Friday November 22, 2024 IN THE NEWS Fox Entertainment and Hulu have extended their partnership in a deal that runs through 2029. “The Simpsons,” “The Masked Singer” and more will continue to be available to stream on Hulu the day after their linear telecast, and Fox and Hulu will continue to share joint branding […]
Thursday November 21, 2024 IN THE NEWS Comcast plans to spin off NBCUniversal cable networks MSNBC, CNN, USA, Oxygen, E!, Syfy and Golf Channel into a separate company. “The transaction will be structured as a tax-free spin to existing shareholders,” said Comcast President Mike Cavanagh in an internal memo, estimating the transition will take […]
SENIOR INTEGRATED MARKETING CAMPAIGN PROJECT MANAGER BEACON MEDIA GROUP NY/NJ Seeking a diligent, organized, and enthusiastic individual to join our team as we manage Integrated Marketing Campaigns for a candy manufacturer. Responsibilities include ensuring client satisfaction, managing project timelines, and optimizing campaign effectiveness. If you’re proactive and enjoy collaborating with teams, we want to hear […]
Wednesday November 20, 2024 IN THE NEWS Broadcast viewing grew by 7% on October, accounting for 24% of total time spent watching television, its largest monthly share of TV since January, according to Nielsen’s The Gauge. Cable viewing finished the month with 26.3% of total TV usage, up 0.2%. Streaming viewership was flat compared […]
A CYNOPSIS MESSAGE FROM KARGO Tuesday November 19, 2024 How Kargo and Digitas Help Diverse Influencers and Content Creators Reach Broader Audiences By Maureen Morrison In recent years, there has been a concerted effort by Marketers to include diverse-owned publishers as part of their media buys after having been previously overlooked from lack […]
Tuesday November 19, 2024 IN THE NEWS Thirty-seven percent of respondents to a Pew Research Center Study who were between the ages of 18 and 29 said they “regularly get news” from influencers. That’s versus 21% of all Americans, regardless of age, and 26% of respondents aged 30-40. As for political leanings, Pew reported […]
Monday November 18, 2024 X competitor Bluesky is getting a big bump as X users flee Elon Musk’s social media platform post-election. Bluesky has grown from about nine million users in September to 15 million last week, reaching the #2 spot among iPhone apps last Monday, up from #27 on November 6. But while some […]
Monday November 18, 2024 IN THE NEWS Conan O’Brien will host the 97th Oscars, his first time hosting the broadcast. “America demanded it, and now it’s happening: Taco Bell’s new Cheesy Chalupa Supreme. In other news, I’m hosting the Oscars,” said O’Brien. The awards show airs March 2 at 7p on ABC. Walt Disney […]
SENIOR INTEGRATED MARKETING CAMPAIGN PROJECT MANAGER BEACON MEDIA GROUP NY/NJ Seeking a diligent, organized, and enthusiastic individual to join our team as we manage Integrated Marketing Campaigns for a candy manufacturer. Responsibilities include ensuring client satisfaction, managing project timelines, and optimizing campaign effectiveness. If you’re proactive and enjoy collaborating with teams, we want to hear […]
Friday November 15, 2024 IN THE NEWS Craig Melvin will join Savannah Guthrie as co-host of NBC’s “Today” after the January 10 exit of Hoda Kotb. Melvin was named news anchor of today in 2018, and co-host of “Third Hour of Today” in 2019. Disney reported its fiscal fourth quarter ended with over 120 […]
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