Editions

Cynopsis Digital Out of Home 05/15/24: DOOH ranks as medium most likely to drive consumers to action; Geopath adds to Board

Wednesday May 15, 2024 Lamar Advertising Company selected Vistar’s content management software, Cortex, to power its network of DOOH billboards across the U.S. Lamar offers advertisers nearly 5,000 displays serving over 5 billion weekly impressions. “Lamar’s nationwide footprint, paired with the sheer size of its digital billboards, allows advertisers to reach consumers with unparalleled creative […]

Cynopsis 05/15/24: In the pink at the Prime Video upfront event

In the pink at the Prime Video upfront event

A CYNOPSIS MESSAGE FROM WARNER BROS. DISCOVERY Harness The Power of WBD for Your Brand Home to the most complete, differentiated, and unified portfolio, WBD HAS EVERYTHING BRANDS NEED TO ACHIEVE THEIR GOALS. Culture-Defining Content across every genre of entertainment. Convergent Audience Solutions that deliver with scale and precision. Creative Partnerships to bring your brand […]

Cynopsis 05/14/24: NBC renews “Late Night with Seth Meyers” through 2028

NBC renews "Late Night with Seth Meyers" through 2028

A CYNOPSIS MESSAGE FROM WARNER BROS. DISCOVERY Streamline Your Media Buy with Converged DDV Powered by WBD’s Ad Tech Platform, Olli, our new Data-Driven Video (DDV) offering streamlines planning, activation, and measurement across our entire portfolio – ensuring effective campaigns that drive consumer action, through: Audience On-Boarding | Informed Media Planning Activation | Measurement & […]

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05/13/24: Cynopsis Media Tech Update

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A CYNOPSIS MESSAGE FROM PREMION PREMION Premium CTV/OTT Advertising BUILT WITH THE POWER OF LOCAL Local CTV/OTT Expertise in all 210 DMAs TAG BRAND SAFETY CERTIFIED and TAG CERTIFIED AGAINST FRAUD Premium Brand-Safe Streaming TV Advertising 125+ Leading TV & Media Brands, Precision Targeting, Attribution & Measurement LEARN MORE AT PREMION.COM Monday […]

Cynopsis 05/13/24: Fox cancels “HouseBroken”

Fox cancels "HouseBroken"

A CYNOPSIS MESSAGE FROM WARNER BROS. DISCOVERY Max: The One to Watch With an unmatched collection of culture-defining content across groundbreaking originals, blockbuster movies, fan-favorite series, live sports and news – Max connects with every audience, and keeps them coming back for more… The Biggest Moments Are All on Max: 2024 NBA + NHL Stanley […]

05/12/24: Cynopsis Jobs

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MARKETING ASSOCIATE MANAGER GSTV NEW YORK, NY – HYBRID REMOTE Touch various teams within our group such as Marketing Solutions, Marketing Communications and Design. Our group develops thoughtful marketing and promotional programs alongside our business development team. We collaborate with teams across the organization to develop concepts that meet client needs and then bring the […]

Cynopsis 05/10/24: “Law & Order: Organized Crime” moving to Peacock for season five

"Law & Order: Organized Crime" moving to Peacock for season five

Friday May 10, 2024 Today’s Premieres Disney+: Past Lies; Doctor Who at 7p Netflix: The Ultimatum: South Africa; Cooking Up Murder: Uncovering the Story of Cesar Roman; Blood of Zeus; Pokemon Horizons: The Series The Roku Channel: Empty Nest Refresh Saturday’s Premiere ESPN+: Full Court Press Sunday’s Premieres AMC: Anne Rice’s Interview With the Vampire […]

Cynopsis 05/09/24: Apple Vision Pro asks, What If?

Apple Vision Pro asks, What If?

A CYNOPSIS MESSAGE FROM FAMILY ENTERTAINMENT TV Family Entertainment TV allows your client to: • Increase Reach and Efficiency • • Deliver Deals In-Flight • • Align with Brand-Safe Programming • Click here to request additional information or planning costs for review Thursday May 9, 2024 Today’s Premieres Hulu: Black Twitter: A […]

05/08/24: Cynopsis Jobs

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MARKETING ASSOCIATE MANAGER GSTV NEW YORK, NY – HYBRID REMOTE Touch various teams within our group such as Marketing Solutions, Marketing Communications and Design. Our group develops thoughtful marketing and promotional programs alongside our business development team. We collaborate with teams across the organization to develop concepts that meet client needs and then bring the […]

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