Wednesday, February 3rd, 2010

Cynopsis: Kids!

Good morning. It’s Wednesday, February 3, 2010, and this is your first early morning Kids briefing. 

Early yesterday morning the Academy of Motion Pictures Arts and Sciences announced the nominees for the 82nd Academy Awards. Happily kid/family-targeted animated movies and short films were a big part of the morning!  Of the 20 animated movies that qualified for consideration in the Best Animated Feature category, five were selected.  One of those movies is the Pixar/Disney feature Up, which received five nods including one in the Best Picture category, becoming only the second animated feature film to be nominated in that category.  The first was Disney’s Beauty and the Beast (1991).  Other animated movies earning multiple nods include Buena Vista/Disney’s The Princess and the Frog with three nominations and Fox’s Fantastic Mr. Fox with two.  Meanwhile, Aardman Animation wins its fifth Oscar nomination for Wallace and Gromit, for Wallace & Gromit in A Matter of Loaf and Death in the Short Film (Animated) category.  The Academy Awards will be handed out on Sunday, March 7, 2010 live on ABC (8p) from the Kodak Theatre at Hollywood & Highlight Center, and can be seen live in 200+ countries worldwide.  Congratulations to all!  Two of the categories featuring kid/family-aimed movies and short films (a full list can be found at ) include:

Animated Feature Film
film  director
Coraline  Henry Selick
Fantastic Mr. Fox  Wes Anderson
The Princess and the Frog  John Musker and Ron Clements
The Secret of Kells  Tomm Moore
Up Pete Docter

Short Film (Animated)
film  director
French Roast  Fabrice O. Joubert
Granny O’Grimm’s Sleeping Beauty  Nicky Phelan and Darragh O’Connell
The Lady and the Reaper (La Dama y la Muerte)  Javier Recio Gracia
Logorama  Nicolas Schmerkin
A Matter of Loaf and Death  Nick Park


Sprout celebrates Valentine’s Day with the three-hour programming event, Valentine’s Day with Sprout’s Dino-Mite Valentine’s Sing-A-Long, on Sunday, February 14, 12noon-3p.  The special holiday block will feature Barney and Dorothy singing songs about love/friendship, holiday-centric crafts, and friendship-themed episodes from both dinosaur preschool series, as well as Valentine’s Day messages from viewers.  Sprout will debut the Dorothy the Dinosaur series on Sprout On Demand on March 12.  Additionally, Dorothy the Dinosaur returns to the US this summer with The Wiggles on a new musical adventure.

Nickelodeon UK acquires the TV rights to Beyblade: Metal Fusion (51 episodes) from Nelvana Enterprises.  The new Beyblade series will launch on NickToons (UK) in September 2010, where it will join other titles in the boy-targeted action block.  Beyblade: Metal Fusion is co-produced by Nelvana and d-rights, a subsidiary of Mitsubishi Corporation.

Disney XD will debut the second season of the live-action series Aaron Stone debuts with back-to-back episodes on Wednesday, February 24 at 8p and 8:30p.  The new episodes feature several new characters, each with their own powers, including Damaged (son of Helix), Mr. Galapagos, Steeltrap, Shackles and Silver.  Additionally, is launching two new Aaron Stone games, Last Stand (available now) and a second game on February 23.  Following the premiere of the new season on TV, full episodes of Aaron Stone will be available via, Disney XD VOD, Disney XD Mobile VOD, iTunes and Xbox.

Nick Jr. UK gives its Dora the Explorer and Go, Diego, Go! preschool-aimed sites a digital makeover at .  Redesigned to be more streamlined and engaging for preschoolers and parents, the new sites are a collaboration between Nickelodeon UK and Complete Control, a kid’s interactive production company.  Other properties getting an update this month include Angelina Ballerina and Peppa Pig.


Sesame Workshop launches its Elmo’s Monster Maker app ($3.99) for the iPhone/iPod Touch. The new Elmo app lets kids (OK adults too) create their own monster, email it to friends and even interact with their creation within a live video.  Elmo’s Monster Maker app was developed by IDEO, which also created Grover’s Number Special app.

This week marks Scholastic‘s release of the next book in The 39 Clues series, Book 7: The Viper’s Nest by Peter Lerangis.  Also debuting this week is The 39 Clues Card Pack 3: The Rise of the Madrigals, a new set of collectible game cards that relate to book 7 and 8, as well as the audio version of The Viper’s Nest, which features bonus material.  All in all between the new book and card pack, six new Clues will be revealed.  Scholastic Media recently launched The 39 Clues Madrigal Maze app for iPhone/iPod touch, and has teamed with Post Cereals to feature book series in a The 39 Clues Race to Win sweepstakes.

Canada’s Fresh TV names Joy Tashjian Marketing Group (JTMG) as the exclusive licensing agent for its teen-targeted animated comedy series Stoked (26×30).  Developed and produced by Fresh TV, Stoked airs weekdays on Cartoon Network (US) and Teletoon (Canada).

Greenzys, a new kid-targeted eco-friendly brand will launch exclusively at FAO Schwarz in NYC and then online at on April 5, 2010, just ahead of the 40th anniversary of Earth Day on April 22.  Created by product designer Lisa Keyser, the Greenzys brand is designed to promote green living and teach eco-friendly practices to kids through of a book by author Danielle Mentzer and illustrator Cris de Lara from DK Publishing, plush character toys by Kids Preferred, a preschool animated series (in development), other animated content, theme song, and Greenzys .com.  Debuting next month, the Greenzys theme song is performed by Samia Najimy Finnerty (13), daughter of Kathy Najimy and Dan Finnerty (Dan Band), and accompanied by an animated video.  Keyser co-founded Greenzys with mark Lieber, also a founder of Rethink Entertainment and Media.  A portion of each Greenzys purchase will benefit the Environmental Media Association.


January was a big month for Nickelodeon and its preschool-targeted Nick Jr. channel:

  • Nickelodeon hits a high this January 2010 as the most-watched month among Total Viewers (2.4 million) an increase of +7% vs. last year, in the network’s 30-year history, according to Nielsen Media Research.
  • Nick Jr. achieved its most-watched month ever in January with K2-5 (310,000) up by +20%, and Total Viewers (586,000) an increase of +21%.

January was good to Disney XD, which becomes the networks most-watched month ever (including at Toon Disney) in Total Day with K6-11 (104,000) up by +21%, Tweens 9-14 (79,000) increasing +30%, as well as with Total Viewers (273,000) up by +4%.

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 1/25-1/31/10 :
Total Day      (000)   Primetime       (000)
NICK°:            1247    DSNY*:             1345
DSNY*:             891    CARTOON:          816
CARTOON:         585    NAN**:              717
NAN**:             452    NICK JR:             542
NICK JR:            367    ESPN:                213
ADSM**:           175    DXD:                  169
DXD:                 133    TLC:                   131
ESPN:                  65    NICKTOONS:        86
NICKTOONS:        61    MTV:                   85
BET:                    48    BET:                    80
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 1/25-1/31/10 :
Total Day        (000) Primetime       (000)
NICK°:               645   DSNY*:            1020
DSNY*:              583   CARTOON:          557
CARTOON:          361   NAN**:              537
NAN**:               320   ESPN:                146
ADSM**:            104   DXD:                  120
DXD:                    85   TLC:                    84
NICK JR:               62   NICK JR:              79
ESPN:                   44   NICKTOONS:        57
NICKTOONS:         39   MTV:                    57
DISCOVERY:          33   DISCOVERY:         55
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 1/25-1/31/10 :
Total Day        (000)   Primetime      (000)
DSNY*:              481     DSNY*:            810
NICK°:               477     NAN**:            591
NAN**:              405     CARTOON:        400
CARTOON:          251     ESPN:              183
ADSM**:            171     MTV:                149
MTV:                    87     TLC:                 116
DXD:                    64     DXD:                 98
ESPN:                   61     BET:                  76
BET:                     51     DISCOVERY:       71
TLC:                     42     COMEDY:            65
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

January Monthly Year-to-Year Comparison: Total Day Rankings among K6-11 (000) 12/28/09-1/31/10 vs. 12/29/08-1/25/09, Cable Networks Only:
Network:                        (000)   %diff
NICK° :                             730      +5%
DSNY:                              600      +11%
CARTOON:                        373        -7%
NAN** :                            355      +55%
ADSM** :                          109      -12%
DXD:                                104      +21%
NICK JR*** :                       66     +22%
NICKTOONS:                       47        -6%
DISCOVERY:                        40       -9%
ESPN:                                 39     +18%
BET:                                   32     +19%
°Nickelodeon Total Day 6a-11p
*NAN Total Day 9p-6a
**Cartoon Network & Adult Swim share channel space ADSM airs
Sat.-Thurs. 11p-6a
The networks listed are mostly those cable networks that regularly appear on the K6-11 weekly ranking charts
***Nick Jr. channel was formerly Noggin, it officially launched as Nick Jr. on September 28, 2009
Source: Disney Research from Star Media Multitrak Reporting System Live+7 Blended with Live+SD from 10/16/2006 to date; Data prior to 12/26/2005 is based on Live Viewing


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Answer to Yesterday’s Trivia:   True or False:  The Fonz is a vegetarian?  TRUE!  Kudos to: Kerry Hughes-Qubo/NY. 

Today’s Trivia Question:  Billy Batson was his real identity … who is he better known as?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!

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SITUATION WANTED: MKTG/ADVERTISING /ENTRY-LEVEL POSITION: 2010 Iowa grad, Internship experience in Strategic Marketing at Cartoon Network. Willing to relocate. Energetic, efficient, dedicated! [email protected] (2/9)

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