Tuesday, February 2nd, 2010

A CYNOPSIS MESSAGE FROM MTV

2010. We’ve got a situation here.
Great new shows. Big new stars. Brand new direction.
Find out what’s next Behind the Screen at MTV.

Cynopsis

02.02.10

Good morning! It’s Tuesday, February 2, 2010, and this is your first early morning briefing. And as always, if you prefer to watch this morning’s news instead of reading it, click here.

Tonight’s Premieres:
ABC: Lost at 9p
TLC: 19 Kids and Counting at 9p
BET: The Michael Vick Project at 10p

Tonight’s Finale:
A&E: Psychic Kids: Children of the Paranormal at 9p

Correction : VH1 premieres its series Famous Crime Scene on February 12 at 9p.

~ MORE GOOD STUFF ~

Sunday night’s 52nd Annual Grammy Awards presentation on CBS drew in 25.8 total million viewers, equal to a third more than last year and the overall highest audience since 2004. The music awards also delivered a preliminary 10.0 rating among A18-49.

Syfy is showcasing a collection of updated storybook characters during the network’s Saturday Original Movies block. Beginning February 27 at 9p, Syfy will premiere a new rendering of Beauty and the Beast starring Estella Warren and Rhett Giles. Other re-imagined classic fairy tales, legends and pop culture characters will include Little Red Riding Hood, Aladdin, Sinbad the Sailor to Hansel and Gretel.

TLC is having its cake by ordering a third season of Cake Boss, featuring Buddy Valastro and his Italian family bakery in Hoboken, NJ. Production has started on the third season with 26 total episodes slated to premiere in May. High Noon Entertainment produces. The second season finale of Cake Boos airs February 15 at 9p.

G4 premieres a sophomore season of its viral video series Web Soup on March 3 at 8p. During the new season, comedian and host Chris Hardwick showcases a new cadre of the “best of the worst” clips found on the web paired with his commentary.

DIY Network unveiled a slew of new home improvement and landscaping-themed series for 2010:

Turf War Competition series between two landscape experts and two yards with host Ahmed Hassan presiding over the two-day overhaul. Sneak peak airs March 8 at 9p; series premieres April 5 at 10p and will air on Mondays at 10p.
Yard Crashers: Top 10 Licensed landscape contractor Ahmed Hassan leads this series as he surprises homeowners at home improvement stores, follows them home and proceeds to renovate their yards. Series premieres March 8 at 10p.
Desperate Landscapes: Top 10 Licensed contractor Jason Cameron shows viewers top 10 ways to transform a lousy yard to the best on the block. Premieres March 9 at 10p.
I Hate Your House Contractor Jonathan O’Leary and his sister designer Nicole O’Leary tackle houses where the homeowners have put off making improvements much to the dismay of their neighbors. Series premieres in April.
Rescue Renovation Host Kayleen McCabe helps project-challenged homeowners with renovations. Series premieres in April.
Garage Mahal Series transforms dirty, disorganized garages into amazing living spaces. Bill Goldberg hosts the new season premiering in April; series will air on Fridays at 930p.
Money Hunters Licensed contractor Matt Blashaw and realtor Deanne Bell show homeowners how to renovate without exceeding their budgets. Premieres in May.
Rock Solid: Top 10 Stone mason experts and real-life cousins Dean Marsico and Derek Stearns count down the best ways to create masonry masterpieces. Premieres in June.
The DIY Dominator (wt) Chris Grundy hosts a new home improvement competition series where three competitors battle for a cash prize. Premieres in June.
Bath Crashers Matt Muenster ambushes homeowners while shopping at home improvement stores and follows them home to renovate their bathrooms. Premieres in July.
This New House Magazine-style series with co-hosts Amy Matthews and This Old House’s Kevin O’Connor as they tour homes across the US showcasing innovative building materials and gadgets and demonstrating new diy techniques. Premieres in July.
Run My Renovation 13-episode series hosted by licensed contractor John DeSilvia and carpenter, Joanie Dodds where online users decide which lighting, flooring and other materials should be installed in rooms of different homeowners. Premieres in August.
DIY Punch List (wt) A culmination of DIY Network programming where projects are rated, three at a time. Premieres in September.
10 Killer Kitchen Projects Series displays great kitchen renovations and new ideas. Premieres in October.
I Hate My Kitchen Series presents economical and clever kitchen design ideas for homeowners who have ugly kitchens with host contractor/electrician, James Young. Premieres in October.
Family Renovation Docu-soap follows one family with five children as they renovate their home from top to bottom while living in the mess. Premieres in November.
Hollywood Builders Viewers will watch as Hollywood sets are constructed offering ideas that could be used at home. Premiere TBD.

As Americans get ready for the Super Bowl this weekend, Nielsen reports 9 out of 10 US households will watch the big game at home or at a friend’s or relative’s house, rather than watching at a restaurant or bar. And, as far as snacking during the Super Bowl goes, only 5% of households will likely spend more on food and beverages for the event this year.

And a small housekeeping note … today we have launched our new website at www.cynopsis.com. Yes, it has all of the same information as before and a little bit more, but hopefully it’s easier to navigate, easier to grab our editions through RSS or share/email them with others, watch Cynopsis in our daily video form, subscribe and/or unsubscribe, find our Facebook, LinkedIn and Twitter home pages, flip through our archives, and find news on our homepage that was not included within our editions. Many thanks to Concrete5 in Portland Oregon for helping us with the design and engineering the site for us. As always, I welcome your feedback!

~ PRODUCTION & DEVELOPMENT ~

Spike TV will roll out two new original half-hour docu-series as a block this June:

Half Pint Brawlers Series follows a performance group of little people wrestlers led by Puppet “The Psycho Dwarf” as they entertain audiences across the US. Production is currently underway and the six-episode series is produced by The Idea Factory and Lumberjack Crew.
Scrappers This comedic reality show takes to the streets of Brooklyn, NY and follows a group of real-life competitors and friends as they hunt for the best scrap in town, from pieces of metal to paper and rubber, anything they can turn into cash. Production will begin in Brooklyn this March. The ten-episode series is produced by Hoosick Falls Productions.

ABC added the single-camera comedy pilot It Takes a Village to its development project list, per THR. The project, produced by ABC Studios, is about two professional parents and their significant others joining together to raise their 15-year old son. Casey Johnson and David Windsor are writing and executive producing the pilot; Mark Gordon Company’s Mark Gordon, Deborah Spera and Andrea Shay are also executive producing.

~ RATINGS ~

Friday A18-49 Analysis: CBS did best Friday night posting a 1.8/6 among A18-49, according to final national ratings from Nielsen. CBS topped at 8p with a Ghost Whisperer encore at 1.9/6 with UNIV’s Hasta Dinero Separe in second place at 1.5/5. At 9p, UNIV was the only network to reach the 2’s as it delivered a 2.1/6 for Sortilegio while CBS’ Medium repeat was next at 1.8/6. Also during 9p, a new season of Kitchen Nightmares opened on FOX in fifth place at 1.4/4. CBS regained its lead at 10p with a rebroadcast of Numb3rs at 1.8/5, though only a tenth of a rating point ahead of ABC’s 20/20 at 1.7/5.

Live + Same Day Household Ratings: Friday, January 29, 2010 time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 5.2/9 Ghost Whisperer [r] 5.0/9, Medium [r] 5.0/9, Numb3rs [r] 5.5/10

NBC: 4.2/7 Law & Order [r] 4.5/8, Dateline 5.1/9, The Jay Leno Show 3.2/6

ABC: 3.7/7 SuperNanny 2.9/5, Shark Tank 2.8/5, 20/20 5.6/10

UNIV: 1.9/3 Hasta Dinero Separe 1.8/3, Sortilegio 2.5/4, La Rosa De Guadalupe 1.4/3

FOX: 1.7/3 Dollhouse 1.4/2, Kitchen Nightmares [p] 2.0/3

CW: 1.3/2 Smallville 1.6/3, Smallville [r] 0.9/2

ION: 0.8/1 Criminal Minds 9P 1.0/2, Criminal Minds 10P 1.0/2

TELE: 0.6/1 Mas Sabe El Diablo 0.7/1, Perro Amor 0.5/1, Victorinos 0.4/1

A18-49: CBS 1.8/6, UNIV 1.6/5, ABC 1.5/5, NBC 1.4/4, FOX 1.1/4, CW 0.8/3, TELE 0.5/2, ION 0.4/1

~ EXECUTIVE MOVES ~

Stephanie Giambruno joins Metan Development Group as Senior Producer, China based at the company’s Beijing office. Stephanie will oversee all original production emanating from the China office, with emphasis on Metan’s Hello! Hollywood series. She will report jointly to Barbara Wellner, VP/Programming and Rick Portin, VP/Production.

Liberman Broadcasting, Inc. (LBI Media) opened a new sales office in Atlanta and appointed Lauren McEwan as Regional Sales Manger. Lauren is charged with establishing network and national sales opportunities in the Southeast area for LBI Media’s Hispanic broadcast network, Estrella TV. Lauren reports to Mike Reid, EVP/National Sales.

Tennis Channel hired Lee Schlazer as VP/Distribution, effective immediately. Lee, a former VP/National Accounts and Field Sales in the western region for Lifetime Entertainment Services, will report to Patrick Wilson, SVP/Distribution, Tennis Channel.

Erwin-Penland promoted a handful of executives:

Andy Mendelsohn was upped to SVP/Executive Creative Director where he will now oversee the development and implementation of all agency creative output for current clients.
Roger Beasley was elevated to SVP/Director of Strategic Planning and he will continue to work in tandem with the agency’s clients to insert marketing strategies and to supervise the agency in developing integrated communications plans.
Renee Roberson advanced to VP/Director of Human Resources.

Allen Blackwell was tapped as Senior Director/Urban Film and Comedy with E1 Entertainment U.S. for its in-house video banner, E1 Entertainment. Allen will manage acquisitions and the development of video content in the urban film and comedy genres. Based in Los Angeles, Allen will report to Michael Rosenberg, President, E1 Entertainment U.S.

This day in History: 1990 – South African President F.W. de Klerk lifted a ban on the African National Congress and promised to free Nelson Mandela.

Answer to Yesterday’s Trivia Question: Banacek we know was a detective, but the question is, what was his cover? HE HAD A COUPLE – BOTH INSURANCE INVESTIGATOR AND ANTIQUES DEALER WHO OWNED THOMAS BANACEK RESTORATIONS Kudos to: Dick Cox-Sage/Stratford; Barry Solomon-Retailability Inc./NY; Douglas Kneissl-A&E Television Networks/Stamford; Cheryl Khaner-marketbrandsell.com/NY; Murray Schultz-Spectrum Global Comm/Chicago; Brian Nyenhuis-SpotPlus/Dallas; John Kukla-KDFW/Dallas; Alan Perris-The Television Academy/North Hollywood; Pat Brady-CESD/LA; Matt Wayne-Marvel Animation/Burbank; Don Putrimas-Fox Networks Engineering & Operations/LA

Today’s Trivia Question: If you’re a space smuggler named Harcourt Fenton Mudd, what illegal substance are you carrying (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

A CYNOPSIS MESSAGE

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Later — Cyn
02.02.10

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JOB OPENING: NBCU is looking for an EXECUTIVE PRODUCER: Please visit www.nbcunicareers.com site for more information, job#1136428 (2/9)

JOB OPENING: ACCT EXEC/RMG NETWORKS AD Sales/LA & SF: Join the leading away-from home TV ent sales team. Dvlp/grow new & existing AD Sales across our platforms. 3-5 yrs TV and/or digital ad sales exp.Resume: [email protected] (2/9)

JOB OPENING: COORD, BUS. OPERATIONS/MTVN/NYC: 1+yrs relevant exp. Mng content for b2b affil mktg website & e-communications. Comfort w/ positioning copy, html, graphics. Attn to detail a must. Apply: www.mtvnetworkscareers.com (2/9)

JOB OPENING: SR. ANALYST/CAFEMOM/NY: Res. studies for ad prgrms, update synd. res. reports, ad hoc reports for mgmt insight. 3 yrs exp; exp w/comScore or Nielsen NetRating data; Excel, PPoint. More at www.cafemom.com/about/jobs.php (2/9)

JOB OPENING: SR ANALYST, RESEARCH /Music Choice, NYC: Support multi-platform sales, mrktng& prgrmng initiatives w/accurate & actionable research. BA/BS 3-5 yrs media rsrch exp. req./1 yr VOD rsrch strongly pref. [email protected] (2/5)

JOB OPENING: NCC DIGITAL MEDIA SALES ASSOC/ATL, DAL, CHI: Online sales & intro, devel & execution of Interactive TV/Mob/VOD campaigns. 2-4 yrs exp in digital; fluency w/ analytics & ad-serving tech. Resume: [email protected] (2/5)

JOB OPENING: ABC RESEARCH TEMP/ABC Burbank. Track/Analyze the perf of ABC prog. across all platforms. Min3 yrs exp TV res.., apt at Nielsen, strong written & analytical skills, college degree req. Resumes: [email protected] (2/5)

JOB OPENING: DIGITAL CAMPAIGN SPECIALIST, AD SALES PLANNING/AETN/NY:Asst AE in post sale execution & delivery to maximize ad revenue for AETN. Strong comm& org skills. Work well under pressure.Apply: www.aetn.com/careers.html (2/5)

JOB OPENING: ACCT MANAGER/Sirius XM Radio/NYC, L.A., Chicago: Develops new business for radio advertising sales at client & agency levels. Full sales cycle of radio ad sales. Apply: www.sirius.com/careers Reqs 5005, 5006, 5007 (2/5)

JOB OPENING: AD SALES PLANNER/DIRECTV/NYC: 1-3 Yrs experience in sales support or media buying. Strong MS Office & communication skills.BA/BS degree. Passion for Ad Sales. Apply: www.directv.com/careers Req. 1000080 (2/5)

JOB OPENING: MGR COMM / SR DESIGNER/ SR DVLPR /marblemedia/Toronto: All three positions available and can be viewed: http://www.marblemedia.com/mail/mail_jobs.php Resumes should be sent no later 2/5 to: [email protected] (2/5)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING/SUMMER INTERNSHIPS CREDIT ONLY: PRODUCTION INTERNS: Positions avail. in MA, NY, CO, and FL this summer to assist luxury lifestyle network w/live and/or taped original local programming. 40hrs/wk. FCP knowledge req’d. Full post on plumtv.com (2/9)

SPRING INTERNSHIP CREDITS ONLY: EDITING INTERNSHIP Nick Davis Productions offers a short-term internship in NYC. Job: Help edit development reels for production company. Editing experience on Final Cut Pro a must. [email protected] (2/5)

SPRING INTERNSHIP CREDITS ONLY: WEB INTERN: Animated, pre-school TV show. Update/maintain our website. Creative skills a plus. Admin duties including heavy filing. 20hrs/wk. Paid commute. Cover/resume to [email protected] (2/3)

SPRING INTERNSHIP CREDITS ONLY: PRODUCTION INTERN: Animated, pre-school TV show. Exporting and labeling storyboards, formatting and labeling designs, admin duties including heavy filing. 20hrs/wk. Paid commute. Cover/resume to [email protected] (2/3)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: MKTG/ADVERTISING /ENTRY-LEVEL POSITION: 2010 Iowa grad, Internship experience in Strategic Marketing at Cartoon Network. Willing to relocate. Energetic, efficient, dedicated! [email protected] (2/9)

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SITUATION WANTED: MEDIA RESEARCH/ANALYST/ENTRY-LEVEL POSITION/NY or NJ: Media Research/Analyst/Entry-Level Position/NY or NJ: 2010 William & Mary grad; past ad sales research intern at NBC’s Oxygen. Genuine, hard-working, flexible, personable. [email protected] (2/5)

SITUATION WANTED: RESEARCH FREELANCER: 9 years TV research experience in broadcast, cable and syndication; WRAP, GALAXY EXPLORER, MRI.Please email: [email protected] (2/5)

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SITUATION WANTED: ONLINE ACCOUNT EXEC/NY-5yrs digital Media exp/goal oriented, customer service driven/top agency list/exp. with display, video, sponsorships, newsletter, integrated custom content. Contact: [email protected] (2/5)

SITUATION WANTED: PROJECT MANAGER/PRODUCER, INTERACTIVE PLATFORMS– Mid level PM in Detroit ready for NYC. Fun = diving into cutting edge tech and new markets. Ready to work asap. [email protected] (2/5)

SITUATION WANTED: MARKETING AND MARCOM PRO– Media and entertainment professional seeking interim assignments at traditional and new media companies. Background -CBS Cable, Time Warner Cable and 2 video start-ups. [email protected] (2/5)

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E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

WHAT’S ON TONIGHT – TUESDAY, FEBRUARY 2, 2010

ABC: Lost: Final Chapter, Lost [p ]
AZTECA: Los Que Callamos Las Mujeres Edicion Especial, Los 25 Mas, Al Extremo
CBS: NCIS, NCIS: LA, The Good Wife
CW: 90210 [r], Melrose Place [r]
FOX: American Idol, Kitchen Nightmares
ION: Ghost Whisperer, Criminal Minds, Criminal Minds
NBC: The Biggest Loser: Couples, Jay Leno Show
PBS: Nova, Frontline, Independent Lens
TELE: Mas Sabe el Diablo; Perro Amor; Victorinos
UNIV: Hasta que el Dinero Nos Separe, Sortilegio, Aqui y Ahora

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