Wednesday, February 3rd, 2010

Cynopsis: DIGITAL

Good morning, it’s Wednesday, February 3, 2010, and this is your first early morning digital briefing.

2010 is already looking better for the media giants as News Corp. surprised investors yesterday reporting better-than-projected results in its film, television and newspaper businesses. James Cameron’s smash 3D hit Avatar had more than a little to with it and will likely be a gift that keeps on giving for the company, even though its initial DVD/Blu-Ray release will not be in 3D. Revenue totaled $8.7 billion during FYQ2 and operating income was $1.2 billion with results from News Corp.’s newspaper and television businesses both outperforming expectations. Cost cutting helped the newspaper side while retrans revenue boosted revenue at Fox Broadcasting.


ABC Entertainment-managed launched a full roster of info about this year’s nominees, including bios, clips and film synopses. Interactive features include:

  • the return of the  “Oscars Play Along” game that tests users’ Oscar prediction skills. On Oscar night, users play along during the show, predicting category winners
  • Oscar Tweets will aggregate Hollywood insiders’ twitter feeds leading up to the event
  • From Feb. 26 the daily online show “The Road to the Oscars” will feature news, interviews and behind-the-scenes footage

Following in the footsteps of national pubs like the Wall Street Journal and the Financial Times, regional newspapers such as The Intelligencer Journal-Lancaster New Era and The Fayetteville Observer in North Carolina are getting ready to begin installing pay walls on their websites using a new software system dubbed Press+, per the NYTimes. The outlets will begin by charging only readers within a limited geographical area and limit paid content to unique areas such obituaries and local sports. reported its best month ever in Jan. 2010 breaking the one million mark for unique visitors for the first time, up +68% y/y. The network’s new two-screen social viewing platform, OxygenLive generated 3.4 million page views in January alone. Oxygen says Bad Girls Club has also landed in the top ten trending topics on Twitter every week since this season’s premiere.
Nick Jr. has relaunched two of its flagship websites in the UK, Dora the Explorer and Go, Diego, Go!, improving user engagement, site structure and navigation.
Dish Network has added Centroamerica TV to its Dish Latino package, a channel delivering original programming and soccer-themed content directly from Central America.


President Obama threw his support behind net neutrality legislation in his crowd-sourced interview on YouTube Monday. “We’ve got to keep the internet open – we don’t want to create a bunch of gateways that prevent somebody who doesn’t have a lot of money but has a good idea from being able to start their next YouTube or their next Google on the internet,” he said. Users submitted over 11,000 questions and cast over 667,000 votes after the President’s State of the Union address last week to YouTube’s CitizenTube portal.
Online show producer Revision3 says it increased aggregate engagement to 1.5 billion minutes in 2009 while growing its revenue by 30% y/y. The site added 10 new shows during the year and saw Patrick Norton & Veronica Belmont’s “Tekzilla” and Brian Brushwood’s “Scam School” join Diggnation in surpassing 1 million monthly views. Revision3 also has also been aggressive in adding “over-the-top” set top-based TV distribution partners, completing integrations with Tivo, Roku, Boxee, PopBox and Clearleap last year.
Bcc this is a new technology that enables a more personalized level of communication for Outlook, Twitter and (from next month) BlackBerry, giving users the ability to add a secure layer of context to their messages. The Bcc this Outlook plug-in allows users to safely send personalized private messages to selected recipients in the To, Cc, or Bcc fields along with their original email, while its Twitter client provides an interface to send direct messages to specific recipients along with the original tweet.


Female focused ad network Glam Media has raised approximately $50 million in series E funding, led by Aeris Capital with existing investors Burda Digital Holding and Mizuho Capital participating. The company has raised a total of $130 million, no doubt a record for an ad network. Glam says proceeds will be used to build a Digital Media Technology Center, expand internationally, launch new audience-based vertical channels and for additional strategic acquisitions. Glam currently claims a monthly U.S. audience of 72 million unique visitors and a global audience of 160 million uniques, per ComScore.
Crisp Wireless launched a new mobile ad-serving technology that looks to serve “always viewable” ads on mobile sites known for their limited real estate. Crisp’s “Adhesion” technology serves ads that remain fixed “above-the-fold” on a mobile site, improving view time and opportunities for engagement. Hearst Magazines Digital Media is one of the first publishers to sign on to offer Adhesion placements across multiple mobile properties including Cosmopolitan, CosmoGirl, Marie Claire and Esquire.


has already started marking its territory in the e-book space, it would seem, calling app developer Lexycle (acquired by Amazon last year) to disable the USB e-book sharing feature on its free Stanza iPhone app, notes TechCruch. The feature allowed users to rapidly transfer ebook files written in the ePub or eReader formats from a computer to the iPhone via a USB cable.
Level 3 is getting ready to deliver the first uncompressed HD Feed for Super Bowl XLIV. An uncompressed 1.5 GB/second feed will be sent from Miami to CBS studio headquarters in New York via Level 3’s fiber-optic network.
Cablevision Systems‘ business-services broadband division Optimum Lightpath announced the availability of a 40-GB/second optical transport service designed to serve the financial industry. The service is available throughout Optimum Lightpath’s entire footprint and based on a flat-rate pricing model.


Broadcast industry group the Open Mobile Video Coalition is teaming with Harris Interactive and Rentrak Corp. to study mobile consumer application usage habits during OMVC’s Mobile DTV Consumer Showcase in Washington, D.C. Apps to be tested include live, local TV simulcasts, interactive Mobile DTV standard-compliant broadcasts, and emergency alerts.
The Associated Press and Univision are collaborating on a nationwide public option survey querying Hispanics on a range of topics including cultural identity and patterns of media usage. The survey will have a particular focus on how Hispanics view and experience the American education system and on the impact of the economic downturn on the Hispanic community.
Voice Over-IP (internet phone) penetration among U.S. businesses will nearly double from 42% in 2009 to 79% by the end of 2013, according to a new forecast from In-Stat. (The number reflects businesses having VoIP installed in at least one location.) Broadband IP Telephony revenues continue to grow and will more than double by 2013, compared to 2008. This growth will be fueled by single-user applications among increasingly distributed and mobile workforces.


If you’re a fan of those taking baby spots, you may want to download Oddcast and E*Trade Financial‘s new E*Trade BabyMail app, which allows you to create your own talking baby messages and share them with friends. Pick one of the E*Trade babies or upload your own baby photo. Voices can be added by typing into a text-to-speech application, recording by mic, recording by phone or choosing from a menu of pre-set messages The app will be promoted on TV during Super Bowl XLIV but its available now.
This one sounds fun for the kids. Sesame Workshop‘s $3.99 Elmo’s Monster Maker App for the iPhone/iPod Touch allows young users to create their own monster, email it to a friend and actually interact with their creation within a live video. Developer IDEO, creator of Grover’s Number Special App, also collaborated on this one.


Editor & Publisher has resumed publication both in print online, courtesy of new owner Irvine’s Duncan McIntosh Co. Mark Fitzgerald, who was an Editor at Large when the publication went on hiatus, will now serve as Editor. Charles McKeown will resume his role of Publisher.
Dan Rosensweig is leaving his post as President and CEO of Activision Blizzard’s Guitar Hero franchise to take over as CEO of online textbook-rental company
IFC named Dan Pasternack to VP/Development & Production, overseeing original scripted comedies and non-fiction programming. He will be based in New York and report to Debbie DeMontreux, SVP/Original Programming.
NBCU’s iVillage announced a trio of new hires to its editorial team: Kelly Alfieri will assume the post of Lifestyle Editor overseeing the Food, Style and Home verticals; Jennifer Barrett will serve as iVillage’s Health Editor and Christine Fenno will be Deputy Editor of iVillage’s Entertainment vertical.
Lotame Solutions, Inc. announced the opening of a research and development office in Cambridge, MA to be headed by John Thomas, PhD, in the newly created position of Director of R&D.
Al Roker Entertainment is expanding its Manhattan operation to include a full service creative production company, to be headed by Managing Director David Sussan, president of The Sussan Group, Inc.
Cincinnati-based marketing firm Empower MediaMarketing has hired Kevin Dugan as Social Marketing Director; Michael E. Rubin as Social Marketing Manager; and Taylor Wiegert as Social Marketing Associate.


Live web broadcasting service Ustream landed a whopping additional $75 million in series B funding led by Softbank, operator of the market leading Yahoo BB broadband service. The company says that the funding will help it continue its growth in the US as well as fund expansion into the Asia Pacific region including Japan, China, Korea and India. Softbank wunderkind founder Masayoshi Son knows a good thing when he sees it. One of the early leaders in the live streaming space, Ustream has pulled off some broadly-viewed events. More than 3.8 million watched the inauguration of President Barack Obama and more than 4 million tuned into the Twilight: New Moon red carpet premiere. Its social stream application launched last Oct. enables real-time interaction via Twitter, Facebook, MySpace and AIM and it’s live streaming iPhone 3GS app has been downloaded more than 1.5 million times, according to the company. While much of the excitement generated from the platform comes from the immediacy of broadcasting live (check out the adorable Shiba Inu Puppy Cam feed,) Ustream’s producers are beginning to learn how to program, bake in interactivity and attract sponsorship for their online shows. It’s also a perfect platform for self-starting entertainers like Dane Cook, who can use it to pass the hat directly to their own audience. Dane is charging $5 to view his live stand-up show on Feb. 6, payable by credit card or PayPal.


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 Wayne Karrfalt for Cynopsis: Digital

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING:  SR RSRCH ANALYST/A&E TV Networks/NY: Dvlp strats, presentations & other relevant data to best position Lifetime Net in mktplace. 3yrs+ rsrch exp. Knwldg of Nielsen data & systems. Apply:   (2/10)

JOB OPENING:  DIR AD SALES RSRCH/A&E TV Network/NY: Drive primary Ad Sales Rsrch initiatives & build insight based strategies across all AETN nets. 7+ yrs media rsrch exp, pref 3+ yrs in TV rsch.Apply: (2/10)

JOB OPENING:  DIR PROG DAYTIME, ABC/LA: Netwk creative liaison for “General Hosp”. Give story outline notes; Manage show activities. 5-10 yrs netwrk prog; orgnzd, strategic, diplomatic, exec leadership; m #225205 (2/10)

JOB OPENING:  SALES PLANNER/Fox Sports Espanol/NY: Exciting opp to work in ad sales & sports. Build proposals & work w/ AEs in NY, Miami, Dallas, LA. Seeking Ad agency bkgrd & 2 yrs+ media ad sales ref. FNG17870 (2/10)

JOB OPENING:  CONTENT SALES MGR (3)/Thought Equity Motion/NY, LA, CHI: World leader in video licensing. Expert ideation, consultative & relationship sales exp. More info visit:; Resumes to: [email protected] (2/10)

JOB OPENING: NBCU is looking for an EXECUTIVE PRODUCER: Please visit site for more information, job#1136428 (2/9)

JOB OPENING: ACCT EXEC/RMG NETWORKS AD Sales/LA & SF: Join the leading away-from home TV ent sales team. Dvlp/grow new & existing AD Sales across our platforms. 3-5 yrs TV and/or digital ad sales exp.Resume: [email protected] (2/9)

JOB OPENING: COORD, BUS. OPERATIONS/MTVN/NYC: 1+yrs relevant exp. Mng content for b2b affil mktg website & e-communications. Comfort w/ positioning copy, html, graphics. Attn to detail a must. Apply: (2/9)

JOB OPENING: SR. ANALYST/CAFEMOM/NY: Res. studies for ad prgrms, update synd. res. reports, ad hoc reports for mgmt insight. 3 yrs exp; exp w/comScore or Nielsen NetRating data; Excel, PPoint. More at (2/9)

JOB OPENING: SR ANALYST, RESEARCH /Music Choice, NYC: Support multi-platform sales, mrktng& prgrmng initiatives w/accurate & actionable research. BA/BS 3-5 yrs media rsrch exp. req./1 yr VOD rsrch strongly pref. [email protected] (2/8)

JOB OPENING: NCC DIGITAL MEDIA SALES ASSOC/ATL, DAL, CHI: Online sales & intro, devel & execution of Interactive TV/Mob/VOD campaigns. 2-4 yrs exp in digital; fluency w/ analytics & ad-serving tech. Resume: [email protected] (2/8)

JOB OPENING: ABC RESEARCH TEMP/ABC Burbank. Track/Analyze the perf of ABC prog. across all platforms. Min3 yrs exp TV res.., apt at Nielsen, strong written & analytical skills, college degree req. Resumes: [email protected] (2/5)

JOB OPENING:  DIGITAL CAMPAIGN SPECIALIST, AD SALES PLANNING/AETN/NY:Asst AE in post sale execution & delivery to maximize ad revenue for AETN. Strong comm& org skills. Work well under pressure.Apply: (2/5)

JOB OPENING:  ACCT MANAGER/Sirius XM Radio/NYC, L.A., Chicago: Develops new business for radio advertising sales at client & agency levels. Full sales cycle of radio ad sales. Apply: Reqs 5005, 5006, 5007 (2/5)

JOB OPENING:  AD SALES PLANNER/DIRECTV/NYC: 1-3 Yrs experience in sales support or media buying. Strong MS Office & communication skills.BA/BS degree. Passion for Ad Sales. Apply: Req. 1000080 (2/5)

JOB OPENING:  MGR COMM / SR DESIGNER/ SR DVLPR /marblemedia/Toronto: All three positions available and can be viewed: Resumes should be sent no later 2/5 to: [email protected] (2/5)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIP CREDITS ONLY: TV DISTRIBUTION INTERN: Learn how to market and sell factual series and specials to cool broadcasters in the US & Canada.  Must be interested in the business of TV. Cover/resume to: [email protected]   (2/10)

SPRING/SUMMER INTERNSHIPS CREDIT ONLY: PRODUCTION INTERNS: Positions avail. in MA, NY, CO, and FL this summer to assist luxury lifestyle network w/live and/or taped original local programming. 40hrs/wk. FCP knowledge req’d. Full post on (2/9)

SPRING INTERNSHIP CREDITS ONLY: EDITING INTERNSHIP Nick Davis Productions offers a short-term internship in NYC. Job: Help edit development reels for production company. Editing experience on Final Cut Pro a must. [email protected] (2/5)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: SEO & SEM Expert (NY/Remote): 7+ yrs exp – AdWords Qualified, Google Analytics Qualified, Experience improving comScore and Quantcast rankings. Social Media exp as well – Freelance or P/T: [email protected] (2/10)

SITUATION WANTED: SENIOR COPYWRITER/PRODUCER/NY: Experienced package goods writer for TV and radio commercials.   Plus expert interviewer for testimonials.  [email protected] (2/10)

SITUATION WANTED: MERCENARY WRITER  Marketing/Publicity/Pitches/Scripts. Theatrical, television, cable and interactive. You name it, I write it. Writer of FoxPop content for Fox. Contact [email protected] (2/10)

SITUATION WANTED: MKTG or ADVERTISING/EXEC-ASST or COORDINATOR/NYC: 2008 UPenn grad, 2 yrs experience as Exec-Asst, internship experience with VH1 and Lincoln Center; Innovative, articulate, creative & meticulous; [email protected] (2/10)

SITUATION WANTED: UAlbany 2010 grad, looking for programming/research analyst, media buying, or sales positions. I am currently interning at Viacom MTV Networks(Spike TV).Held the marketing position in my sorority. [email protected] (2/10)

SITUATION WANTED: MKTG/ADVERTISING /ENTRY-LEVEL POSITION: 2010 Iowa grad, Internship experience in Strategic Marketing at Cartoon Network. Willing to relocate. Energetic, efficient, dedicated! [email protected] (2/9)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER. Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact [email protected] (2/5)

SITUATION WANTED: PRODUCTION ASSISTANT/ENTRY-LEVEL POS/Anywhere: ’09 UVa grad,past production intern at FoxSports/ former radio personality/produced features. Great writer, creative, self-starting. Email: [email protected] (2/5)

SITUATION WANTED: Female VOICEOVER ARTIST with full studio. Versatile sound & styles. Experience in TV, film, radio, games, phone systems, websites, narration, promos, more… Contact [email protected] or visit (2/5)

SITUATION WANTED: MEDIA RESEARCH/ANALYST/ENTRY-LEVEL POSITION/NY or NJ: Media Research/Analyst/Entry-Level Position/NY or NJ: 2010 William & Mary grad; past ad sales research intern at NBC’s Oxygen. Genuine, hard-working, flexible, personable. [email protected] (2/5)

SITUATION WANTED: RESEARCH FREELANCER: 9 years TV research experience in broadcast, cable and syndication; WRAP, GALAXY EXPLORER, MRI.Please email: [email protected] (2/5)

SITUATION WANTED: 15+ years TV/CABLE AD SALES PRO DOS/LSM/NSM/GSM – Great ref/contacts. Know all political rules & regs. Currently in FL but w/relocate @ own expense. I love startups & biz develop! [email protected] (2/5)

SITUATION WANTED: BUS DEV/SALES ASSISTANT: 2+ yrs experience supporting sales/bus dev execs, strong writer, organized, professional, great interpersonal skills, strong refs available [email protected] (2/5)

SITUATION WANTED: ONLINE ACCOUNT EXEC/NY-5yrs digital Media exp/goal oriented, customer service driven/top agency list/exp. with display, video, sponsorships, newsletter, integrated custom content. Contact: [email protected] (2/5)

SITUATION WANTED: PROJECT MANAGER/PRODUCER, INTERACTIVE PLATFORMS– Mid level PM in Detroit ready for NYC. Fun = diving into cutting edge tech and new markets.  Ready to work asap.  [email protected]  (2/5)

SITUATION WANTED: MARKETING AND MARCOM PRO– Media and entertainment professional seeking interim assignments at traditional and new media companies. Background -CBS Cable, Time Warner Cable and 2 video start-ups. [email protected] (2/5)

SITUATION WANTED:   9xEmmy winning CREATIVE PRODUCER/ATL seeking freelance. Great w/ clients. 15yr exp in promo/creative TV. Also ON-AIR HOST-see (RoadTrip) [email protected] website: (2/5)

SITUATION WANTED:   20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position:   [email protected] (2/5)

SITUATION WANTED: MEDIA SALES WITH STRONG TRACK RECORD. Six years experience in international and domestic film and television sales with deep knowledge of contracts and distribution. Email: [email protected]   646-300-0546 (2/5)

SITUATION WANTED:   BUS DEV/SALES ASSISTANT: 2+ yrs experience supporting sales/bus dev execs, strong writer, organized, professional, great interpersonal skills, strong refs available [email protected] (2/5)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

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