| The US is suing TikTok for illegally collecting children’s data. The Justice Department claims TikTok gathered personal information from users under the age of 13 without their parents’ permission, knowingly allowed children under the age of 13 to create and use TikTok accounts, and frequently failed to honor parents’ requests to delete their children’s accounts, violations of the Children’s Online Privacy Act as well as a 2019 agreement between TikTok and the government. The suit is asking that TikTok and its parent company, ByteDance, be fined. “With this action, the Department seeks to ensure that TikTok honors its obligation to protect children’s privacy rights and parents’ efforts to protect their children,” stated Benjamin C. Mizer, the acting associate attorney general.
Roku beat Wall Street estimates for 2Q24 revenue and posted smaller-than-expected loss, thanks to strong ad sales and the continued migration of viewers from cable to streaming platforms. “The Roku home screen reaches US households with more than 120 million people every day. This massive reach is highly valued by advertisers,” Roku said in a letter to shareholders. Its platform revenue, the biggest contributor to income, rose 11% to $824.3 million.
A year-over-year decline in iPhone sales didn’t keep Apple from beating Wall Street expectations, with the company setting a third-quarter record of $85.8 billion in revenue. The iPhone business dipped from $39.67 billion to $39.30 this year, but iPad revenue rose 24% to $7.16 billion. Services, including Apple TV+ and Apple Music, was up 14%. During the company’s earnings call, CEO Tim Cook touted Apple Intelligence, the suite of generative AI features coming in iOS 18.1 this fall.
Warren Buffett’s Berkshire Hathaway sold about half of its Apple stock, according to Berkshire’s second quarter earnings report. That still left the company with holdings in Apple valued at $84.2 billion, its largest stock stake.
Amazon reported weaker than expected revenue for the quarter, $147.98 billion versus $148.56 billion, largely due to issues with its retail business. In cloud, AWS grew 19% year-over-year, beating estimates, and ad revenue rose 20% to $12.77 billion. |
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Reddit has acquired ad creative optimization platform Memorable AI, which employs AI to analyze human reactions, and create more effective ads. “As we integrate Memorable into our ad stack, our partners will be able to see performance benefits from creative insights from previous ads, better creative effectiveness, and automation that guides their creative towards maximum performance and return on ad spend,” said Reddit on its website.
Roku announced its adoption of identity solution Unified ID 2.0 across its streaming inventory, empowering advertisers to deliver more personalized ad experiences across Roku’s inventory and devices at scale. UID2 integration enables Roku Media to become interoperable across the programmatic ecosystem.
An increasing number of TV viewers are accepting advertising in streaming video, according to Hub Entertainment Research’s latest “TV Advertising: Fact vs. Fiction” survey. Key findings include:
· 66% of TV viewers would prefer watching ads if it saves on subscription costs, up from 58% three years ago.
· The number of consumers saying they can’t tolerate ads has declined from 17% three years ago to 12% in June 2024.
· Nearly eight in ten viewers agree there are “big differences” in the amount of advertising presented on competing TV services, with 53% of those surveyed saying AVODs provide a little or a lot better ad experiences than FAST (39%) and VMVPD (42%) subscribers.
· The proportion of consumers saying they watch an ad-free SVOD has dropped since December from 84% to 58%, coinciding with the launch of advertising as the default on Amazon Prime Video.
“Over the past few years, the video ecosystem has seen fundamental change, with nearly all of the formerly ad-free streamers adding a lower cost ad-supported tier,” said Mark Loughney, Hub Senior Consultant. “Consumers have responded not by rejecting advertising or canceling subscriptions, but embracing the opportunity to save on their monthly subscriptions. By putting forth an overt offer of lower fees in exchange for watching a reasonable number of ads, the streaming services have given consumers a better value proposition. As a result, the future of the streaming advertising marketplace looks very bright.”
Innovid announced the launch of Harmony Frequency, a holistic frequency management solution for CTV and digital advertising. Harmony Frequency provides DSPs with frequency intelligence across a brand’s entire media portfolio before they bid. The innovation is the latest product innovation from Innovid’s Harmony initiative, aimed at optimizing the CTV and digital ecosystem. “As viewers, we know all too well that seeing the same ad over and over again leads to creative burnout and annoyance with the brand and the platform or app it was delivered on,” said Zvika Netter, CEO & Co-Founder, Innovid. “Overexposure leads to waste, hurts performance, and damages brand reputation. With Innovid’s universal view of the CTV and digital ecosystem, we are the thread that ties it all together.”
Outbrain, a technology platform that drives business outcomes through engagement, has entered into a definitive agreement to acquire omnichannel video platform Teads. The strategic combination will create an end-to-end, omnichannel advertising solution for the open internet, combining Outbrain’s AI-driven performance technology with Teads’ video and branding solutions for a comprehensive full-funnel solution for advertisers. “This strategic combination presents vast new opportunities for the advertising industry at large,” said Bertrand Quesada, Co-Founder and Co-CEO of Teads.
The top-performing US brands on TikTok were shared in a new joint report with CreatorIQ leveraging CreatorIQ’s Earned Media Value (EMV) metric to measure and identify the brands generating the most conversation on the platform. Leading the pack were Amazon (1.03B EMV), NBA (894.63M EMV), NFL (688.19M EMV), Sephora (468.83M EMV), Fortnite (360.15M EMV), Barbie (337.19M EMV), Target (330.19M EMV), Bloom Nutrition (288.17M EMV), Walmart (279.41M EMV) and Apple (210.11M EMV). The report also includes data from TikTok highlighting the strategies and insights that drove brand success on the platform, including:
· Engagement Drives EMV: The top brands don’t just focus on follower count—they develop long-term partnerships with authentic creators who have a track record of engaging the right audiences.
· Higher Post Volume Increases Value: The more consistent a creator is with posting about a brand, the more authentic the relationship is perceived by audiences.
· While Beauty captures nearly a third of the TikTok Top 100, other industries like sports, retail, media, food & beverage, and gaming are increasing their presence among heavy-hitters.
Deep Sync, a provider of omnichannel identity, AI, and data solutions, has launched an integration with performance TV ad platform MNTN to optimize audience accuracy, individual- and household-level targeting, and conversions. MNTN advertisers can now leverage Deep Sync’s deterministic identity to improve customer onboarding and household-level targeting.
iSpot announced an integration with TikTok to help brands gain a view into the audience reach that the short-form video platform delivers compared to linear TV viewers. The solution is now widely available to marketers via iSpot’s Unified Measurement Platform, which verifies and measures TV advertising across streaming platforms, apps, services, and traditional linear networks. Advertisers will have the ability to:
· Understand their TikTok campaign performance with Unified Measurement standard KPIs
· Determine the reach and value of TikTok through brand-level reporting
· Optimize media plans and buys across CTV and linear with incremental reach of TikTok ads
Programmatic media partner MiQ announced plans to acquire Pathlabs. Through its Media Execution Partner (MEP) model, Pathlabs serves as an agency extension, managing the planning and reporting of performance-based, paid advertising campaigns.
STREAMING
Live-streaming has surpassed prior peak viewership during the Covid pandemic, fueled over the past six months by a wider variety of platforms, including Kick for non-gaming content, Rumble for political and news streams, and Chzzk for South Korean channels, according to Stream Hatchet’s 2024 second quarter Live-Streaming Trends Report. Key takeaways from the report include:
· Live-streaming viewership is up 10% from Q2 2023 to 8.5 billion hours watched.
· Twitch’s dominance of the live streaming market seems to be declining – in Q2 2023, it held 70% of the market share of hours watched. In Q2 2024, that share has dropped to 60%.
· The top creators are losing their stranglehold on the market, with the top 5% of streamers by hours watched dropping from 98% of the total market share in Q2 2019 to 86% in Q2 2024.
· Within the gaming market, Grand Theft Auto V and League of Legends remain the top live-streamed games during the 2024 second quarter with 510 million hours, and 439 million hours watched across all platforms, respectively.
Cineverse Corp. will distribute video content for the first time on Spotify, including programming from both its channel partners and additional titles curated from the company’s library of more than 70,000 films and television shows. Titles from Cineverse’s portfolio of FAST channels now available via video on Spotify include “Dog Whisperer with Cesar Millan,” “Land of the Lost,” “Entrepreneur Elevator Pitch,” “The FBI Files,” comedy specials, and more.
Bitmovin, a provider of video streaming solutions, announced a new feature called Multiview enabling audiences to watch multiple streams simultaneously. “There’s a growing market demand for a Multiview experience, especially in the world of sports,” said Stefan Lederer, CEO and Co-founder of Bitmovin. “What sets Bitmovin’s Multiview apart from others on the market is that it’s built on our player architecture with extensive feature support already used by some of the biggest brands in television.” |
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NATIONAL SALES EXECUTIVE
CSI SPORTS
JERSEY CITY, NEW JERSEY
Looking for another self-motivated, highly disciplined National AD Sales Executive that enjoys the sales process from beginning to close. If you bring the enthusiasm and determination we will supply the opportunity to make this the best position you’ve ever had. Full info HERE
SR ACCOUNT DIRECTOR DR SALES
FAMILY ENTERTAINMENT TV
NYC
Responsible for the sale of all short form and paid programming time on Family Entertainment Television (FETV) and Family Movie Classics (FMC) as well as establish and expand advertising partnerships, through existing client relationships and prospect new business and work with SVP to forecast, track sales performance and exceed revenue goals. Full info HERE
PRODUCER >>
TSR STUDIOS/LOS ANGELES, CA: Help build programming and shows for our digital and social media pages as well as have knowledge of the latest and greatest in social media, and emerging technology. The ideal candidate has a successful background in physical video production and an obsession with storytelling and creating content. You will also develop and edit video content. Full info HERE
ASSOCIATE, GLOBAL LICENSING & DISTRIBUTION
HEARST MEDIA PRODUCTION GROUP
CHARLOTTE, NC
Coordinate and execute asset delivery to content distribution partners and assist with ideation and execution of marketing campaigns with channel partners as well as capture, analyze, and report viewership data. You will also follow and report on industry trends and create weekly programming schedules for FAST channels. Full info HERE
DIRECTOR OF BUSINESS & LEGAL AFFAIRS >>
SONY PICTURES TELEVISION/CULVER CITY, CA: Sony Pictures Television is seeking a Director of Business & Legal Affairs. The Director’s primary role will be to develop and build deal structures, and analyze, negotiate, and draft various development and production agreements while providing ongoing business affairs counsel for any SPE game shows including Wheel of Fortune and Jeopardy! Full info HERE
LEAD BUSINESS DEVELOPMENT EXECUTIVE >>
CASTIFY.AI/HYBRID: Expand our client base in the digital advertising industry and focus on business development, securing new clients and partnerships, and negotiating contracts with leading advertising brands and agencies as well as experience in the digital advertising sector, showcasing a proven track record of achieving targets and excelling in business development. Full info HERE
PAID SEARCH SPECIALIST >>
AKA NYC/NEW YORK, NY: As Paid Search Specialist, you will be responsible for managing and optimizing paid search campaigns to drive targeted traffic and achieve business objectives. The ideal candidate should possess a strong understanding of search engine marketing (SEM), excellent data analytical skills, and the ability to stay updated on industry trends. Full info HERE
MARKETING ASSOCIATE MANAGER
GSTV
NEW YORK, NY – HYBRID REMOTE
Touch various teams within our group such as Marketing Solutions, Marketing Communications and Design. Our group develops thoughtful marketing and promotional programs alongside our business development team. We collaborate with teams across the organization to develop concepts that meet client needs and then bring the story to life. Full info HERE
MEDIA PLANNER >>
AKA NYC/NEW YORK, NY: Shape and executive innovative multi-channel media plans. Key responsibilities include developing campaign presentations and reporting materials and optimizing campaign performance using Google Campaign Manager. Ideal candidates possess 2-4 years of experience, strong communication skills, and a passion for entertainment. Full info HERE
TV HOST >>
QVC/WESTCHESTER, PA: Credible while entertaining candidate w/exp hosting TV, digital, radio, spokesperson or live events. Masterful storyteller, enthusiastic & a love for products and shopping a must. Must be quick on their feet w/ability to improv & engage as well as have an elevated sense of style. Full info HERE
DIRECT RESPONSE ACCOUNT EXECUTIVE
TV One
NEW YORK, NY – HYBRID REMOTE
Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE
GENERAL SALES MANAGER
CUMULUS MEDIA
DALLAS-FT. WORTH
Develop, implement, and drive a sales plan that will meet stations’ revenue goals with emphasis on customer-focused selling to direct, new direct, vertical categories, digital, NTR, station features and major account sales as well as work with CEO’s and CMO’s to create strategies that drive revenue and create long term partnerships. Full info HERE
CTV ACCOUNT EXECUTIVE >>
HAYSTACK NEWS/NYNY, LA, CHICAGO: Responsible for developing partnerships to drive strategic and creative solutions for clients also help advertisers build their brands by supporting the world’s most premium news publishers. Full info HERE
PERFORMANCE MARKETING DIRECTOR
AKA NYC
NEW YORK
Serve as a primary point of contact for our clients, cultivating strong relationships based on trust and delivering exceptional service. Collaborate closely to understand their goals, challenges, and market dynamics, providing strategic guidance and insights. Full info HERE
DIGITAL SALES ACCOUNT EXECUTIVE >>
OUTLAWS ENTERTAINMENT/Remote: Looking for a senior level digital seller to drive national, regional and local O&O and 3rd Party Revenue for our Gen-Z targeted video content and entertainment division. Will have access to influencers, a strong creative services team and a multitude of media assets to leverage. Full info HERE
VP OF FINANCE & ACCOUNTING >>
PBS DISTRIBUTION/ARLINGTON, VA (HYBRID): Responsible for strategic financial oversight of the company’s growth and profitability, including all finance, accounting, and treasury operations as well as lead the long-term financial planning process, provide content investment guidance and collaborate with the executive management team to set the vision and achieve goals for revenue. Full info HERE
ACCOUNT REP: MPT NATIONAL CORPORATE SALES
MARYLAND PUBLIC TELEVISION FOUNDATION
REMOTE
Call on current and prospective sponsors, providing high-quality customer service, in a manner consistent with standard industry practice, for the customer/client accounts for which they have cultivated or have been assigned as well as build sustainable, long-lasting relationships with existing clients. Full info HERE
PAID SEARCH SPECIALIST
AKA NYC
NEW YORK
Responsible for managing and optimizing paid search campaigns to drive targeted traffic and achieve business objectives. The ideal candidate should possess a strong understanding of search engine marketing (SEM), excellent data analytical skills, and the ability to stay updated on industry trends. Full info HERE
PAID SOCIAL SPECIALIST
AKA NYC
NEW YORK
Responsible for developing, implementing, and optimizing paid social media campaigns to drive brand awareness, engagement, and conversions. The ideal candidate will possess a deep understanding of social media platforms and data analytics and has a proven track record of delivering measurable results through paid social channels. Full info HERE
PRODUCER/WRITER
TV One
SILVER SPRING, MD – HYBRID REMOTE
Responsible for writing, producing and supervising edit sessions for assigned on-air promos and cross department promotional initiatives and develop and execute ideas for image and brand campaigns. Manage shoots as necessary. Full info HERE
SR. PROJECT MANAGER
TV One
SILVER SPRING, MD – HYBRID REMOTE
Coordinate off-channel marketing and creative services projects, timing, administrative coordination, and processes to ensure that our projects are delivered on time, budget and produce the desired results. You will be the go-to person for everything involving a project’s organization, client communication, planning, and timeline. Full info HERE
DIRECTOR, CUSTOMER ACQUISITION
GOLDEN HIPPO
WOODLAND HILLS, CA (Hybrid)
Golden Hippo is hiring a Director, Customer Acquisition to be responsible for leading a direct response marketing team to test, optimize, and scale new product campaigns. This role will help to identify opportunities and the strategy for overall Customer Acquisition initiatives. Anticipated Salary Range is $131.6k – $175.5k + bonuses. Full info HERE
SR. YOUTUBE ADS SPECIALIST
GOLDEN HIPPO
REMOTE
Golden Hippo is hiring a Sr. YouTube Ads Specialist to lead YouTube media buying. This role is involved in the entire campaign cycle, including creating and testing new ads and targeting options, launching and overseeing campaigns, and scaling budgets while maintaining KPI’s. Anticipated Salary Range is $86.4k – $115.2k + bonuses. Full info HERE
FACEBOOK ADS SPECIALIST
GOLDEN HIPPO
REMOTE
Golden Hippo is hiring a Facebook Ads Specialist to manage Facebook ad campaigns and craft highly converting ad creatives. This role is involved in the entire campaign cycle, including creating and testing new ads and targeting options, launching and overseeing campaigns, and scaling budget. Anticipated Salary Range is $75.7k – $101k + bonuses. Full info HERE
SVP-DIGITAL REVENUE DEVELOPMENT >>
NEXSTAR/IRVING, TX: Work collaboratively with the Broadcast Leadership Team to lead sales strategies across all stations, divisions, and platforms. The role will work with station leadership, the National Sales Organization, and directly with clients to drive optimal revenue opportunities for all of Nexstar’s digital channels. Full info HERE
SENIOR DIRECTOR OF AD SALES >>
HAYSTACK NEWS/NYNY, LA, CHICAGO: Responsible for developing large, meaningful partnerships to drive strategic and creative solutions for clients. You relish the opportunity to help advertisers build their brands by supporting the world’s most premium news publishers. Full info HERE
ACCOUNT EXECUTIVE
INTERSECTION
LOS ANGELES, CA
Drive new revenue for our media around Los Angeles and beyond as well as building relationships with prospects and clients. Full info HERE
ACCOUNT EXECUTIVE DIRECT RESPONSE >>
OPPORTUNITY MEDIA/NY(REMOTE/HYBRID): Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Min 2 yrs DR Experience. Bilingual (English/Spanish) Wide Orbit Exp a +. Full info HERE
MEDIA COORDIATOR DIRECT RESPONSE >>
OPPORTUNITY MEDIA/NY(REMOTE/HYBRID): Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Bilingual (English/Spanish) Wide Orbit Exp a +. Full info HERE
ACCOUNT EXECUTIVE
INTERSECTION
SEATTLE, WA
Grow in billings, income, and experience on a team that continues to lead our industry. Take your career to the next level with a company that is transforming cities and delivering on our promises to our clients and to our long-standing Municipal and Transit Authority partners. Full info HERE
ACCOUNT EXECUTIVE
INTERSECTION
PORTLAND, OR
Grow in billings, income, and experience on a team that continues to lead our industry. Take your career to the next level with a company that is transforming cities and delivering on our promises to our clients and to our long-standing Municipal and Transit Authority partners. Full info HERE
ACCOUNT EXECUTIVE, AD SALES >>
FUSE MEDIA/NEW YORK, NY: Support the Ad Sales team by prospecting, selling and expanding the Company’s advertising revenue base. The candidate will have a strong media sales background with a network of industry clients and prospects as well as establish a book of business and exceed pre-established activity and sales quota utilizing CRM tools to document sales activity. Full info HERE
ACCOUNT EXECUTIVE, EAST COAST ADVERTISING SALES
THE ALLEN MEDIA GROUP
NYC (Hybrid)
Responsible for coverage of assigned advertising agencies and clients specifically dedicated to representing AMG linear, digital and streaming platforms. Also grow and maintain existing clients as well as prospect and close new business. Work closely with clients and advertising holding companies ensuring AMG is a ‘must-buy’ for advertisers. Full info HERE
VP/HEAD OF ADVERTISING SALES
FREEBEE
FL/NYC Remote
Lead, manage, develop, and grow Ad Sales teams. Attract and retain the best talent. Work with leadership team to set, achieve, and grow revenue targets across OOH, Digital and Experiential. Instrumental in driving the team to exceed all expectations and goals. 15+ years’ experience in advertising, media, and relevant sales management roles. Full info HERE
ACCOUNT EXECUTIVE
FREEBEE
MIAMI
Achieve revenue and growth targets across linear and digital. Identify and execute strategies which result in exceeding revenue targets. Develop and execute effective sales strategies that showcase as well as maximize overall revenues for the overarching National Sales division. 7-10 yrs exp. in advertising, media & relevant sales management roles. Full info HERE
SENIOR AUDIO/VIDEO PROMOTION PRODUCER >>
WHYY/PHILADELPHIA: Produce best-in-class promotional spots, accurately reflecting WHYY’s brand mission, from strategy through management approvals. Write killer scripts for audio and video to engage audiences. Organize promotional spot production schedule for video and audio spots needed for TV, FM, digital and social platforms. 10-15+ years’ experience. Full info HERE
DIGITAL DIRECTOR, NEWS >>
WHYY/PHILADELPHIA: Develop a cogent strategy for developing and publishing WHYY news content across social media and emerging digital platforms. Convey and create SEO, social media and digital best practices in concert with the digital staff with the focus of informing and developing the newsroom’s digital muscles. Five or more years of journalism experience. Full info HERE
ACCOUNT EXECUTIVE
FAMILY ENTERTAINMENT TV
NYC
Represent FETV & FMC to media community via ongoing communications & relationship building. Maintain & develop strong working relationships w/both agencies & internal departments in support of sales efforts. Work w/sales management, pricing & planning to achieve quarterly revenue goals. 5+ yrs media sales exp. preferably in cable TV- agency exp. +. Full info HERE
TV/VIDEO SPONSORSHIP-PRODUCT INTEGRATION SALES REPRESENTATIVE >>
GAME ON MEDIA SOLUTIONS/Remote: Game On Media Solutions is looking for an independent business development oriented sponsorship sales representative. Focus will be on TV/Streaming project opportunities for brands that include product integration and placement. This is an Independent Contractor performance compensated opening. Attractive fees can be earned for closed deals. Full info HERE
BRAND ASSISTANT >>
THE LEDE COMPANY/NYC: Full-service communication, strategy, and social impact consulting firm, specializing in corporate, brand, entertainment, and nonprofit sectors, is seeking a Brand Assistant to join the Brand team in our New York office. The Assistant will play an integral role in supporting accounts for a wide variety of Fashion, Beauty, CPG and Lifestyle clients. Full info HERE
TALENT ASSISTANT >>
THE LEDE COMPANY/LA: Full-service strategy, communications and social impact consulting firm, specializing in corporate, entertainment and nonprofit sectors. We are looking for a Talent Assistant to a Talent Publicist in Los Angeles. We are seeking enthusiastic candidates who can work in a fast-paced environment, are driven & have strong communication and writing skills. Full info HERE
EXECUTIVE PRODUCER FOR NATIONAL POLITICAL SHOW >>
BAHAKEL COMMUNICATIONS/CHARLOTTE NC: Develop and oversee the production of a daily or weekly national political show that covers the most important political news and events of the day. Develop and execute strategies to increase the show’s audience and engagement. At least 5 years of experience as an executive producer for a political show or similar program. Full info HERE
EXECUTIVE PRODUCER OF NEWS/ENTERTAINMENT >>
BAHAKEL COMMUNICATIONS/CHARLOTTE NC: Oversee all editorial and entertainment content, news production and presentation. Responsible for day-to-day operations of the show: producing, writing, and guiding creative. Develop content for the News @ TEN, plan, assign and create production schedules. 7 years of experience as executive producer or show producer. Network experience preferred. Full info HERE |
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