Cynopsis: DIGITAL

02/02/10

Good morning, it’s Tuesday, February 2, 2010, and this is your first early morning digital briefing.

Amazon posted an announcement saying it will relent to Macmillian‘s wish to shift to a new e-book pricing scheme that would peg most of the publisher’s bestsellers at $12.99 to $14.99. “We will have to capitulate and accept Macmillan’s terms because Macmillan has a monopoly over their own titles, and we will want to offer them to you even at prices we believe are needlessly high for e-books,” writes the Amazon Kindle team. Meanwhile the upcoming launch of the iPad looks to be setting up Apple and Amazon in an e-book format war as e-books purchased on one platform may not be compatible on the other, per the AP. Apple’s planned iBooks store will be the third major platform for e-books, after Amazon’s proprietary system and Adobe’s free e-book platform used by Sony’s Reader editions and Barnes & Nobles’ new Nook device.
 

                                                      
The Associated Press has signed a new licensing deal with Yahoo that will insure the continued flow of AP content on the popular portal and its related sites, per an AP report. No financial details were disclosed. The AP continues to negotiate with Google, which stopped posting new AP stories from late last year.
 
Univision Interactive Media‘s Spanish language YouTube Channel is up and running with a selection of both short and long form programming – the first outlet that has featured Univision, TeleFutura and Galavision shows in the U.S. outside of Univision.com. The content will be accompanied by all three of YouTube’s main advertising formats: pre-roll, overlay, and display with Kraft signing on as exclusive launch partner.
 
NBA Digital will utilize NBA TV, online and mobile platforms to drum up interest in this year’s All Star weekend, beginning Fri. Feb. 12 with 12 hours of live streaming coverage. Check out the 99 cent NBA.com All-Star Slam Dunk Live app for the Iphone/iPod Touch or Android; it features 4 live camera feeds covering the dunking contest on Saturday night.
 
Following Tatyana Ali’s “Buppies,” BET.com premiers its next scripted web series “Shop Talk: What’s On The Hearts Of Men,” today at 3:00 pm ET. It’s a free-flowing discussion show set, where else, in a barbershop. Malik Yoba (Tyler Perry’s Why Did I Get Married Too) writes, directs, produces and stars.
 
Following its acquisition of Jupitermedia’s online images division in ’08, Getty Images re-introduced Jupiter’s ThinkStock subscription service. For $249/month or $2,499/year, online publishers can download up to 25 images/day from a searchable archive that includes professional and user-generated photos from Getty Images, iStockphoto and Jupiterimages.
 

 
Netflix continues to increase its Watch Instantly streaming catalog, signing new deals with indie distributors The Criterion Collection, Gravitas Ventures, Kino Lorber, Music Box Films, Oscilloscope Laboratories and Regent Releasing, per THR.
 
Online auction-based ad data exchange BlueKai has closed a $21 million C round of financing led by GGV Capital (formerly Granite Global Ventures) with additional investments from existing investors Redpoint Ventures and Battery Ventures.  The company had previously raised a total of $13.7 million from Redpoint and Battery.  As part of the round, BlueKai also added Jeff Richards, Partner at GGV Capital, to its Board of Directors.
 
The 25th Film Independent Spirit Awards has a new distribution partner in Babelgum, a site that has made indie film a niche since its launch. The company will present a curated selection of clips and red-carpet footage on Babelgum.com and through its free iPhone and Android apps.
 

 
Brand.net introduced a new video ad solution that leverages VAST 2.0, the IAB’s newly released online video pre-roll advertising standard, to extend the company’s branding capabilities across its video ad network. The system guarantees reach, audience composition and “quality of impression” by weeding out in-banner or display bundling and below-the-fold autoplay streams. Unilever’s I Can’t Believe It’s Not Butter! has signed on to test the solution.
 
IAB Chairman Randall Rotherberg warns that Apple’s proprietary distribution system being set up for the iPad, along with other walled garden devices, will lead to the splintering and semi-privatization of the internet that will slow the development of online ad standards.
 

 
Italian broadcaster Mediaset is on the verge of striking a settlement with YouTube in a case involving videos posted showing the bullying of an autistic boy, reports THR – citing Italian reports. The deal would involve other Italian content providers, with each taking a percentage of the ad revenue YouTube derived from sites connected with their content. During the trial, the Italian government has proposed a law making online video services like YouTube liable for invasions of privacy, violations of copyright and other violations caused by UGC.
 
Seattle-based white label online video company thePlatform, acquired by Comcast back in ’06, is celebrating its 10-year anniversary by launching a brand new visual video management system that removes much of the heavy lifting and makes the whole process of syndicating video to multiple platforms fairly intuitive. thePlatform’s “mxp beta” system builds publishing profiles and standardized APIs that prepare video for specific outlets including a new 640×480 pixel publishing profile for Apple’s iPad. The company’s new corresponding developer’s kit also enables advanced customization features such as the ability to set advertising parameters. Mxp is built upon a brand new architecture that combines servers with cloud-based management designed to scale for large events, says thePlatform VP/Mkt. Marty Roberts.
 
Print and web publisher and TV Broadcaster Gannett engineered a comeback of sorts reporting a Q4 profit of $133.6 million, or 56 cents per share, compared with a staggering loss of $4.7 billion, or $20.65 per share, during Q4 2008.
 

 
Assuming that privacy concerns are adequately addressed, behavioral targeting will generate more than $1 billion in ad sales in the U.S this year, according to a forecast from eMarketer, with that number more than doubling to $2.6 billion by 2014. Behaviorally targeted ad dollars will rise as a proportion of online display spending from 14.2% in 2010 to nearly 20% by 2014, when ads targeted based on interests or intentions will account for 7.6% of total US online ad spending.
 
U.S. Behavioral Targeting Online Advertising Spending 2008-2014 (millions)
Year     Spending   % Change
2008    $775         47.6%
2009    $925         19.4%
2010    $1,125      21.6%
2011    $1,350      20.0%
2012    $1,700      25.9%
2013    $2,100      23.5%
2014    $2,600      23.8%
Source: eMarketer
 

 
Bravo Media has inked a deal with mobile social network foursquare to launch a branded experience on their site. Bravo branded “badges” and special prizes for “check-ins” are available at Bravo themed locations, where users can sign up and “check-in” from the foursquare mobile apps on Blackberry, iPhone, Palm Pre and Android, or on Bravo’s Guides By Bravo iPhone application.
 
Rockstar continues to expand its Grand Theft Auto franchise to multiple outlets, announcing downloadable expansions for Liberty City, to be ready for the PlayStation Network and Windows Live platforms on March 30.
 

 
Gannett EVP and CFO Gracia C. Martore has been named President and COO. She will continue to serve as CFO until a replacement is appointed and will continue to report to Craig A. Dubow, Chairman and CEO.
 
Meredith Corp.’s Board of Directors announced it has elected Stephen M. Lacy as Chairman and Dianna (Mell) Meredith Frazier as Vice Chairman, effective immediately. Stephen, who will retain his post as Meredith’s President and Chief Executive Officer, succeeds William T. Kerr, who resigned as Chairman but will remain a Meredith Board member.
 
Sunnyvale, CA-based mobile media firm GoldSpot Media has hired Bruce Braun as SVP/Sales and Marketing. Bruce will be responsible for growing relationships with premier publishers, advertisers and ad agencies, app developers and carriers.
 
Digital Broadcasting Group has announced the opening of its new Chicago office as well as three newly-created Sales Account Directors for the Central, Southwest and Eastern regions. Valerie Rokhlin, formerly of Fox Interactive Media, will join as the newly-created Sales Account Director, East and will work out of the DBG New York office. Charles Kohler will serve as Sales Account Director, Central and Lyndsey Ward as Sales Account Director, Southwest.
 

A CYNOPSIS MESSAGE FROM BOWLING FOR BREASTCANCER.ORG

 
One hope the music industry has of pulling out of its decade long tailspin is the development of a new digital format that brings the kind of interactivity the whole mash-up scene thrives on to the table. One that’s been around for a while now is Paris-based MXP4, a solution that allows fans to play with remixes of their songs (REMIX IT), sing along to the tracks Karaoke style (SING IT), strip down the song to isolate different instruments (MIX IT) or listen to new digital Maxi Singles (MAX IT.) The idea is to improve engagement by giving listeners a reason to expend more energy around the songs. With the addition of digital music veteran Albin Serviant (founder of Microsoft-purchased MusiWave) last year, the company is slowly but surely getting big name artists to play around with the format. Check out some tracks done up the MXP4 way from Michael Jackson, Pink, Britney Spears, the Pet Shop Boys and some 70 other (mostly European) acts. The tracks will play on the web-based MXP4 player or check out Warner Music France artist Sliimy’s free playful iPhone app that utilizes the format to allow users to remix and sing along with his tracks.
 
Later – Wayne
 Wayne Karrfalt for Cynopsis: Digital
02.02.10

Cynopsis Media Facebook Page here – all of our Job Listings and Top Stories reported here first!

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Member of Interactive Advertising Bureau (iab)

To subscribe to any Cynopsis edition(s) click here . 
To unsubscribe , click here or click the button at the end of this email.

Cyn opsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here    .

JOB OPENING: NBCU is looking for an EXECUTIVE PRODUCER: Please visit www.nbcunicareers.com site for more information, job#1136428 (2/9)

JOB OPENING: ACCT EXEC/RMG NETWORKS AD Sales/LA & SF: Join the leading away-from home TV ent sales team. Dvlp/grow new & existing AD Sales across our platforms. 3-5 yrs TV and/or digital ad sales exp.Resume: [email protected] (2/9)

JOB OPENING: COORD, BUS. OPERATIONS/MTVN/NYC: 1+yrs relevant exp. Mng content for b2b affil mktg website & e-communications. Comfort w/ positioning copy, html, graphics. Attn to detail a must. Apply: www.mtvnetworkscareers.com (2/9)

JOB OPENING: SR. ANALYST/CAFEMOM/NY: Res. studies for ad prgrms, update synd. res. reports, ad hoc reports for mgmt insight. 3 yrs exp; exp w/comScore or Nielsen NetRating data; Excel, PPoint. More at www.cafemom.com/about/jobs.php (2/9)

JOB OPENING: SR ANALYST, RESEARCH /Music Choice, NYC: Support multi-platform sales, mrktng& prgrmng initiatives w/accurate & actionable research. BA/BS 3-5 yrs media rsrch exp. req./1 yr VOD rsrch strongly pref. [email protected] (2/5)

JOB OPENING: NCC DIGITAL MEDIA SALES ASSOC/ATL, DAL, CHI: Online sales & intro, devel & execution of Interactive TV/Mob/VOD campaigns. 2-4 yrs exp in digital; fluency w/ analytics & ad-serving tech. Resume: [email protected] (2/5)

JOB OPENING: ABC RESEARCH TEMP/ABC Burbank. Track/Analyze the perf of ABC prog. across all platforms. Min3 yrs exp TV res.., apt at Nielsen, strong written & analytical skills, college degree req. Resumes: [email protected] (2/5)

JOB OPENING:  DIGITAL CAMPAIGN SPECIALIST, AD SALES PLANNING/AETN/NY:Asst AE in post sale execution & delivery to maximize ad revenue for AETN. Strong comm& org skills. Work well under pressure.Apply: www.aetn.com/careers.html (2/5)

JOB OPENING:  ACCT MANAGER/Sirius XM Radio/NYC, L.A., Chicago: Develops new business for radio advertising sales at client & agency levels. Full sales cycle of radio ad sales. Apply: www.sirius.com/careers Reqs 5005, 5006, 5007 (2/5)

JOB OPENING:  AD SALES PLANNER/DIRECTV/NYC: 1-3 Yrs experience in sales support or media buying. Strong MS Office & communication skills.BA/BS degree. Passion for Ad Sales. Apply: www.directv.com/careers Req. 1000080 (2/5)

JOB OPENING:  MGR COMM / SR DESIGNER/ SR DVLPR /marblemedia/Toronto: All three positions available and can be viewed:  http://www.marblemedia.com/mail/mail_jobs.php Resumes should be sent no later 2/5 to: [email protected] (2/5)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING/SUMMER INTERNSHIPS CREDIT ONLY: PRODUCTION INTERNS: Positions avail. in MA, NY, CO, and FL this summer to assist luxury lifestyle network w/live and/or taped original local programming. 40hrs/wk. FCP knowledge req’d. Full post on plumtv.com (2/9)

SPRING INTERNSHIP CREDITS ONLY: EDITING INTERNSHIP Nick Davis Productions offers a short-term internship in NYC. Job: Help edit development reels for production company. Editing experience on Final Cut Pro a must. [email protected] (2/5)

SPRING INTERNSHIP CREDITS ONLY: WEB INTERN: Animated, pre-school TV show. Update/maintain our website. Creative skills a plus. Admin duties including heavy filing. 20hrs/wk. Paid commute. Cover/resume to [email protected] (2/3)

SPRING INTERNSHIP CREDITS ONLY:  PRODUCTION INTERN: Animated, pre-school TV show. Exporting and labeling storyboards, formatting and labeling designs, admin duties including heavy filing. 20hrs/wk. Paid commute. Cover/resume to [email protected] (2/3)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: MKTG/ADVERTISING /ENTRY-LEVEL POSITION: 2010 Iowa grad, Internship experience in Strategic Marketing at Cartoon Network. Willing to relocate. Energetic, efficient, dedicated! [email protected] (2/9)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER. Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact [email protected] (2/5)

SITUATION WANTED: PRODUCTION ASSISTANT/ENTRY-LEVEL POS/Anywhere: ’09 UVa grad,past production intern at FoxSports/ former radio personality/produced features. Great writer, creative, self-starting. Email: [email protected] (2/5)

SITUATION WANTED: Female VOICEOVER ARTIST with full studio. Versatile sound & styles. Experience in TV, film, radio, games, phone systems, websites, narration, promos, more… Contact [email protected] or visit www.marciheit.com (2/5)

SITUATION WANTED: MEDIA RESEARCH/ANALYST/ENTRY-LEVEL POSITION/NY or NJ: Media Research/Analyst/Entry-Level Position/NY or NJ: 2010 William & Mary grad; past ad sales research intern at NBC’s Oxygen. Genuine, hard-working, flexible, personable. [email protected] (2/5)

SITUATION WANTED: RESEARCH FREELANCER: 9 years TV research experience in broadcast, cable and syndication; WRAP, GALAXY EXPLORER, MRI.Please email: [email protected] (2/5)

SITUATION WANTED: 15+ years TV/CABLE AD SALES PRO DOS/LSM/NSM/GSM – Great ref/contacts. Know all political rules & regs. Currently in FL but w/relocate @ own expense. I love startups & biz develop! [email protected] (2/5)

SITUATION WANTED: BUS DEV/SALES ASSISTANT: 2+ yrs experience supporting sales/bus dev execs, strong writer, organized, professional, great interpersonal skills, strong refs available [email protected] (2/5)

SITUATION WANTED: ONLINE ACCOUNT EXEC/NY-5yrs digital Media exp/goal oriented, customer service driven/top agency list/exp. with display, video, sponsorships, newsletter, integrated custom content. Contact: [email protected] (2/5)

SITUATION WANTED: PROJECT MANAGER/PRODUCER, INTERACTIVE PLATFORMS– Mid level PM in Detroit ready for NYC. Fun = diving into cutting edge tech and new markets.  Ready to work asap.  [email protected]  (2/5)

SITUATION WANTED: MARKETING AND MARCOM PRO– Media and entertainment professional seeking interim assignments at traditional and new media companies. Background -CBS Cable, Time Warner Cable and 2 video start-ups. [email protected] (2/5)

SITUATION WANTED:   9xEmmy winning CREATIVE PRODUCER/ATL seeking freelance. Great w/ clients. 15yr exp in promo/creative TV. Also ON-AIR HOST-see raycomsports.com (RoadTrip) [email protected] website: www.pack30productions.com (2/5)

SITUATION WANTED:   20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position:   [email protected] (2/5)

SITUATION WANTED: MEDIA SALES WITH STRONG TRACK RECORD. Six years experience in international and domestic film and television sales with deep knowledge of contracts and distribution. Email: [email protected]   646-300-0546 (2/5)

SITUATION WANTED:   BUS DEV/SALES ASSISTANT: 2+ yrs experience supporting sales/bus dev execs, strong writer, organized, professional, great interpersonal skills, strong refs available [email protected] (2/5)

SITUATION WANTED: WRITERS/RESEARCH ASST/LA: WIF Mentee in Screenwriting. Hands-on, web/print research, 1 on 1 interviews, & structured investigation of issues/historic events. Experience in prod/screenwriting. [email protected]   (2/3)

SITUATION WANTED: WRITER/DIRECTOR/EDITOR: with a diverse background in Hollywood and Bollywood.Latest www.IndianGangster.com Reel www.FearlessProductions.tv Snehal Patel [email protected] (2/3)

SITUATION WANTED: PRODUCER/WRITER/DIRECTOR/NY: Ultra-creative, award winning, all formats, all genres, all major networks and major cable. Fast, frugal and fun! [email protected] (2/3)

SITUATION WANTED: FREELANCE DIGITAL MEDIA PLANNING AND BUYING/NYC: 13+ years experience in Direct Response & Brand Digital Advertising including Social Media, Mobile and In-Game. [email protected] (2/3)

SITUATION WANTED: ANIMATION PRODUCER/LA: 13+yrs / 220+ episodes of award winning network prime-time shows. Experienced in pre-production to Post, tapeless workflows & international pipelines. [email protected] (2/3)

SITUATION WANTED: SEGMENT PRODUCER/LA: Established contacts in Disc/Hist genre, Experience w/ international shows & trade-outs, Interned at Discovery, Excellent writing & research skills. [email protected] (2/3)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media LLC
One Corporate Drive, Suite 724
Shelton, CT 06484
203.926.9878

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2010