07/08/24: Cynopsis Media Tech Update

Monday July 8, 2024

New social media app noplace hit the top of the App Store the first week it launched out of invite-only mode. Aimed at younger users – “calling all NPCs, main characters, swifties, barbs, nerds, and stans,” reads the app’s description – noplace allows users to post text updates to their friends, like X, but is built around profile pages that are customizable, with the option to add information like what users are watching or listening to.

Amazon is discontinuing its Astro for Business security robot device to focus on the home version. “We are fully committed to our vision of bringing world-class consumer robotics solutions to the home,” said an Amazon spokesperson. “To accelerate our progress and ongoing research to make Astro the best in-home robot, we’ve made the decision to wind down support for Astro for Business.”

Meta had a good day in a Nevada court last week, when a federal judge dismissed a class-action lawsuit alleging that its analytics software, the Meta Pixel, wrongly collected information from the Nevada Department of Motor Vehicles’ website. Meta was accused of gathering personal and restricted data from the DMV and using the information for targeted advertising, violating a federal statute that prohibits anyone from knowingly obtaining personal information from a motor vehicle record for an improper purpose. The judge agreed with Meta that the Nevada Department of Motor Vehicles’ website is not a “motor vehicle record,” though the ruling allows the complainant to amend his allegations and bring them again by July 31.

Google, on the other hand, did not have such a good day in court last week, when a judge rejected its attempt to reverse a jury’s decision for Epic Games in a lawsuit charging Google and Apple of violating laws against monopolies. “The true crux of Google’s argument isn’t that the verdict was not based on substantial evidence, but rather that the jury didn’t see the evidence in the way Google wanted,” wrote US District Court Judge James Donato in the Northern District of California. “This is not a situation where the verdict was based on speculation or where the evidence would allow only one conclusion that is contrary to what the jury decided.”

Cloud service provider Cloudflare has launched a free tool to prevent bots from scraping websites hosted on its platform for data to train AI models. “We hear clearly that customers don’t want AI bots visiting their websites, and especially those that do so dishonestly,” reads the company blog post. “To help, we’ve added a brand new one-click to block all AI bots.” The tool is available for all customers, including those on the free tier.

Messaging app Telegram has expanded its in-app digital currency, Stars, to premium users for paid content. Creators are now able to convert the Stars they earn on the platform to a cryptocurrency and receive discounted ads. Creators can also convert their Stars into Toncoin, a cryptocurrency the platform hosts on The Open Network blockchain, through the app Fragment, enabling channel owners to transfer their earned cryptocurrency to their bank account with no fees.

e.l.f. will be the first beauty brand to test real-world commerce on Roblox, powered by Walmart. e.l.f. has created a virtual kiosk within its immersive e.l.f. UP! Experience on Roblox, where U.S. visitors aged 13 and up can purchase a Roblox-exclusive limited-edition physical product, an e.l.f. UP! Pets Hoodie. “e.l.f. UP! has been lightning in a bottle since day one and continues to surpass all expectations, especially among our Gen Z community,” said Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty. “Testing commerce on Roblox is the next evolution in our journey of merging beauty with immersive platforms.”

2024 Best of the Best & Rising Star Awards

You know you’re amazing…

…shouldn’t everyone else? Time’s almost up to submit your entries for Best of the Best & Rising Star Awards – join previous winners including Bobby Flay, Trace Adkins, Al Roker, Fox Sports, PBS, TLC, Vme TV, The Cowboy Channel, and get the recognition you and your team deserve!

ENTER TODAY

ADVERTISING

There are notable differences in the types of content Made for Advertising websites produce compared with other media, according to DoubleVerify’s eighth annual Global Insights Report. MFA sites commonly feature evergreen content such as health and fitness, travel, and family and parenting, while avoiding time-sensitive topics like sports or news. DoubleVerify found WFA sites are:
· 99% more likely to cover travel
· 57% more likely to cover family and parenting
· 47% more likely to cover health and fitness
· 95% less likely to cover news
· 56% less likely to cover sports.

“MFA sites predominantly focus on evergreen content topics, which are easily recycled across multiple websites using generative AI tools,” said Collette Spagnolo, VP, Marketing Analytics, DoubleVerify. “Advertisers must have clear protocols and criteria in place to ensure they’re running on content they find valuable for their campaigns and audience.”

Call for judges: We’re looking for media industry experts to join our panel of judges for the Top Women in Media Awards. It’s a simple process (we promise!), but crucial for this impactful event. Email Carley Ashley by July 15th with a short blurb on why you would be a great judge. Know someone that deserves to be honored? Nominate them by visiting our website.

Channel Factory, the brand suitability and contextual advertising platform, and Ad Fontes Media, a tech company that rates the news for bias and reliability, have partnered with the goal of giving advertisers greater confidence to invest in brand-safe and reliable news content. By leveraging Ad Fontes Media’s responsible journalism insights with Channel Factory’s brand suitability and safety contextual awareness, reliable and diverse news organizations that were previously blocked will be curated and available to advertisers. “As the 2024 U.S. presidential election nears, it’s more important than ever for citizens to get minimally biased and highly reliable news so they can make informed choices when they go to the polls,” said Vanessa Otero, founder and CEO of Ad Fontes Media. “Our collaboration with Channel Factory addresses the ongoing crisis of credible journalism by ensuring advertising revenue goes to credible news outlets instead of purveyors of brand-unsafe, dubious content.”

In-game advertising solution Anzu and carbon intelligence platform Cedara have launched a carbon measurement and compensation solution for intrinsic in-game advertising. Cedara’s GARM-compliant methodology aims to enhance the visibility of intrinsic in-game advertising’s carbon footprint for the first time. “As the intrinsic in-game advertising space continues to mature and become a larger part of ad budgets everywhere, understanding its environmental impact is crucial,” said Anzu Co-Founder and CPO Ben Fenster. “Partnering with Cedara is another step towards sustainability in this sector. Along with our partners, we’re fully committed to building out the intrinsic in-game space in a sustainable and transparent way, seeking innovative solutions to help us and our partners reduce their environmental impact.”

Adtech startup Advocado has rebranded as Veil Global Technologies. The new name is tied to the digital audio watermarking technology, VEIL (video encoded visible light), which Advocado acquired from Veil Interactive Technologies in 2021. “For too long the advertising industry has been dependent on a multitude of fingerprinting technologies that do not interoperate,” said Steve Saslow, the company’s executive chairman. “With Veil Watermarking, the supply chain will be connected, efficient and focused.”

Cynopsis BIG TV Summit: New Strategies for Reaching Target Audiences, for Agencies & Networks

Elevate Your Brand: Secure Your Spot at the 2024 BIG TV Summit!

Position your brand at the forefront of television innovation! As a sponsor of the Cynopsis Big TV Summit, you can showcase your organization’s expertise and amplify your impact with exclusive branding opportunities:Cocktail Hour Sponsorship | Lunch Sponsorship | WiFi Sponsorship | Lanyard Sponsorship. Interested?

CONTACT ALBERT NASSOUR, EXECUTIVE DIRECTOR OF SALES

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Check out more jobs in Cynopsis Classifieds »

Job of the day

PRODUCER >>
TSR STUDIOS/LOS ANGELES, CA: Help build programming and shows for our digital and social media pages as well as have knowledge of the latest and greatest in social media, and emerging technology. The ideal candidate has a successful background in physical video production and an obsession with storytelling and creating content. You will also develop and edit video content. Full info HERE

ASSOCIATE, GLOBAL LICENSING & DISTRIBUTION
HEARST MEDIA PRODUCTION GROUP
CHARLOTTE, NC
Coordinate and execute asset delivery to content distribution partners and assist with ideation and execution of marketing campaigns with channel partners as well as capture, analyze, and report viewership data. You will also follow and report on industry trends and create weekly programming schedules for FAST channels. Full info HERE

DIRECTOR OF SCHEDULING >>
GREAT AMERICAN MEDIA/NEW YORK, NY: The Director of Scheduling works with the EVP of Programming and content team in the development of programming schedules for Great American Family, Great American Faith and Living and Great American Pure Flix. This role is responsible for collaboration with various departments, including Research, Ad Sales, Traffic and Operations. The job requires attention to detail, industry knowledge, as well as strong communication skills. Full info HERE

DIRECTOR OF BUSINESS & LEGAL AFFAIRS >>
SONY PICTURES TELEVISION/CULVER CITY, CA: Sony Pictures Television is seeking a Director of Business & Legal Affairs. The Director’s primary role will be to develop and build deal structures, and analyze, negotiate, and draft various development and production agreements while providing ongoing business affairs counsel for any SPE game shows including Wheel of Fortune and Jeopardy! Full info HERE

LEAD BUSINESS DEVELOPMENT EXECUTIVE >>
CASTIFY.AI/HYBRID: Expand our client base in the digital advertising industry and focus on business development, securing new clients and partnerships, and negotiating contracts with leading advertising brands and agencies as well as experience in the digital advertising sector, showcasing a proven track record of achieving targets and excelling in business development. Full info HERE

PAID SEARCH SPECIALIST >>
AKA NYC/NEW YORK, NY: As Paid Search Specialist, you will be responsible for managing and optimizing paid search campaigns to drive targeted traffic and achieve business objectives. The ideal candidate should possess a strong understanding of search engine marketing (SEM), excellent data analytical skills, and the ability to stay updated on industry trends. Full info HERE

MARKETING ASSOCIATE MANAGER
GSTV
NEW YORK, NY – HYBRID REMOTE
Touch various teams within our group such as Marketing Solutions, Marketing Communications and Design. Our group develops thoughtful marketing and promotional programs alongside our business development team. We collaborate with teams across the organization to develop concepts that meet client needs and then bring the story to life. Full info HERE

MEDIA PLANNER >>
AKA NYC/NEW YORK, NY: Shape and executive innovative multi-channel media plans. Key responsibilities include developing campaign presentations and reporting materials and optimizing campaign performance using Google Campaign Manager. Ideal candidates possess 2-4 years of experience, strong communication skills, and a passion for entertainment. Full info HERE

TV HOST >>
QVC/WESTCHESTER, PA: Credible while entertaining candidate w/exp hosting TV, digital, radio, spokesperson or live events. Masterful storyteller, enthusiastic & a love for products and shopping a must. Must be quick on their feet w/ability to improv & engage as well as have an elevated sense of style. Full info HERE

DIRECT RESPONSE ACCOUNT EXECUTIVE
TV One
NEW YORK, NY – HYBRID REMOTE
Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE

GENERAL SALES MANAGER
CUMULUS MEDIA
DALLAS-FT. WORTH
Develop, implement, and drive a sales plan that will meet stations’ revenue goals with emphasis on customer-focused selling to direct, new direct, vertical categories, digital, NTR, station features and major account sales as well as work with CEO’s and CMO’s to create strategies that drive revenue and create long term partnerships. Full info HERE

MANAGER, LEGAL & BUSINESS AFFAIRS
TV One
SILVER SPRING, MD – HYBRID REMOTE
Work as a core member of our team, interfacing with TV One’s Marketing, Programming & Production, Public Relations, Operations, Ad Sales and Content Distribution departments and lead the negotiation of contractual business terms for a particular subset of our contractual engagements with clients, vendors and contractors. Full info HERE

CTV ACCOUNT EXECUTIVE >>
HAYSTACK NEWS/NYNY, LA, CHICAGO: Responsible for developing partnerships to drive strategic and creative solutions for clients also help advertisers build their brands by supporting the world’s most premium news publishers. Full info HERE

PERFORMANCE MARKETING DIRECTOR
AKA NYC
NEW YORK
Serve as a primary point of contact for our clients, cultivating strong relationships based on trust and delivering exceptional service. Collaborate closely to understand their goals, challenges, and market dynamics, providing strategic guidance and insights. Full info HERE

DIGITAL SALES ACCOUNT EXECUTIVE >>
OUTLAWS ENTERTAINMENT/Remote: Looking for a senior level digital seller to drive national, regional and local O&O and 3rd Party Revenue for our Gen-Z targeted video content and entertainment division. Will have access to influencers, a strong creative services team and a multitude of media assets to leverage. Full info HERE

VP OF FINANCE & ACCOUNTING >>
PBS DISTRIBUTION/ARLINGTON, VA (HYBRID): Responsible for strategic financial oversight of the company’s growth and profitability, including all finance, accounting, and treasury operations as well as lead the long-term financial planning process, provide content investment guidance and collaborate with the executive management team to set the vision and achieve goals for revenue. Full info HERE

ACCOUNT REP: MPT NATIONAL CORPORATE SALES
MARYLAND PUBLIC TELEVISION FOUNDATION
REMOTE
Call on current and prospective sponsors, providing high-quality customer service, in a manner consistent with standard industry practice, for the customer/client accounts for which they have cultivated or have been assigned as well as build sustainable, long-lasting relationships with existing clients. Full info HERE

PAID SEARCH SPECIALIST
AKA NYC
NEW YORK
Responsible for managing and optimizing paid search campaigns to drive targeted traffic and achieve business objectives. The ideal candidate should possess a strong understanding of search engine marketing (SEM), excellent data analytical skills, and the ability to stay updated on industry trends. Full info HERE

PAID SOCIAL SPECIALIST
AKA NYC
NEW YORK
Responsible for developing, implementing, and optimizing paid social media campaigns to drive brand awareness, engagement, and conversions. The ideal candidate will possess a deep understanding of social media platforms and data analytics and has a proven track record of delivering measurable results through paid social channels. Full info HERE

MANAGER, CONSUMER MARKETING
TV One
SILVER SPRING, MD – HYBRID REMOTE
Contribute strategic thinking and new ideas to the building and development of consumers promotions and marketing campaigns and work on marketing strategies, in partnership with the internal research team and media agency, for programming initiatives to inform our understanding of the target audience. Full info HERE

MOTION GRAPHIC DESIGNER
TV One
SILVER SPRING, MD – HYBRID REMOTE
Conceptualize, develop, design and animate digital & social videos across various content verticals including entertainment, lifestyle, fashion/beauty and TV One Networks’ show extensions and develop designs for promo campaigns, original movies, and original and acquired series, original movies, and all network and branding initiatives. Full info HERE

PRODUCER/WRITER
TV One
SILVER SPRING, MD – HYBRID REMOTE
Responsible for writing, producing and supervising edit sessions for assigned on-air promos and cross department promotional initiatives and develop and execute ideas for image and brand campaigns. Manage shoots as necessary. Full info HERE

SR. PROJECT MANAGER
TV One
SILVER SPRING, MD – HYBRID REMOTE
Coordinate off-channel marketing and creative services projects, timing, administrative coordination, and processes to ensure that our projects are delivered on time, budget and produce the desired results. You will be the go-to person for everything involving a project’s organization, client communication, planning, and timeline. Full info HERE

DIRECTOR, CUSTOMER ACQUISITION
GOLDEN HIPPO
WOODLAND HILLS, CA (Hybrid)
Golden Hippo is hiring a Director, Customer Acquisition to be responsible for leading a direct response marketing team to test, optimize, and scale new product campaigns. This role will help to identify opportunities and the strategy for overall Customer Acquisition initiatives. Anticipated Salary Range is $131.6k – $175.5k + bonuses. Full info HERE

SR. YOUTUBE ADS SPECIALIST
GOLDEN HIPPO
REMOTE
Golden Hippo is hiring a Sr. YouTube Ads Specialist to lead YouTube media buying. This role is involved in the entire campaign cycle, including creating and testing new ads and targeting options, launching and overseeing campaigns, and scaling budgets while maintaining KPI’s. Anticipated Salary Range is $86.4k – $115.2k + bonuses. Full info HERE

FACEBOOK ADS SPECIALIST
GOLDEN HIPPO
REMOTE
Golden Hippo is hiring a Facebook Ads Specialist to manage Facebook ad campaigns and craft highly converting ad creatives. This role is involved in the entire campaign cycle, including creating and testing new ads and targeting options, launching and overseeing campaigns, and scaling budget. Anticipated Salary Range is $75.7k – $101k + bonuses. Full info HERE

SVP-DIGITAL REVENUE DEVELOPMENT >>
NEXSTAR/IRVING, TX: Work collaboratively with the Broadcast Leadership Team to lead sales strategies across all stations, divisions, and platforms. The role will work with station leadership, the National Sales Organization, and directly with clients to drive optimal revenue opportunities for all of Nexstar’s digital channels. Full info HERE

CLIENT SOLUTIONS COORDINATOR
UP ENTERTAINMENT
NEW YORK, NY
Play a pivotal role in providing project management and administrative oversight for the UP & Aspire Client Solutions Ad Sales team as well as development and execution of linear and digital sponsorships, ensuring all elements related to the sponsorships are coordinated, scheduled, and executed correctly. Full info HERE

SENIOR DIRECTOR OF AD SALES >>
HAYSTACK NEWS/NYNY, LA, CHICAGO: Responsible for developing large, meaningful partnerships to drive strategic and creative solutions for clients. You relish the opportunity to help advertisers build their brands by supporting the world’s most premium news publishers. Full info HERE

ACCOUNT EXECUTIVE
INTERSECTION
LOS ANGELES, CA
Drive new revenue for our media around Los Angeles and beyond as well as building relationships with prospects and clients. Full info HERE

ACCOUNT EXECUTIVE DIRECT RESPONSE >>
OPPORTUNITY MEDIA/NY(REMOTE/HYBRID): Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Min 2 yrs DR Experience. Bilingual (English/Spanish) Wide Orbit Exp a +. Full info HERE

MEDIA COORDIATOR DIRECT RESPONSE >>
OPPORTUNITY MEDIA/NY(REMOTE/HYBRID): Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Bilingual (English/Spanish) Wide Orbit Exp a +. Full info HERE

ACCOUNT EXECUTIVE
INTERSECTION
SEATTLE, WA
Grow in billings, income, and experience on a team that continues to lead our industry. Take your career to the next level with a company that is transforming cities and delivering on our promises to our clients and to our long-standing Municipal and Transit Authority partners. Full info HERE

ACCOUNT EXECUTIVE
INTERSECTION
PORTLAND, OR
Grow in billings, income, and experience on a team that continues to lead our industry. Take your career to the next level with a company that is transforming cities and delivering on our promises to our clients and to our long-standing Municipal and Transit Authority partners. Full info HERE

ACCOUNT EXECUTIVE, AD SALES >>
FUSE MEDIA/NEW YORK, NY: Support the Ad Sales team by prospecting, selling and expanding the Company’s advertising revenue base. The candidate will have a strong media sales background with a network of industry clients and prospects as well as establish a book of business and exceed pre-established activity and sales quota utilizing CRM tools to document sales activity. Full info HERE

ACCOUNT EXECUTIVE, EAST COAST ADVERTISING SALES
THE ALLEN MEDIA GROUP
NYC (Hybrid)
Responsible for coverage of assigned advertising agencies and clients specifically dedicated to representing AMG linear, digital and streaming platforms. Also grow and maintain existing clients as well as prospect and close new business. Work closely with clients and advertising holding companies ensuring AMG is a ‘must-buy’ for advertisers. Full info HERE

VP/HEAD OF ADVERTISING SALES
FREEBEE
FL/NYC Remote
Lead, manage, develop, and grow Ad Sales teams. Attract and retain the best talent. Work with leadership team to set, achieve, and grow revenue targets across OOH, Digital and Experiential. Instrumental in driving the team to exceed all expectations and goals. 15+ years’ experience in advertising, media, and relevant sales management roles. Full info HERE

ACCOUNT EXECUTIVE
FREEBEE
MIAMI
Achieve revenue and growth targets across linear and digital. Identify and execute strategies which result in exceeding revenue targets. Develop and execute effective sales strategies that showcase as well as maximize overall revenues for the overarching National Sales division. 7-10 yrs exp. in advertising, media & relevant sales management roles. Full info HERE

SENIOR AUDIO/VIDEO PROMOTION PRODUCER >>
WHYY/PHILADELPHIA: Produce best-in-class promotional spots, accurately reflecting WHYY’s brand mission, from strategy through management approvals. Write killer scripts for audio and video to engage audiences. Organize promotional spot production schedule for video and audio spots needed for TV, FM, digital and social platforms. 10-15+ years’ experience. Full info HERE

DIGITAL DIRECTOR, NEWS >>
WHYY/PHILADELPHIA: Develop a cogent strategy for developing and publishing WHYY news content across social media and emerging digital platforms. Convey and create SEO, social media and digital best practices in concert with the digital staff with the focus of informing and developing the newsroom’s digital muscles. Five or more years of journalism experience. Full info HERE

ACCOUNT EXECUTIVE
FAMILY ENTERTAINMENT TV
NYC
Represent FETV & FMC to media community via ongoing communications & relationship building. Maintain & develop strong working relationships w/both agencies & internal departments in support of sales efforts. Work w/sales management, pricing & planning to achieve quarterly revenue goals. 5+ yrs media sales exp. preferably in cable TV- agency exp. +. Full info HERE

TV/VIDEO SPONSORSHIP-PRODUCT INTEGRATION SALES REPRESENTATIVE >>
GAME ON MEDIA SOLUTIONS/Remote: Game On Media Solutions is looking for an independent business development oriented sponsorship sales representative. Focus will be on TV/Streaming project opportunities for brands that include product integration and placement. This is an Independent Contractor performance compensated opening. Attractive fees can be earned for closed deals. Full info HERE

BRAND ASSISTANT >>
THE LEDE COMPANY/NYC: Full-service communication, strategy, and social impact consulting firm, specializing in corporate, brand, entertainment, and nonprofit sectors, is seeking a Brand Assistant to join the Brand team in our New York office. The Assistant will play an integral role in supporting accounts for a wide variety of Fashion, Beauty, CPG and Lifestyle clients. Full info HERE

TALENT ASSISTANT >>
THE LEDE COMPANY/LA: Full-service strategy, communications and social impact consulting firm, specializing in corporate, entertainment and nonprofit sectors. We are looking for a Talent Assistant to a Talent Publicist in Los Angeles. We are seeking enthusiastic candidates who can work in a fast-paced environment, are driven & have strong communication and writing skills. Full info HERE

EXECUTIVE PRODUCER FOR NATIONAL POLITICAL SHOW >>
BAHAKEL COMMUNICATIONS/CHARLOTTE NC: Develop and oversee the production of a daily or weekly national political show that covers the most important political news and events of the day. Develop and execute strategies to increase the show’s audience and engagement. At least 5 years of experience as an executive producer for a political show or similar program. Full info HERE

EXECUTIVE PRODUCER OF NEWS/ENTERTAINMENT >>
BAHAKEL COMMUNICATIONS/CHARLOTTE NC: Oversee all editorial and entertainment content, news production and presentation. Responsible for day-to-day operations of the show: producing, writing, and guiding creative. Develop content for the News @ TEN, plan, assign and create production schedules. 7 years of experience as executive producer or show producer. Network experience preferred. Full info HERE