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A Cynopsis Message From NEXSTAR ADVERTISING
NEXSTAR ADVERTISING
We are the home of the next generation of athletes, entertainers,
icons, influencers and thought leaders
CW ENTERTAINMENT, CW SPORTS, NEWSNATION, THE HILL,
ANTENNA TV, AMERICA’S #1 LOCAL BROADCASTER
100% U.S. linear + digital presence. 200 Owned or Partner Stations in 116 markets.
220M Americans reached every day. 364 websites + mobile apps. 105M monthly unique digital users.
Premium Brands * Influential Talent * Immersive Reach
at the Intersection of Content and Community
SEE WHAT’S NEXT |
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| Monday September 16, 2024 |
| Google Ads is rolling out a process called “confidential matching” that limits advertisers’ personal data collection, while enabling optimal ad targeting. In addition to protections for customers’ information, technical assurances include transparency into a product’s code and the ability to receive proof, or “attestation,” that data is processed as intended. “In line with our privacy principles, we’re committed to making confidential computing and other complementary technologies accessible to everyone,” wrote Kamal Janardhan, Senior Director of Product Management, Measurement at Google, in a blog post.
OpenAI announced a new AI model, Open AI o.1 – code name Strawberry – that can reason through a problem by spending more time considering all parts of a query, and fact check itself. “o1 is trained with RL to ‘think’ before responding via a private chain of thought,” wrote Noam Brown, a research scientist at Open AI, on X. “The longer it thinks, the better it does on reasoning tasks. This opens up a new dimension for scaling. We’re no longer bottlenecked by pretraining. We can now scale inference compute too.”
Pay up, ruled an EU court in Google’s attempt to overturn an antitrust penalty of $2.17 billion imposed in 2017. Google was accused of favoring its own price-comparison service in search results, putting competitors at a disadvantage. “By today’s judgment, the Court of Justice dismisses the appeal and thus upholds the judgment of the General Court,” said the court in a press release.
Spotify is taking steps to give parents more control over how their children use the service. A new feature is being offered as a pilot program in Denmark, New Zealand, and Sweden in which parents and guardians are able to better tailor the content that is available to young listeners via in-app controls, like managing the playback of Canvas, videos, and content labeled as explicit. Parents will also be able to decide whether a young listener can play certain artists or tracks with Spotify’s new control feature.
“Thursday Night Football” on Prime Video includes a new set of AI-powered innovations called Prime Insights aimed at enhancing the NFL viewing experience. New features include:
· Pressure Alert, an AI-powered model that tracks defenders attacking the offensive backfield during live action and highlights those that are in position to disrupt the play
· Defensive Vulnerability, using a proprietary machine learning model to analyze defensive and offensive formations, and highlight where the offense will—or should—attempt to attack
· Coverage ID, using an AI model combined with live player tracking data to identify the defensive scheme (e.g. Zone, Man) for fans in real time before the snap.“
At Amazon, we’re uniquely positioned to accelerate the integration of AI into our live events, given the in-house expertise we’re able to collaborate with and the next-generation compute power that AWS provides.” said Jared Stacy, Director of Live Sports Production, Prime Video. “We consistently push the teams to use AI and computer vision to deliver enhancements that will be meaningful to fans.”
Synamedia has launched Senza, a cloud-based platform that lowers costs and eliminates the traditional technology barriers to bring more viewing experiences to TV screens in the home as well as out-of-home. “Senza flips the accepted economics of TV on its head with its Internet-based framework,” said Synamedia CEO Paul Segre. “It eliminates the need for specialist developers supporting a technologically limited and fragmented ecosystem and enables us to think of a TV screen as an Internet greenfield.” |
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| Cynopsis BIG TV Summit: New Strategies for Reaching Target Audiences
Think BIG
Do you want to align yourself with top agencies, brands, and networks? At Big TV, you can boost your visibility, demonstrate your expertise, and make a lasting impression on the people that matter.
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The Brandtech Group has unveiled initiatives to promote and set boundaries for the ethical use of generative AI. These include a blueprint for creating an ethical Gen AI policy, and proprietary technology that tackles bias in foundation models called “Bias Breaker.” “We believe all companies that use Gen AI should commit to what they will and won’t use it for, and be transparent about this,” said Brandtech Group Partner and Head of Emerging Technology Rebecca Sykes. “We are committed to being an active participant in shaping a more responsible and ethical future of AI in marketing and advertising.”
Meta made a change to Instagram Ads. Before August 19, 2024, developers could not create Instagram reminder ads that used some features available via Meta Ads Manager but not via Marketing API, noted Meta in a post last week, adding, “This lack of parity created unwanted friction for our partners and their customers who wanted to run reminder ads.” In response to that feedback, Instagram reminder ads can now be delivered to Instagram Feed, Stories, and Reels placement when created using Instagram Marketing API, allowing developers to reach people on Instagram Reels placement with their reminder ads. Developers can also use “event start time” and “date” to surface relevant information on other ad types and determine when reminders are delivered.
Upwave has partnered with The Trade Desk to bring advertisers brand campaign highlights, actionable recommendations to optimize campaigns in-flight, and on-demand, AI-generated reporting. “This marks a pivotal moment for Upwave and our mission to revolutionize brand measurement,” said Chris Kelly, Upwave CEO. “By integrating our advanced brand measurement solutions with The Trade Desk’s powerful platform, we’re setting a new standard for how advertisers can understand and optimize their Brand Outcomes.”
Imagine Communications announced the integration of xG Linear with Salesforce Media Cloud, enabling customers to leverage expanded media solutions aimed at optimizing linear revenue and accelerating the growth of total TV ad trading. “As the media industry continues to evolve, the combined strengths of Imagine and Salesforce Media Cloud will empower broadcasters and TV operators to maximize profitability in their core linear business through optimization and blend the advertising models of TV and digital to create a new, optimized ad model for CTV,” said Rob Malcolm, GM of Ad Tech, Imagine Communications.
Innovid announced the launch of its in-platform QR code solution, allowing advertisers to create, deliver, measure, and optimize QR codes across CTV, digital video, and mobile all within Innovid’s platform. “As coveted programming like live sports continues to shift from linear to digital channels, brands are increasingly investing in advanced creative ad formats to engage with and convert audiences,” said Dan Mouradian, SVP, Global Client Solutions, Innovid. “To take advantage of the opportunities to drive engagement with viewers, advertisers cannot be hampered by the time and resources it takes to work with numerous point solutions across QR code management and scan data. Our all-in-one QR code solution has solved that – giving advertisers a better understanding of customer interactions, valuable insights into ad performance, and the ability to optimize in-flight.”
LG Ad Solutions is launching Innovation Labs, a division that will focus on developing breakthrough technologies for CTV advertising, content personalization, and hyper-customization for viewers. “From planning and scheduling to segmentation, personalization, delivery, and reporting there are many new technologies at our disposal, which create opportunities to evolve the ad business,” said Chief Technology Officer Dave Rudnick, who is leading the effort. “This is why we created Innovation Labs — to test new strategies and collaborate with companies, startups, and technologies in a simulated ecosystem, enabling us to validate these models before integrating them into our business. We aim to push the boundaries of CTV advertising and redefine how viewers interact with content and ads while making the experience as seamless and engaging as possible.”
Samba TV’s standard and custom audience segments have been integrated into FreeWheel’s Audience Manager, a platform that enables publishers to unlock faster audience activation across screens. FreeWheel clients are now able to activate audiences that use Samba TV data from 38 million US TVs, and can create custom targeting segments based on TV consumption behaviors, content exposure, and demographics with a 24-hour turnaround.
KERV announced a strategic partnership with VIZIO to expand its interactive and shoppable CTV advertising capabilities. The partnership aims to create more engaging experiences for viewers, and help brands shorten the path to purchase while building brand awareness, intent and loyalty. “Together we are further enhancing VIZIO’s capabilities in interactive advertising, providing brands end-to-end solutions that engage audiences with innovative experiences that deliver performance and conversion,” said Brad Quinn, SVP of Publisher Partnerships at KERV. “As we continue to innovate, our partnership will help unlock new commerce opportunities and data-driven insights across interactive ads, with an aim to raise the standard for engagement and effectiveness in the industry.”
STREAMING
Streaming technology company Brightcove introduced the Brightcove AI Suite, designed for content creation, audience growth and engagement, increased revenue, and improved business efficiency. “Generative AI is transforming how companies create content and how users engage, and we believe it will drive a boom in video content and its consumption,” said Marc DeBevoise, CEO of Brightcove. “By listening to our customers and analyzing their businesses and use cases, we built the Brightcove AI Suite to address their needs.”
Quickplay announced a new partnership with TelevisaUnivision for its end-to-end native platform to enhance the company’s Univision NOW App. Quickplay enables the creation of cohorts based on trends in content usage, location and device, providing opportunities for personalized content recommendations and relevant advertising. |
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Cynopsis BIG TV Summit: New Strategies for Reaching Target Audiences, for Agencies & Networks
This is how you make your brand stand out from the crowd
Position your brand at the forefront of video innovation! As a sponsor of the Cynopsis Big TV Summit, you can showcase your organization with exclusive branding opportunities: Cocktail Hour Sponsorship | Lunch Sponsorship | WiFi Sponsorship| Lanyard Sponsorship. Interested?
CONTACT ALBERT NASSOUR, EXECUTIVE DIRECTOR OF SALES |
MOTION DESIGNER
LONG STORY SHORT MEDIA
WASHINGTON, DC
8-12 week, on-site, contract. Required proficiency in Adobe After Effects, and strong knowledge of typography, composition, animation principles, and experience with Adobe Illustrator and Photoshop are essential. Full info HERE
DIRECTOR OF DIGITAL MEDIA
CSI SPORTS
JERSEY CITY, NEW JERSEY
Proven track record of monetizing digital assets on various social media platforms. Work closely with our production team in creating content and comprehensive marketing plans to increase market share. Full info HERE
INTERNATIONAL SALES EXECUTIVE
CSI SPORTS
JERSEY CITY, NEW JERSEY
Create and execute sales strategies and proposals- generating new sales from past, current and future leads by networking, building relationships and identifying valuable sales opportunities. Manage existing accounts and excel at identifying clients’ needs. Requires a self-driven individual who is passionate about the sports and media industry. Full info HERE
NATIONAL SALES EXECUTIVE
CSI SPORTS
JERSEY CITY, NEW JERSEY
Looking for another self-motivated, highly disciplined National AD Sales Executive that enjoys the sales process from beginning to close. If you bring the enthusiasm and determination we will supply the opportunity to make this the best position you’ve ever had. Full info HERE
SR ACCOUNT DIRECTOR DR SALES
FAMILY ENTERTAINMENT TV
NYC
Responsible for the sale of all short form and paid programming time on Family Entertainment Television (FETV) and Family Movie Classics (FMC) as well as establish and expand advertising partnerships, through existing client relationships and prospect new business and work with SVP to forecast, track sales performance and exceed revenue goals. Full info HERE
PRODUCER >>
TSR STUDIOS/LOS ANGELES, CA: Help build programming and shows for our digital and social media pages as well as have knowledge of the latest and greatest in social media, and emerging technology. The ideal candidate has a successful background in physical video production and an obsession with storytelling and creating content. You will also develop and edit video content. Full info HERE
ASSOCIATE, GLOBAL LICENSING & DISTRIBUTION
HEARST MEDIA PRODUCTION GROUP
CHARLOTTE, NC
Coordinate and execute asset delivery to content distribution partners and assist with ideation and execution of marketing campaigns with channel partners as well as capture, analyze, and report viewership data. You will also follow and report on industry trends and create weekly programming schedules for FAST channels. Full info HERE
DIRECTOR OF BUSINESS & LEGAL AFFAIRS >>
SONY PICTURES TELEVISION/CULVER CITY, CA: Sony Pictures Television is seeking a Director of Business & Legal Affairs. The Director’s primary role will be to develop and build deal structures, and analyze, negotiate, and draft various development and production agreements while providing ongoing business affairs counsel for any SPE game shows including Wheel of Fortune and Jeopardy! Full info HERE
LEAD BUSINESS DEVELOPMENT EXECUTIVE >>
CASTIFY.AI/HYBRID: Expand our client base in the digital advertising industry and focus on business development, securing new clients and partnerships, and negotiating contracts with leading advertising brands and agencies as well as experience in the digital advertising sector, showcasing a proven track record of achieving targets and excelling in business development. Full info HERE
PAID SEARCH SPECIALIST >>
AKA NYC/NEW YORK, NY: As Paid Search Specialist, you will be responsible for managing and optimizing paid search campaigns to drive targeted traffic and achieve business objectives. The ideal candidate should possess a strong understanding of search engine marketing (SEM), excellent data analytical skills, and the ability to stay updated on industry trends. Full info HERE
MARKETING ASSOCIATE MANAGER
GSTV
NEW YORK, NY – HYBRID REMOTE
Touch various teams within our group such as Marketing Solutions, Marketing Communications and Design. Our group develops thoughtful marketing and promotional programs alongside our business development team. We collaborate with teams across the organization to develop concepts that meet client needs and then bring the story to life. Full info HERE
MEDIA PLANNER >>
AKA NYC/NEW YORK, NY: Shape and executive innovative multi-channel media plans. Key responsibilities include developing campaign presentations and reporting materials and optimizing campaign performance using Google Campaign Manager. Ideal candidates possess 2-4 years of experience, strong communication skills, and a passion for entertainment. Full info HERE
TV HOST >>
QVC/WESTCHESTER, PA: Credible while entertaining candidate w/exp hosting TV, digital, radio, spokesperson or live events. Masterful storyteller, enthusiastic & a love for products and shopping a must. Must be quick on their feet w/ability to improv & engage as well as have an elevated sense of style. Full info HERE
DIRECT RESPONSE ACCOUNT EXECUTIVE
TV One
NEW YORK, NY – HYBRID REMOTE
Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE
CTV ACCOUNT EXECUTIVE >>
HAYSTACK NEWS/NYNY, LA, CHICAGO: Responsible for developing partnerships to drive strategic and creative solutions for clients also help advertisers build their brands by supporting the world’s most premium news publishers. Full info HERE
PERFORMANCE MARKETING DIRECTOR
AKA NYC
NEW YORK
Serve as a primary point of contact for our clients, cultivating strong relationships based on trust and delivering exceptional service. Collaborate closely to understand their goals, challenges, and market dynamics, providing strategic guidance and insights. Full info HERE
DIGITAL SALES ACCOUNT EXECUTIVE >>
OUTLAWS ENTERTAINMENT/Remote: Looking for a senior level digital seller to drive national, regional and local O&O and 3rd Party Revenue for our Gen-Z targeted video content and entertainment division. Will have access to influencers, a strong creative services team and a multitude of media assets to leverage. Full info HERE
VP OF FINANCE & ACCOUNTING >>
PBS DISTRIBUTION/ARLINGTON, VA (HYBRID): Responsible for strategic financial oversight of the company’s growth and profitability, including all finance, accounting, and treasury operations as well as lead the long-term financial planning process, provide content investment guidance and collaborate with the executive management team to set the vision and achieve goals for revenue. Full info HERE
ACCOUNT REP: MPT NATIONAL CORPORATE SALES
MARYLAND PUBLIC TELEVISION FOUNDATION
REMOTE
Call on current and prospective sponsors, providing high-quality customer service, in a manner consistent with standard industry practice, for the customer/client accounts for which they have cultivated or have been assigned as well as build sustainable, long-lasting relationships with existing clients. Full info HERE
PAID SEARCH SPECIALIST
AKA NYC
NEW YORK
Responsible for managing and optimizing paid search campaigns to drive targeted traffic and achieve business objectives. The ideal candidate should possess a strong understanding of search engine marketing (SEM), excellent data analytical skills, and the ability to stay updated on industry trends. Full info HERE
PAID SOCIAL SPECIALIST
AKA NYC
NEW YORK
Responsible for developing, implementing, and optimizing paid social media campaigns to drive brand awareness, engagement, and conversions. The ideal candidate will possess a deep understanding of social media platforms and data analytics and has a proven track record of delivering measurable results through paid social channels. Full info HERE
PRODUCER/WRITER
TV One
SILVER SPRING, MD – HYBRID REMOTE
Responsible for writing, producing and supervising edit sessions for assigned on-air promos and cross department promotional initiatives and develop and execute ideas for image and brand campaigns. Manage shoots as necessary. Full info HERE
SR. PROJECT MANAGER
TV One
SILVER SPRING, MD – HYBRID REMOTE
Coordinate off-channel marketing and creative services projects, timing, administrative coordination, and processes to ensure that our projects are delivered on time, budget and produce the desired results. You will be the go-to person for everything involving a project’s organization, client communication, planning, and timeline. Full info HERE
DIRECTOR, CUSTOMER ACQUISITION
GOLDEN HIPPO
WOODLAND HILLS, CA (Hybrid)
Golden Hippo is hiring a Director, Customer Acquisition to be responsible for leading a direct response marketing team to test, optimize, and scale new product campaigns. This role will help to identify opportunities and the strategy for overall Customer Acquisition initiatives. Anticipated Salary Range is $131.6k – $175.5k + bonuses. Full info HERE
SR. YOUTUBE ADS SPECIALIST
GOLDEN HIPPO
REMOTE
Golden Hippo is hiring a Sr. YouTube Ads Specialist to lead YouTube media buying. This role is involved in the entire campaign cycle, including creating and testing new ads and targeting options, launching and overseeing campaigns, and scaling budgets while maintaining KPI’s. Anticipated Salary Range is $86.4k – $115.2k + bonuses. Full info HERE
FACEBOOK ADS SPECIALIST
GOLDEN HIPPO
REMOTE
Golden Hippo is hiring a Facebook Ads Specialist to manage Facebook ad campaigns and craft highly converting ad creatives. This role is involved in the entire campaign cycle, including creating and testing new ads and targeting options, launching and overseeing campaigns, and scaling budget. Anticipated Salary Range is $75.7k – $101k + bonuses. Full info HERE
SVP-DIGITAL REVENUE DEVELOPMENT >>
NEXSTAR/IRVING, TX: Work collaboratively with the Broadcast Leadership Team to lead sales strategies across all stations, divisions, and platforms. The role will work with station leadership, the National Sales Organization, and directly with clients to drive optimal revenue opportunities for all of Nexstar’s digital channels. Full info HERE
SENIOR DIRECTOR OF AD SALES >>
HAYSTACK NEWS/NYNY, LA, CHICAGO: Responsible for developing large, meaningful partnerships to drive strategic and creative solutions for clients. You relish the opportunity to help advertisers build their brands by supporting the world’s most premium news publishers. Full info HERE
ACCOUNT EXECUTIVE
INTERSECTION
LOS ANGELES, CA
Drive new revenue for our media around Los Angeles and beyond as well as building relationships with prospects and clients. Full info HERE
ACCOUNT EXECUTIVE DIRECT RESPONSE >>
OPPORTUNITY MEDIA/NY(REMOTE/HYBRID): Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Min 2 yrs DR Experience. Bilingual (English/Spanish) Wide Orbit Exp a +. Full info HERE
MEDIA COORDIATOR DIRECT RESPONSE >>
OPPORTUNITY MEDIA/NY(REMOTE/HYBRID): Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Bilingual (English/Spanish) Wide Orbit Exp a +. Full info HERE
ACCOUNT EXECUTIVE
INTERSECTION
SEATTLE, WA
Grow in billings, income, and experience on a team that continues to lead our industry. Take your career to the next level with a company that is transforming cities and delivering on our promises to our clients and to our long-standing Municipal and Transit Authority partners. Full info HERE
ACCOUNT EXECUTIVE
INTERSECTION
PORTLAND, OR
Grow in billings, income, and experience on a team that continues to lead our industry. Take your career to the next level with a company that is transforming cities and delivering on our promises to our clients and to our long-standing Municipal and Transit Authority partners. Full info HERE
ACCOUNT EXECUTIVE, AD SALES >>
FUSE MEDIA/NEW YORK, NY: Support the Ad Sales team by prospecting, selling and expanding the Company’s advertising revenue base. The candidate will have a strong media sales background with a network of industry clients and prospects as well as establish a book of business and exceed pre-established activity and sales quota utilizing CRM tools to document sales activity. Full info HERE
ACCOUNT EXECUTIVE, EAST COAST ADVERTISING SALES
THE ALLEN MEDIA GROUP
NYC (Hybrid)
Responsible for coverage of assigned advertising agencies and clients specifically dedicated to representing AMG linear, digital and streaming platforms. Also grow and maintain existing clients as well as prospect and close new business. Work closely with clients and advertising holding companies ensuring AMG is a ‘must-buy’ for advertisers. Full info HERE
VP/HEAD OF ADVERTISING SALES
FREEBEE
FL/NYC Remote
Lead, manage, develop, and grow Ad Sales teams. Attract and retain the best talent. Work with leadership team to set, achieve, and grow revenue targets across OOH, Digital and Experiential. Instrumental in driving the team to exceed all expectations and goals. 15+ years’ experience in advertising, media, and relevant sales management roles. Full info HERE
ACCOUNT EXECUTIVE
FREEBEE
MIAMI
Achieve revenue and growth targets across linear and digital. Identify and execute strategies which result in exceeding revenue targets. Develop and execute effective sales strategies that showcase as well as maximize overall revenues for the overarching National Sales division. 7-10 yrs exp. in advertising, media & relevant sales management roles. Full info HERE
SENIOR AUDIO/VIDEO PROMOTION PRODUCER >>
WHYY/PHILADELPHIA: Produce best-in-class promotional spots, accurately reflecting WHYY’s brand mission, from strategy through management approvals. Write killer scripts for audio and video to engage audiences. Organize promotional spot production schedule for video and audio spots needed for TV, FM, digital and social platforms. 10-15+ years’ experience. Full info HERE
DIGITAL DIRECTOR, NEWS >>
WHYY/PHILADELPHIA: Develop a cogent strategy for developing and publishing WHYY news content across social media and emerging digital platforms. Convey and create SEO, social media and digital best practices in concert with the digital staff with the focus of informing and developing the newsroom’s digital muscles. Five or more years of journalism experience. Full info HERE
ACCOUNT EXECUTIVE
FAMILY ENTERTAINMENT TV
NYC
Represent FETV & FMC to media community via ongoing communications & relationship building. Maintain & develop strong working relationships w/both agencies & internal departments in support of sales efforts. Work w/sales management, pricing & planning to achieve quarterly revenue goals. 5+ yrs media sales exp. preferably in cable TV- agency exp. +. Full info HERE
TV/VIDEO SPONSORSHIP-PRODUCT INTEGRATION SALES REPRESENTATIVE >>
GAME ON MEDIA SOLUTIONS/Remote: Game On Media Solutions is looking for an independent business development oriented sponsorship sales representative. Focus will be on TV/Streaming project opportunities for brands that include product integration and placement. This is an Independent Contractor performance compensated opening. Attractive fees can be earned for closed deals. Full info HERE
BRAND ASSISTANT >>
THE LEDE COMPANY/NYC: Full-service communication, strategy, and social impact consulting firm, specializing in corporate, brand, entertainment, and nonprofit sectors, is seeking a Brand Assistant to join the Brand team in our New York office. The Assistant will play an integral role in supporting accounts for a wide variety of Fashion, Beauty, CPG and Lifestyle clients. Full info HERE
TALENT ASSISTANT >>
THE LEDE COMPANY/LA: Full-service strategy, communications and social impact consulting firm, specializing in corporate, entertainment and nonprofit sectors. We are looking for a Talent Assistant to a Talent Publicist in Los Angeles. We are seeking enthusiastic candidates who can work in a fast-paced environment, are driven & have strong communication and writing skills. Full info HERE
EXECUTIVE PRODUCER FOR NATIONAL POLITICAL SHOW >>
BAHAKEL COMMUNICATIONS/CHARLOTTE NC: Develop and oversee the production of a daily or weekly national political show that covers the most important political news and events of the day. Develop and execute strategies to increase the show’s audience and engagement. At least 5 years of experience as an executive producer for a political show or similar program. Full info HERE
EXECUTIVE PRODUCER OF NEWS/ENTERTAINMENT >>
BAHAKEL COMMUNICATIONS/CHARLOTTE NC: Oversee all editorial and entertainment content, news production and presentation. Responsible for day-to-day operations of the show: producing, writing, and guiding creative. Develop content for the News @ TEN, plan, assign and create production schedules. 7 years of experience as executive producer or show producer. Network experience preferred. Full info HERE |
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