| Meta shut down CrowdTangle, a tool used by researchers to track the spread of misinformation on Facebook and Instagram. The company’s Content Library is available, but limited to users from “qualified academic or nonprofit institutions who are pursuing scientific or public interest research,” which leaves many researchers and most journalists out in the cold.
Google introduced its new line of Pixel 9 phones at its Made by Google event last week, including more size options and Gemini by default, replacing Google Assistant. Also unveiled was conversational voice assistant Gemini Live.
X is ending operations in Brazil, after Supreme Court Justice Alexandre de Moraes sought to block certain accounts as part of an investigation into election misinformation. According to a post on X, the company’s legal representative in Brazil was threatened with arrest if X did not comply with “censorship orders.”
SAG-AFTRA struck an agreement with Narrativ, an online marketplace where brands can create audio ads using artificial intelligence, that it says sets a new standard for the ethical use of A.I.-generated voice replicas in digital advertising. “Not all members will be interested in taking advantage of the opportunities that licensing their digital voice replicas might offer, and that’s understandable. But for those who do, you now have a safe option,” said SAG-AFTRA National Executive Director & Chief Negotiator Duncan Crabtree-Ireland. “Narrativ has agreed to our terms, and its platform is an excellent example of how A.I. can be ethically used, by putting compensation, informed consent and control in the hands of individual performers.”
Vice presidential candidate Tim Walz was joined by his dog, Scout, for his first post on TikTok – “or as he and I say, TimTok” – on Friday. The account description reads, “Dad, coach, veteran, MN Governor. Running to win this thing with Kamala Harris.”
FreeWheel announced the availability of the Performance Suite with solutions created for activation on its demand-side platform, Beeswax. Underpinned by FreeWheel’s unique identity solution, the FreeWheel Identity Network, the Performance Suite enables more precise targeting, optimization, and measurement through the use of both deterministic and probabilistic identity resolution within the system. “The shift in CTV viewership brings new ad opportunities, but also presents challenges: CTV buyers primarily lean on IP addresses to reach households, however, IPs are not a stable identifier. This makes it difficult for buyers to accurately target and measure users at the household level. That being said, measurable results and the ability to optimize effectively remain non-negotiables for performance marketers,” said Mark McKee, General Manager FreeWheel. “With that in mind, we created an advanced set of results-driven, efficient, and transparent tools for performance marketers to accurately achieve their campaign goals while maximizing their budgets.”
GroupM announced the launch of a global Integrated Commerce Management solution with commerce technology provider, Pacvue. Combining GroupM’s data, insights, and best practices with Pacvue’s technology, the solution aims to eliminate technology silos by unifying insights, media management, and retail operations for GroupM clients. “Our focus is on how we use technology to answer our clients’ business problems, drive incrementality, and simplify operational complexity. Our work with Pacvue makes that possible across markets, giving our clients the leading edge in a space where innovation has to be a constant,” said Samantha Bukowski, GroupM’s Global Head of Commerce.
LGBTQ+ news and entertainment platform PinkNews has partnered with community platform OpenWeb to build robust first-party data and create a healthy, safe space for their community. The collaboration brings OpenWeb’s suite of AI-powered community experiences to PinkNews.com. “At PinkNews, we’re committed to providing our readers with a safe and informative space to engage with LGBTQ+ news and culture,” said Sarah Watson, Chief Product Officer, PinkNews. “Our partnership with OpenWeb has empowered us to build an engaged and loyal readership—a key part of our growth strategy. Thanks to their moderation technology, we’ve opened our comments to all users while ensuring conversation remains respectful and productive.” |
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A new partnership between Netflix and Google gives “Emily in Paris” fans on Netflix’s ads plan new custom features, including:
· Shoppable pause ads encourage viewers to scan the image on their screen using Google Lens, Google’s visual search tool, which directs them to similar items for purchase.
· Customized spots that tie the series with Google Shopping, highlighting Emily Cooper’s photo ingenuity.
· Google is the title sponsor season four of the show.
“By organically tapping into the fandom of the show, and leveraging engaging formats, it offers our members a creative and entertaining experience and showcases to our partners the breadth at which we can build these unique opportunities with them,” said Magno Herran, VP of Marketing Partnerships for Netflix,
Ad management firm Mediavine announced the integration of software platform Flodesk. The integration will streamline processes for users of Mediavine’s Grow product while leveraging Flodesk as a preferred email service provider. The new integration allows publishers to segment new subscribers gained from Grow features, adding these new users directly into Flodesk. “Flodesk is one of our publishing partners’ most requested email service providers and we are happy to deliver this integration,” said Eric Hochberger, CEO of Mediavine. “Now publishers can easily leverage Mediavine’s Grow alongside one of the top email service providers in the market, with many of Flodesk’s features catering to the specific business needs of independent content creators.”
According to a recent study from LG Ad Solutions, Connected TV is a pivotal environment for advertisers to connect to Black Americans. Its latest report, “The Inclusive Screen: Black Americans,” found that Black CTV users are more likely to take action after seeing an ad, with nearly half visiting a website, 29% purchasing a product and 24% visiting a store. The report also found that 63% of Black CTV users find streaming TV ads to be more relevant than traditional TV ads, 68% of Black CTV users prefer streaming free video content with ads, and 65% watch over two hours of FAST content per week.
Lotame has launched Lotame Curation, which the company says offers a more efficient and effective way for media buyers to deliver benchmark-beating campaign results, unlocking supply via Private Marketplaces (PMP) and uses differentiated audience insights to scale performance. During early trials of the product, results showed 20% better campaign efficiencies, improved video completion rates by 15%, and 21% higher viewability.
Infillion launched IDVX, a solution that brings scalable and measurable premium interactive video, including shoppable ads, across CTV, desktop and mobile. It is the company’s first new product since it acquired MediaMath in 2023. IDVX is tailored for digital and video buyers with KPIs at any stage in the purchase funnel, and optimizes campaigns to drive higher brand lift and purchase intent.
New analysis from Go Addressable and MRI-Simmons found that 80% of adults 18-34 watch both linear and streaming TV, which the researchers said highlights the importance of using addressable TV as a tool to reach audiences in multiscreen environments. In a separate study with Advertiser Perceptions, Go Addressable found that 65% of advertisers agreed they would be more likely to consider addressable TV as a key component of their media mix. With identity becoming more important for advertising due to the loss in data quality, it was also found that half of advertisers have used a data service to provide identified first-party audiences in the past year.
About 91% of parents believe brands that advertise on kids/family content are more trustworthy than brands that advertise on other types of content, according to Future Today’s latest Family Insights report. Future Today partnered with The Insights Family for the study, to understand how families consume FAST content, including on “Happy Kids,” Future Today’s own AVOD platform. More than half (62%) of families watch content on streaming services daily with consumption shifting from Cable TV to Streaming TV. In addition to content, families are also watching ads – 96% of parents say they engage with ads on “HappyKids,” and nine in ten kids discuss the ads after they appear. The study also found ads related to retail (56%), restaurants (55%) and travel (54%) had the most traction.
Digital advertising technical standards body IAB Tech Lab said it has made significant updates to the US National Section of the Global Privacy Platform. Moving forward, the US National Section will be renamed the Multi-State Privacy Agreement (MSPA) US National Section. These updates expand the coverage of the MSPA US National Section and provide detailed clarifications to support proper compliance usage within the digital advertising ecosystem. In October 2022, IAB and IAB Tech Lab launched the MSPA and state-level sections in the GPP to ensure compliance with new state privacy laws, including California, Colorado, Connecticut, Utah, and Virginia. Other changes include renaming the US National Section the “MSPA US National Section,” to which 14 additional states have been added. The public comment period is open until September 12.
With local, state and national political races gobbling up ad inventory, 94% of marketers will need to spend more on advertising this year, according to Wunderkind’s and studioID’s “2024 CMO State of the Union Report.” The study also found that 72% of retail marketing executives are extremely or very concerned about developing advertising strategies amid the 2024 election cycle. Political ad spending is estimated to top $12 billion this year, and with the pressure to buy up ad units, brands will likely spend 10% to 20% more on advertising in non-battleground states, and as much as 50% more in battleground states than they do during non-election years, the study says. To compensate, nearly half of respondents (43%) say they are leaning more heavily on blogs, websites, email, or SMS to get their messages across. |
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| Cynopsis BIG TV Summit: New Strategies for Reaching Target Audiences, for Agencies & Networks
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DIRECTOR OF DIGITAL MEDIA
CSI SPORTS
JERSEY CITY, NEW JERSEY
Proven track record of monetizing digital assets on various social media platforms. Work closely with our production team in creating content and comprehensive marketing plans to increase market share. Full info HERE
INTERNATIONAL SALES EXECUTIVE
CSI SPORTS
JERSEY CITY, NEW JERSEY
Create and execute sales strategies and proposals- generating new sales from past, current and future leads by networking, building relationships and identifying valuable sales opportunities. Manage existing accounts and excel at identifying clients’ needs. Requires a self-driven individual who is passionate about the sports and media industry. Full info HERE
NATIONAL SALES EXECUTIVE
CSI SPORTS
JERSEY CITY, NEW JERSEY
Looking for another self-motivated, highly disciplined National AD Sales Executive that enjoys the sales process from beginning to close. If you bring the enthusiasm and determination we will supply the opportunity to make this the best position you’ve ever had. Full info HERE
SR ACCOUNT DIRECTOR DR SALES
FAMILY ENTERTAINMENT TV
NYC
Responsible for the sale of all short form and paid programming time on Family Entertainment Television (FETV) and Family Movie Classics (FMC) as well as establish and expand advertising partnerships, through existing client relationships and prospect new business and work with SVP to forecast, track sales performance and exceed revenue goals. Full info HERE
PRODUCER >>
TSR STUDIOS/LOS ANGELES, CA: Help build programming and shows for our digital and social media pages as well as have knowledge of the latest and greatest in social media, and emerging technology. The ideal candidate has a successful background in physical video production and an obsession with storytelling and creating content. You will also develop and edit video content. Full info HERE
ASSOCIATE, GLOBAL LICENSING & DISTRIBUTION
HEARST MEDIA PRODUCTION GROUP
CHARLOTTE, NC
Coordinate and execute asset delivery to content distribution partners and assist with ideation and execution of marketing campaigns with channel partners as well as capture, analyze, and report viewership data. You will also follow and report on industry trends and create weekly programming schedules for FAST channels. Full info HERE
DIRECTOR OF BUSINESS & LEGAL AFFAIRS >>
SONY PICTURES TELEVISION/CULVER CITY, CA: Sony Pictures Television is seeking a Director of Business & Legal Affairs. The Director’s primary role will be to develop and build deal structures, and analyze, negotiate, and draft various development and production agreements while providing ongoing business affairs counsel for any SPE game shows including Wheel of Fortune and Jeopardy! Full info HERE
LEAD BUSINESS DEVELOPMENT EXECUTIVE >>
CASTIFY.AI/HYBRID: Expand our client base in the digital advertising industry and focus on business development, securing new clients and partnerships, and negotiating contracts with leading advertising brands and agencies as well as experience in the digital advertising sector, showcasing a proven track record of achieving targets and excelling in business development. Full info HERE
PAID SEARCH SPECIALIST >>
AKA NYC/NEW YORK, NY: As Paid Search Specialist, you will be responsible for managing and optimizing paid search campaigns to drive targeted traffic and achieve business objectives. The ideal candidate should possess a strong understanding of search engine marketing (SEM), excellent data analytical skills, and the ability to stay updated on industry trends. Full info HERE
MARKETING ASSOCIATE MANAGER
GSTV
NEW YORK, NY – HYBRID REMOTE
Touch various teams within our group such as Marketing Solutions, Marketing Communications and Design. Our group develops thoughtful marketing and promotional programs alongside our business development team. We collaborate with teams across the organization to develop concepts that meet client needs and then bring the story to life. Full info HERE
MEDIA PLANNER >>
AKA NYC/NEW YORK, NY: Shape and executive innovative multi-channel media plans. Key responsibilities include developing campaign presentations and reporting materials and optimizing campaign performance using Google Campaign Manager. Ideal candidates possess 2-4 years of experience, strong communication skills, and a passion for entertainment. Full info HERE
TV HOST >>
QVC/WESTCHESTER, PA: Credible while entertaining candidate w/exp hosting TV, digital, radio, spokesperson or live events. Masterful storyteller, enthusiastic & a love for products and shopping a must. Must be quick on their feet w/ability to improv & engage as well as have an elevated sense of style. Full info HERE
DIRECT RESPONSE ACCOUNT EXECUTIVE
TV One
NEW YORK, NY – HYBRID REMOTE
Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE
CTV ACCOUNT EXECUTIVE >>
HAYSTACK NEWS/NYNY, LA, CHICAGO: Responsible for developing partnerships to drive strategic and creative solutions for clients also help advertisers build their brands by supporting the world’s most premium news publishers. Full info HERE
PERFORMANCE MARKETING DIRECTOR
AKA NYC
NEW YORK
Serve as a primary point of contact for our clients, cultivating strong relationships based on trust and delivering exceptional service. Collaborate closely to understand their goals, challenges, and market dynamics, providing strategic guidance and insights. Full info HERE
DIGITAL SALES ACCOUNT EXECUTIVE >>
OUTLAWS ENTERTAINMENT/Remote: Looking for a senior level digital seller to drive national, regional and local O&O and 3rd Party Revenue for our Gen-Z targeted video content and entertainment division. Will have access to influencers, a strong creative services team and a multitude of media assets to leverage. Full info HERE
VP OF FINANCE & ACCOUNTING >>
PBS DISTRIBUTION/ARLINGTON, VA (HYBRID): Responsible for strategic financial oversight of the company’s growth and profitability, including all finance, accounting, and treasury operations as well as lead the long-term financial planning process, provide content investment guidance and collaborate with the executive management team to set the vision and achieve goals for revenue. Full info HERE
ACCOUNT REP: MPT NATIONAL CORPORATE SALES
MARYLAND PUBLIC TELEVISION FOUNDATION
REMOTE
Call on current and prospective sponsors, providing high-quality customer service, in a manner consistent with standard industry practice, for the customer/client accounts for which they have cultivated or have been assigned as well as build sustainable, long-lasting relationships with existing clients. Full info HERE
PAID SEARCH SPECIALIST
AKA NYC
NEW YORK
Responsible for managing and optimizing paid search campaigns to drive targeted traffic and achieve business objectives. The ideal candidate should possess a strong understanding of search engine marketing (SEM), excellent data analytical skills, and the ability to stay updated on industry trends. Full info HERE
PAID SOCIAL SPECIALIST
AKA NYC
NEW YORK
Responsible for developing, implementing, and optimizing paid social media campaigns to drive brand awareness, engagement, and conversions. The ideal candidate will possess a deep understanding of social media platforms and data analytics and has a proven track record of delivering measurable results through paid social channels. Full info HERE
PRODUCER/WRITER
TV One
SILVER SPRING, MD – HYBRID REMOTE
Responsible for writing, producing and supervising edit sessions for assigned on-air promos and cross department promotional initiatives and develop and execute ideas for image and brand campaigns. Manage shoots as necessary. Full info HERE
SR. PROJECT MANAGER
TV One
SILVER SPRING, MD – HYBRID REMOTE
Coordinate off-channel marketing and creative services projects, timing, administrative coordination, and processes to ensure that our projects are delivered on time, budget and produce the desired results. You will be the go-to person for everything involving a project’s organization, client communication, planning, and timeline. Full info HERE
DIRECTOR, CUSTOMER ACQUISITION
GOLDEN HIPPO
WOODLAND HILLS, CA (Hybrid)
Golden Hippo is hiring a Director, Customer Acquisition to be responsible for leading a direct response marketing team to test, optimize, and scale new product campaigns. This role will help to identify opportunities and the strategy for overall Customer Acquisition initiatives. Anticipated Salary Range is $131.6k – $175.5k + bonuses. Full info HERE
SR. YOUTUBE ADS SPECIALIST
GOLDEN HIPPO
REMOTE
Golden Hippo is hiring a Sr. YouTube Ads Specialist to lead YouTube media buying. This role is involved in the entire campaign cycle, including creating and testing new ads and targeting options, launching and overseeing campaigns, and scaling budgets while maintaining KPI’s. Anticipated Salary Range is $86.4k – $115.2k + bonuses. Full info HERE
FACEBOOK ADS SPECIALIST
GOLDEN HIPPO
REMOTE
Golden Hippo is hiring a Facebook Ads Specialist to manage Facebook ad campaigns and craft highly converting ad creatives. This role is involved in the entire campaign cycle, including creating and testing new ads and targeting options, launching and overseeing campaigns, and scaling budget. Anticipated Salary Range is $75.7k – $101k + bonuses. Full info HERE
SVP-DIGITAL REVENUE DEVELOPMENT >>
NEXSTAR/IRVING, TX: Work collaboratively with the Broadcast Leadership Team to lead sales strategies across all stations, divisions, and platforms. The role will work with station leadership, the National Sales Organization, and directly with clients to drive optimal revenue opportunities for all of Nexstar’s digital channels. Full info HERE
SENIOR DIRECTOR OF AD SALES >>
HAYSTACK NEWS/NYNY, LA, CHICAGO: Responsible for developing large, meaningful partnerships to drive strategic and creative solutions for clients. You relish the opportunity to help advertisers build their brands by supporting the world’s most premium news publishers. Full info HERE
ACCOUNT EXECUTIVE
INTERSECTION
LOS ANGELES, CA
Drive new revenue for our media around Los Angeles and beyond as well as building relationships with prospects and clients. Full info HERE
ACCOUNT EXECUTIVE DIRECT RESPONSE >>
OPPORTUNITY MEDIA/NY(REMOTE/HYBRID): Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Min 2 yrs DR Experience. Bilingual (English/Spanish) Wide Orbit Exp a +. Full info HERE
MEDIA COORDIATOR DIRECT RESPONSE >>
OPPORTUNITY MEDIA/NY(REMOTE/HYBRID): Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Bilingual (English/Spanish) Wide Orbit Exp a +. Full info HERE
ACCOUNT EXECUTIVE
INTERSECTION
SEATTLE, WA
Grow in billings, income, and experience on a team that continues to lead our industry. Take your career to the next level with a company that is transforming cities and delivering on our promises to our clients and to our long-standing Municipal and Transit Authority partners. Full info HERE
ACCOUNT EXECUTIVE
INTERSECTION
PORTLAND, OR
Grow in billings, income, and experience on a team that continues to lead our industry. Take your career to the next level with a company that is transforming cities and delivering on our promises to our clients and to our long-standing Municipal and Transit Authority partners. Full info HERE
ACCOUNT EXECUTIVE, AD SALES >>
FUSE MEDIA/NEW YORK, NY: Support the Ad Sales team by prospecting, selling and expanding the Company’s advertising revenue base. The candidate will have a strong media sales background with a network of industry clients and prospects as well as establish a book of business and exceed pre-established activity and sales quota utilizing CRM tools to document sales activity. Full info HERE
ACCOUNT EXECUTIVE, EAST COAST ADVERTISING SALES
THE ALLEN MEDIA GROUP
NYC (Hybrid)
Responsible for coverage of assigned advertising agencies and clients specifically dedicated to representing AMG linear, digital and streaming platforms. Also grow and maintain existing clients as well as prospect and close new business. Work closely with clients and advertising holding companies ensuring AMG is a ‘must-buy’ for advertisers. Full info HERE
VP/HEAD OF ADVERTISING SALES
FREEBEE
FL/NYC Remote
Lead, manage, develop, and grow Ad Sales teams. Attract and retain the best talent. Work with leadership team to set, achieve, and grow revenue targets across OOH, Digital and Experiential. Instrumental in driving the team to exceed all expectations and goals. 15+ years’ experience in advertising, media, and relevant sales management roles. Full info HERE
ACCOUNT EXECUTIVE
FREEBEE
MIAMI
Achieve revenue and growth targets across linear and digital. Identify and execute strategies which result in exceeding revenue targets. Develop and execute effective sales strategies that showcase as well as maximize overall revenues for the overarching National Sales division. 7-10 yrs exp. in advertising, media & relevant sales management roles. Full info HERE
SENIOR AUDIO/VIDEO PROMOTION PRODUCER >>
WHYY/PHILADELPHIA: Produce best-in-class promotional spots, accurately reflecting WHYY’s brand mission, from strategy through management approvals. Write killer scripts for audio and video to engage audiences. Organize promotional spot production schedule for video and audio spots needed for TV, FM, digital and social platforms. 10-15+ years’ experience. Full info HERE
DIGITAL DIRECTOR, NEWS >>
WHYY/PHILADELPHIA: Develop a cogent strategy for developing and publishing WHYY news content across social media and emerging digital platforms. Convey and create SEO, social media and digital best practices in concert with the digital staff with the focus of informing and developing the newsroom’s digital muscles. Five or more years of journalism experience. Full info HERE
ACCOUNT EXECUTIVE
FAMILY ENTERTAINMENT TV
NYC
Represent FETV & FMC to media community via ongoing communications & relationship building. Maintain & develop strong working relationships w/both agencies & internal departments in support of sales efforts. Work w/sales management, pricing & planning to achieve quarterly revenue goals. 5+ yrs media sales exp. preferably in cable TV- agency exp. +. Full info HERE
TV/VIDEO SPONSORSHIP-PRODUCT INTEGRATION SALES REPRESENTATIVE >>
GAME ON MEDIA SOLUTIONS/Remote: Game On Media Solutions is looking for an independent business development oriented sponsorship sales representative. Focus will be on TV/Streaming project opportunities for brands that include product integration and placement. This is an Independent Contractor performance compensated opening. Attractive fees can be earned for closed deals. Full info HERE
BRAND ASSISTANT >>
THE LEDE COMPANY/NYC: Full-service communication, strategy, and social impact consulting firm, specializing in corporate, brand, entertainment, and nonprofit sectors, is seeking a Brand Assistant to join the Brand team in our New York office. The Assistant will play an integral role in supporting accounts for a wide variety of Fashion, Beauty, CPG and Lifestyle clients. Full info HERE
TALENT ASSISTANT >>
THE LEDE COMPANY/LA: Full-service strategy, communications and social impact consulting firm, specializing in corporate, entertainment and nonprofit sectors. We are looking for a Talent Assistant to a Talent Publicist in Los Angeles. We are seeking enthusiastic candidates who can work in a fast-paced environment, are driven & have strong communication and writing skills. Full info HERE
EXECUTIVE PRODUCER FOR NATIONAL POLITICAL SHOW >>
BAHAKEL COMMUNICATIONS/CHARLOTTE NC: Develop and oversee the production of a daily or weekly national political show that covers the most important political news and events of the day. Develop and execute strategies to increase the show’s audience and engagement. At least 5 years of experience as an executive producer for a political show or similar program. Full info HERE
EXECUTIVE PRODUCER OF NEWS/ENTERTAINMENT >>
BAHAKEL COMMUNICATIONS/CHARLOTTE NC: Oversee all editorial and entertainment content, news production and presentation. Responsible for day-to-day operations of the show: producing, writing, and guiding creative. Develop content for the News @ TEN, plan, assign and create production schedules. 7 years of experience as executive producer or show producer. Network experience preferred. Full info HERE |
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