority partners. Full info HERE

ACCOUNT EXECUTIVE, AD SALES >>
FUSE MEDIA/NEW YORK, NY: Support the Ad Sales team by prospecting, selling and expanding the Company’s advertising revenue base. The candidate will have a strong media sales background with a network of industry clients and prospects as well as establish a book of business and exceed pre-established activity and sales quota utilizing CRM tools to document sales activity. Full info HERE

ACCOUNT EXECUTIVE, EAST COAST ADVERTISING SALES
THE ALLEN MEDIA GROUP
NYC (Hybrid)
Responsible for coverage of assigned advertising agencies and clients specifically dedicated to representing AMG linear, digital and streaming platforms. Also grow and maintain existing clients as well as prospect and close new business. Work closely with clients and advertising holding companies ensuring AMG is a ‘must-buy’ for advertisers. Full info HERE

VP/HEAD OF ADVERTISING SALES
FREEBEE
FL/NYC Remote
Lead, manage, develop, and grow Ad Sales teams. Attract and retain the best talent. Work with leadership team to set, achieve, and grow revenue targets across OOH, Digital and Experiential. Instrumental in driving the team to exceed all expectations and goals. 15+ years’ experience in advertising, media, and relevant sales management roles. Full info HERE

ACCOUNT EXECUTIVE
FREEBEE
MIAMI
Achieve revenue and growth targets across linear and digital. Identify and execute strategies which result in exceeding revenue targets. Develop and execute effective sales strategies that showcase as well as maximize overall revenues for the overarching National Sales division. 7-10 yrs exp. in advertising, media & relevant sales management roles. Full info HERE

SENIOR AUDIO/VIDEO PROMOTION PRODUCER >>
WHYY/PHILADELPHIA: Produce best-in-class promotional spots, accurately reflecting WHYY’s brand mission, from strategy through management approvals. Write killer scripts for audio and video to engage audiences. Organize promotional spot production schedule for video and audio spots needed for TV, FM, digital and social platforms. 10-15+ years’ experience. Full info HERE

DIGITAL DIRECTOR, NEWS >>
WHYY/PHILADELPHIA: Develop a cogent strategy for developing and publishing WHYY news content across social media and emerging digital platforms. Convey and create SEO, social media and digital best practices in concert with the digital staff with the focus of informing and developing the newsroom’s digital muscles. Five or more years of journalism experience. Full info HERE

ACCOUNT EXECUTIVE
FAMILY ENTERTAINMENT TV
NYC
Represent FETV & FMC to media community via ongoing communications & relationship building. Maintain & develop strong working relationships w/both agencies & internal departments in support of sales efforts. Work w/sales management, pricing & planning to achieve quarterly revenue goals. 5+ yrs media sales exp. preferably in cable TV- agency exp. +. Full info HERE

TV/VIDEO SPONSORSHIP-PRODUCT INTEGRATION SALES REPRESENTATIVE >>
GAME ON MEDIA SOLUTIONS/Remote: Game On Media Solutions is looking for an independent business development oriented sponsorship sales representative. Focus will be on TV/Streaming project opportunities for brands that include product integration and placement. This is an Independent Contractor performance compensated opening. Attractive fees can be earned for closed deals. Full info HERE

BRAND ASSISTANT >>
THE LEDE COMPANY/NYC: Full-service communication, strategy, and social impact consulting firm, specializing in corporate, brand, entertainment, and nonprofit sectors, is seeking a Brand Assistant to join the Brand team in our New York office. The Assistant will play an integral role in supporting accounts for a wide variety of Fashion, Beauty, CPG and Lifestyle clients. Full info HERE

TALENT ASSISTANT >>
THE LEDE COMPANY/LA: Full-service strategy, communications and social impact consulting firm, specializing in corporate, entertainment and nonprofit sectors. We are looking for a Talent Assistant to a Talent Publicist in Los Angeles. We are seeking enthusiastic candidates who can work in a fast-paced environment, are driven & have strong communication and writing skills. Full info HERE

EXECUTIVE PRODUCER FOR NATIONAL POLITICAL SHOW >>
BAHAKEL COMMUNICATIONS/CHARLOTTE NC: Develop and oversee the production of a daily or weekly national political show that covers the most important political news and events of the day. Develop and execute strategies to increase the show’s audience and engagement. At least 5 years of experience as an executive producer for a political show or similar program. Full info HERE

EXECUTIVE PRODUCER OF NEWS/ENTERTAINMENT >>
BAHAKEL COMMUNICATIONS/CHARLOTTE NC: Oversee all editorial and entertainment content, news production and presentation. Responsible for day-to-day operations of the show: producing, writing, and guiding creative. Develop content for the News @ TEN, plan, assign and create production schedules. 7 years of experience as executive producer or show producer. Network experience preferred. Full info HERE