Thursday, February 4th, 2010



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Source:  2010 WE tv Resetter Study.




Good morning! It’s Thursday, February 4, 2010, and this is your first early morning briefing. And as always, if you prefer to watch this morning’s news instead of reading it, click here.

Tonight’s Premieres:
Comedy Central: Important Things with Demetri Martin at 10p; The Sarah Silverman Program at 1030p


After debuting the sixth and final season of Lost Tuesday night, ABC announced the series will end its run on May 23 with a two-hour episode beginning at 9p, preceded by a one-hour recap special at 8p. Tuesday’s sixth season opener of Lost was seen by 12.1 million total viewers, an increase of +6% over the most recent two-hour season premiere on January 21, 2009. In addition, the Lost season opener increased among A18-49 viewers by +10% and received a +20% bump among A18-34 viewers.

FUEL TV opens the new series The Moto: Inside The Outdoors about the world of motocross racing on February 17 at 8p. The original series, from motocross filmographer Troy Adamitis, introduces viewers to the top racers in the sport including Ryan Villopoto, Mike Alessi, Josh Grant, Ryan Dungey, Chad Reed, Andrew Short and others.

HGTV gets into the marriage market with a new weekly series Marriage Under Construction, premiering March 16 at 11p. The series follows newlywed couple Natalie and Rod as they buy, renovate and decorate their first home with the help of an expert foreman and an up-and-coming designer.

VH1’s upcoming new series Brandy and Ray J: A Family Business following superstar sibling duo Brandy and Ray J Norwood, opens April 11 at 9p. Taking viewers inside the tight-knit family and their business, Rn’B Productions, the series features the brother/sister duo, their mother Sonja and father, Willie. The series is created and executive produced by Mark Cronin and Cris Abrego for 51 Minds Entertainment, an Endemol Company.

Dish Network, gaming company Oberon Media and the Tetris Company are partnering to launch an interactive TV game service in the US, Tetris TV. The new service will be available to Dish subscribers for $2.99 per month, giving them an opportunity to play two versions of the game  Marathon and 40 Lines. Oberon plans on developing additional partners worldwide.

BET reported the series premiere of The Michael Vick Project on Tuesday at 10p and its encore airings attracted 2.8 million total viewers.

TeleFutura’s premiere of El Capo on Monday at 7p drew in 650,000 A18-49 viewers and nearly 1.1 million total viewers. El Capo airs Monday-Friday at 7p.


Liberman Broadcasting, Inc. (LBI Media) is purchasing KWHD-TV based in Englewood, CO and licensed to serve the Denver market from LeSEA Broadcasting Corporation. This station purchase boosts LBI Media’s O&O television station group to eight stations and increases the reach of the company’s Hispanic broadcast network Estrella TV to approximately 70% of the US Hispanic population. Denver is the nation’s fifteenth largest Hispanic TV market, representing more than 234,000 Latino TV households.


The CW okayed a trio of pilots, all produced by Warner Bros. Television and CBS Studios:

  • HMS – From writer Amy Holden Jones (Mystic Pizza), this series follows the freshman class at Harvard Medical School through the perspective of one young female student. Holden Jones wrote the script and is executive producing with Heroes star Hayden Panettiere as co-executive producer.
  • Hellcats – An ensemble project set in the world of competitive cheerleading. Kevin Murphy is writing the script and executive producing with Tom Welling, star of Smallville.
  • Betwixt – Based on a novel by the same name, this project is about changelings in a city who are charged with saving humans from evil. Elizabeth Chandler wrote the script and is executive producing with Paul Stupin.

CBS approved a comedy pilot helmed by Rob Riggle, a former correspondent on Comedy Central’s The Daily Show. Team Spitz is a multi-camera ensemble comedy about a high school football coach (Riggle). Sony TV developed the project and is executive producing with CBS Television Studios. Bill Martin and Mike Schiff wrote the script and are executive producing with Tantamount’s Eric Tannenbaum, Kim Tannenbaum and Mitch Hurwitz in addition to Peter Principato and Paul Young.

Virginia Madsen is set to star in ABC’s upcoming dramedy series Scoundrels. The eight-episode series is slated to premiere this summer about a family of criminals with Madsen portraying the matriarch who decides it is time for the family to go legit after her husband is sentenced to a long prison term. ABC Studios is producing the series based on a New Zealand series called Outrageous Fortune; Richard Levine and Lyn Greene (Nip/Tuck) penned Scoundrels and will be executive producers/showrunners.

Former Scrubs star Sarah Chalke will headline another comedy for ABC, this time the comedy pilot Freshmen from Greg Malins (How I Met Your Mother) and Arianna Huffington. 20th TV produces the multi-camera comedy about three freshmen members of Congress who live together in Washington, D.C. Chalke will play the lone woman, Jane living with two male congress members.

FOX handed a presentation order to a sketch comedy series titled Naked But Funny from executive producers Peter Engel and Barry Katz (Last Comic Standing), cites Variety. Casting is underway and production could begin in March. Peter Engel Productions and New Wave Entertainment are producing.

HBO is teaming again with Stephen Levinson, Mark Wahlberg and Doug Ellin (Entourage) to develop an untitled political series about a young political aide and his relationship with the former President of the US, reports Variety. Ben Schwerin is penning the script and will be co-executive producer; Ellin, Levinson and Wahlberg will all executive produce.

Evan Farmer, formerly the host and handyman on TLC’s series While You Were Out, becomes the new host of CMT Top 20 Countdown on CMT, beginning this Friday at 11a. The program is rebroadcast throughout the weekend.


Tuesday  A18-49 Analysis: FOX found its way to the top Tuesday night with the A18-49 demo at 6.4/16, according to final national ratings from Nielsen. FOX’s American Idol rose to the challenge during 8p, winning with 9.0/23 with CBS’ NCIS in second at 4.3/11. At 9p, the final sixth season premiere of Lost on ABC was #1 with 5.6/14 with FOX’s Kitchen Nightmares in #2 with 3.8/9. ABC’s Lost held its position through 10p at 5.4/14 while NBC’s The Biggest Loser was next at 3.8/10 and CBS’ The Good Wife fell to third place at 2.6/7.

Live + Same Day Household Ratings: Tuesday, February 2, 2010 time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 10.0/16     NCIS 11.5/17, NCIS: Los Angeles 10.0/15, The Good Wife 8.4/14

FOX: 9.4/14          American Idol 13.4/20, Kitchen Nightmares 5.2/8

ABC: 6.4/10         Lost: Final Chapter 5.8/9, Lost [p] 6.7/11

NBC: 4.8/8          The Biggest Loser [r] 3.0/5, The Biggest Loser 5.8/9

UNIV: 2.1/3         Hasta Dinero Separe 1.9/3, Sortilegio 2.8/4, Aqui y Hora 1.5/3

ION: 0.9/1          Ghost Whisperer 0.5/1, Criminal Minds 0.9/1, Criminal Minds 1.3/2

TELE: 0.6/1         Mas Sabe El Diablo 0.8/1, Perro Amor 0.5/1, Victorinos 0.4/1

CW: 0.5/1           90210 [r] 0.6/1, Melrose Place [r] 0.4/1

A18-49: FOX 6.4/16, ABC 5.1/13, CBS 3.5/9, NBC 3.0/8, UNIV 1.7/4, TELE 0.5/1, ION 0.4/1, CW 0.3/1



MediaVest added Steven Wolfe Pereira as SVP/Managing Director of Forty-Two Degrees, effective immediately. Steven will supervise the company’s multicultural marketing unit in tandem with SVP/Managing Director, Caleb Windover. Specifically, Steven will head holistic multicultural communications planning for the agency in addition to being the multicultural lead on the Kraft Foods One Team. Based in New York, Steven reports to Monica Gadsby, CEO of SMG Multicultural/Latin America.

MTV Networks Latin America named Carole Bardasano as Senior Director/Programming and Acquisitions for MTV and VH1 Latin America. Carole’s responsibilities include developing and executing programming goals and finding and acquiring content for the channels. Furthermore, Carole will oversee the network’s local programming strategies in Argentina, Brazil, Colombia and Mexico. Based in Miami, Carole reports to Fernando Gaston, SVP/Content MTV and VH1 Latin America.

Kathy Page joins Hasbro Studios as VP/Production to supervise programming production emanating from Hasbro Studios. Most of this new programming is earmarked for The Hub, the new TV network launching in the fall by Hasbro and Discovery Communications, as well as international markets. Previously, Kathy worked for Sony Pictures Television where she served as VP/Animation since 2007.

Peter Dolchin advanced to VP/Strategy and Business Operations with MTV Networks. In his new role, Peter will manage new business along with VOD, iTV, international channels and authentication.

Marketing science company, Centris upped Kevin Babyak to SVP/Research Operations. Kevin, who has been with Centris since 2005, will manage survey operations, market modeling, forecasting and syndicated reports.

This day in History:
   1952 – Jackie Robinson was named Director of Communication for NBC. He was the first black executive of a major radio-TV network.

Answer to Yesterday’s Trivia Question:  April Dancer …. I wanted to be her when I was a little girl … who is she also known as?  THE GIRL FROM U.N.C.L.E.  Kudos to:  Janet Starkman/NY; Jodi Katzman-JBK Prods/NY; Wendi Friedman Tush-Lexicomm Group/NY; George Pellegrino-NCO Financial Systems/Horsham; Robb Gray Jr.-Apex Media/Scottsdale; Scott Renshaw-Pinnacle Media/Fort Smith; Dan Whitford-Maximum Direct/Chicago; Susan Burchfield-KDNL/St. Louis; Steve Rubin-Fast Carrier Pictures/LA; Cheryl Johnson/LA; Gail Moore-Kalt Prods/LA; Jim Wyatt-Film Roman Starz Media/Burbank

Today’s Trivia Question:  Guido Panzini, an heavy-accented Italian golf aficionado with a penchant for exaggeration, was a character some times seen on the Tonight Show and played by whom? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)



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Later — Cyn

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: SR WRITER/PROD/EDITOR/WSFL-TV/Miami: Seasoned creative team player to create on-air mktg campaigns for ent, sports & untradit’l morn newscast. Res/reel: [email protected]   Info: (2/11)

JOB OPENING: RECRUITER : NYC Entertainment Executive Search Firm/media or recruiting experience req’d/motivated/research skills/excellent communication skills/computer proficiency/self-starter/BA email: [email protected] (2/11)

JOB OPENING: NBCU/NY: USA and Syfy have four open RESEARCH positions supporting Sales, Primary and Digital efforts. Visit for more info and to apply (2/11)

JOB OPENING:  SR RSRCH ANALYST/A&E TV Networks/NY: Dvlp strats, presentations & other relevant data to best position Lifetime Net in mktplace. 3yrs+ rsrch exp. Knwldg of Nielsen data & systems. Apply: (2/10)

JOB OPENING:  DIR AD SALES RSRCH/A&E TV Network/NY: Drive primary Ad Sales Rsrch initiatives & build insight based strategies across all AETN nets. 7+ yrs media rsrch exp, pref 3+ yrs in TV rsch.Apply: (2/10)

JOB OPENING:  DIR PROG DAYTIME, ABC/LA: Netwk creative liaison for “General Hosp”. Give story outline notes; Manage show activities. 5-10 yrs netwrk prog; orgnzd, strategic, diplomatic, exec leadership; m #225205 (2/10)

JOB OPENING:  SALES PLANNER/Fox Sports Espanol/NY: Exciting opp to work in ad sales & sports. Build proposals & work w/ AEs in NY, Miami, Dallas, LA. Seeking Ad agency bkgrd & 2 yrs+ media ad sales ref. FNG17870 (2/10)

JOB OPENING:  CONTENT SALES MGR (3)/Thought Equity Motion/NY, LA, CHI: World leader in video licensing. Expert ideation, consultative & relationship sales exp. More info visit:; Resumes to: [email protected] (2/10)

JOB OPENING: NBCU is looking for an EXECUTIVE PRODUCER: Please visit site for more information, job#1136428 (2/9)

JOB OPENING: ACCT EXEC/RMG NETWORKS AD Sales/LA & SF: Join the leading away-from home TV ent sales team. Dvlp/grow new & existing AD Sales across our platforms. 3-5 yrs TV and/or digital ad sales exp.Resume: [email protected] (2/9)

JOB OPENING: COORD, BUS. OPERATIONS/MTVN/NYC: 1+yrs relevant exp. Mng content for b2b affil mktg website & e-communications. Comfort w/ positioning copy, html, graphics. Attn to detail a must. Apply: (2/9)

JOB OPENING: SR. ANALYST/CAFEMOM/NY: Res. studies for ad prgrms, update synd. res. reports, ad hoc reports for mgmt insight. 3 yrs exp; exp w/comScore or Nielsen NetRating data; Excel, PPoint. More at (2/9)

JOB OPENING: SR ANALYST, RESEARCH /Music Choice, NYC: Support multi-platform sales, mrktng& prgrmng initiatives w/accurate & actionable research. BA/BS 3-5 yrs media rsrch exp. req./1 yr VOD rsrch strongly pref. [email protected] (2/8)

JOB OPENING: NCC DIGITAL MEDIA SALES ASSOC/ATL, DAL, CHI: Online sales & intro, devel & execution of Interactive TV/Mob/VOD campaigns. 2-4 yrs exp in digital; fluency w/ analytics & ad-serving tech. Resume: [email protected] (2/8)

JOB OPENING: ABC RESEARCH TEMP/ABC Burbank. Track/Analyze the perf of ABC prog. across all platforms. Min3 yrs exp TV res.., apt at Nielsen, strong written & analytical skills, college degree req. Resumes: [email protected] (2/5)

JOB OPENING:  DIGITAL CAMPAIGN SPECIALIST, AD SALES PLANNING/AETN/NY:Asst AE in post sale execution & delivery to maximize ad revenue for AETN. Strong comm& org skills. Work well under pressure.Apply: (2/5)

JOB OPENING:  ACCT MANAGER/Sirius XM Radio/NYC, L.A., Chicago: Develops new business for radio advertising sales at client & agency levels. Full sales cycle of radio ad sales. Apply: Reqs 5005, 5006, 5007 (2/5)

JOB OPENING:  AD SALES PLANNER/DIRECTV/NYC: 1-3 Yrs experience in sales support or media buying. Strong MS Office & communication skills.BA/BS degree. Passion for Ad Sales. Apply: Req. 1000080 (2/5)

JOB OPENING:  MGR COMM / SR DESIGNER/ SR DVLPR /marblemedia/Toronto: All three positions available and can be viewed: Resumes should be sent no later 2/5 to: [email protected] (2/5)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIP CREDITS ONLY: TV DISTRIBUTION INTERN: Learn how to market and sell factual series and specials to cool broadcasters in the US & Canada.  Must be interested in the business of TV. Cover/resume to: [email protected]   (2/10)

SPRING/SUMMER INTERNSHIPS CREDIT ONLY: PRODUCTION INTERNS: Positions avail. in MA, NY, CO, and FL this summer to assist luxury lifestyle network w/live and/or taped original local programming. 40hrs/wk. FCP knowledge req’d. Full post on (2/9)

SPRING INTERNSHIP CREDITS ONLY: EDITING INTERNSHIP Nick Davis Productions offers a short-term internship in NYC. Job: Help edit development reels for production company. Editing experience on Final Cut Pro a must. [email protected] (2/5)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: DEVELOPMENT PRODUCER/LA: to dive in, develop, and create presentation materials for your unscripted/factually based ideas-from concept to pitch on a ‘per project’ basis. Email: [email protected] (2/11)

SITUATION WANTED: Creative COPYWRITER. Award-winning, all media, affordable. [email protected]. To choose your FREE samples, visit (2/11)

SITUATION WANTED: SEO & SEM Expert (NY/Remote): 7+ yrs exp – AdWords Qualified, Google Analytics Qualified, Experience improving comScore and Quantcast rankings. Social Media exp as well – Freelance or P/T: [email protected] (2/10)

SITUATION WANTED: SENIOR COPYWRITER/PRODUCER/NY: Experienced package goods writer for TV and radio commercials. Plus expert interviewer for testimonials.  [email protected] (2/10)

SITUATION WANTED: MERCENARY WRITER  Marketing/Publicity/Pitches/Scripts. Theatrical, television, cable and interactive. You name it, I write it. Writer of FoxPop content for Fox. Contact [email protected] (2/10)

SITUATION WANTED: MKTG or ADVERTISING/EXEC-ASST or COORDINATOR/NYC: 2008 UPenn grad, 2 yrs experience as Exec-Asst, internship experience with VH1 and Lincoln Center; Innovative, articulate, creative & meticulous; [email protected] (2/10)

SITUATION WANTED: UAlbany 2010 grad, looking for programming/research analyst, media buying, or sales positions. I am currently interning at Viacom MTV Networks(Spike TV).Held the marketing position in my sorority. [email protected] (2/10)

SITUATION WANTED: MKTG/ADVERTISING /ENTRY-LEVEL POSITION: 2010 Iowa grad, Internship experience in Strategic Marketing at Cartoon Network. Willing to relocate. Energetic, efficient, dedicated! [email protected] (2/9)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER. Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact [email protected] (2/5)

SITUATION WANTED: PRODUCTION ASSISTANT/ENTRY-LEVEL POS/Anywhere: ’09 UVa grad,past production intern at FoxSports/ former radio personality/produced features. Great writer, creative, self-starting. Email: [email protected] (2/5)

SITUATION WANTED: Female VOICEOVER ARTIST with full studio. Versatile sound & styles. Experience in TV, film, radio, games, phone systems, websites, narration, promos, more… Contact [email protected] or visit (2/5)

SITUATION WANTED: MEDIA RESEARCH/ANALYST/ENTRY-LEVEL POSITION/NY or NJ: Media Research/Analyst/Entry-Level Position/NY or NJ: 2010 William & Mary grad; past ad sales research intern at NBC’s Oxygen. Genuine, hard-working, flexible, personable. [email protected] (2/5)

SITUATION WANTED: RESEARCH FREELANCER: 9 years TV research experience in broadcast, cable and syndication; WRAP, GALAXY EXPLORER, MRI.Please email: [email protected] (2/5)

SITUATION WANTED: 15+ years TV/CABLE AD SALES PRO DOS/LSM/NSM/GSM – Great ref/contacts. Know all political rules & regs. Currently in FL but w/relocate @ own expense. I love startups & biz develop! [email protected] (2/5)

SITUATION WANTED: BUS DEV/SALES ASSISTANT: 2+ yrs experience supporting sales/bus dev execs, strong writer, organized, professional, great interpersonal skills, strong refs available [email protected] (2/5)

SITUATION WANTED: ONLINE ACCOUNT EXEC/NY-5yrs digital Media exp/goal oriented, customer service driven/top agency list/exp. with display, video, sponsorships, newsletter, integrated custom content. Contact: [email protected] (2/5)

SITUATION WANTED: PROJECT MANAGER/PRODUCER, INTERACTIVE PLATFORMS– Mid level PM in Detroit ready for NYC. Fun = diving into cutting edge tech and new markets.  Ready to work asap.  [email protected]  (2/5)

SITUATION WANTED: MARKETING AND MARCOM PRO– Media and entertainment professional seeking interim assignments at traditional and new media companies. Background -CBS Cable, Time Warner Cable and 2 video start-ups. [email protected] (2/5)

SITUATION WANTED:   9xEmmy winning CREATIVE PRODUCER/ATL seeking freelance. Great w/ clients. 15yr exp in promo/creative TV. Also ON-AIR HOST-see (RoadTrip) [email protected] website: (2/5)

SITUATION WANTED:   20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position:   [email protected] (2/5)

SITUATION WANTED: MEDIA SALES WITH STRONG TRACK RECORD. Six years experience in international and domestic film and television sales with deep knowledge of contracts and distribution. Email: [email protected]   646-300-0546 (2/5)

SITUATION WANTED:   BUS DEV/SALES ASSISTANT: 2+ yrs experience supporting sales/bus dev execs, strong writer, organized, professional, great interpersonal skills, strong refs available [email protected] (2/5)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC:  The Deep End, Grey’s Anatomy, Private Practice
AZTECA: Laura de Todos, Lo Que Callamos Las Mujeres Edicion Especial, Al Extremo
CBS:  Surviving Survivor, CSI, The Mentalist
CW:  Vampire Diaries, Supernatural
FOX:  Bones, Fringe
ION:  Ghost Whisperer, NCIS, NCIS
NBC:  Community, Parks and Recreation, The Office, 30 Rock, Jay Leno Show
PBS:  This Old House, Antiques Roadshow, Soundstage
TELE: Mas Sabe el Diablo, Perro Amor, Victorinos
UNIV: Hasta que el Dinero Nos Separe, Sortilegio, Mujeres Asesinas 2

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Shelton, CT 06484

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