A CYNOPSIS MESSAGE FROM WE tv Why just reset your budget when you can reset your mindset? See how women are staying positive in these challenging times in the WE tv Resetter Study this Upfront Season. WE tv. Simply Fascinating. Source: 2010 WE tv Resetter Study. Cynopsis 02.04.10 Good morning! It’s Thursday, February […]
Editions
Thursday, February 4th, 2010
Cynopsis: DIGITAL 02/04/10 Good morning, it’s Thursday, February 4, 2010, and this is your first early morning digital briefing. Apparently in good enough financial shape to swallow up NBC Universal, Comcast reported that its Q4 profit more than doubled to $955 million. The company saw increases in its digital cable, broadband and telephony […]
Wednesday, February 3rd, 2010
Cynopsis: DIGITAL02/03/10 Good morning, it’s Wednesday, February 3, 2010, and this is your first early morning digital briefing. 2010 is already looking better for the media giants as News Corp. surprised investors yesterday reporting better-than-projected results in its film, television and newspaper businesses. James Cameron’s smash 3D hit Avatar had more than a little […]
Advertisement
Wednesday, February 3rd, 2010
A CYNOPSIS MESSAGE FROM HISTORY HISTORY is being MADE on Mondays with its NEW #1 HIT SERIES(on Adults and Men 18-34, 18-49 and 25-54) American Pickers: 4.0MM Total Viewers Pawn Stars: 3.8MM Total Viewers Tune in Mondays at 9p/8pC to see why everyone is addicted! Source: Nielsen: MultiTrak, 1/18-1/25/10; L+SD; Monday Nights: (Mon/8-11p, excluding […]
Wednesday, February 3rd, 2010
Cynopsis: Kids!02/03/10 Good morning. It’s Wednesday, February 3, 2010, and this is your first early morning Kids briefing. Early yesterday morning the Academy of Motion Pictures Arts and Sciences announced the nominees for the 82nd Academy Awards. Happily kid/family-targeted animated movies and short films were a big part of the morning! Of the 20 […]
Tuesday, February 2nd, 2010
Cynopsis: Kids!02/02/10 Good morning. It’s Tuesday, February 2, 2010, and this is your first early morning Kids briefing. Lionsgate and Crest Animation Studios are set to co-produce the new 3D animated feature film Norm of the North, the second movie under their three-picture deal. Lionsgate will distribute the movie in North America, which is […]
Tuesday, February 2nd, 2010
Cynopsis: DIGITAL 02/02/10 Good morning, it’s Tuesday, February 2, 2010, and this is your first early morning digital briefing. Amazon posted an announcement saying it will relent to Macmillian‘s wish to shift to a new e-book pricing scheme that would peg most of the publisher’s bestsellers at $12.99 to $14.99. “We will have […]
Tuesday, February 2nd, 2010
A CYNOPSIS MESSAGE FROM MTV 2010. We’ve got a situation here.Great new shows. Big new stars. Brand new direction. Find out what’s next Behind the Screen at MTV. Cynopsis 02.02.10 Good morning! It’s Tuesday, February 2, 2010, and this is your first early morning briefing. And as always, if you prefer to watch […]
Tuesday, February 2nd, 2010
A CYNOPSIS MESSAGE FROM HISTORY HISTORY is being MADE on Mondays with its NEW #1 HIT SERIES(on Adults and Men 18-34, 18-49 and 25-54) American Pickers: 4.0MM Total Viewers Pawn Stars: 3.8MM Total Viewers Tune in Mondays at 9p/8pC to see why everyone is addicted! Source: Nielsen: MultiTrak, 1/18-1/25/10; L+SD; Monday Nights: (Mon/8-11p, excluding […]
Monday, February 1st, 2010
A CYNOPSIS MESSAGE FROM BBC AMERICA .98 in A25-54Ranking #5 Among All Networks in its Timeslot DOCTOR WHOBBC AMERICA All new season coming Spring 2010.For more information, contact your BBC America representative. Source: The Nielsen Company. 1/2/10, All Ad Supported Cable. Time Period based, 8:30P-10P, P25-54, Live+7, CVG AA%. Subject to qualifications. Cynopsis 02.10.10 […]
CynCity
Cynsiders
The Premium Illusion: Navigating the CTV Quality Crisis
By Ayse Pamuk, Director of Platform Operations at Basis Connected TV is unquestionably having a...Vizio Helps Walmart Cut A Bigger Slice Of The CTV Ad Pie
By Alyssa Boyle This piece was originally published on Chief Marketer Network brand AdExchanger. During...Women’s Sports: From Cultural Play to Marketing Powerhouse
Women’s sports are no longer just a cultural signal for brands — they’re becoming a...
